Izizathu ezi-9 eziKhulu zokuthenga abalandeli be-Instagram
Zibandakanye, Ukhanyisele, Khuthaza kwaye ngakumbi… yiba nguwe! Imidiya yokuncokola ngumzamo woluntu; wonke umntu unobutyebi.
-USusan Cooper
Imeko yemidiya yoluntu ihlala itshintsha. Iimpawu ezintsha zeBrand kunye neempawu zibonakala ngathi ziyavela ngobusuku, kwaye kukuphambana ukuba ungene kula maqonga kwaye uqale ukongeza kunye nokumakisha abahlobo bakho kunye nosapho. Kodwa ngaphambi kokuba wazi, ezinye zezi ndawo zilityelwe zonke. Ngo-2010, iqonga lokwabelana ngemifanekiso, i-Instagram, lenziwa. Nangona uninzi luthandabuza ukuthandwa kwalo ixesha elide, i-Instagram yakhawuleza yathatha inqanaba njengeziko losasazo lwentlalo. Yamkelwe kakuhle kakhulu, kangangokuba i-social-media-giant, Facebook, yathenga isiza nge-1 yezigidigidi zeedola kwiminyaka nje emibini emva kokuba i-Instagram isukile. Ngokuqinisekileyo i-Facebook ibone ukubakho kweqonga njengendlela yokudibanisa kunye nokuzibandakanya nehlabathi, kwaye ngalo msebenzi, kwacaca ukuba i-Instagram ilapha ukuze ihlale.
Amashishini ngoku enza imali ngokufikelela kwesicelo, kwaye okoko kwenziwa iProfayile yeShishini le-Instagram ngo-2016, ngoku kukho iiakhawunti zeshishini ezingaphezu kwezigidi ezingama-25 kwi-Instagram ukuza kuthi ga ngoku.
Kwiminyaka eyisibhozo emfutshane ukususela ekubeni i-Instagram yasungulwa, yaqokelela izigidi ngezigidi zabasebenzisi, kwaye ukususela ngoJuni 2018, isayithi yafikelela kwi-1 yezigidigidi zabasebenzisi benyanga; kunye ne-500 yezigidi zabasebenzisi abasebenzayo mihla le. Oku kubeka i-Instagram kwindawo yesibini emva kwe-1.47 yezigidigidi zabasebenzisi abasebenzayo bemihla ngemihla bakaFacebook, kwaye kanye phambi kwe-Snapchat ehlayo enabasebenzisi abasebenzayo bemihla ngemihla abazizigidi ezili-191.
Ngayo yonke i-hype ejikeleze i-Instagram, yayingumcimbi wexesha ngaphambi kokuba abathengisi baqale ukuqaphela. Amashishini athatha kwi-Instagram ukwenza okungakumbi kunokukhuthaza iimveliso zabo; baqala ukuzibandakanya kunye nokunxibelelana nabathengi babo kwinqanaba lomntu nomntu. Oku kwatshintsha umdlalo kubathengisi kulo lonke ishishini. Babengakwazi nje ukubhengeza ishishini labo kumajelo asekuhlaleni—abathengi babeza kubafuna ngokwenene! Phantse i-80% ye-Instagrammers bathi balandele ngokuzithandela iakhawunti yeshishini. Uninzi lwazo lulandela iiakhawunti ezininzi, kwaye lujonge umxholo ophawulwe yonke imihla.
Ukusukela ukuba iProfayile yeShishini ye-Instagram yenziwe kwi-2016, ngaphezulu kwe-25 yezigidi zamashishini asebenzayo kwindawo. Bathanda, banike izimvo, babelane, kwaye bathumele kunye nabathengi babo. Nangona ezi profayili zeshishini zinokwenza nantoni na iprofayile yobuqu enokuyenza, ngomthamo omkhulu womxholo kwi-Instagram, phantse akunakwenzeka ukwenza ilizwi lenkampani yabo ligqame.
Ii-algorithms ze-Instagram zihlala zitshintsha kwaye kunye nohlaziyo lwe-algorithm yamva nje, ukubandakanyeka yeyona nto iphambili ekugxilwe kuyo ukuba ufuna umxholo wakho ubonwe ngabaphulaphuli abaninzi. Ke zonke ezi zinto zithandwayo, izimvo, kunye nezabelo zizinto oya kuzifuna ukuze ufumane uphawu lwakho phambi kwabathengi.
