Izindlela Ezingcono Kakhulu Zokuqhuba Amadrayivu Eminikelo Nemikhankaso Usebenzisa i-Instagram

I-Instagram ayiyona nje inkundla yemikhiqizo nabagqugquzeli bokuthengisa imikhiqizo yabo kanye/noma amasevisi. Kuphinde kube yinkundla lapho abantu nezinhlangano zingabamba iqhaza ekulweleni umphakathi ezinkundleni zokuxhumana ukuze kuqwashiswe abantu kanye nezimali zezizathu ezahlukahlukene. Eminyakeni edlule, abantu abaningi abangenzi inzuzo bakwazile ukukhulisa imali ngeminikelo ku-Instagram, futhi uma ufuna ukwenza okufanayo, usendaweni efanele.

Kulesi sihloko, sizokunikeza lonke ulwazi oludingayo ukuze usebenzise i-Instagram ukuze usebenzise amadrayivu omnikelo nemikhankaso. Ngakho, qhubeka ufunda.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

1. Hlela umkhankaso wakho wokuqongelela imali ku-Instagram

Noma i-Instagram ingaba yinkundla enamandla ngendlela emangalisayo yokuqongelela imali, iqiniso liwukuthi awukwazi ukuqala ukukhulisa imali ngaphandle kohlelo oluphathekayo. Ngakho-ke, ngaphambi kwanoma yini enye, hlela umkhankaso wakho. Ngokufanelekile, lezi zinhloso ezilandelayo kufanele zifakwe ohlelweni lwakho lomkhankaso:

• Isihloko somkhankaso wakho wokuqongelela imali
• Ubude bomkhankaso, okungukuthi umkhankaso uzothatha isikhathi esingakanani
• I-hashtag yomkhankaso ongayisebenzisa kuyo yonke indawo yenkundla yezokuxhumana ukusabalalisa igama
• Ikhasi lokufika elizonikeza abanikeli abanentshisekelo yonke imininingwane efanele mayelana nomkhankaso
• Ikhalenda lokuqukethwe komkhankaso kanye nokuqukethwe okusalungiswa
• Amathuluzi okuphatha imidiya yezokuxhumana okushejula okuthuthukile
• Uzolandela futhi ulinganise kanjani imiphumela yomkhankaso
• Lapho lezi zinto sezikhishwe ngokuphelele, sekuyisikhathi sokuqala ukuthatha isinyathelo ku-Instagram.

2. Thuthukisa usuka kuphrofayela yomuntu siqu uye kuphrofayela yebhizinisi

Kunabantu abaningi abaqoqe imali ngezizathu ezahlukahlukene ngokusebenzisa amaphrofayili abo ku-Instagram. Yize lokho kuyinketho ongayicabangela, sincoma ukuthi uthuthukise iphrofayela yakho usuke kuphrofayela yomuntu siqu uye kuphrofayela yebhizinisi. Kungani? Ngoba ngephrofayela yebhizinisi, umkhankaso wakho uzovela njengochwepheshe kakhulu, futhi ungaxhuma abanikeli abengeziwe.

Uma uthuthukela kuphrofayela yebhizinisi, kubalulekile ukufaka isixhumanisi ekhasini lokubikezela lomkhankaso wakho ngaphakathi kwe-bio. Uma isixhumanisi sekhasi lokubikezela sesifakiwe ku-bio, ungakwazi ukuqondisa abasebenzisi ukuthi bayivakashele noma nini lapho wabelana ngokuthunyelwe okuhlobene nomkhankaso wakho. Futhi, phakathi nenqubo yokusetha iphrofayela yebhizinisi, faka ulwazi oluningi ngangokunokwenzeka mayelana nomkhankaso wakho wokuqongelela imali. Lokhu okokuqinisekisa ukuthi abantu abanentshisekelo namabhizinisi abanayo imibuzo ebambekayo yokuthi i-fundraiser yakho isiza yiphi injongo. Kalula nje, izimpendulo kufanele zibe khona ukuze wonke umuntu azibone.

