Njira Zabwino Kwambiri Zoyendetsera Zopereka & Makampeni Pogwiritsa Ntchito Instagram

Instagram sikuti ndi nsanja chabe yamakampani ndi omwe amawalimbikitsa kuti agulitse malonda awo ndi/kapena ntchito zawo. Ndi nsanja yomwe anthu ndi mabungwe amatha kutenga nawo gawo pazokhudza chikhalidwe cha anthu pazama media kuti adziwitse anthu komanso kupereka ndalama pazinthu zosiyanasiyana. Kwa zaka zambiri, ambiri osapindula akwanitsa kupeza ndalama kudzera muzopereka pa Instagram, ndipo ngati mukufuna kuchita chimodzimodzi, muli pamalo oyenera.

Munkhaniyi, tikupatsani zidziwitso zonse zomwe mungafune kugwiritsa ntchito Instagram poyendetsa ma drive ndi kampeni. Choncho, werenganibe.

Kodi mukusowa katswiri wa Instagram kuti mumalize kuwunikira mozama akaunti yanu ya Instagram ndikukupatsirani dongosolo?

Timapereka katswiri Instagram Optimization & Hashtags Ntchito yofufuza

1. Konzani kampeni yanu yopezera ndalama pa Instagram

Ngakhale Instagram ikhoza kukhala nsanja yamphamvu kwambiri yopezera ndalama, chowonadi ndichakuti simungayambe kusonkhanitsa ndalama popanda ndondomeko yokhazikika. Chifukwa chake, musanachite china chilichonse, konzani kampeni yanu. Moyenera, zolinga zotsatirazi ziyenera kuphatikizidwa mu dongosolo lanu la kampeni:

• Mutu wa kampeni yanu yopezera ndalama
• Kutalika kwa kampeni, mwachitsanzo, kuti kampeni itenga nthawi yayitali bwanji
• Hashtag ya kampeni yomwe mungagwiritse ntchito pofalitsa mawu
• Tsamba lofikira lomwe lidzapatse opereka chidwi zonse zokhudzana ndi kampeni
• Kalendala yokhudzana ndi kampeni limodzi ndi zomwe zili patsamba
• Zida zowongolera zapa media media zotsogola pambuyo pakukonzekera
• Momwe mungayang'anire ndikuyesa zotsatira za kampeni
• Zinthu izi zikatulutsidwa bwino, ndi nthawi yoti muyambe kuchitapo kanthu pa Instagram.

2. Sinthani kuchoka pa mbiri yanu kukhala mbiri yabizinesi

Pali anthu ambiri omwe apeza ndalama pazinthu zosiyanasiyana kudzera pa mbiri yawo pa Instagram. Ngakhale iyi ndi njira yomwe mungaganizire, tikupangira kuti mukweze mbiri yanu kuchokera pa mbiri yanu kukhala mbiri yabizinesi. Chifukwa chiyani? Chifukwa ndi mbiri yamabizinesi, kampeni yanu idzawoneka ngati yaukadaulo, ndipo mutha kulimbikitsa opereka ambiri.

Mukakulitsa mbiri yabizinesi, ndikofunikira kuphatikiza ulalo watsamba lofikira la kampeni yanu mkati mwa bio. Ulalo watsamba lofikira ukaphatikizidwa muzambiri, mutha kutsogolera ogwiritsa ntchito kuti azichezera nthawi iliyonse mukagawana positi yokhudzana ndi kampeni yanu. Komanso, panthawi yokhazikitsa mbiri yabizinesi, phatikizani zambiri momwe mungathere zokhudzana ndi kampeni yanu yopezera ndalama. Izi ndikuwonetsetsa kuti anthu achidwi ndi mabizinesi alibe mafunso okhalitsa oti fundraiser yanu imagwira ntchito yanji. Mwachidule, mayankho ayenera kukhala pamenepo kuti aliyense awone.

3. Onjezani batani la Donate la Instagram ndi Zomata Zopereka Nkhani

Popeza kupeza ndalama pa Instagram kwakhala kofala, anthu aku Instagram aganiza zopangitsa kuti zikhale zosavuta kwa anthu omwe akuchita kampeni yopereka ndalama. Zotsatira zake, muli ndi batani la Donate ndi zomata za Stories Donation, zomwe zimalola omwe angakhale opereka ndalama kuti athandizire pazifukwa zilizonse popanda kusiya Instagram. Ndikofunikira kuti muwonjezere mabatani ndi zomata pa mbiri yanu ya bizinesi ya Instagram. Umu ndi momwe mungachitire:

