Kuwedzera kuri kuita Instagram kuriita nzvimbo yekudyidzana yemabhizinesi. Nechazvino zvekutenga ficha yakawedzerwa ku Instagram muna Kukadzi 2018, mabhizinesi anogona kuona shanduko dzakakwira kubva kuvateveri vavo ve Instagram, kuwana zvimwe zvinoda Instagram, uye kukura ruzivo Uine vateveri chaivo vepa Instagram, unogona kuratidza yako mhando kune chaipo chakanangwa nevateereri uye kuita mukudyidzana zvine chinangwa navo nekumaka zvigadzirwa zvinotungamira vateveri vako ve Instagram kuti vatenge.
Iyo Checkout ficha, yakawedzerwa mu2019, inoita kuti zvive nyore kune vashandisi kutenga zvakananga papuratifomu. Makumi makumi matanhatu muzana evashandisi vakawanikwa vachitsvaga uye nekutsvaga zvigadzirwa zvitsva pa Instagram, iine mamirioni zana nemakumi matatu evanhu vachida kudzidza zvakawanda nezvechigadzirwa nekutepa pane yekutengesa.
Zvakakodzera kushandisa Instagram Shopping kune rako bhizinesi, uye hezvino zvese zvaunoda kuti uzive vateveri vako ve Instagram vave vatengi vako.
Chii chinonzi Instagram Shopping?
Instagram Shopping inobvumira vashandisi kutenga zvakananga zvigadzirwa zvavanowana papuratifomu kuburikidza nezvakagadzirwa zvigadzirwa zvemapositi, zvichikubvumidza iwe kuwana mukana nekupa mukana wekuratidzira zvigadzirwa zvako kune mamirioni mazana mashanu evashandisi vepuratifomu. Kune mhando dzakasiyana dzeShoppable mbiru bhizinesi rako rinogona kubatsirwa kubva:
Zvokudya zvinyorwa
Instagram's Shoppable feed posts zvinokutendera kuti utore kusvika kune zvishanu zvigadzirwa mumifananidzo kune yako chitoro catalog.
Carousel mbiru
Ne Instagram Shopping yezvinyorwa zve carousel, zvigadzirwa makumi maviri zvinogona kuiswa mumifananidzo yako, zvichiita kuti zvive nyore kwauri kuti uratidze chigadzirwa chako chose. Kana zvakatumirwa pane zvako zvekudya zvakamakwa pamwe nechigadzirwa chako, zvinozoonekwa pane zvakasiyana zvekudya zvekutenga, uye vateveri vako ve Instagram vanogona kuona zvese zvigadzirwa zvako zvakaiswa pairi.
Tagged zvigadzirwa mu Instagram Nyaya
Instagram Stories vanozivikanwa zvakanyanya uye vanokutendera kuti ubatanidze chitoro chako chepamhepo chevashandisi kutsvaira kumusoro uye kutenga kubva. Iwe unogona kutowedzera zvigadzirwa zvechigadzirwa kune yako Instagram Nyaya kukurudzira kushambadzira uye kubvumira vateveri vako ve Instagram kuti vaone zvigadzirwa, kunyangwe iwe uine vashoma pane zviuru gumi vateveri.
Nei uchishandisa Instagram Shopping zvinyorwa?
Kuona kukura kwebhizimusi kuburikidza nekushandurwa kwevateveri vako ve Instagram kune vatengi inongova imwe yemabhenefiti mazhinji e Instagram Shopping. Zvimwe zvakanaka zvinosanganisira:
Kuita kuti iyo yekutenga ive nyore kune yako Instagram vateveri
Paunenge iwe uchinge wakwanisa kubata kutarisa kwevashandisi, iwe unogona zvakare kuvapa iwo ruzivo rwavanoda kuti vatenge vachishandisa Instagram Shopping. Iyo "Checkout pa Instagram" sarudzo inobvumira vashandisi kutenga zvakananga papuratifomu.
Kushumira sechitoro chiri pamberi
Zvitoro zvekutenga pa Instagram, kungave pane zvako zvekudya kana muNhau dzako, zvinowirirana mushe mushe neyakagadzirwa mhando yako, saka mavhidhiyo / mifananidzo yakasarudzwa inogona kuchengetedza yako yekugadzirisa maitiro pasina kukanganisa hunhu hwehunhu.
Kubatana nevateereri vanobatanidzwa
Paunoshandisa Kutenga pa Instagram, urikusvikira vateveri vako ve Instagram, vanova vateereri vatove nechekuita neyako mhando uye zvigadzirwa / masevhisi. Vese vateveri vako ve Instagram vanofanirwa kuita tinya pane yekutenga bhegi icon yeiyo posvo kuti uzive zvakawanda nezve chigadzirwa.
