9 Zvikonzero Zvikuru Zvekutenga Instagram Vateveri
Shingairira, Vhenekera, Kurudzira uye kunyanya… ingova zvako! Zvemagariro midhiya inzira yenharaunda; munhu wese anokosha.
- Susan Cooper
Nzvimbo yemagariro enhau iri kuramba ichichinja. Brand nyowani maapplication uye maficha anoita kunge anoputika nehusiku, uye kupenga kupenga kusvika papuratifomu uye wotanga kuwedzera nekumaka shamwari dzako nemhuri. Asi usati waziva izvi, mamwe emasaiti aya akakanganwika. Muna 2010, yakakurumbira mifananidzo-yekugovana chikuva, Instagram, yakagadzirwa. Kunyangwe vazhinji vasina chokwadi nekuzivikanwa kwayo kwenguva refu, Instagram yakakurumidza kutora nzvimbo yepakati senge ichangoburwa midhiya yemagariro. Yakagamuchirwa zvakanaka chaizvo, zvekuti vezvemagariro-venhau-hofori, Facebook, vakatenga saiti iyi kungori madhora bhiriyoni rimwe chete makore maviri mushure mekubuda Instagram. Chokwadi Facebook yakaona mukana wepuratifomu senzira yekubatanidza nekudyidzana nenyika, uye nekutengeserana uku, zvakave pachena kuti Instagram yaive pano kugara.
Mabhizinesi izvozvi ari kuita mari pamusoro pekupararira kunosvika kwechikumbiro, uye kubvira pakagadzirwa iyo Instagram Bhizinesi Mbiri muna2016, pari zvino pane anopfuura mamirioni makumi maviri nemashanu maakaundi ebhizinesi pa Instagram kusvika nhasi. Mumakore masere mapfupi kubvira Instagram yakatangwa, yakaunganidza mamirioni pamamirioni evashandisi, uye kubva munaJune 25, saiti iyi yakasvika anoshamisa 2018 bhiriyoni pamwedzi vashandisi; ine mamirioni mazana mashanu evashandisi vanoshanda zuva nezuva. Izvi zvinoisa Instagram munzvimbo yechipiri kuseri kweFacebook's 1 bhiriyoni evashandisi vezuva nezuva, uye pamberi chaipo pekudzikira kwaSnapchat nevane 500 mamirioni vanoshandisa zuva nezuva. Neye hype yese yakatenderedza Instagram, yaingova nyaya yenguva vatengesi vasati vatanga kucherechedza. Mabhizinesi akaendesa ku Instagram kuti aite zvinopfuura kungosimudzira zvigadzirwa zvavo; ivo vakatanga kuita nekudyidzana nevatengi vavo pane munhu kusvika pamunhu nhanho. Izvi zvakachinja mutambo wevatengesi mhiri kwemaindasitiri. Havasi ivo chete vaikwanisa kushambadza bhizinesi ravo pasocial media - vatengi vaizovatsvaga ivo! Vanoda kusvika makumi masere muzana eva Instagrammers vanoti ivo vatevera nemoyo wese bhizinesi account. Vazhinji vacho vanoteedzera maakaundi akawanda, uye vanotarisa zvinyorwa zvemazuva ese. Sezvo iyo Instagram Bhizinesi Mbiri rakagadzirwa muna 1.47, anopfuura mabhizimusi makumi maviri nemashanu emabhizimusi ari kushanda panzvimbo iyi. Ivo vari kufarira, kutaura, kugovana, uye kutumira padivi pevatengi vavo. Kunyangwe aya ma profiles emabhizimusi anogona kuita chero chinhu chinogona kuitwa nehupenyu hwevanhu, nehuwandu hwehuwandu hwezvinhu pa Instagram, zvinoita zvisingaite kuti izwi rekambani yavo rionekwe. Instagram's algorithms anogara achichinja uye neazvino algorithm kugadzirisa, kubatikana ndiyo nyowani yekutarisa kana iwe uchida kuti zvemukati zvionekwe nevateereri vakawanda. Saka zvese izvo zvekuda, makomendi, uye masheya ndizvo zvauchazoda kuitira kuti utore chiratidzo chako pamberi pevatengi.