• Choyamba, gwirizanitsani akaunti yamalonda ndi tsamba lotsimikiziridwa la Facebook (ngati kampeni yanu ilibe tsamba la Facebook, chitani izo ndikupukuta fumbi tsopano!)
• Kenako, pitani pazokonda zanu za Instagram ndikupita patsamba la Bizinesi, komwe muyenera kuwona njira ya 'Zopereka' - dinani pamenepo.
• Apa, muwona njira ya 'Add Donate Donate to Profile' - dinani pamenepo ndipo muwonjezera bwino batani la Donate
• Kuti muwonjezere Chomata cha Nkhani Zopereka, muyenera kutsegula akaunti ya Facebook yotsimikizika ya kampeni
• Pitani patsamba la Zida Zosindikizira - mutha kuzipeza m'chigawo chapamwamba cha
• Tsamba lofikira la Facebook
• Apa, sankhani Zokonda Zopereka, zomwe muyenera kuwona njira yotchedwa 'Lolani anthu kuti awonjezere zomata ku Nkhani za Instagram' ndi bokosi pambali pake - onani bokosi.
• Dinani Save kuti musunge zosintha, ndipo mwamaliza - tsopano mwawonjezera batani la Instagram Donate ndi Zomata Zopereka Nkhani.

Ndikofunika kukumbukira kuti pogwiritsa ntchito mabatani opereka awa ndi zomata, bungwe lanu liyenera kulembetsedwa ngati lopanda phindu ku US pansi pa ndime ya 501(c)(3). Ngati sichoncho, simungathe kuwonjezera izi ku akaunti yanu ya bizinesi ya Instagram. Chifukwa chake, ngati ntchito yanu yopanda phindu ili kunja kwa US, mwatsoka, simungathe kugwiritsa ntchito izi. Tikukhulupirira, Instagram isintha zinthu mtsogolomo kuti osapindula kunja kwa US nawonso apindule ndi izi.

Komabe, ngakhale simungapindule kwambiri ndi izi chifukwa chakuti bungwe lanu silochokera ku US, mutha kuchita zambiri kuti mupeze ndalama kudzera muakaunti yanu ya Instagram.

4. Gwiritsani ntchito bwino hashtag yanu

Kampeni yanu yopezera ndalama sizingathe kupeza ndalama zokwanira ngati anthu sakudziwa, sichoncho? Apa ndipamene kugwiritsa ntchito hashtag kumatha kuwonekera ndikufalitsa chidziwitso cha kampeni yanu kudzera muzolemba zanu zolimbikitsa anthu. Pa Instagram, ma hashtag amatenga gawo lofunikira kwambiri pakupangitsa kuti zolemba ziwonekere, kotero simungathe kuzinyalanyaza. Ena mwa ma hashtag otchuka omwe pafupifupi kampeni iliyonse yopezera ndalama imagwiritsa ntchito pa Instagram ndi:

• #BetheChange
• #Usikuwamatsenga
• # Perekani
• #Charity
• #Fundraiser
• #Kupeza ndalama

Musanayambe kugwiritsa ntchito ma hashtag pazolemba zanu zonse za Instagram kuti mudziwitse za kampeni yanu, muyenera kukumbukira zinthu zina. Poyambira, muyenera kugwiritsa ntchito ma hashtag okha omwe ali okhudzana ndi zolemba zanu. Nthawi zina, mutha kuyesedwa kuti mugwiritse ntchito ma hashtag omwe akubwera kuti muwonekere. Komabe, chowonadi ndichakuti ngati ma hashtagwa sali ofunikira, oyang'anira a Instagram amawona zolemba zanu ngati za spam. Ngati mupitiliza kuyika zomwe zili ndi ma hashtag osafunikira, akaunti yanu ikhoza kuletsedwa, mwachitsanzo, zomwe zili patsamba lanu zidzatsekedwa ndipo choyipa kwambiri ndichakuti simudzadziwa kuti zikuchitika.

Komanso, muyenera kuyang'ana ma hashtag angati omwe mukugwiritsa ntchito positi. Mwalamulo, Instagram imalola ogwiritsa ntchito kuphatikiza ma hashtag 30 pa positi iliyonse. Komabe, chifukwa Instagram ikukupatsani mwayi wotero sizitanthauza kuti muyenera kuitenga. Momwemo, muyenera kugwiritsa ntchito ma hashtag 10 osapitilira.

5. Phatikizanipo mauthenga oyitanitsa kuchitapo kanthu (CTA) kulikonse komwe kuli kotheka

Ndizodabwitsa momwe mauthenga osavuta a CTA angakhalire kusiyana pakati pa anthu omwe akuchitapo kanthu pa Instagram ndi anthu kunyalanyaza zolemba zonse. Komabe, ngakhale kuti zili zachilendo, zoona zake n’zakuti ndi zenizeni. Popanda mauthenga a CTA, zolemba zanu zidzayiwalika mofulumira kuposa momwe mungathere. Chifukwa chake, awonjezereni pazolemba zilizonse zomwe mumagawana.