Kugadzira Instagram Shopping kune rako bhizinesi
Sangana nezvinodiwa ne Instagram
Zvinodikanwa zveAustralia zvekushandisa chikuva chekutenga zvinoita kuti vatengesi vechokwadi chete uye e-commerce mabhizimusi vanogona kutengesa kuburikidza ne Instagram.
Unganidza yako bhizinesi account ne Facebook katarogu
Kune nzira mbiri dzekuita izvi:
- Nekuwedzera chikamu chechitoro kune yako Facebook peji
- Nekushandisa chigadzirwa chigadzirwa pane Bhizinesi manejimendi
Ongororo ye Instagram yeakaunzi yako
Paunenge wapedza nhanho mbiri dzekutanga, unofanirwa kugara pasi uye kumirira Instagram kuti uongorore account yako usati wapiwa mukana wekushandisa zvinhu zvayo zveKutenga.
Paunenge uchinge wagamuchira mvumo kubva ku Instagram kuti ushandise ayo Ekutenga maficha, unogona kutanga kushandisa zvigadzirwa zvigadzirwa mune dzako nyaya uye zvinyorwa kuti ubatanidze vateveri vako ve Instagram.
Chigadzirwa tag mune zvakatumirwa
Iwe unogona kusanganisira zvigadzirwa zvechigadzirwa mumifananidzo yako (zvinhu zvishanu pamufananidzo kana zvinhu makumi maviri zvechitarisiko chema carousel), nesarudzo "Tag Zvigadzirwa" inoonekwa pazasi pe "Tag People" nekutenga kwakagoneswa. Zvinhu zvinomakwa zvinozodhonzwa kubva kuFacebook chigadzirwa katalog yakagadzirwa, uye kana izvi zvinyorwa zvikagovaniswa, chiratidzo chebhegi rekutenga chichaonekwa kumusoro kurudyi kuitira kuti vateveri vako ve Instagram vaziviswe.
Nhau dzekutenga
Zvigadzirwa zvechigadzirwa kana swipe kumusoro zvinongedzo zvinogona kushandiswa muNhau kuti zviwedzere kutengesa. Iwe unogona kuseta Nhau uchishandisa dzakasiyana mhando dzezvinamira- yekutenga bhegi icon, translucent chinyorwa, chigadzirwa zita reti mune muraraungu / grey ruvara.
Kutenga mune Ongorora tebhu
Iyo Ongorora tebhu ine vanopfuura mamirioni mazana maviri evashanyi zuva nezuva, uye muna 200, yakasarudzika chiteshi chiteshi chakatangwa ne Instagram yekutenga, inoenderana nekutenga kwevanoshandisa. Kugadziridza zvemukati kuti zvioneke pane Yekuongorora tebhu kunogona kusimudzira kutengesa zvakanyanya kuburikidza nekuratidzwa kwechiratidzo.

Kukurudzira kutengesa ne Instagram Shopping
Maka mifananidzo ine akawanda zvigadzirwa
Iwe unogona kuwana kukosha kuri nani kune ako mapikicha kana iwe ukamaka mufananidzo / carousel nezvako zvigadzirwa. Nokumaka zvigadzirwa zvakawanda mune imwe posvo, iwe unowedzera mukana wekubata kutarisisa kwevateveri vako ve Instagram. Kana zvigadzirwa zvakawanda zvakaiswa, zvinowoneka pamwe chete pane peji yechigadzirwa, uye kudzvanya pane chinhu chakamakwa chinoratidza zvimwe zvakamakwa zvinhu zvakare pasi pe "Zvakaiswawo muPost iyi." Iwe unofanirwa zvakare kuzviita poindi yekukanda kunze zvigadzirwa zvigadzirwa pane zvakatumirwa kuitira kuti ruzivo ruve pachena kana rwadzvanywa. Rangarira, Instagram inonyanya kushandiswa kuburikidza nhare mbozha, uye iyo skrini nzvimbo pane mbozhanhare idiki zvakanyanya, saka kune vako vateveri ve Instagram kuti vakwanise kuverenga ma tag, ivo vanofanirwa kupatsanurwa.
Maka zvigadzirwa zvakanaka
Zvako zvinyorwa zvinofanirwa kunge zviine ma tag ezvinhu izvo zvatove mune yako Facebook chigadzirwa katalog. Kana zvigadzirwa zvako zvine mazita akafanana, ita shuwa yekumaka iyo chaiyo mune ako maposvo kuitira kuti iwe usaite kuti iro rekushandisa rekutenga ruzivo riome.
Shandisa chigadzirwa mapikicha / mavhidhiyo emhando yepamusoro
Instagram, ichive chikuva chekuona, zvinoda kuti mhando dzemhando yepamusoro mifananidzo / mavhidhiyo akaiswa papuratifomu kuti abate vateveri vako ve Instagram. Iwe haugone kukanganisa pane izvi zvehurongwa hwako hwekutengesa.
