Inounza kutendeseka uye kuzivikanwa kune yako nhoroondo9 Zvikonzero Zvikuru Zvekutenga Instagram Vateveri
Shingairira, Vhenekera, Kurudzira uye kunyanya… ingova zvako! Zvemagariro midhiya inzira yenharaunda; munhu wese anokosha.
- Susan Cooper
Nzvimbo yemagariro enhau iri kuramba ichichinja. Brand nyowani maapplication uye maficha anoita kunge anoputika nehusiku, uye kupenga kupenga kusvika papuratifomu uye wotanga kuwedzera nekumaka shamwari dzako nemhuri. Asi usati waziva izvi, mamwe emasaiti aya akakanganwika. Muna 2010, yakakurumbira mifananidzo-yekugovana chikuva, Instagram, yakagadzirwa. Kunyangwe vazhinji vasina chokwadi nekuzivikanwa kwayo kwenguva refu, Instagram yakakurumidza kutora nzvimbo yepakati senge ichangoburwa midhiya yemagariro. Yakagamuchirwa zvakanaka chaizvo, zvekuti vezvemagariro-venhau-hofori, Facebook, vakatenga saiti iyi kungori madhora bhiriyoni rimwe chete makore maviri mushure mekubuda Instagram. Chokwadi Facebook yakaona mukana wepuratifomu senzira yekubatanidza nekudyidzana nenyika, uye nekutengeserana uku, zvakave pachena kuti Instagram yaive pano kugara.
Mabhizinesi izvozvi ari kuita mari pamusoro pekupararira kunosvika kwechikumbiro, uye kubva pakagadzirwa iyo Instagram Bhizinesi Mbiri muna2016, pari zvino pane anopfuura mamirioni makumi maviri nemashanu maakaundi ebhizinesi pa Instagram kusvika nhasi.
Mumakore masere mapfupi kubva pakavambwa Instagram, yakaunganidza mamirioni nemamirioni evashandisi, uye kubva munaJune 2018, saiti yakasvika zvinoshamisa 1 bhiriyoni pamwedzi vashandisi; ine 500 miriyoni zuva nezuva vashandisi vanoshanda. Izvi zvinoisa Instagram pachinzvimbo chechipiri kuseri kwevashandisi veFacebook 1.47 bhiriyoni zuva nezuva, uye pamberi chaipo pekuderera kweSnapchat ine 191 miriyoni zuva nezuva vashandisi.
Nezvese hype yakatenderedza Instagram, yaingove nyaya yenguva vasati vashambadziri vatanga kuona. Mabhizinesi akaenda ku Instagram kuita zvinopfuura kungosimudzira zvigadzirwa zvavo; vakatanga kushamwaridzana uye kushamwaridzana nevatengi vavo pamunhu kusvika kune mumwe munhu. Izvi zvakashandura mutambo kune vatengesi muindasitiri yese. Havana kungokwanisa kushambadzira bhizinesi ravo pasocial media - vatengi vaizovatsvaga! Vanoda kusvika makumi masere muzana eva Instagrammers vanoti vakatevera bhizinesi account. Mazhinji acho anotevera akawanda maakaundi, uye tarisa kune zvemhando yezvinyorwa mazuva ese.
Kubva iyo Instagram Bhizinesi Profile yakagadzirwa muna 2016, anopfuura mamirioni makumi maviri neshanu mabhizinesi ari kushanda pasaiti. Ivo vari kuda, kupa mhinduro, kugovera, uye kutumira padivi pevatengi vavo. Kunyangwe aya maprofayiri ebhizinesi anogona kuita chero chinhu chipi zvacho chinogona kuitwa nemunhu, nehuwandu hwehuwandu hwemukati pa Instagram, hazvigoneke kuita kuti izwi rekambani yavo ribude pachena.
Instagram's algorithms inogara ichichinja uye neazvino algorithm yekuvandudza, kubatanidzwa ndiyo nyowani yekutarisa kana iwe uchida kuti zvirimo zvionekwe nevateereri vakakura. Saka ese aya anofarira, makomendi, uye masheya ndizvo zvauchazoda kuti utore brand yako pamberi pevatengi.