Kodwa iinkampani zingaqala njani ukuzibandakanya nabathengi ukuba zintsha kraca kwi-Instagram, kwaye akukho mntu ubalandelayo?
Njengoko ukubaluleka kothethathethwano kuyinto engenakwenzeka ukungahoyi, amashishini ayakhetha Thenga abalandeli be-Instagram. Olu khetho lwandisa ngokukhawuleza abaphulaphuli babo, kwaye lukonyusa amazinga abo okubandakanya.
Ngaba ucinga ukuba ufuna ukuthenga abalandeli? Funda kwizizathu ezi-9 zokuba kutheni ukuthenga abalandeli kungoyena ndoqo wentengiso kushishino lwakho olukhulayo.
Ukwanda kokubonakala kwegama
I-Instagram iyathanda iiprofayili ezithandwayo. Ukuze ubonakale njengeshishini, kuya kufuneka ulandele ubunzima. Iindaba ezimnandi zezi, abalandeli bakhokelela kubalandeli abaninzi. Ukuba wenza ukhetho lokuthenga abalandeli be-Instagram, indawo yakho ngokukhawuleza iyavezwa kubaphulaphuli ababanzi abanokulandela nawe! Nokuba elinye, ngokufanayo, iphepha leshishini linenqanaba elifanayo lokuzibandakanya njengelakho, ukuba unabalandeli abaninzi, i-Instagram iya kulibeka kwiphepha lakho phezulu kakhulu kukhangelo. Oku kunceda iphepha lakho ligqame phakathi kwezinye, kwaye abantu, baqala ukuthontelana kwiphepha lakho.
Yakha okulandelayo kwamanye amanethiwekhi eendaba ezentlalo
Ukuba unabalandeli abomeleleyo kwindawo enye yemithombo yeendaba, kusenokwenzeka ukuba ukuthandwa kwakho kuphuphume kwamanye amaqonga. Njengoko besesitshilo, u-Facebook ungumnini we-Instagram, kwaye kunokwenzeka ukuba inkampani izakufumana ezinye iinethiwekhi zentlalo nakwixesha elizayo. Uninzi lwamaqonga sele lusebenza ngokudibeneyo kunye, isenza ukuba kube lula ukwabelana kunye nokuthumela iiposti kwiindawo ezininzi ezahlukeneyo. Abalandeli abaninzi onabo kwi-Instagram, kokukhona kuya kubakho ukuba abaphulaphuli bakho baya kwabelana ngezithuba zakho kwamanye amaqonga, kwaye bathumele iiposti zakho kubahlobo babo kuzo zonke iinethiwekhi.

Amandla "obungqina boluntu"
Izazinzulu nezazi ngengqondo ziye zachitha amashumi eminyaka zihlolisisa indlela umntu aziphethe ngayo, yaye ngokuphindaphindiweyo ziye zagqiba kwelokuba abantu baxhomekeke kubahlobo babo nakoontanga ukuze bafunde indlela yokuziphatha. Olu luvo lude lube negama, lubizwa ngokuba “bubungqina boluntu”. Xa kuziwa kumajelo eendaba ezentlalo, oku kuvakala kuyinyaniso.
Sikhathalele ukwazi iindlela zamva nje kwaye sibe ngabokuqala ukuthumela laa GIF ihlekisayo kwincoko yeqela. Asikukhathaleli nje ukwazi into edumileyo, siyakhathala ngayo Khangela sithandwa ngokwethu.
Qwalasela oku, xa ukhangela i-Instagram yakho okanye i-Facebook feed, kwaye ubona iposti esele iphezulu imini enezinto ezimbalwa ezithandwayo kunye nezimvo kuyo, unokugqiba kwelokuba isithuba, kunye nomsebenzisi, athandwa. Kuyafana ncam kumashishini. Ukuba uhlala uthumela imifanekiso engafumani nxaxheba ingako, abalandeli bakho do ngekhe ucinge ukuba ishishini lakho liyathandeka, okanye lisemthethweni, kwaye lisenokungakulandeli. Akukho mntu ufuna ukudityaniswa nento engathandekiyo, kodwa ukuthenga abalandeli be-Instagram kukukhawuleza kwaye kube lula ukulungisa le ngxaki.
