La'akari da gaskiyar cewa Instagram ɗayan dandamali ne na dandalin sada zumunta a duk duniya, ba abin mamaki bane cewa lallai ya zama babban kayan aikin talla. Dubunnan kamfanoni, kamfanoni, da masu tasiri suna amfani da shi don isa ga sabon masu sauraro, haɗi tare da mabiyansu, tallata samfuransu da ayyukansu, da haɓaka kasancewar su akan layi. Duk da yake yin amfani da Instagram yana da sauƙi, haɓaka haɗin kai daga mutanen kirki ba haka bane, musamman lokacin da Instagram ke sabunta algorithm ɗinsa koyaushe.
Tun lokacin da aka ƙaddamar da sabon sabuntawa na algorithm na Instagram, yawancin masu amfani da Instagram sun koka game da faɗuwar adadi na ƙaunatattu, mabiya, da tsokaci akan abubuwan da suka rubuta. Idan kuma kuna neman dalilai game da dalilin da yasa aikinku na Instagram ya ragu sosai, kun zo wurin da ya dace.
Don fahimtar dalilin da yasa Instagram ke haifar muku da wannan matsala, da farko kuna buƙatar sanin yadda sabon algorithm na Instagram yake aiki.
Menene Algorithm na Instagram na 2021?
Instagram a kai a kai yana bada sanarwar sabuntawa zuwa algorithm dinta. Tsarin algorithm na Instagram yana sarrafa abin da ke bayyane ga masu amfani da Instagram. Saboda haka yana da mahimmanci ga kamfanoni da masu tasiri a kan Instagram su fahimci yadda algorithm na Instagram ke shafar isar da kayan aikin su kuma menene zasu iya yi game da shi.
Sabuntawa ta 2021 na Algorithm na Instagram ya gabatar da canje-canje da yawa. Yanzu, Instagram yana nuna abun ciki bisa tushen sigogi masu zuwa:
1. Alaka
Aikin algorithm na Instagram yana aiki ne akan zaton cewa mutanen da suka riga suka duba kuma suka yi ma'amala tare da bayananka suna iya sha'awar ayyukanku. Yana bincika irin dangantakar da kuke rabawa tare da masu sauraron ku. Wasu daga cikin abubuwan da yake bincika sune waɗanda ke biye da ku, bincika bayanan ku, yin tsokaci a kan sakonninku, raba ko adana bayananku, da dai sauransu.
2. Lokaci
Dangane da wannan ma'aunin, sabbin alamu suna iya bayyana da farko fiye da na tsofaffi. Wannan shine dalilin da yasa lokaci ke taka muhimmiyar rawa wajen aikawa akan Instagram. Lokacin da kuka loda reel, IGTV, ko hoto lokacin da masu sauraron ku suke kan layi, sakonnin ku zasu sami isa sosai.
3. Sha'awa
Babban makasudin Instagram shine samar da abun cikin masu sauraro wanda ya fi so su. Saboda wannan dalili ne, bayyana maƙasudin masu sauraren ku da ƙirƙirar abubuwan da ke dacewa yana taimakawa ƙwarai.
Baya ga waɗannan, akwai wasu abubuwan la'akari waɗanda zasu iya shafar isar ku akan Instagram. Yaya yawan masu sauraron ku ke amfani da Instagram, yawan asusun da suke bi, da kuma matsakaicin lokacin zaman masu amfani wasu daga cikin su ne. Koyaya, sabanin dangantaka, lokacin aiki, da sha'awa, waɗannan sigogin basa cikin ikon ku. Don haka, menene za ku iya yi don tabbatar da cewa kun sami matsayi mai girma dangane da abubuwan da suka shafi abubuwan da suka shafi ra'ayi da haɗin kai a kan Instagram? Yi amfani da dabaru masu zuwa kawai!
Dabaru don Inganta Samuwar ku akan Instagram
Samun abubuwan so, tsokaci, da adanawa akan ayyukanku yana da mahimmanci don faɗaɗa isar ku akan Instagram. Kodayake ba sune mahimman matakan awo don kimanta nasarar ku akan Instagram ba, suna da mahimmiyar rawa wajen haɓaka kasancewar ku. Wanda aka ambata a ƙasa akwai wasu nasihu masu amfani wanda zaku iya tabbatar da cewa sakonninku sun isa ga masu sauraro na dama.
