Masiku Ano Mitundu Yotsatsa Pa Instagram Yomwe Ikuyenera Kugwiranso Ntchito mu 2021

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Sitikubweretsa 2021, ndipo izi zikutanthauza kuti njira zotsatsa zatsopano zikuyandikira malinga ndi media media. Chifukwa cha momwe nsanja izi zasinthira kutsatsa kwa digito, opanga zonse ndi otsatsa akuyembekezera mwachidwi zida zatsopano zotsatsira ndi ma tweaks omwe akuyenera kuti awonjezeke pamndandanda wawo wazinthu zomwe zilipo kale. Pulatifomu yomwe ikupanga kukopa kwambiri ndi Instagram.

Nthawi ndi tsopano

Ogwiritsa ntchito Instagram amawerengera pafupifupi gawo limodzi mwa atatu mwa anthu onse ogwiritsa ntchito pazenera. Izi zikuwonetsa zambiri za Insta, yomwe idakhala pulogalamu yosavuta yogawana zithunzi mu 2010. Kwa zaka zambiri, zinthu zingapo zakhala zikuwonjezeredwa pang'onopang'ono papulatifomu. Ambiri mwa iwo, makamaka, ndi zida zotsatsira zomwe zapangitsa kuti 'Kutsatsa kwa Instagram' kukhale nkhani yabwino kwambiri. Makampani, akumaloko ndi apadziko lonse lapansi, apindula nawo, chotero ali ndi oyamba kumene komanso otsogola opanga ndi otsogolera.

Masiku ano, Insta ndi chilengedwe chake chokongola, chodzaza ndi zithunzi ndi makanema ambiri, opangidwa ndi otsogola kwambiri padziko lonse lapansi, omwe amatsatiridwa ndi mamiliyoni. Otsogolerawa, komanso mitundu yomwe imawathandiza, amadalira kwambiri zomwe zikugulitsidwa ndi Insta kuti athe kufikira omvera awo ndikupeza zambiri Otsatira a Instagram ndipo amakonda.

Ngakhale zochitika zina zimasintha nthawi ndi nthawi chifukwa cha kusintha kwina, zina zimakhala zosasunthika kwakanthawi. Mu blog iyi, tikambirana zina mwazomwe malonda aku Insta adachokera ku 2020, zomwe zithandizanso mu 2021.

Nkhanizo zidzakhalabe

Kubwerera mu Ogasiti 2016, Insta adakhazikitsa mawonekedwe ake a 'Nkhani', omwe anali ndi kaboni ka Nkhani za Snapchat. Chigawocho, pamapulatifomu onsewa, chimalola ogwiritsa ntchito kugawana zithunzi ndi makanema ofupikitsa (mpaka masekondi 15 kutalika).

Ngakhale pali kusiyanasiyana kochenjera pamtunduwu poyerekeza papulatifomu yonseyi, Nkhani za Insta zatha kuthana ndi mtundu wa Snapchat. Zifukwa ziwiri zazikulu zakupambana kwa Nkhani za Instagram ndizokwera mwachangu kwa ogwiritsa ntchito Insta komanso mawonekedwe osavuta a Insta, omwe adasokonezeka pa Snapchat chifukwa chazinthu zambiri zatsopano.

Monga chida chotsatsira, Instagram Stories yagwira ntchito ngati chithumwa, makamaka kwa otsutsa. Chiyambire ntchitoyi, yakhala imodzi mwazinthu zokopa kwambiri za Insta ndipo iyenera kukhala korona wamtengo wapatali wotsatsira mu 2021. Akatswiri ambiri akuyerekezera kuti 2021 idzawona kutsika kwakukulu pamitengo yanthawi zonse ya Instagram komanso kukwera kwa nkhani za Nkhani.

Moyo ukhala wamoyo ndikukankha

Instagram Live yalengezedwa kale mu Novembala 2016, posachedwa kwambiri kukhazikitsidwa kwa Nkhani Za Instagram. Ngakhale mawonekedwe a 'Live' pa Insta ali ofanana ndi makanema apawailesi ina, chomwe chimasiyanitsa mawonekedwe ake osakhalitsa. Vidiyo ya Instagram Live imasowa kwamuyaya ikangomalizidwa.