Asi makambani angatanga sei kusangana nevatengi kana vari vatsva ku Instagram, uye vasina munhu anovatevera?
Sezvo kukosha kwekubatana kunova kusingakwanise kuregeredza, mabhizinesi ari kusarudza kutenga vateveri ve Instagram. Iyi sarudzo inowedzera pakarepo vateereri vavo, uye inosimudzira yavo yemitengo.
Funga iwe ungangoda kutenga vateveri? Verenga pamusoro pe9 zvikonzero zvikuru nei kutenga vateveri iri rakanakisa kushambadzira kufamba kune rako riri kukura bhizinesi.
Kuwedzera kwechiratidzo kuoneka
Instagram inoda profiles dzakakurumbira. Kuti ubude pachena sebhizinesi, iwe unofanirwa kuve unotevera unorema. Nhau dzakanaka ndedzekuti, vateveri vanotungamira kune vamwe vateveri. Kana iwe ukaita sarudzo yekutenga vateveri ve Instagram, yako saiti pakarepo inozarurirwa kune vakawanda vakawandisa vateereri vanogona kukuteverawo iwe! Kunyangwe kana imwe, yakafanana, peji rebhizinesi riine mwero wakaenzana wekubata sewewe, kana uine vateveri vazhinji, Instagram inoisa peji rako kumusoro zvakanyanya mukutsvaga. Izvi zvinobatsira peji rako kumira pakati pevamwe, uyezve, vanhu vanotanga kudirana kune peji rako.
Vaka zvinotevera pane mamwe masocial network
Kana iwe uine yakasimba kutevera pane imwe yemagariro saiti saiti, zvingangoita kuti mukurumbira wako uchazodurukira pamusoro pemamwe mapuratifomu zvakare. Sezvatakambotaura, Facebook ndeya Instagram, uye zvinokwanisika kuti kambani ichatora mamwe masocial network mune ramangwana futi. Mazhinji mapuratifomu anoto shanda zvisina musanganiswa pamwe chete, zvichiita kuti zvive nyore kugovana nekutumira zvinyorwa kunzvimbo zhinji dzakasiyana. Vazhinji vateveri vauinavo pa Instagram, zvinowanzoita kuti vateereri vako vagovana zvaunotumira pane mamwe mapuratifomu, uye vatumire zvawatumira kushamwari dzavo pamataneti ese
Simba re "humbowo hwemagariro"
Masayendisiti uye vezvepfungwa vakapedza makumi emakore vachidzidza maitiro evanhu, uye nguva nenguva vanogumisa kuti vanhu vanotarisa kushamwari nevezera ravo kuti vadzidze maitiro. Iyi pfungwa inotova nezita, inonzi "social proof". Kana zvasvika pasocial media, izvi zvinorira zvechokwadi zvakare. Isu tine hanya nekuziva kwazvino maitiro uye kuve wekutanga kutumira iyo inosetsa GIF mune yeboka kutaura. Kwete isu chete isu tine hanya nezve kuziva izvo zvinozivikanwa, isu tine hanya nazvo kutarisa takakurumbira pachedu. Funga izvi, kana iwe uchinge uchinge uchinge uchitsvaga yako Instagram kana Facebook feed, uye iwe ukaona posvo yanga iri yezuva ine vashoma vanofarira uye makomendi pairi, iwe ungangopedzisira wagumisa kuti iyo posvo, uye mushandisi, haina kufarirwa. Izvo zvakangofanana kumabhizinesi. Kana iwe uchiramba uchitumira mifananidzo isingawane yakawanda yekubatana, vateveri iwe do haufunge kuti bhizinesi rako rinodakadza, kana zviri pamutemo, uye rinogona kutokutevera. Hapana munhu anoda kuverengerwa nechimwe chinhu chisingafarirwe, asi kutenga vateveri ve Instagram ndiko kugadzirisa nekukurumidza uye kuri nyore kwedambudziko iro.