3. Engeza Inkinobho yokuNikela ye-Instagram kanye Nesitikha Somnikelo Wezindaba

Njengoba ukuqoqwa kwezimali ku-Instagram sekuyinto ewumkhuba, abantu bakwa-Instagram banqume ukwenza kube lula kubantu abaqhuba imikhankaso yokunikela. Ngenxa yalokho, unenkinobho ethi Nikela kanye nezitika ze-Story Donation, ezivumela abazoba ngabanikelayo ukuthi babambe iqhaza kunoma iyiphi imbangela yezenhlalo ngaphandle kokushiya i-Instagram. Kubalulekile ukuthi ungeze lezi zinkinobho nezitikha kuphrofayela yakho yebhizinisi le-Instagram. Nansi indlela ongakwenza ngayo:

• Okokuqala, xhumanisa i-akhawunti yebhizinisi nekhasi le-Facebook eliqinisekisiwe (uma umkhankaso wakho ungenalo ikhasi le-Facebook, wenze futhi ugcwale uthuli manje!)
• Okulandelayo, iya kuzilungiselelo zakho ze-Instagram bese uya ekhasini leBhizinisi, lapho kufanele ubone khona inketho ethi 'Umnikelo' - cindezela kuyo.
• Lapha, uzobona inketho ethi 'Engeza Inkinobho Yokunikela Kuphrofayela' - cindezela kuyo futhi uzobe usungeze ngempumelelo inkinobho ethi Nikela
• Ukwengeza Isitika Somnikelo Wezindaba, kufanele uvule i-akhawunti ye-Facebook eqinisekisiwe yomkhankaso
• Iya ekhasini elithi Amathuluzi Okushicilela - ungayithola engxenyeni engenhla ye-
• Ikhasi eliyisiqalo le-Facebook
• Lapha, khetha Izilungiselelo Zomnikelo, okuzolandela okufanele ubone inketho ebizwa ngokuthi 'Vumela abantu ukuthi bengeze izitika zomnikelo Ezindabeni ze-Instagram' nebhokisi eduze kwalo - qoka ibhokisi
• Chofoza ku-Londoloza ukuze ulondoloze izinguquko, futhi usuqedile - manje usungeze kokubili inkinobho ye-Instagram Donate kanye nezitika zokunikela ngezindaba

Kubalulekile ukukhumbula ukuthi ngokusebenzisa le nkinobho yokunikela nezici zesitikha, inhlangano yakho kufanele ibhaliswe njengenhlangano engenzi nzuzo yase-US ngaphansi kwesigatshana sika-501(c)(3). Uma kungenjalo, ngeke ukwazi ukungeza lezi zici ku-akhawunti yakho yebhizinisi le-Instagram. Ngakho-ke, uma inhlangano yakho engenzi-nzuzo isekelwe ngaphandle kwase-US, ngeshwa, awukwazi ukusebenzisa lezi zici okwamanje. Sethemba ukuthi i-Instagram izolungisa izinto ngokuzayo ukuze izinhlangano ezingenzi nzuzo ezingaphandle kwase-US nazo zizuze nalezi zici.

Kodwa-ke, noma ungeke ukwazi ukuzisebenzisa ngokugcwele lezi zici ngenxa yokuthi inhlangano yakho ayizinze e-US, usengenza okuningi ukukhulisa imali nge-akhawunti yakho ye-Instagram.

4. Sebenzisa kahle i-hashtag yakho

Umkhankaso wakho wokuqongelela imali ngeke ukwazi ukuqoqa imali eyanele uma abantu bengazi ngawo, akunjalo? Yilapho ukusetshenziswa kwe-hashtag kungangena khona esithombeni futhi kusabalalise ukuqwashisa ngomkhankaso wakho ngokuthunyelwe kwakho kokugqugquzela umphakathi. Ku-Instagram, ama-hashtag adlala indima ebalulekile ekwenzeni okuthunyelwe kubonakale kakhudlwana, ngakho awukwazi ukukwazi ukukushalazela. Amanye ama-hashtag aziwa kakhulu asetshenziswa cishe yonke imikhankaso yokuqongelela imali ku-Instagram afaka:

• #Ube ushintsho
• #Kuhle
• #Nikela
• #Uthando
• #Umdidiyeli
• #Ukuthola imali

Ngaphambi kokuthi uqale ukusebenzisa ama-hashtag kukho konke okuthunyelwe kwakho kwe-Instagram ukuze uqwashise ngomkhankaso wakho, udinga ukugcina izinto ezithile engqondweni. Okokuqala, kufanele usebenzise kuphela ama-hashtag ahambisana nokuthunyelwe kwakho. Kwesinye isikhathi, ungase uzizwe ulingeka ukusebenzisa ama-hashtag athrendayo ukuze nje uqashelwe. Kodwa-ke, iqiniso liwukuthi uma lawo ma-hashtag engasebenzi, abaphathi be-Instagram bazophatha okuthunyelwe kwakho njengokuqukethwe kogaxekile. Uma uqhubeka nokuthumela okuqukethwe okunama-hashtag angabalulekile, i-akhawunti yakho ingase ivinjelwe isithunzi, okungukuthi okuqukethwe kwakho kuzovinjelwa futhi okubi kakhulu ukuthi ngeke wazi nakwazi ukuthi kuyenzeka.