Mmodzi mwa mauthenga a CTA omwe muyenera kuyika nawo kumayambiriro kwa kampeni yanu ndi 'Gawani positi iyi.' Anthu omwe amathandizira pazifukwa zamalingaliro adzalimbikitsidwa kugawana, zomwe zikulitsa chidziwitso cha kampeni kudzera muzogawana zambiri za Instagram. Izi zitha kugwira ntchito limodzi ndi kampeni yanu ya hashtag kuwonetsetsa kuti kampeni yanu ifika bwino.

6. Gwiritsani ntchito mawu ndi zithunzi kusuntha anthu

Cholinga chanu chikhoza kukhala chachikulu - chinthu chomwe anthu ayenera kuthandizira. Komabe, kuti anthu amve ngati akuyenera kukuthandizani, ayenera kukhudzidwa. Apa ndipamene ndikofunikira kukumbukira kuti Instagram ndi nsanja yomwe anthu nthawi zambiri amatembenukirako akakhala paulendo. Kawirikawiri, pamene Otsatira a Instagram kuchita nawo zinthu, iwonso akuchita zina, mwachitsanzo multitasking. Ichi ndichifukwa chake ndikofunikira kuti muwonetse chidwi chawo pazoyambitsa zanu pogwiritsa ntchito zolemba zapamwamba komanso zithunzi.

Kupatula kukopa chidwi cha anthu ku kampeni yanu yopezera ndalama, muyeneranso kuwasuntha mozama. Kupatula apo, ngati sakumva chifukwa chanu chikuwakoka pamtima, kodi angamve kuti ali ndi chidwi chothandizira nawo? Ayi, sichoncho? Chifukwa chake, konzekerani zomwe zili mu kampeni yanu mosamala. Nenani nkhani zomwe zimakhudza anthu motengeka mtima, ndipo m'pamene amamva kuti ali ndi chidwi chothandizira.

7. Onetsani kuyamikira kwa opereka ndalama

Sikokwanira kungolimbikitsa opereka ndalama ndi nkhani ndi zithunzi zokopa. Akapereka, muyenera kuwapangitsa kumva ngati achita chinthu chofunikira pothandizira pazifukwa zanu. Komanso, muyenera kupereka kuthokoza kwanu kwa iwo, chifukwa mophweka, kampeni zopezera ndalama zimakhala zopanda phindu popanda omwe amapereka.

Apa ndipamene mungapindule kwambiri ndi zolemba zoyamikira. Phatikizani mayina a anthu onse omwe apereka zopereka mpaka pano ndikuyamikira khama lawo pothandizira ntchito yopanga dziko lapansi kukhala malo abwinoko. Zolemba zotere sizimangopangitsa kuti opereka ndalama azisangalala ndi zomwe achita, komanso zimalimbikitsa anthu ena kuti abwere kudzatenga nawo mbali powonetsetsa kuti anthu ali ndi chilungamo.

8. Pitirizani kugawana zochitika zazikulu

Pamene kampeni yanu ikukweza ndalama zochulukirachulukira, ndikofunikira kuti muwonetse kupambana kwake pamaso pa omvera anu. Mutha kuchita izi kudzera muzakudya pafupipafupi, zolemba za Nkhani, zolemba za Reels, ndi zina zambiri. Cholinga cha ntchitoyi ndikumanga opereka ndalama ochulukirapo. Zimagwira ntchito chifukwa, mwachibadwa, anthu amakonda kutenga nawo mbali pazinthu zopambana.

Kutsiliza

Chifukwa chake, awa anali ena mwa njira zabwino zoyendetsera zoperekera zopereka ndi kampeni pogwiritsa ntchito Instagram. Tikukhulupirira kuti mwapeza kuti nkhaniyi ndi yothandiza, ndipo tikukufunirani zabwino zonse pantchito yanu yopezera ndalama.

Tisanatsanzike ndi nkhaniyi, tikufuna kukuuzani za ubwino wa a Insta. Chida cha pulogalamu yamapulogalamu atsopano komanso othandizira pa Instagram, a Insta amapereka zokonda za Instagram, Ndemanga za Instagram, ndi mawonedwe a Instagram. Zonse, ndiye yankho labwino kwambiri kwa otsatsa komanso olimbikitsa omwe akufuna kukhala akulu pa Instagram.

Kodi mukusowa katswiri wa Instagram kuti mumalize kuwunikira mozama akaunti yanu ya Instagram ndikukupatsirani dongosolo?

Timapereka katswiri Instagram Optimization & Hashtags Ntchito yofufuza

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