Zvemagariro midhiya ndiyo Yelp nyowani
Zvemagariro midhiya haingori chishandiso chekugara wakabatana, chave chishandiso chekuyera uye kupindura nezve mabhizinesi. Kuva nevateveri vazhinji kwakaenzana neboka rewongororo dzakanaka paYelp kana mapeji eAdvisor eRwendo. Inodzokera kuzano re "humbowo hwemagariro" hwataitaura nezvaro. Kana mutengi akaona vanhu vazhinji vachitevera uye vachiita bhizinesi rako, ivo vanofunga kuti izano rakanaka kutevera uye kuita nebhizinesi rako futi. Asi yakaderera vateveri kuverenga inogona kupedza rwendo rwevatengi isati yambotanga. Chengetedza vako vangangove vatengi vanofarira nekusimudzira yako ratings, uye kutenga Instagram vateveri.
Vaka kuvimbika kune rako bhizinesi
Mutengi wanhasi ane mari yakawanda kupfuura zvizvarwa zvakapfuura, uye anoshuvira kuvimbika, zvigadzirwa zvemhando yepamusoro. Ivo vanoda kuona kuti bhizinesi rinoziva zvazviri kuita, rakaratidza ruzivo muindasitiri yaro, uye kuti zviri pamutemo. Kunyangwe iwe uri bhizinesi diki, kana ari kusimukira midhiya enhau anokurudzira, vateveri vazhinji vauinavo, unowedzera #legit iwe unozoonekwa. Kana iwe uchingogara uchitumira nezvekuti une yakadii burger mudhorobha, asi uine muyero mazana matatu vateveri, vatengi vako havasi kuzokutenda iwe. Hazvina mhosva kuti yakakura sei uye ine muto iyo mbiri bacon cheese burger inotarisa mune iyo #nofilter post, kana iwe usina vateveri, vanhu vachatora yako yekudyira haina chero chakanaka.
Kick-tanga yako kushambadzira kuyedza
Chakavanzika chakachengetedzwa zvakanak. Iwe haufunge kaviri pamusoro pekubhadhara kushambadzira kuti umhanye mumagazini kana pawebhusaiti. Paunotenga vateveri pa Instagram, iwe uri kunyatso kuita chinhu chimwe chete ichocho. Uri kutenga shambadziro nzvimbo. Uri kutenga iwo mukana wekuti uonekwe nevasingaverengeke vangangoita vatengi, uye iwe uri kutenga iwo mukana wekuve kurudyi muchanza chemaoko avo. Izvo zviri nani pane nzvimbo yekushambadzira iri mumagazini, nekuti midhiya yemagariro yakanyanya kubatana kune vatengi vako. Funga nezvekutenga vateveri senge chero imwe mari yekushambadzira. Iwe unogona kunge watobhadhara kare kukwidziridza zvinyorwa pane chero Facebook kana Instagram, mazuva ano, iwe unofanirwa kubhadhara kuti utambe. Chokwadi, kuwedzera chinzvimbo panzvimbo idzi kunogona kukuwanira zvimwe zvekuda uye zvinotevera, asi hazvigone kuti nhoroondo yako iwane chakakosha chinotevera nehusiku. Ichokwadi ndechekuti iwe unenge wakanamatira kubhadhara kunze nekudzokororazve kungoita zvishoma kurongedza chiyero chevateveri. Iwe unogona kushandisa yakaenzana mari yaungasimudzira imwe chete positi pakutenga vateveri ve Instagram, uye uwane zviitiko zvakakosha pamberi pameso ako.
Sevha nguva uye zviwanikwa
Zvemagariro midhiya pasina mubvunzo ibasa renguva yakazara. Kubhadhara mumwe munhu kuti agadzirise maakaundi enhau enhau anogona kuwana mutengo, sekureva kweSprout Social's blog, wepakati pasocial media maneja anoita zvinopfuura madhora zviuru makumi mashanu pagore. Zvichienderana nezviitiko zveruzivo, ivo vanokwanisa kuita dzinosvika madhora makumi manomwe ezviuru pagore-pamwe nemabhenefiti! Mabhizinesi mazhinji matsva haana mari kana zviwanikwa zvekushandisa wenguva yakazara yemagariro maneja manejimendi, asi ivo vanonamira neichi chokwadi chekuti kukura kwehutano midhiya inotevera kunotora nguva. Paunotenga vateveri ve Instagram, uri kuzvichengetera iwe nguva uye kutarisirwa kwaizotora kuvaka izvo zvinotevera zvine muviri. Enderera uye tarisa "Gadzira Instagram inotevera" kubva kubhizinesi rako 'To Do List, uye shandisa simba rako uye zviwanikwa pazvinhu zvakakosha zvekambani izvo zvinobatsira kufambisa kubudirira kwebhizinesi rako.