Imidiya yokuncokola yiYelp entsha
Imidiya yokuncokola ayisosixhobo sokuhlala uqhagamshelene, isisixhobo sokulinganisa kunye nokunika ingxelo malunga namashishini. Ukuba nabalandeli abaninzi kuyafana neqela lokuphononongwa okuhle kwiphepha lakho leYelp okanye loMcebisi wohambo. Ibuyela kwingcinga "yobungqina boluntu" ebesithetha ngabo. Ukuba umthengi ubona abantu abaninzi belandela kwaye bezibandakanya neshishini lakho, baya kucinga ukuba licebo elilungileyo ukulandela kunye nokuzibandakanya neshishini lakho. Kodwa inani eliphantsi labalandeli linokuphelisa uhambo lomthengi ngaphambi kokuba aqalise. Gcina abathengi bakho benomdla ngokwandisa amanqaku akho, kunye nokuthenga abalandeli be-Instagram.
Yakha ngokusemthethweni kwishishini lakho
Umthengi wanamhlanje unolwazi kakhulu kunezizukulwana zangaphambili, kwaye unqwenela ukuthembeka, iimveliso ezikumgangatho ophezulu. Bafuna ukubona ukuba ishishini liyayazi into eliyenzayo, linamava angqiniweyo kushishino lwalo, kwaye lisemthethweni.
Nokuba ulishishini elincinci, okanye unomdla kwimithombo yeendaba zentlalo, kokukhona unabalandeli abaninzi, kokukhona uya kubonakala #usemthethweni. Ukuba uhlala uthumela malunga nokuba uneyona burger ibalaseleyo edolophini, kodwa unabalandeli abamalunga nama-300, abathengi bakho abayi kukukholelwa. Nokuba ingakanani na kwaye inejusi kangakanani ibhekoni ye-bacon cheese burger ijongeka kwi #nofilter post, ukuba awunabalandeli, abantu baya kucinga ukuba indawo yakho yokutyela ayilunganga.
Qalisa iinzame zakho zokuthengisa
Yeyona mfihlo igcinwe ngumthengisi. Awungekhe ucinge kabini malunga nokuhlawula intengiso kwimagazini okanye kwiwebhusayithi. Xa uthenga abalandeli kwi-Instagram, wenza into efanayo. Uthenga indawo yentengiso. Uthenga ithuba lokubonwa ngabathengi abaninzi abanokubakho, kwaye uthenga ithuba lokuba ulungile entendeni yesandla sabo. Oko kungcono kunendawo yentengiso kwimagazini, kuba imidiya yoluntu iqhagamshelwe ngakumbi kubathengi bakho.
Cinga ngokuthenga abalandeli njengazo naziphi na ezinye iindleko zentengiso. Mhlawumbi sele uhlawula ukukhuthaza izithuba kwi-Facebook okanye kwi-Instagram, kule mihla, kufuneka uhlawule ngokwenene ukuze udlale. Ngokuqinisekileyo, ukonyusa iposti kwezi sayithi kunokukufumana ukuthandwa okongeziweyo kunye nokulandelayo, kodwa akunakwenzeka ukuba iprofayile yakho ifumane okubalulekileyo okulandelayo ngobusuku. Inyani yeyokuba uya kuncamathela ekuhlawuleni ngokuphindaphindiweyo ukuba unike ingcebiso encinci kwisikali sabalandeli. Unokuchitha imali efanayo onokuthi ukhulise isithuba esinye ekuthengeni abalandeli be-Instagram, kwaye ufumane iziphumo ezibalulekileyo phambi kwamehlo akho.
Gcina ixesha kunye nezixhobo
Imithombo yeendaba ngaphandle kwemibuzo ngumsebenzi osisigxina. Ukuhlawula umntu olawula iiakhawunti zakho zemidiya yoluntu kunokufumana amaxabiso, ngokutsho kwebhlog yeSocial Social, umphathi weendaba zosasazo lwentlalo wenza ngaphezulu kwe- $ 50,000 ngonyaka. Kuxhomekeke kwinqanaba lamava, banokwenza phantse i-70,000 yeedola ngonyaka-kunye neenzuzo! Uninzi lwamashishini amatsha awanamali okanye izixhobo zokuqesha umphathi osisigxina wezonxibelelwano, kodwa banamathele kwinto yokuba ukukhula kwimithombo yeendaba esempilweni elandelayo kuthatha ixesha. Xa uthenga abalandeli be-Instagram, uzigcinela ixesha kunye nengqwalaselo eya kuthatha ukwakha oku kulandelayo ngokomzimba. Qhubeka ujonge "Yenza i-Instagram elandelayo" kwishishini lakho 'lokwenza uluhlu, kwaye uchithe amandla akho nezixhobo zakho kumanyathelo abalulekileyo enkampani aya kuthi ancede ukuqhuba impumelelo yeshishini lakho.
