Iindlela zangoku zokuThengisa nge-Instagram eziSetelwe ukuSebenza ngo-2021 ngokunjalo

Ikhaya » Iindlela zangoku zokuThengisa nge-Instagram eziSetelwe ukuSebenza ngo-2021 ngokunjalo

Asikude ekungeniseni i-2021, kwaye oko kuthetha ukuba iindlela zentengiso ezintsha nezihlumayo zisemgceni ukuya kumaqonga eendaba ezentlalo. Ngenxa yendlela la maqonga aguquke ngayo kwintengiso yedijithali, bobabini abadali bemixholo kunye nabathengisi balinde ukuphefumla okungafunekiyo kwezixhobo ezitsha zokuthengisa kunye neetweaks ezisetelwe ukongezwa kuluhlu lwabo olude lweempawu ezikhoyo. Iqonga elinokuthi livelise eyona hype yi-Instagram.

Ke ngoku nangoku

Iakhawunti yabasebenzisi be-Instagram malunga nesinye kwisithathu sabo bonke abasebenzisi kuwo onke amaqonga eendaba ezentlalo. Oko kuthetha ngokubanzi malunga ne-Insta, ethe yavela njenge-app elula yokwabelana ngeefoto ngo-2010. Kule minyaka idlulileyo, izinto ezininzi ziye zongezwa ngokuthe ngcembe eqongeni. Uninzi lwazo, ubukhulu becala, zizixhobo zentengiso ezikhokelele ekubeni 'ukuthengisa nge-Instagram' kube sisihloko esicacisiweyo. Iibhrashi, ezasekhaya nezamazwe aphesheya, zixhamle kubo, kwaye ke ngokunjalo nabaqalayo kunye nabaphambili bemxholo kunye nabaphembeleli.

Namhlanje, i-Insta yindalo yayo enemibala, ezele uluhlu oluninzi lweefoto kunye nomxholo osekwe kwividiyo, owenziwe ngabaphembeleli abanetalente kwihlabathi liphela, abalandelwa zizigidi. Aba bachaphazeli, kunye neempawu ezibaxhasayo, baxhomekeke kakhulu kwiindlela ezikhoyo zentengiso ze-Insta ukufikelela kubaphulaphuli babo kunye nokufumana okungakumbi Instagram abalandeli kunye nokuthanda.

Ngelixa ezinye iindlela zihlala zitshintsha amaxesha ngamaxesha ngenxa yokuphuculwa komgangatho, ezinye zihlala zinganyangeki ixesha elide. Kule bhlog, siza kuthetha ngezinye zeendlela zentengiso eziphezulu ze-Insta ukusuka kwi-2020, eziza kuba zintle kakhulu ngonyaka we-2021.

Amabali aya kuhlala ehleli

Emuva ngo-Agasti 2016, u-Insta wasungula inqaku 'leBali', elalikopi yekharbhoni yaMabali eSnapchat. Umsebenzi, kuwo omabini amaqonga, avumela abasebenzisi ukuba babelane ngeefoto kunye neevidiyo ezimfutshane ezimangalisayo (ukuya kuthi ga kwimizuzwana eyi-15).

Ngelixa kukho umahluko omkhulu ngobuqhetseba kwinqaku xa kuthelekiswa kuwo omabini amaqonga, amabali ka-Insta ukwazile ukukhuphela ingxelo kaSpapchat. Izizathu ezibini ezikhulu zokuphumelela kwamabali e-Instagram kukukhawuleza kwabasebenzisi be-Insta kunye nendalo elula yento ekwi-Insta, ethe yadibana kwi-Snapchat enkosi kwizinto ezininzi ezingaphantsi.

Njengesixhobo sokuthengisa, Instagram Stories usebenze njengekhubalo, ngakumbi kubaphembeleli. Okoko kwasungulwa inqaku, iye yaba yenye yezona zinto zinomtsalane kwi-Insta kwaye isetelwe ukuba ibe sisihombo sesithsaba sentengiso kwi-2021 nayo. Iingcali ezininzi ziqikelela ukuba i-2021 iya kubona ukwehla okumandla kwinani lezithuba ze-Instagram eziqhelekileyo kunye nokunyuka kwamaBali ezithuba.

Ukuphila kuya kuba kuphila kunye nokukhaba

I-Instagram Live yabhengezwa umva ngo-Novemba ngo-2016, kushushu kwizithende zokuphehlelelwa kwamabali e-Instagram. Ngelixa inqaku elithi 'Phila' kwi-Insta lifana nokusasazwa kweempawu zamanye amaqonga, yintoni eyahlulahlula imeko yayo ye-ephemeral. Ividiyo ebukhoma ye-Instagram inyamalala ngonaphakade nje ukuba usasazo lwayo lufikelele kwisiphelo.

