9 Zolinga Zabwino Zogulira Otsatira a Instagram
Gwiritsani ntchito zina, dziwitsani, Limbikitsani, makamaka… khalani nokha! Ma media atchalitchi ndi ntchito yamudzi; aliyense ndi chuma.
- Susan Cooper
Malo ochezera pa TV akusintha nthawi zonse. Mapulogalamu atsopano ndi mawonekedwe ake akuwoneka kuti akungotuluka usiku umodzi, ndipo ndichachisoni kuti mufike pamapulatifomuwa ndikuyamba kuwonjezera ndikulemba anzanu ndi abale. Koma musanadziwe, masamba ena onse aiwalika. Mu 2010, nsanja yotchuka yogawana zithunzi, Instagram, idapangidwa. Ngakhale ambiri amakayikira kutchuka kwake kwanthawi yayitali, Instagram mwachangu idayamba kukhala malo ochezera azama TV. Zinalandilidwa bwino kwambiri, kotero kuti media-media-giant, Facebook, idagula malowa ndi $ 1 biliyoni chabe zaka ziwiri kuchokera pomwe Instagram idayamba. Zachidziwikire kuti Facebook idawona kuthekera kwa nsanjayo ngati njira yolumikizirana ndikuchita nawo dziko lapansi, ndipo ndi izi, zinawonekeratu kuti Instagram inali pano.
Mabizinesi tsopano akugwiritsa ntchito mwayi wofikira, ndipo kuyambira kukhazikitsidwa kwa Instagram Business Profile mu 2016, tsopano pali maakaunti opitilira 25 miliyoni pa Instagram mpaka pano.
Pazaka zisanu ndi zitatu zochepa kuyambira pomwe Instagram idakhazikitsidwa, idasonkhanitsa mamiliyoni ambiri ogwiritsa ntchito, ndipo kuyambira Juni 2018, malowa adafikira ogwiritsa ntchito 1 biliyoni mwezi uliwonse; ndi 500 miliyoni ogwiritsa ntchito tsiku lililonse. Izi zikuyika Instagram pamalo achiwiri kumbuyo kwa ogwiritsa ntchito a Facebook 1.47 biliyoni tsiku lililonse, patsogolo pa Snapchat yomwe ikutsika yomwe ili ndi ogwiritsa ntchito 191 miliyoni tsiku lililonse.
Ndi mbiri yonse yozungulira Instagram, idangotsala nthawi yochepa kuti otsatsa ayambe kuzindikira. Mabizinesi adapita ku Instagram kuti achite zambiri osati kungotsatsa malonda awo; iwo anayamba kuchita ndi kucheza ndi makasitomala awo pa munthu mlingo munthu. Izi zinasintha masewerawa kwa ogulitsa kumakampani onse. Sikuti anali okhoza kulengeza malonda awo pa malo ochezera a pa Intaneti—makasitomala amawafunafunadi! Pafupifupi 80% ya Instagrammers akuti amatsata akaunti yabizinesi mofunitsitsa. Ambiri aiwo amatsata maakaunti angapo, ndikuyang'ana zolembedwa tsiku lililonse.
Popeza Instagram Business Profile idapangidwa mu 2016, mabizinesi opitilira 25 miliyoni akugwira ntchito patsambali. Amakonda, kuyankha, kugawana, ndi kutumiza limodzi ndi makasitomala awo. Ngakhale mbiri yamabizinesiwa imatha kuchita chilichonse chomwe munthu angachite, ndi kuchuluka kwazomwe zili pa Instagram, ndizosatheka kumveketsa mawu akampani yawo.
Ma algorithms a Instagram akusintha nthawi zonse ndipo ndikusintha kwaposachedwa kwa algorithm, kuchitapo kanthu ndiye malo atsopano ngati mukufuna kuti zomwe zili patsamba lanu ziwonedwe ndi anthu ambiri. Chifukwa chake zokonda zonsezo, ndemanga, ndi ma share ndizomwe mungafune kuti mtundu wanu ukhale pamaso pa ogula.
