Nzira Dzakanakisa dzekumhanyisa Madhiraivha Ekupa & Mishandirapamwe Uchishandisa Instagram

Instagram haingori chikuva chemhando uye vanofurira kutengesa zvigadzirwa zvavo uye/kana masevhisi. Iyo zvakare ipuratifomu iyo vanhu nemasangano vanogona kutora chikamu musocial media activism kusimudzira ruzivo uye mari yezvikonzero zvakasiyana. Kwemakore, mazhinji asina purofiti akakwanisa kukwidza mari kuburikidza nezvipo pa Instagram, uye kana iwe uchida kuita zvimwe chetezvo, uri panzvimbo chaipo.

Muchikamu chino, tinokupa ruzivo rwese rwaunoda kushandisa Instagram kumhanyisa madhiraivha ekupa uye mishandirapamwe. Saka, ramba uchiverenga.

Iwe unoda here Instagram nyanzvi kuti upedze zvakadzama ongororo yeako Instagram account uye kukupa iwe nehurongwa hwekuita?

Isu tinopa nyanzvi Instagram Optimization & Hashtags Basa rekutsvagisa

1. Ronga yako Instagram fundraising campaign

Kunyangwe Instagram ichigona kuva chikuva chakasimba chekusimudzira mari, chokwadi ndechekuti haugone kutanga kukwidza mari pasina hurongwa hwekongiri munzvimbo. Saka, pamberi pechimwe chinhu, ronga mushandirapamwe wako. Sezvineiwo, zvinotevera zvinangwa zvinofanirwa kuverengerwa muchirongwa chako chemushandirapamwe:

• Musoro wemushandirapamwe wako wekutsvaga mari
• Hurefu hwemushandirapamwe, kureva kuti mushandirapamwe uchatora nguva yakadii
• Mushandirapamwe hashtag waunogona kushandisa munzvimbo yese yesocial media kuparadzira izwi
• Peji yekumhara iyo ichapa vanopa vanofarira zvese zvine chekuita nezve mushandirapamwe
• Karenda yezvemukati yemushandirapamwe pamwe chete nezvakarongwa
• Social media manejimendi maturusi epamberi post-kuronga
• Unoronda nekuyera sei zvabuda pamushandirapamwe
• Kana zvinhu izvi zvanyatsobuda kunze, inguva yekutanga kutora matanho pa Instagram.

2. Simudzira kubva kune yako pachako profiles kune yebhizinesi profile

Kune vanhu vazhinji vakakwidza mari yezvikonzero zvakasiyana kuburikidza nemaprofiles avo pa Instagram. Kunyange iyo iri sarudzo yaungafunga nezvayo, isu tinokurudzira kukwidziridza chimiro chako kubva kune yako pachako profiles kuenda kune bhizinesi profil. Sei? Nekuti neiyo bhizinesi profil, mushandirapamwe wako unozoonekwa zvakanyanya hunyanzvi, uye iwe unogona tambo mune vamwe vanopa.

Kana uchikwidzira kune bhizinesi profil, zvakakosha kuti ubatanidze chinongedzo kune yako yekumisikidza peji peji mukati meiyo bio. Kana chinongedzo chepeji yekumhara chaiswa mubio, unogona kutungamira vashandisi kuti vashanyire pese paunogovera chinyorwa chine chekuita nemushandirapamwe wako. Zvakare, panguva yekuseta bhizinesi profil process, sanganisira ruzivo rwakawanda sezvaunokwanisa nezve yako fundraising campaign. Izvi ndezvekuona kuti vanhu vanofarira uye mabhizinesi havana chero mibvunzo inononoka yekuti fundraiser yako inoshanda nei. Zviri nyore, mhinduro dzinofanirwa kunge dziri kunze uko kuti munhu wese aone.

3. Wedzera Bhatani reKupa pa Instagram uye Nhau Dzekupa Chimiti

Sezvo kutsvaga mari pa Instagram chave chimwe chinhu chemaitiro, vanhu vepa Instagram vafunga kuita kuti zvive nyore kune vanhu vari kuita mipiro yezvipo. Nekuda kweizvozvo, iwe une bhatani reKupa uye zvimiti zveNhau Dzekupa, izvo zvinobvumira vangangove vanopa kupa kupa kune chero chikonzero chemagariro pasina kusiya Instagram. Izvo zvakakosha kuti uwedzere aya mabhatani uye zvimiti kune yako Instagram bhizinesi profil. Heano maitiro aungazviita:

• Chekutanga, batanidza iyo bhizinesi account neyakasimbiswa Facebook peji (kana yako mushandirapamwe isina Facebook peji, ita kuti iitwe uye guruva izvozvi!)
• Tevere, enda kune yako Instagram marongero uye enda kune iyo Bhizinesi peji, kwaunofanirwa kuona iyo 'Donation' sarudzo - tinya pairi.
• Pano, iwe uchaona iyo 'Wedzera Donate Bhatani kuProfile' sarudzo - tinya pairi uye unenge wawedzera bhatani reDonate.
• Kuti uwedzere Iyo Nhau Mupiro Chimiti, unofanirwa kuvhura iyo Facebook account yakasimbiswa yemushandirapamwe
• Enda kune peji rePublishing Tools - unogona kuiwana muchikamu chepamusoro che
• Facebook peji rekutanga
• Pano, sarudza Mipiro Settings, uchitevera iyo yaunofanirwa kuona sarudzo inonzi 'Bvumira vanhu kuti vawedzere zvipo zvekupa kune Instagram Nhau' nebhokisi padivi paro - tarisa bhokisi.
• Dzvanya paChengetedza kuchengetedza shanduko, uye wapedza - ikozvino wawedzera ese ari maviri Instagram Donate bhatani uye Nhau Mupiro Stickers.

Zvakakosha kuyeuka kuti pakushandisa mabhatani ekupa aya uye zvinamira, sangano rako rinofanira kunyoreswa sesangano reUS risingabatsiri pasi pechikamu che501(c)(3). Kana zvisiri, haugone kuwedzera aya maficha kune yako Instagram bhizinesi account. Saka, kana yako isiri purofiti yakavakirwa kunze kweUS, zvinosuruvarisa, haugone kushandisa aya maficha. Ndinovimba, Instagram ichagadzirisa zvinhu mune ramangwana kuitira kuti vasiri purofiti kunze kweUS vabatsirwe kubva kune aya maficha zvakare.

Nekudaro, kunyangwe iwe usingakwanise kuita zvakanyanya zveaya maficha nekuda kwekuti sangano rako harisi reUS-based, unogona kuita zvakawanda kukwidza mari kuburikidza neako Instagram account.

4. Pedzisa hashtag yako yekushandisa

Mushandirapamwe wako wekutsvaga mari haugone kukwidza mari yakakwana kana vanhu vasingazive nezvazvo, handiti? Apa ndipo panogona kuuya kushandisa hashtag mumufananidzo uye kuparadzira ruzivo nezvemushandirapamwe wako kuburikidza nezvako zvekuratidzira magariro. Pa Instagram, ma hashtag anoita basa rakakosha mukuita kuti zvinyorwa zviwanikwe, saka haugone kuasiya. Mamwe eanonyanya kufarirwa hashtag ayo anenge ese ekutsvaga mari mushandirapamwe anoshandisa pa Instagram anosanganisira:

• #BetheChange
• #Instagood
• #Donate
• #Charity
• #Fundraiser
• #Kutsvaga mari

Usati watanga kushandisa ma hashtag pane ako ese ma Instagram posts ekusimudzira ruzivo nezve mushandirapamwe wako, unofanirwa kuchengeta zvimwe zvinhu mupfungwa. Kutanga, iwe unofanirwa kushandisa chete ma hashtag anoenderana nezvako zvatumirwa. Dzimwe nguva, unogona kunzwa uchiyedzwa kushandisa ma hashtag arikuitika kuti ungoonekwa. Nekudaro, chokwadi ndechekuti kana iwo ma hashtag asina basa, Instagram moderator vanobata ako mameseji senge spam zvemukati. Kana iwe ukaramba uchitumira zvemukati zvine ma hashtag asina basa, account yako inogona kurambidzwa mumvuri, kureva kuti zvirimo zvichavharwa uye chakanyanya kuoma ndechekuti hautomboziva kuti zviri kuitika.

Zvakare, iwe unofanirwa kugara uchitarisa kuti mangani hashtag auri kushandisa positi. Zviri pamutemo, Instagram inobvumira vashandisi kuisa anosvika makumi matatu hashtag mune yega positi. Nekudaro, nekuda kwekuti Instagram ichikupa iyo sarudzo hazvireve kuti iwe unofanirwa kuitora. Zvakanaka, iwe unofanirwa kushandisa anosvika gumi hashtag uye kwete zvimwe.

5. Batanidza call-to-action (CTA) meseji pese pazvinogoneka

Zvinoshamisa kuti mameseji akareruka eCTA angave mutsauko pakati pevanhu vari kutora matanho pa Instagram uye vanhu vachifuratira zvakatumirwa zvachose. Zvisinei, sezvinoshamisa sezvazviri, chokwadi ndechokuti ndezvechokwadi. Pasina mameseji eCTA, zvaunotumira zvichakanganwika nekukurumidza kupfuura zvaungabwaira. Saka, vasanganise pane ese positi yaunogovera.