Wonke umntu uyayenza
Asikuxeleli ukuba utsibe ibhulorho apha. Inyani yento kukuba abantu abaninzi sele bethenga abalandeli kwiiakhawunti zabo ze-Instagram. Yinyani! Iimbaleki, abantu abadumileyo, amagcisa, kunye nabezopolitiko bonke Thenga abalandeli be-Instagram Iiprofayili zabo. Ngokwenza njalo, bayonyusa ubunyani besiza sabo, kwaye bathathe inxaxheba kwiqhinga lokuthengisa esele likho okwexeshana ngoku. Ukuthenga abalandeli be-Instagram kuyakukunika umda wokhuphiswano olufunekayo ukuze wenze uphawu kwishishini lakho.
Yongeza inzuzo kwishishini
Zonke izizathu zokuthenga abalandeli bezisakha kule. Isizathu sokuba ishishini lakho likumajelo asekuhlaleni liguqulele kwiidola nakwiisenti. Nje ukuba wakhe igama lakho ngokuthenga abalandeli, abo balandeli baya kukhokelela kubalandeli abaninzi. Oku kuyakuqinisekisa ukuba iprofayile yeshishini lakho, kwaye ke iimveliso zakho, zibonakala ngakumbi kubaphulaphuli abaninzi. Okukhona abantu bebona iimveliso zakho, kokukhona kunokwenzeka ukuba abanye baba bantu babe ngabathengi. Kwaye kuthetha ntoni abathengi abaninzi? Uqikelele — imali eninzi. Ukuthenga abalandeli be-Instagram kunokuba linyathelo lokuqala kwindlela yokonyusa ingeniso yeshishini lakho.
Ke lonto ithetha ntoni nge brand yakho?
Imidiya yoluntu ivule iingcango ezingenakubalwa kumashishini, kwaye iyitshintshe ngokwenene indlela iinkampani ezithengisa ngayo kwisiseko sabathengi bazo. Iimveliso ziyakwazi ukufikelela kubathengi bazo ngendlela yobuqu, kwaye ngenxa yoku, indlela amashishini azibhengeza ngayo iimveliso zawo ayinakuze ifane.
I-Instagram sisixhobo esinamandla kubathengisi kunye nabathengi ngokufanayo abafuna ukuhlala benxibelelene noluntu lwabo. Khumbula, inabasebenzisi abasebenzayo abangaphezulu kwezigidi ezingama-500 mihla le. Zizigidi ezingama-500 zabathengi bexesha elizayo abanakho ukubona iphepha leshishini lakho, kwaye bafunde malunga nebhrendi yakho. Kodwa, ukufumana ishishini lakho phambi kwabo bonke abo bantu akukho lula njengokuthumela umxholo olungileyo yonke imihla. Ngalo lonke utshintsho lwamva nje lwe-algorithm, phantse akunakwenzeka ukukhulisa ulandelelwano lokwenyani ngokwendalo. Kufuneka ube nothethathethwano rhoqo, kwaye kufuneka ube nokulandelayo okunempilo.
Ukwenza ukhetho lokuthenga abalandeli be-Instagram yeyona ndlela yokunceda ishishini lakho lifikelele kubaphulaphuli abaninzi. Ukonyuka kwabalandeli kuthetha ukwanda kokubonakala kwebhrendi kungekuphela nje kwi-Instagram, kodwa nakwezinye iinethiwekhi zentlalo. Kwenza ukuba ishishini lakho libonakale lisemthethweni ngakumbi, liza kuqalisa imizamo yakho yokuthengisa, ligcine ixesha namandla, kwaye okona kulungileyo, lenze ishishini lakho imali. Ke ngoku umbuzo awusekho, "Ngaba ndifanele ndithenge abalandeli be-Instagram?", "Kutheni ndingayenzanga le nto kwakamsinya?"
Tyala imali kwiidola zentengiso apho uza kubona khona iziphumo. Thenga abalandeli be-Instagram kuMnu Insta, kwaye uvule ucango ekwandiseni ukuba semthethweni kwegama lakho, ubukho bewebhu kunye neenzuzo.