Koma makampani angayambe bwanji kuchita ndi makasitomala ngati ali atsopano ku Instagram, ndipo alibe aliyense wowatsata?
Popeza kufunikira kwa kutengapo gawo kumakhala kosatheka kunyalanyaza, mabizinesi akusankha kutero mugule otsatira Instagram. Chisankhochi nthawi yomweyo chimakulitsa omvera awo, ndipo chimalimbikitsa chiwongola dzanja chawo.
Mukuganiza mungafune kugula otsatira? Werengani werengani pazifukwa 9 zazikulu zomwe kugula otsatira ndi njira yabwino kwambiri yotsatsira malonda anu akukula.
Kuchulukitsa mawonekedwe
Instagram imakonda mbiri yabwino. Kuti muwonekere ngati bizinesi, muyenera kukhala ndi kutsatira kwambiri. Nkhani yabwino ndiyakuti, otsatira amatsogolera otsatira ena ambiri. Ngati mungasankhe kugula otsatira a Instagram, tsamba lanu nthawi yomweyo limadziwika ndi omvera ambiri omwe nawonso angakutsateni! Ngakhale wina, wofanana, tsamba la bizinesi ali ndi gawo lofananalo ndi lanu, ngati muli ndi otsatira ambiri, Instagram izikhala ndi tsamba labwino kwambiri pakusaka. Izi zimathandiza kuti tsamba lanu lizidziwika pakati pa enawo, ndipo, anthu ayambanso kutsamba lanu.
Pangani zotsatirazi pama intaneti ena
Ngati mukutsatira kwawebusayiti imodzi, zikuoneka kuti kutchuka kwanu kudzabukanso pamasamba ena. Monga tidanenera kale, Facebook ili ndi Instagram, ndipo ndizotheka kuti kampaniyo izigwiritsanso ntchito malo ena ochezera ena mtsogolo. Mapulatifomu ambiri amagwira ntchito mosawerengeka palimodzi, zimapangitsa kuti zikhale zosavuta kugawana komanso kutumiza zolemba m'masamba ambiri osiyanasiyana. Otsatila ochulukirapo omwe muli nawo pa Instagram, ndizowonjezereka kuti omvera anu agawire zolemba zanu pamapulatifomu ena, ndikutumiza zolemba zanu kwa abwenzi pamawebusayiti onse.

Mphamvu ya "mayendedwe ochezera"
Asayansi ndi akatswiri a zamaganizo atha zaka zambiri akuphunzira khalidwe la munthu, ndipo mobwerezabwereza amaona kuti anthu amadalira anzawo ndi anzawo kuti aphunzire khalidwe. Lingaliro ili ngakhale lili ndi dzina, limatchedwa "social umboni". Zikafika pama social media, izi ndizowonanso.
Tikusamala kudziwa zaposachedwa komanso kukhala oyamba kutumiza ma GIF oseketsa pamacheza apagulu. Sikuti timangofuna kudziwa zomwe zili zotchuka, timasamala nazo kuyang'ana kutchuka tokha.
Ganizirani izi, mukamasakatula Instagram kapena Facebook feed, ndikuwona positi yomwe yakhala kwatsiku limodzi yokhala ndi zokonda ndi ndemanga zochepa pa izo, mutha kunena kuti positiyo, ndi wogwiritsa ntchito, sakondedwa. Ndizofanana ndendende ndi mabizinesi. Ngati mukutumiza mosalekeza zithunzi zomwe sizimatengeka kwambiri, otsatira inu do sindikuganiza kuti bizinesi yanu ndiyabwino kwambiri, kapena ndi yovomerezeka, ndipo mwina singakuoneni. Palibe amene akufuna kuti azilumikizidwa ndi chinthu chomwe sichikondedwa, koma kugula otsatira a Instagram ndikosavuta komanso kosavuta pamavuto amenewo.