Asi makambani angatanga sei kusangana nevatengi kana vari vatsva ku Instagram, uye vasina munhu anovatevera?
Sezvo kukosha kwekubatana kunova kusingakwanise kuregeredza, mabhizinesi ari kusarudza kudaro buy Instagram vateveri. Iyi sarudzo inokurumidza kuwedzera vateereri vavo, uye inowedzera yavo yemitengo.
Funga iwe ungangoda kutenga vateveri? Verenga pamusoro pe9 zvikonzero zvikuru nei kutenga vateveri iri rakanakisa kushambadzira kufamba kune rako riri kukura bhizinesi.
Kuwedzera kwechiratidzo kuoneka
Instagram inoda profiles dzakakurumbira. Kuti ubude pachena sebhizinesi, iwe unofanirwa kuve unotevera unorema. Nhau dzakanaka ndedzekuti, vateveri vanotungamira kune vamwe vateveri. Kana iwe ukaita sarudzo yekutenga vateveri ve Instagram, yako saiti pakarepo inozarurirwa kune vakawanda vakawandisa vateereri vanogona kukuteverawo iwe! Kunyangwe kana imwe, yakafanana, peji rebhizinesi riine mwero wakaenzana wekubata sewewe, kana uine vateveri vazhinji, Instagram inoisa peji rako kumusoro zvakanyanya mukutsvaga. Izvi zvinobatsira peji rako kumira pakati pevamwe, uyezve, vanhu vanotanga kudirana kune peji rako.
Vaka zvinotevera pane mamwe masocial network
Kana iwe uine yakasimba kutevera pane imwe yemagariro saiti saiti, zvingangoita kuti mukurumbira wako uchazodurukira pamusoro pemamwe mapuratifomu zvakare. Sezvatakambotaura, Facebook ndeya Instagram, uye zvinokwanisika kuti kambani ichatora mamwe masocial network mune ramangwana futi. Mazhinji mapuratifomu anoto shanda zvisina musanganiswa pamwe chete, zvichiita kuti zvive nyore kugovana nekutumira zvinyorwa kunzvimbo zhinji dzakasiyana. Vazhinji vateveri vauinavo pa Instagram, zvinowanzoita kuti vateereri vako vagovana zvaunotumira pane mamwe mapuratifomu, uye vatumire zvawatumira kushamwari dzavo pamataneti ese
Simba re "humbowo hwemagariro"
Masayendisiti nenyanzvi dzepfungwa vakapedza makumi emakore vachiongorora maitiro evanhu, uye nguva nenguva vanogumisa kuti vanhu vanotarira kushamwari dzavo nevezera ravo kuti vadzidze kuzvibata. Pfungwa iyi inotova nezita, inonzi “social proof”. Kana zvasvika kune social media, izvi zvinonzwika zvakare.
Isu tine hanya nekuziva azvino maitiro uye kuve wekutanga kutumira iyo inosekesa GIF muboka rekutaura. Kwete chete isu tine hanya nekuziva izvo zvinofarirwa, isu tine hanya nazvo kutarisa mukurumbira pachedu.
Funga izvi, paunenge uchitsvaga yako Instagram kana Facebook feed, uye iwe ukaona chinyorwa chave nezuva chine zvishoma zvekufarira uye makomendi pazviri, unogona kugumisa kuti iyo post, uye mushandisi, haina kufarirwa. Zvakafanana chaizvo kumabhizinesi. Kana iwe uchiramba uchitumira mapikicha asingawane kuwanda kwekubatanidzwa, vateveri iwe do haufunge kuti bhizinesi rako rinodakadza, kana zviri pamutemo, uye rinogona kutokutevera. Hapana munhu anoda kuverengerwa nechimwe chinhu chisingafarirwe, asi kutenga vateveri ve Instagram ndiko kugadzirisa nekukurumidza uye kuri nyore kwedambudziko iro.