1. Posting akai-akai akan Instagram
Don haɓaka kasancewar ku a kan layi, yana da mahimmanci a kiyaye mabiyan ku. Hanya mafi kyau ta yin hakan shine ta yin rubuce rubuce akai-akai akan Instagram. Lokacin da dubunnan mutane da kamfanoni suke aikawa kowace rana, yana yiwuwa masu sauraro ku manta da ku. Don tabbatar da cewa wannan bai faru ba, adana saurin mita ko ƙara yawan aika rubuce rubuce. Ba lallai ne ku buƙaci yin rubutu kowace rana ba. Bugawa sau ɗaya ko sau biyu a mako shima yana aiki sosai. Wannan shine mafi sauki kuma ɗayan ingantattun hanyoyi don haɓaka isarwarku, haɓaka haɓaka da samun sabbin mabiya akan Instagram.
Wata fa'idar posting a kai a kai shine cewa yana baka damar gwaji da kimanta abin da abun ciki ke aiki tare da masu sauraro da kuma abin da baya aiki. Wannan hanya ce mai kyau don tsara abubuwan cikin ku ta hanyar dabarun tsari.
2. Sanya hotuna masu kyau da bidiyo
Komai yawan dabarun sihiri a aljihun ku, mabuɗin don ɗaukaka darajar abincin mabiyan ku shine ƙirƙirar ingantaccen abun ciki. Anan, ingantaccen abun ciki yana nufin cewa sakonnin bazai zama masu dacewa da ban sha'awa ba kawai amma kuma yana jan hankali. Hotuna da bidiyo masu inganci suna jan hankalin mutane zuwa ga sakonninku gwargwado. Sau da yawa, masu amfani da Instagram suna son, rabawa, ko yin tsokaci akan hoto saboda abin birgewa ne. Wannan yana da mahimmanci a gare ku yayin da yake taimaka muku don jawo hankalin shiga kan ayyukanku. Wannan yana taimakawa cikin ma'aunin 'dangantaka' na algorithm na Instagram.

3. Yi kyakkyawan amfani da Reels da IGTV
Yi imani da shi ko a'a Reels da IGTV babbar hanya ce ta haɓaka bayanan martaba a kan Instagram. Reirƙirar reels babbar hanya ce ta tallan Instagram wanda ke ba wa 'yan kasuwa damar raba bayanai mai amfani cikin nishaɗi cikin sakan 15-30. Yankunan matattara masu fa'ida da fayilolin odiyo da ke akwai yana ƙara shaharar wannan matsakaiciyar. Tun da reels sabon abu ne sabo, Instagram yana tabbatar da cewa mutane suna amfani dashi sau da yawa ta hanyar bawa masu yin reel kyakkyawar gani. Hakanan, akwai wani sashe na daban don reels wanda ya sake baiwa mahalicci babbar dama don masu sauraro su gano su.
Hakanan, Instagram yana ba da fa'idodi da yawa ga waɗanda suke yin IGTV. Idan kuna da wani abu mai mahimmanci ko mai ban sha'awa don rabawa wanda ba za a iya bayyana shi a cikin sakan 30 ba, IGTV shine kayan aiki mafi amfani a wannan yanayin. Akwai dama mara iyaka game da abubuwan da zaku kirkira ta amfani da IGTV. A cewar masana, IGTV ya tabbatar da inganci wajen haɓaka aminci tsakanin mabiya.
4. Loda labaran Instagram akai-akai
Yayin da kuke sanya hotuna da bidiyo akai-akai akan Instagram, yakamata ku loda labarai akai-akai. Labarun suna aiki azaman hanzari don isa ga masu sauraron ku, kuna tunatar dasu cewa kada ku rasa kowane sakon ku kuma ku shiga su kai tsaye. Kuna iya gudanar da zaɓe, tambayoyin, tambayi masu sauraron ku suyi tambayoyi, kuma kuyi ƙari da yawa. Labarun Instagram ba da bayananka don ci gaba da bayyana a koyaushe wanda ke da kyau don haɓaka haɗin gwiwa.