Wese munhu ari kuzviita
Hatisi kukuudza kuti svetuka kubva pazambuko pano. Chokwadi chechinhu ndechekuti vanhu vazhinji vari kutotenga vateveri maakaundi avo e Instagram. Ichokwadi! Vatambi, vakakurumbira, maartist, uye kunyangwe vezvematongerwo enyika vese vanotenga vateveri ve Instagram pamaprofile avo. Mukuita kudaro, ivo vari kuwedzera huchokwadi hwesaiti yavo, uye kutora chikamu mune yekushambadzira nzira iyo yanga iriko kwekanguva ikozvino. Kutenga vateveri ve Instagram kuchakupa iwo makwikwi ekupedzisira iwe aunofanira kuita mucherechedzo pane yako indasitiri.
Wedzera purofiti yebhizinesi
Chikonzero chese chekutenga vateveri chave chiri kuvaka kune ichi. Icho chikonzero bhizinesi rako riri pasocial media rinoshandura kumadhora nemasendi. Paunenge iwe ukavaka mukurumbira wako kuburikidza nekutenga vateveri, vateveri ivavo vanozotungamira kune vamwe vateveri. Izvi zvichave nechokwadi chekuti rako bhizinesi profile, uye nekudaro zvigadzirwa zvako, zvinonyanya kuoneka kune vakawanda zvikuru vateereri. Kuwanda kwevanhu vanoona zvigadzirwa zvako, zvinowanzoita kuti vamwe vevanhu ivavo vave vatengi. Uye zvinorevei vatengi? Wakafungidzira-mari yakawanda. Kutenga vateveri ve Instagram inogona kuve nhanho yekutanga munzira yekuwedzera mari kubhizinesi rako.
Saka izvi zvinorevei kuchiratidzo chako?
Zvemagariro midhiya yakavhura isingaverengeke mikova emabhizinesi, uye yakanyatso shandura nzira iyo makambani anotengesa kune avo vatengi base. Mhando dzinokwanisa kusvika kune vatengi vadzo nenzira yakasarudzika, uye nekuda kweizvi, nzira iyo mabhizinesi anoshambadza zvigadzirwa zvavo haizove akafanana. Instagram chishandiso chine simba chevashambadzi nevatengi zvakafanana vanoda kugara vakabatana nenharaunda yavo. Rangarira, ine vanopfuura mamirioni mazana mashanu evashandisi vanoshanda zuva nezuva. Ndiwo mamirioni mazana mashanu evatengi venguva yemberi vane mukana wekuona peji rako rebhizinesi, uye dzidza nezve rako mhando Asi, kutora bhizinesi rako pamberi pevaya vese vanhu hakusi nyore sekutumira zvemukati zvemazuva ese. Iine ese echangoburwa algorithm mashifts, zvinenge zvisingaite kukura chaiko kunotevera zvine muviri. Iwe unofanirwa kugara uchiita kubatanidzwa, uye iwe unofanirwa kuve nekutevera kune hutano. Kuita iyo sarudzo yekutenga Instagram vateveri ndiyo yakanakisa nzira yekubatsira yako bhizinesi kusvika kune yakakura vateereri. Kuwedzera kwevateveri kunoreva kuwedzera kwechiratidzo kuoneka kwete kwete Instagram chete, asi mamwe masocial network zvakare. Inoita kuti bhizinesi rako riite kunge riri repamutemo, rinotangisa-kutanga kwako kushambadzira, kukuchengetedza nguva nesimba, uye nekugona kwazvo, ita bhizinesi rako mari. Saka ikozvino mubvunzo hausisiri, "Ndinofanira kutenga vateveri ve Instagram?", Ndewe, "Sei ndisina kuita izvi nekukurumidza?"
Chengetedza iwo madhora ekushambadzira kwauchazoona mhedzisiro. Tenga Instagram "vateveri" kubva kuna Mr. Insta, uye vhura musuwo wekuwedzera hunhu hwechiratidzo chako, kuvapo kwewebhu, uye purofiti.