Imwe yemashoko eCTA yaunofanira kuisa mukati mekutanga kwemushandirapamwe wako ndeye 'Goverana ichi chinyorwa.' Vanhu vanotsigira chikonzero padanho rekunzwa vanokurudzirwa kugovera, izvo zvichawedzera ruzivo rwemushandirapamwe kuburikidza neakawanda Instagram shares. Izvi zvinogona kushanda pamwe neako hashtag mushandirapamwe kuti ive nechokwadi chakatokura kusvika pamushandirapamwe wako.

6. Shandisa zvinyorwa nemifananidzo kufambisa vanhu

Chikonzero chako chinogona kuva chikuru - chimwe chinhu chinofanira kutsigira vanhu. Nekudaro, kuti vanhu vanzwe sekunge ivo vanofanirwa kutsigira chikonzero chako, vanofanirwa kunzwa kufambiswa. Apa ndipo pazvakakosha kuyeuka kuti Instagram ipuratifomu iyo vanhu vanowanzo tendeukira kwairi kana vachifamba. Kazhinji, rinhi Instagram vateveri kuita zvemukati, ivo vari kuitawo chimwe chinhu, kureva multitasking. Ndosaka zvichikosha kuti vatarise kuchinangwa chako kuburikidza nekushandisa zvinyorwa zvemhando yepamusoro uye mifananidzo.

Kunze kwekukwevera pfungwa dzevanhu kumushandirapamwe wako wekutsvaga mari, iwe unofanirwawo kuvafambisa pamwero wemanzwiro. Mushure mezvose, kana vasinganzwe chikonzero chako chichikwevera pamwoyo yavo, vanganzwa vachikurudzirwa kuti vabatsire pazviri? Kwete, handiti? Saka, gadzira zvemukati zvemushandirapamwe wako nekungwarira. Taura nyaya dzinobata vanhu padanho rekunzwa, uye ndipo pavachanzwa kurudziro mukati mavo yekupa.

7. Ratidza kutenda kune vanopa

Hazvina kukwana kungokurudzira vanopa nenyaya dzinonakidza nemifananidzo. Kana vangopa, unofanirwa kuita kuti vanzwe sekunge vaita chimwe chinhu chakakosha nekupa kune chikonzero chako. Zvakare, iwe unofanirwa kuratidza kutenda kwako kwavari, nekuti zviri nyore, mishandirapamwe yekutsvaga mari haina chayakaita pasina vanopa.

Apa ndipo paunogona kuita zvakanyanya zvekutenda zvinyorwa. Sanganisira mazita evanhu vese vakapa kusvika parizvino uye tinotenda kuedza kwavo mukutsigira chinangwa chekuita kuti nyika ive nzvimbo iri nani. Mamiriro akadai haangoite kuti vanopa vanzwe zvakanaka nezvavakaita, asi zvakare zvinokurudzira vamwe vanhu kuti vauye pamberi uye vatore basa rinoshanda mukuona kururamisira munharaunda.

8. Ramba uchigovera zviitiko zvakakosha

Sezvo mushandirapamwe wako uchiwedzera mari yakawanda, zvakakosha kuti uratidze kubudirira kwayo pamberi pevateereri vako. Iwe unogona kuita izvi kuburikidza neyakajairwa feed posts, Nhau zvinyorwa, Reels zvinyorwa, nezvimwe. Chinangwa chechiitwa ichi ndechekuisa tambo mune vanotogona kupa. Inoshanda nekuti, nemasikirwo, vanhu vanoda kutora chikamu muzvinhu zvinobudirira.

mhedziso

Saka, idzi dzaive dzimwe dzedzakanakisa nzira dzekumhanyisa madhiraivha ekupa uye mishandirapamwe uchishandisa Instagram. Tinovimba wakawana chinyorwa ichi chichibatsira, uye tinokushuvirai zvese zvakanaka mukuedza kwenyu kutsvaga mari.

Tisati taonekana newe pachinyorwa chino, tinoda kukuudza nezve mabhenefiti aVaInsta. Chishandiso chesoftware chemhando nyowani uye vanopesvedzera pa Instagram, Mr. Insta vanopa Instagram vanofarira, Instagram zvirevo, uye Instagram maonero. Zvese mune zvese, ndiyo yakakwana mhinduro yemhando uye vanofurira vanoda kuve vakakura pa Instagram.

Iwe unoda here Instagram nyanzvi kuti upedze zvakadzama ongororo yeako Instagram account uye kukupa iwe nehurongwa hwekuita?

Isu tinopa nyanzvi Instagram Optimization & Hashtags Basa rekutsvagisa

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