5.Yi amfani da Hashtags masu dacewa
Hanya mafi kyau don magance ma'aunin 'Sha'awa' na Instagram algorithm a zahiri shine ta amfani da hashtags masu dacewa, daidai, masu tunani, da daidaito. Amfani da hashtags zai bawa masu sauraron ku damar samun abubuwan da suke nema a sauƙaƙe. Kodayake Instagram tana baka damar amfani da hashtags 30 akan post daya, ba lallai bane ayi amfani dasu duka. Madadin haka, ya kamata ku bincika kuma ku mai da hankali kan hashtags waɗanda suka dace da gidanku da bayananku. Yin amfani da adadi mai yawa na hashtags waɗanda ba sa bayyana ainihin abin da gidan yake game da su na iya bayyana kamar spam kuma rage ganuwar ku. Sabili da haka, yana da kyau a yi amfani da iyakantattun hashtags masu kyau.
6. Loda sakonni yayin lokutan ganiya
Don saduwa da yadda ake amfani da 'Timeliness' na maƙallin algorithm na Instagram, sanya a lokacin da masu sauraron ku ke amfani da Instagram watau a cikin lokutan sa'a. Amma tambaya ita ce ta yaya zaku san lokacin da mabiyan ku suke kan layi? Don fatattakar wannan sirrin, kuna buƙatar bincike, kiyayewa da nazarin halayen masu sauraron ku. A wannan yanayin, idan kuna da asusun kasuwanci, Instagram Insights na iya taimaka muku waje. Amfani da wannan kayan aikin na Instagram kyauta, zaku iya gano wanene yake hulɗa da sakonninku, jinsi, shekarunsu, wurin su, da kuma awannin da ayyukan ku suka fi bayyana. Dangane da haka, zaku iya tsara ayyukanku yadda yakamata.
7. Mu'amala da masu sauraron ka
Yin hulɗa tare da masu sauraro ya zama dole ne ya ci babban matsayi a cikin dangantakar 'dangantaka'. Lokacin da mutane sukayi tsokaci game da sakonninku ko suka aiko muku da sako, to kar kuyi watsi dasu. Kuna buƙatar nunawa masu sauraron ku cewa kuna kulawa dasu don lashe zukatansu. Wasu hanyoyin da zaku iya mu'amala da masu saurarenku sune ta hanyar loda tambayoyin tattaunawa da labarai, rubuta kalamai masu kayatarwa, sanya bayanan da zasu sake bayyana, amsa tambayoyin mabiyan ku, da kuma yi musu godiya a kai a kai saboda goyon baya da suke samu.
8. Gudanar da Kyauta ko Gasa
Gudanar da kyauta ko takara shine babbar hanya don isa ga masu sauraron ku. Kuna iya ƙirƙirar wayewar kai, haɓaka mabiya, abubuwan so, tsokaci, rabawa, kuma ku haɗu da mutanen da suke da sha'awar abin da zaku bayar. Kyauta ko gasa tana aiki akan ƙa'idodi na ƙawance da tsarin algorithm na Instagram. Koyaya, kafin karɓar bakuncin gasa dole ne ku tsara abin da kuke nema don cimmawa ta hanyar a hankali ku sanar da ɗaya daidai da haka. Kyautar ya zama mai kayatarwa, kuma dokokin ku don shiga ya zama irin wannan wanda zai haɓaka haɗin kan ayyukanku.
9. Yi Amfani da Rubutun Mallaka
Rubutun taken yana da mahimmiyar rawa wajen nishadantar da kuma sanar da masu sauraron ku. ta amfani da jimlolin kira-zuwa-aiki kamar 'Tag wa aboki', 'Sharhi ra'ayoyinku' ko 'Ziyarci mahaɗin a Bio,' kai tsaye kuna iya tambayar masu sauraron ku suyi abin da ake buƙata. Wannan bayanin ya sake warware ma'aunin dangantaka na algorithm na Instagram.
Waɗannan su ne kawai wasu hanyoyin da za ku iya rayuwa da cin nasarar Algorithm na Instagram na 2021. Aiwatar da su kuma ku shaida canjin da kanku!