Ngakhale Instagram Live sinafike pamtunda womwe Nkhanizi zimawonekera ali, akadali chida cholimba chotsatsa chomwe ma brand apindula nacho, makamaka panthawi ya mliri wa COVID-19, womwe wawona kugwiritsidwa ntchito kwa Live kukukulirakulira ndi 70%. Live imalola kuchitapo kanthu zenizeni pakati pa malonda, olimbikitsa, ndi otsatira awo enieni a Instagram, zomwe zimapangitsa kuti zikhale zoyenera kuchita magawo a Q&A.

Mitundu ina yamakanema amoyo yomwe yakhala ikuphatikizira kuyambitsa kwazinthu, mgwirizano, ndikupatsa omvera zithunzi zowonekera, zomwe zonse zathandizira kuwonekera poyera. Ndizotheka kunena kuti kutsatsa kwa Instagram Live, ndichinthu chomwe chidzagwiritsidwenso ntchito kwambiri mu 2021.

Zolemba za IGTV zidzakhala zotchuka kwambiri

Pulogalamu ya IGTV imalola ogwiritsa ntchito a Insta kutsitsa makanema amtundu wautali. Pomwe owonera akuyenera kuyika pulogalamu kuti awonere makanema, pulogalamu yanthawi zonse ya Insta imalimbikitsa makanema a IGTV ngati ma trailer amphindi. Yakhazikitsidwa mu 2018, IGTV idakali yatsopano poyerekeza ndi mawonekedwe a Live and Stories. Komabe, kutchuka kwa makanema amtundu wautali kukukula mofulumira pa Instagram, IGTV yakhala pano.

Sipanapite zaka zitatu kuchokera pomwe IGTV idalowa, koma maubwino ake amvekapo kale, popeza opanga zinthu ndi malonda agwiritsa ntchito pulogalamuyi kupititsa patsogolo malingaliro awo otsatsa pawailesi yakanema. Kuchokera pakubwezeretsanso makanema omwe adalembedwera kwina kuti apange makanema ophunzitsira, IGTV yapatsa ogwiritsa ntchito a Insta njira zatsopano zolumikizirana ndi omvera awo.

Otsogolera ambiri ali ndi makanema awo a IGTV nawonso, monga makanema anu a TV omwe amafalitsidwa nthawi yomweyo tsiku lililonse / sabata. Ngakhale IGTV ikadali yokwera pamwamba pa YouTube, mfundo yoti ikukwera sikungakayikire.

Nthanozi zizikhala pa Otsatira aulere a Instagram

Kugula kwapakati pa pulogalamu kumayenera kukula chifukwa cha Checkout ya Instagram

Pakhala nthawi yayitali kuchokera pomwe Instagram idalola ogwiritsa ntchito ndi mabizinesi kugawana nawo zomwe angagule. Pali chowombelera kwathunthu Sitolo ya Instagram mkati mwa pulogalamuyi komanso zomwe zimalola ogwiritsa ntchito kuti adutse pazinthu zosiyanasiyana.

Pomwe zolemba zogulitsika ndi malo ogulitsira a Instagram zidawonjezeranso mawonekedwe ena papulatifomu, chomwe chingasinthe kwambiri Insta ndi gawo lake la Checkout, lomwe lidayambitsidwa mu Marichi 2019. Checkout imalola ogwiritsa ntchito kugula osasiya pulogalamuyi, ndipo yasintha Insta kukhala china choposa malo ochezera pa TV.

Checkout yagwira ntchito ngati chithumwa chaopanga omwe amadalira kwambiri zowonera zotsatsa malonda awo. Pazinthu zoterezi, Instagram tsopano ndi chida chogulitsira komanso tsamba lazamalonda. Mu 2021, kupambana kwa zinthu ngati izi kumalimbikitsa ena ambiri kuti agwiritse ntchito Checkout ndikupititsa patsogolo mwayi wogula mu-pulogalamu ya ogwiritsa ntchito a Insta.

Zolemba za Carousel zipitilizabe kusintha

Zolemba pa Carousel pa Insta sizatsopano. Adayambitsidwa koyamba mu 2015, ndikuloleza ogwiritsa ntchito kugawana zithunzi mpaka 5 positi imodzi. Komabe, kwa zaka zambiri, asintha kwambiri. Pongoyambira, ogwiritsa ntchito a Insta atha kugawana zithunzi mpaka 10 kudzera pa positi imodzi, ndipo atha kuphatikizanso kanema.