Zvemagariro midhiya ndiyo Yelp nyowani
Zvemagariro midhiya haingori chishandiso chekugara wakabatana, chave chishandiso chekuyera uye kupindura nezve mabhizinesi. Kuva nevateveri vazhinji kwakaenzana neboka rewongororo dzakanaka paYelp kana mapeji eAdvisor eRwendo. Inodzokera kuzano re "humbowo hwemagariro" hwataitaura nezvaro. Kana mutengi akaona vanhu vazhinji vachitevera uye vachiita bhizinesi rako, ivo vanofunga kuti izano rakanaka kutevera uye kuita nebhizinesi rako futi. Asi yakaderera vateveri kuverenga inogona kupedza rwendo rwevatengi isati yambotanga. Chengetedza vako vangangove vatengi vanofarira nekusimudzira yako ratings, uye kutenga Instagram vateveri.
Vaka kuvimbika kune rako bhizinesi
Mutengi wanhasi ane ruzivo zvakanyanya kupfuura zvizvarwa zvakapfuura, uye anoshuva akavimbika, emhando yepamusoro zvigadzirwa. Vanoda kuona kuti bhizinesi rinoziva zvariri kuita, rakaratidza ruzivo muindasitiri yaro, uye kuti zviri pamutemo.
Kunyangwe iwe uri bhizinesi diki, kana anobudikira pasocial media influencer, kana iwe uine vateveri vazhinji, ndozvaunowedzera #legit iwe. Kana iwe uchigara uchitumira nezvekuti une burger yakanakisa sei muguta, asi uine vateveri vanokwana mazana matatu, vatengi vako havasi kuzokutenda. Hazvina mhosva kuti yakakura sei uye ine muto kuti kaviri bhekoni cheese burger inotaridzika mune iyo #nofilter positi, kana iwe usina vateveri, vanhu vanozofunga kuti resitorendi yako haina kunaka.
Kick-tanga yako kushambadzira kuyedza
Icho chakavanzika chemutengesi chakanyanya kuchengetwa. Iwe haungafungi kaviri nezve kubhadhara kuti ad iite mumagazini kana pawebhusaiti. Paunotenga vateveri pa Instagram, iwe uri kuita chinhu chimwe chete. Uri kutenga nzvimbo yekushambadzira. Iwe uri kutenga mukana wekuonekwa nevasingaverengeki vangangove vatengi, uye iwe uri kutenga mukana wekuve muchanza cheruoko rwavo. Zviri nani pane nzvimbo yekushambadzira mumagazini, nekuti midhiya yesocial network yakanyanya kubatana kune vatengi vako.
Funga nezvekutenga vateveri senge chero imwe mari yekushambadzira. Iwe unogona kunge watobhadhara kusimudzira mameseji paFacebook kana Instagram, mazuvano, unotofanira kubhadhara kuti utambe. Chokwadi, kuwedzera posvo pane aya masaiti kunogona kukuwanira iwe zvimwe zvinofarirwa uye zvinotevera, asi hazvigoneke kuti chimiro chako chiwane yakakosha inotevera husiku. Chokwadi ndechekuti iwe uchange wakanamatira kubhadhara uye nekudzokorora kuti ungopa zvishoma kupa muyero wevateveri. Iwe unogona kushandisa mari yakafanana iwe yaungasimudzira imwe chete positi pakutenga vateveri ve Instagram, uye uwane mibairo yakakosha pamberi pemeso ako.
Sevha nguva uye zviwanikwa
Zvemagariro midhiya pasina mubvunzo ibasa renguva yakazara. Kubhadhara mumwe munhu kuti agadzirise maakaundi enhau enhau anogona kuwana mutengo, sekureva kweSprout Social's blog, wepakati pasocial media maneja anoita zvinopfuura madhora zviuru makumi mashanu pagore. Zvichienderana nezviitiko zveruzivo, ivo vanokwanisa kuita dzinosvika madhora makumi manomwe ezviuru pagore-pamwe nemabhenefiti! Mabhizinesi mazhinji matsva haana mari kana zviwanikwa zvekushandisa wenguva yakazara yemagariro maneja manejimendi, asi ivo vanonamira neichi chokwadi chekuti kukura kwehutano midhiya inotevera kunotora nguva. Paunotenga vateveri ve Instagram, uri kuzvichengetera iwe nguva uye kutarisirwa kwaizotora kuvaka izvo zvinotevera zvine muviri. Enderera uye tarisa "Gadzira Instagram inotevera" kubva kubhizinesi rako 'To Do List, uye shandisa simba rako uye zviwanikwa pazvinhu zvakakosha zvekambani izvo zvinobatsira kufambisa kubudirira kwebhizinesi rako.