Ma media media ndi Yelp yatsopano
Ma media media si chida chongolumikizirana, chakhala chida chakuyerekezera ndi kupereka ndemanga zama bizinesi. Kukhala ndi otsatira ambiri ndikofanana ndi gulu la malingaliro abwino pamasamba anu a Yelp kapena Trip Advisor. Zimabwereranso ku lingaliro la "mayendedwe ochezera" omwe timakambirana. Ngati kasitomala akaona anthu ambiri akutsatira ndikuchita bizinesi yanu, adzaganiza kuti ndi lingaliro labwino kutsatira ndikuchita bizinesi yanu. Koma owerengera otsika amatha kutha kuyenda kwa kasitomala asanayambe. Sungani makasitomala anu omwe angakhale nawo chidwi kuti akuthandizeni ndikuwonjezera miyezo yanu, ndikugula otsatira otsatira Instagram.
Pangani kuvomerezeka kwa bizinesi yanu
Ogula amasiku ano ndi odziwa zambiri kuposa mibadwo yakale, ndipo amafuna zodalirika, zapamwamba kwambiri. Amafuna kuwona kuti bizinesi ikudziwa zomwe ikuchita, yatsimikizira zochitika mumakampani ake, komanso kuti ndiyovomerezeka.
Kaya ndinu bizinesi yaying'ono, kapena ndinu wokonda kuchezera pa TV, mukakhala ndi otsatira ambiri, mudzawoneka #ovomerezeka. Ngati mumalemba pafupipafupi za momwe mulili ndi burger wabwino kwambiri mtawuniyi, koma muli ndi otsatira 300 ochepa, makasitomala anu sakukhulupirirani. Ziribe kanthu kuti bacon cheese burger yayikulu komanso yotsekemera imawoneka bwanji mu #nofilter positi, ngati mulibe otsatira, anthu angaganize kuti malo odyera anu siabwino.
Yambitsani ntchito zanu zotsatsa
Ndi chinsinsi chosungidwa bwino kwambiri cha msika. Simungaganize kawiri za kulipira malonda kuti ayendetse m'magazini kapena pa webusaiti. Mukamagula otsatira pa Instagram, mumachita zomwezo. Mukugula malo otsatsa. Mukugula mwayi kuti muwonekere ndi makasitomala osawerengeka, ndipo mukugula mwayi wokhala m'manja mwawo. Izi ndizabwino kuposa malo otsatsa m'magazini, chifukwa malo ochezera a pa Intaneti amalumikizidwa kwambiri ndi makasitomala anu.
Ganizirani zogula otsatira monga ndalama zina zilizonse zotsatsa. Mwinamwake mumalipira kale kuti mukweze zolemba pa Facebook kapena Instagram, masiku ano, muyenera kulipira kuti muzisewera. Zachidziwikire, kukulitsa cholemba patsamba lino kungakupangitseni zokonda ndi kutsatira, koma ndizokayikitsa kuti mbiri yanu ipeza zambiri zotsatiridwa usiku umodzi. Chowonadi ndichakuti mudzakakamira kulipira mobwerezabwereza kuti mungowonjezera otsatira. Mutha kugwiritsa ntchito ndalama zomwezo kuti mukweze tsamba limodzi pogula otsatira a Instagram, ndikupeza zotsatira zazikulu pamaso panu.
Sungani nthawi ndi zinthu
Zolinga zamagulu popanda funso ndi ntchito yanthawi zonse. Kulipira wina kuti azisamalira maakaunti anu ochezera akhoza kukhala okwera mtengo, malinga ndi blog ya Sprout Social, woyang'anira media media amapanga ndalama zoposa $ 50,000 pachaka. Kutengera luso lawo, amatha kupanga pafupifupi $ 70,000 pachaka — kuphatikiza phindu! Mabizinesi ambiri atsopano alibe ndalama kapena zinthu zoti agwiritse ntchito wantchito wanthawi zonse, koma amangodandaula kuti kukulitsa njira zapa TV zotsatirazi kumatenga nthawi. Mukamagula otsatira a Instagram, mumadzipulumutsa nokha nthawi ndi chidwi chomwe zingatenge kuti mupange izi motsatira. Pitilizani ndikuwona "Pangani Instagram kutsatira" pa bizinesi yanu 'Zomwe Mungachite, ndipo gwiritsani ntchito mphamvu zanu pazinthu zofunikira pakampani zomwe zingathandize kuyendetsa bwino bizinesi yanu.