Nangona I-Instagram Live ayifikanga kubude obuboniswa ngamabali iye, isesisixhobo esiluqilima sokuthengisa iibrendi ezixhamle kuso, ngakumbi ngexesha lobhubhani we-COVID-19 oqhubekayo, obone ukusetyenziswa okubukhoma kunyuka ngama-70%. Ubomi buvumela unxibelelwano lwexesha lokwenyani phakathi kweemveliso, abaphembeleli, kunye nabalandeli babo bokwenyani be-Instagram, beyenza ilungele ukwenza iiseshini ze-Q&A.

Ezinye iintlobo zeevidiyo ezibukhoma eziye zatshintsha kubandakanya ukwaziswa kwemveliso, ukusebenzisana, kunye nokunika ababukeli ngasemva kwemiboniso-bhanyabhanya, ethi iququzelele konke ukungafihli. Kukhuselekile ukuba unikwe amandla okuthengisa e-Instagram Live, yinto eya kuthi isetyenziswe kakhulu kwi-2021 nayo.

Umxholo we-IGTV uya kuduma ngakumbi

Inkqubo ye-IGTV ivumela abasebenzisi be-Insta ukuba balayishe iividiyo ezinde. Ngelixa ababukeli kufuneka bafake usetyenziso ukuze bajonge iividiyo, iapps yesiqhelo ye-Insta ikhuthaza iividiyo ze-IGTV ngohlobo lweetreyila ezinde. Yaziswa kwi-2018, i-IGTV isencinci ngokuthelekiswa neempawu eziBukhoma kunye neeNdaba. Nangona kunjalo, njengoko ukuthandwa kwemixholo yevidiyo ekwifom ekude ikhawuleza ukufumana umhlaba kwi-Instagram, IGTV ilapha ukuze uhlale.

Akukabikho minyaka mithathu okokoko i-IGTV yangenayo, kodwa izibonelelo zayo sele zivakele, njengoko abadali bemixholo kunye neempawu basebenzise usetyenziso ukuqhubela phambili iinjongo zabo zentengiso yemidiya yoluntu. Ukusuka kokuphinda umxholo wevidiyo obukhe wathunyelwa ngaphambili kwenye indawo ukwenza iividiyo zokufundisa, i-IGTV inike abasebenzisi be-Insta iindlela ezintsha zokunxibelelana nabaphulaphuli babo.

Uninzi lweempembelelo zinemiboniso yazo ye-IGTV ngokunjalo, njengemiboniso yakho yeTV eqhelekileyo esasazwa ngaxeshanye yonke imihla / ngeveki. Ngelixa i-IGTV ingekanyuki kwiindawo eziphakamileyo i-YouTube enayo, inyani yokuba isendleleni yayo ngokuqinisekileyo ayinakuthandatyuzwa.

Amabali aya kuhlala kubalandeli beSimahla be-Instagram

Ukuthenga ngaphakathi nohlelo kuya kukhula umbulelo kwi-Instagram Checkout

Sele kulithuba ukususela oko i-Instagram ivumele abasebenzisi kunye namashishini ukuba babelane ngezithuba ezinokuthengwa. Kukho ukuvutha ngokupheleleyo Ivenkile ye-Instagram ngaphakathi kosetyenziso Kananjalo ivumela abasebenzisi ukuba bakhangele kuluhlu olubanzi lweemveliso.

Ngelixa iiposti ezinokuthengwa kunye neVenkile ye-Instagram ngokuqinisekileyo yongeze umlinganiso owahlukileyo kwiqonga, eyona nto iza kuguqula i-Insta luphawu lwayo lokuphuma, olwasungulwa ngoMatshi 2019. Ukuphuma kuvumela abasebenzisi ukuba bathenge ngaphandle kokushiya iapp, kwaye itshintshe i-Insta Kwinto engaphezulu kweqonga leendaba zentlalo.

Ukuphuma kuye kwasebenza njengekhubalo leemveliso ezixhomekeke kakhulu kumxholo obonakalayo wokukhuthaza iimveliso zazo. Kwiintengiso ezinjalo, i-Instagram ngoku iyindibaniselwano yesixhobo sentengiso kunye ne-e-commerce portal. Kwi-2021, impumelelo yeempawu ezinjalo ngokuqinisekileyo iyakhuthaza abanye abaninzi ukuba basebenzise i-Checkout kwaye baqhubeke namava okuthenga ngaphakathi nohlelo kubasebenzisi be-Insta.

Izithuba zeCarousel ziya kuqhubeka nokuhamba

Izithuba zeCarousel kwi-Insta aziyonto intsha. Baqala ukwaziswa ngo-2015, kwaye bavumela abasebenzisi ukuba babelane ukuya kuthi ga kwimifanekiso emi-5 kwisithuba esinye. Nangona kunjalo, kule minyaka idlulileyo, benze utshintsho olukhulu. Kubaqalayo, abasebenzisi be-Insta ngoku banokwabelana ukuya kuthi ga kwimifanekiso eli-10 ngeposti enye, kwaye banokubandakanya ividiyo.