Chengetedza chiitiko chinowirirana chekutenga
Rega shanduko kubva kuchinhu chadzvanya pane yako yekutengesa posvo kune yako chigadzirwa peji ive isingashande. Zvigadzirwa zvinoratidzwa mune zvako zvinyorwa uye Nhau zvinofanirwa kuve zvechokwadi kuratidzwa kwechinhu ichi maererano neruzivo sehukuru, ruvara, pamwe nemabasa anoratidzwa pane zvigadzirwa zvigadzirwa.
Kusimudzira pane mamwe mapuratifomu
Nekusimudzira yako Instagram account uye chitoro pane mamwe mapuratifomu senge Facebook kana Twitter, iwe unogona kuwedzera yako huwandu hwevateveri ve Instagram. Iwe unogona kutowedzera mapikicha ezvako zvakanyanya kutengeka zvinyowani mune yako tsamba tsamba, ine Call To Action inokurudzira kutenga kuaccount yako. Kumhanyisa makwikwi pamasocial media mapuratifomu nekupinda kunoda kuti vanhu vatevere account yako ndiyo imwe nzira yekuwana yakawanda vateveri ve Instagram uye kukurudzira kutenga.
Dzidza nezve mashandiro eiyo Instagram algorithm
Nokunzwisisa kwakazara mashandiro eiyo Instagram algorithm, iwe unogona kuve nechokwadi kuti uri kutevedza neshanduko dzichangoburwa kuitira kuti zvemukati zviwanikwe.
Ita mashandisiro eanotsanangura ma hashtag
Sezvo zvave kugona kutevera ma hashtag, kushandisa anotsanangura ma hashtag kunogona kuwedzera kuonekwa kwechiratidzo chako uye kukubatsira kuwana vateveri vatsva ve Instagram. Ive neshuwa yekutsvagisa ma hashtag ari kushandiswa neako makwikwi uye nevamwe vanokurudzira kuitira kuti ako mapositi ave nehupamhi kusvika.
Ratidza zvigadzirwa zvako kubasa
Izvo hazvina kukwana kungova nemufananidzo wakanaka wechigadzirwa chako papuratifomu yako. Ita kuti zvawatumira zvive nesimba nekuratidzira zvigadzirwa zvako kubva pamakona anonakidza uye uzviratidze pabasa kuitira kuti ugone kuchengeta vateveri vako vepa Instagram vachiita. Paunenge uripo, zvakadaro, ita shuwa kuti ako ezvitoro haavhiringidze iyo kwese kunongedza kweako Instagram account. Ita shuwa kuti iwe uchiri kuzvichengeta zvinoenderana nezvimwe zvako zvinyorwa nekuchengetedza iyo imwechete toni, firita, kana yekugadzirisa maitiro. Kutora mukana weyakagadzirwa-inogadzirwa zvemukati mune ako anotengeka zvinyowani zvakare inzira yakanaka yekutendera vatengi vako vataure kune yako maricho.
Dzidzisa / fadza vateveri vako ve Instagram
Kunyangwe iwe uchipa chikafu chinowanzo chengeterwa kuratidza chako chakanakisa zvemukati, kushandisa Nhau pa Instagram kunogona kukubatsira iwe kuwedzera kuwedzera kwechokwadi, kubata kwako uye kutaurisa hunhu hwechiratidzo chako. Usangokanda meseji yekutengesa yerobhoti; tarisa pane maitiro aunogadzira yako pachako hukama nevateereri vako nekuvadzidzisa uye kuvaraidza. Nenyaya dzinopa swipe kumusoro ficha (kana iwe uine vanopfuura 10k vateveri ve Instagram) pamwe nekutendera kuwedzerwa kwezvigadzirwa zvemiti, unogona kubatsira vateereri vako kutenga zviri nyore.
Shandisa Instagram Analytics kuteedzera yako yekutenga Mapositi
Hazvina zvazvinobatsira kushandisa Instagram Shopping usina nzira yekuongorora zvazvinoita kubhizinesi rako. Iwe unofanirwa kuziva kana yako Instagram yekushambadzira zano iri kushanda sezvawaida iwe kana kwete, ndipo panopinda Instagram Analytics mumufananidzo. Uchishandisa Analytics, unogona kuteedzera matekinoroji anoshanda kuti ugone kushandisa akawanda awo, kusiyana neasingaite. Kuti utarise maAnalytics, unogona kushandisa Instagram Insights dzeNyaya dzako, pamwe nezvinyorwa zvekudya, kuti uone iwo mwero wekubatanidzwa unogadzirwa. Iwe unogona kunyange kushandisa UTM trackable zvinongedzo kuyera huwandu hwewebsite traffic inotengeswa kuburikidza ne Instagram zvitoro zvekutengesa nekuzvibatanidza neGoogle Analytics.