Zolemba pa Carousel zimalola zopangira ndi otsogola kuti apange zolemba zokakamiza komanso zambiri, ndipo mawonekedwe ake achokeradi. Malinga ndi kafukufuku, gawo limodzi mwa magawo asanu a Insta lero limakhala malo opangira ma carousel. Koma ndichifukwa chiyani zolemba za carousel ndizodziwika kwambiri ndi ogwiritsa ntchito?
Chifukwa chosavuta ndikuti ma brand amagawana zambiri zazogulitsa zawo kudzera mwa iwo. Positi imodzi yokha yokhala ndi carousel imatha kukhala ndi chidziwitso chambiri chomwe zikadakhala zovuta kuphatikizira patokha. Mwachidule, ndiye chinthu chabwino kwambiri pamadongosolo azogulitsa zambiri ndipo mitundu yambiri imagwiritsidwanso ntchito mwaluso posonyeza kuwunika kwamakasitomala ndikulimbikitsa kutengapo gawo kwa omvera. Chotsatira? Zowonjezera zambiri za Instagram, otsatira, komanso koposa zonse, kukula kwa mtundu.

Kupezera ndalama pazifukwa zamtunduwu kumapeza malo ambiri

Mliri wa COVID-19 wawona mafakitale ambiri akugunda kwambiri, pomwe mitundu yambiri padziko lonse lapansi yawonetsa kutayika kofika mamiliyoni a madola. Kuyesera kuchepetsa zinthu pamtunduwu, Insta wakhazikitsa njira yopezera ndalama.

Mbaliyi imalola onse ogwiritsa ntchito ndi malonda kuti apeze ndalama pazifukwa zingapo zomwe zikuphatikiza ndalama zothandizira anthu omwe ali pamavuto, kuthandizira mavuto, bizinesi, maphunziro, zosowa zamankhwala, ndi zina zambiri. Pakadali pano, mawonekedwewa amapezeka kwa ogwiritsa ntchito a Insta okha omwe amakhala ku Ireland, UK, ndi USA.

Komabe, mu 2021, tikhoza kuyembekezera kuti ntchitoyi idzawonetsedwa m'maiko ambiri pomwe anthu ochulukirapo komanso mabizinesi ayamba kukweza ndalama pazomwe amawathandizira. Ngakhale ntchitoyi idakalipo, idagwiritsidwa kale ntchito kupeza ndalama zothandizirana ndi anthu monga Black Lives Matter movement. Mwachilengedwe, ma brand ena akhoza kukhala ofunitsitsa kubwera kuti athandizire pazomwe zikuchitika pagulu. Taganizirani izi ngati mtundu wa Insta womwe uli ndi udindo pakampani.

Kutsiliza

Popanda kutha kwa mliri wa COVID-19, kugwiritsa ntchito malo ochezera a pa TV ngati Insta azingochulukirachulukira pamene 2021 ikuchitika. Zilibe kanthu ngati mukufuna kukhala ndi chidwi ndi Insta kapena wina wodziwa zambiri; zoona zake ndikuti bola ngati chiwopsezo chotenga COVID-19 chikadalipo, anthu ambiri apita digito. Chifukwa chake, ndi nthawi yogwiritsa ntchito mwayi, mosasamala kanthu kuti mayesero angawoneke bwanji. Kuchita bwino pa Insta kumakhudzana kwambiri ndi kusasinthasintha komanso mtundu, chifukwa chake khalani ndi zonse zoyambira.

Njira zisanu ndi chimodzi zomwe takambirana m'nkhaniyi ndizokhalabe olimba komanso zofunikira mu Insta chilengedwe mu 2021. Komabe, zidzakhalanso zosangalatsa kulandira zinthu zina zatsopano, zomwe ziti zichitike, ngakhale anthu ku Insta akhala akumva za izi mpaka pano. Kuphatikiza ndi zochitika zakale izi, titha kungokhulupirira kuti mawonekedwe atsopano ndi magwiridwe antchito atha kupanga zodabwitsa zaopanga ndi otsogolera, akulu ndi ang'ono papulatifomu.

Masiku Ano Mitundu Yotsatsa Pa Instagram Yomwe Ikuyenera Kugwiranso Ntchito mu 2021 Wolemba Mr. Insta Team, 4 December 2020