Aliyense akuchita izo
Sitikukuuzani kuti mudumphire pa mlatho pano. Chowonadi ndichakuti anthu ambiri akugula kale otsatira pazama akaunti awo a Instagram. Ndizowona! Ochita masewera, otchuka, ojambula, komanso andale onse mugule otsatira Instagram chifukwa cha mbiri zawo. Pochita izi, akuchulukitsa kutsimikizika kwa tsamba lawo, ndikuchita nawo njira zamalonda zomwe zakhalako kwakanthawi tsopano. Kugula otsatira a Instagram kukupatsani mwayi wampikisano womwe muyenera kuchita kuti mupange chizindikiro pamakampani anu.
Wonjezerani phindu pama bizinesi
Chifukwa chilichonse chogulira otsatira chakhala chikulimbikitsa kwa ichi. Zomwe bizinesi yanu imakhala pama media azamasulira zimadola ndi masenti. Mukamangodziwika ndi mbiri yanu pakugula otsatira, otsatira awo adzatsogolera otsatira ambiri. Izi zikuwonetsetsa kuti mbiri yanu yamalonda, chifukwa chake malonda anu amawonekera kwambiri kwa omvera ambiri. Anthu ochulukirapo omwe amawona malonda anu, pamakhala makamaka kuti ena mwa anthu amenewo adzakhala makasitomala. Nanga makasitomala ambiri amatanthauza chiyani? Mukuyerekeza - ndalama zochulukirapo. Kugula otsatira a Instagram kungakhale gawo loyamba pamsewu kuti muwonjezere ndalama za bizinesi yanu.
Nanga izi zikutanthauza chiyani kwa mtundu wanu?
Ma social media atsegula zitseko zosawerengeka zamabizinesi, ndipo asinthadi momwe makampani amagulitsira kukhala makasitomala awo. Malonda amatha kufikira makasitomala awo mwachinsinsi, ndipo chifukwa cha ichi, momwe mabizinesi amalengezera zinthu zawo sizingafanane.
Instagram ndi chida champhamvu kwa otsatsa komanso makasitomala omwe akufuna kukhala olumikizidwa ndi dera lawo. Kumbukirani, ili ndi ogwiritsa ntchito opitilira 500 miliyoni tsiku lililonse. Ndiwo makasitomala 500 miliyoni amtsogolo omwe ali ndi mwayi wowona tsamba la bizinesi yanu, ndikuphunzira za mtundu wanu. Koma, kupeza bizinesi yanu pamaso pa anthu onsewa sikophweka monga kutumiza zabwino tsiku lililonse. Ndi masinthidwe onse aposachedwa a algorithm, ndizosatheka kukulitsa kutsatira kwenikweni. Muyenera kukhala ndi chibwenzi nthawi zonse, ndipo muyenera kukhala ndi otsatira athanzi.
Kupanga chisankho chogula otsatira a Instagram ndi njira yabwino yothandizira bizinesi yanu kufikira omvera ambiri. Kuwonjezeka kwa otsatira kumatanthauza kuchulukitsidwa kwamtundu osati pa Instagram kokha, komanso malo ena ochezera. Zimapangitsa kuti bizinesi yanu iwoneke ngati yovomerezeka, idzayambitsa malonda anu, ikupulumutseni nthawi ndi mphamvu, ndipo koposa zonse, mupange bizinesi yanu ndalama. Chifukwa chake tsopano funso silinalinso, "Kodi ndigule otsatira a Instagram?", "Chifukwa chiyani sindinachite izi posachedwa?"
Sungani ndalama zotsatsa izi komwe muwona zotsatira. Gulani otsatira a Instagram kuchokera kwa Mr. Insta, ndipo mutsegule chitseko chowonjezera kuvomerezeka kwa mtundu wanu, kupezeka kwa intaneti, ndi phindu.