Wese munhu ari kuzviita
Hatisi kukuudza kuti svetuka kubva pazambuko pano. Chokwadi chechinhu ndechekuti vanhu vazhinji vari kutotenga vateveri maakaundi avo e Instagram. Ichokwadi! Vatambi, vakakurumbira, maartist, uye kunyangwe vezvematongerwo enyika vese buy Instagram vateveri kune avo ma profiles. Mukuita kudaro, ivo vari kuwedzera huchokwadi hwesaiti yavo, uye kutora chikamu mune yekushambadzira nzira iyo yanga iriko kwechinguva ikozvino. Kutenga vateveri ve Instagram kuchakupa iwo makwikwi ekupedzisira iwe aunofanira kuita mucherechedzo pane yako indasitiri.
Wedzera purofiti yebhizinesi
Chikonzero chese chekutenga vateveri chave chiri kuvaka kune ichi. Icho chikonzero bhizinesi rako riri pasocial media rinoshandura kumadhora nemasendi. Paunenge iwe ukavaka mukurumbira wako kuburikidza nekutenga vateveri, vateveri ivavo vanozotungamira kune vamwe vateveri. Izvi zvichave nechokwadi chekuti rako bhizinesi profile, uye nekudaro zvigadzirwa zvako, zvinonyanya kuoneka kune vakawanda zvikuru vateereri. Kuwanda kwevanhu vanoona zvigadzirwa zvako, zvinowanzoita kuti vamwe vevanhu ivavo vave vatengi. Uye zvinorevei vatengi? Wakafungidzira-mari yakawanda. Kutenga vateveri ve Instagram inogona kuve nhanho yekutanga munzira yekuwedzera mari kubhizinesi rako.
Saka izvi zvinorevei kuchiratidzo chako?
Midhiya yemagariro yakavhura mikova isingaverengeki kumabhizinesi, uye yakanyatso chinja nzira yekushambadzira nemakambani kune yavo vatengi. Zvigadzirwa zvinokwanisa kusvika kune vatengi vavo nenzira yemunhu oga, uye nekuda kweizvi, nzira iyo mabhizimisi anoshambadza nayo zvigadzirwa hazvizombofanana.
Instagram chishandiso chine simba kune vatengesi uye vatengi zvakafanana vanoda kugara vakabatana nenharaunda yavo. Rangarira, ine vanopfuura 500 miriyoni zuva nezuva vashandisi vanoshanda. Ndiwo 500 miriyoni vatengi venguva yemberi vane mukana wekuona peji rebhizinesi rako, uye dzidza nezve brand yako. Asi, kuwana bhizinesi rako pamberi pevanhu vese avo hazvisi nyore sekutumira zvakanaka zvemukati mazuva ese. Nezvese achangoburwa algorithm shanduko, zvinenge zvisingaite kukura chaiyo inotevera organically. Iwe unofanirwa kugara uchifambidzana, uye iwe unofanirwa kuve nekutevera kune hutano.
Kuita sarudzo yekutenga vateveri ve Instagram ndiyo nzira yakanakisa yekubatsira bhizinesi rako kusvika kune vakawanda vateereri. Kuwedzera kwevateveri kunoreva kuwedzera kuoneka kwemhando pane kwete Instagram chete, asi mamwe masocial network zvakare. Inoita kuti bhizinesi rako riite senge riri pamutemo, rinotanga-kutanga kushambadzira kwako, kukuchengetedza nguva nesimba, uye zvakanyanya kupfuura zvese, ita bhizinesi rako mari. Saka ikozvino mubvunzo hausisiri, "Ndinofanira kutenga vateveri ve Instagram?", "Nei ndisina kuita izvi nekukurumidza?"
Chengetedza iwo madhora ekushambadzira kwauchazoona mhedzisiro. Tenga Instagram vateveri kubva kuna Mr. Insta, uye vhura musuwo wekuwedzera hunhu hwechiratidzo chako, kuvapo kwewebhu, uye purofiti.