Izithuba zeCarousel zivumela iimveliso kunye nabashukumisayo ukuba benze izithuba ezinyanzelekileyo nezineenkcukacha, kwaye inqaku sele lisebenzile. Ngokwezibalo, isithuba esinye kwezintlanu ze-Insta namhlanje ziyizithuba zecarousel. Kodwa kutheni kanye kanye izithuba ze-carousel zithandwa kangaka ngabasebenzisi?
Isizathu esilula kukuba iimveliso ziya kwabelana ngolwazi oluneenkcukacha malunga neemveliso zazo. Isithuba esinye se-carousel sinokuqulatha itoni yolwazi ekunokuthi kube nzima ukuyifaka kwisithuba esizimeleyo. Ukubeka nje, lelona phawu libalaseleyo ledemos yemveliso eneenkcukacha kunye neemveliso ezininzi zikwasebenzisa ngokukuko ukubonisa ukubonwa okuhle kwabathengi kunye nokukhuthaza ukubandakanyeka kwabaphulaphuli. Isiphumo? Izinto ezininzi ezithandwa ngu-Instagram, abalandeli, kwaye okona kubaluleke kakhulu, ukukhula kwebrendi.

Ukunyuswa kwengxowa-mali kwezizathu zentlalo kuya kuzuza umhlaba ngakumbi

Ubhubhane we-COVID-19 ubonile amashishini amaninzi abetha ngamandla, kunye neempawu ezingenakubalwa kwihlabathi liphela ezichaze ilahleko ezifikelela kwizigidi zeedola. Ukuzama kunye nokwenza lula izinto ngenxa yeempawu ezinjalo, u-Insta usungule inqaku lokunyusa ingxowa mali.

Inqaku livumela bobabini abasebenzisi kunye neempawu ukuba baphakamise imali ngenani lezizathu ezifanelekileyo kubandakanya iimali zoluntu ekubandezelekeni, uncedo lweengxaki, ishishini, imfundo, iimfuno zonyango, nokunye okuninzi. Okwangoku, inqaku lifumaneka kuphela kubasebenzisi be-Insta abahlala eIreland, eUK naseMelika.

Nangona kunjalo, ngo-2021, sinokulindela ukuba inqaku liziswe kumazwe amaninzi njengoko abantu abaninzi kunye namashishini beqala ukukhulisa imali ngezizathu abazixhasayo. Nangona inqaku lisekwinqanaba lokuvela, sele lisetyenziselwe ukuqokelela imali kwimicimbi ebalulekileyo yezentlalo enje ngentshukumo ye-Black Lives Matter. Ngokwendalo, iimveliso ezininzi ziya kulungela ukuza ngaphambili ukuxhasa izizathu zentlalo. Yicinge njengenguqulelo ka-Insta yoxanduva lwentlalo.

isiphelo

Ngaphandle kwesiphelo sobhubhane we-COVID-19 emehlweni, ukusetyenziswa kwamaqonga eendaba ezentlalo afana ne-Insta kuya kuhlala kukhula njengoko i-2021 iqhubeka. Ayinamsebenzi ukuba unomdla kwi-Insta okanye umntu onamava ngakumbi; Inyani yento yeyokuba okoko nje isoyikiso sokufumana ikhontrakthi i-COVID-19 ihleli, abantu abaninzi baya kudijithali Ke lixesha lokuthatha ithuba ngamathuba, nokuba angabonakala ngathi avavanywa kangakanani. Impumelelo yeBrand kwi-Insta inokwenza okuninzi ngokungaguquguquki kunye nomgangatho, ke jolise kubo bobabini kwaye uqalise.

Iindlela ezintandathu esizigubungele kweli nqaku ngokuqinisekileyo ziya kuhlala zomelele kwaye kufanelekile kwindalo iphela ngo-2021. Nangona kunjalo, kuyakuchulumancisa ngokwenene ukwamkela izinto ezithile ezintsha, eziqinisekileyo ukuba ziza kuthi, nangona abantu base-Insta bebengqinekile malunga nayo ukuza kuthi ga ngoku. Ukudityaniswa kwezi ndlela zindala, sinokuqiniseka ukuba izinto ezintsha kunye neendlela ezinokuthi zisebenze ngayo ziyimimangaliso yeempawu kunye neempembelelo, zombini ezinkulu nezincinci eqongeni.

Iindlela zangoku zokuThengisa nge-Instagram eziSetelwe ukuSebenza ngo-2021 ngokunjalo nguMnu Insta Team, 4 Disemba 2020