Futhi, kufanele uhlole ukuthi mangaki ama-hashtag owasebenzisayo ngokuthunyelwe ngakunye. Ngokusemthethweni, i-Instagram ivumela abasebenzisi ukuthi bafake ama-hashtag angaba ngu-30 kokuthunyelwe ngakunye. Kodwa-ke, ngenxa yokuthi i-Instagram ikunikeza leyo nketho akusho ukuthi kufanele uyithathe. Ngokufanelekile, kufanele usebenzise ama-hashtag afinyelela kwayi-10 futhi ungabe usadlula.

5. Faka phakathi imilayezo yokubizelwa esenzweni (CTA) lapho kunokwenzeka khona

Kuyamangaza ukuthi imilayezo ye-CTA elula ingaba kanjani umehluko phakathi kwabantu abathatha isinyathelo ku-Instagram kanye nabantu abangakunaki okuthunyelwe ngokuphelele. Nokho, nakuba ixakile, iqiniso liwukuthi ingokoqobo. Ngaphandle kwemilayezo ye-CTA, okuthunyelwe kwakho kuzolibaleka ngokushesha kunalokho ongacwayiza. Ngakho-ke, bafake kukho konke okuthunyelwe owabelana ngakho.

Omunye wemilayezo ye-CTA okufanele uyifake phakathi nezigaba zokuqala zomkhankaso wakho uthi 'Yabelana ngalokhu okuthunyelwe.' Abantu abasekela imbangela ngezinga lomzwelo bazokhuthazwa ukuthi babelane, okuzokwandisa ukuqwashisa ngomkhankaso ngokusebenzisa ukwabelana okuningi kwe-Instagram. Lokhu kungasebenza kanye nomkhankaso wakho we-hashtag ukuze uqinisekise ukufinyeleleka okukhulu komkhankaso wakho.

6. Sebenzisa umbhalo nesithombe ukuhambisa abantu

Imbangela yakho ingase ibe yinhle - into abantu okufanele bayisekele. Kodwa-ke, ukuze abantu bazizwe sengathi kufanele basekele imbangela yakho, badinga ukuzizwa beshukunyiswa. Kulapho kubalulekile ukukhumbula ukuthi i-Instagram iyinkundla abantu abaphendukela kuyo kakhulu uma besohambeni. Ngokuvamile, nini Instagram abalandeli bazibandakanya nokuqukethwe, benza enye into, okungukuthi ukwenza izinto eziningi. Kungakho kubalulekile ukuthi udonsele ukunaka kwabo emzamweni wakho ngokusebenzisa umbhalo wekhwalithi ephezulu nesithombe.

Ngaphandle kokudonsela ukunaka kwabantu emkhankasweni wakho wokuqongelela imali, udinga nokubahambisa ngokwemizwa. Phela, uma bengawuzwa umgomo wakho ubadonsela amanzi ngomsele, bangazizwa benentshisekelo yokufaka isandla kukho? Cha, akunjalo? Ngakho-ke, yenza okuqukethwe komkhankaso wakho ngokucophelela. Xoxa izindaba ezithinta abantu abasezingeni elingokomzwelo, futhi yilapho beyozwa khona ugqozi olungaphakathi kubo lokunikela.

7. Bonisa ukubonga kubanikeli

Akwanele ukuvele ukhuthaze abanikeli ngezindaba nezithombe ezikhangayo. Uma sebenikele, udinga ukubenza bazizwe sengathi benze okuthile okubalulekile ngokunikela emzamweni wakho. Futhi, kufanele ubonise ukubonga kwakho kubo, ngoba kalula nje, imikhankaso yokuqongelela imali ayilutho ngaphandle kwabanikeli bayo.

Yilapho ungenza khona okuningi ngokuthunyelwe kokubonga. Faka amagama abo bonke abantu abanikele kuze kube manje futhi ujabulele imizamo yabo yokuxhasa injongo yokwenza umhlaba ube indawo engcono. Okuthunyelwe okunjalo akwenzi abanikeli bazizwe bejabule ngalokho abakwenzile, kodwa futhi kukhuthaza abanye abantu ukuba beze ngaphambili futhi babambe iqhaza elibonakalayo ekuqinisekiseni ubulungisa kwezenhlalo.

8. Qhubeka nokwabelana ngezinyathelo ezibalulekile

Njengoba umkhankaso wakho unyusa imali eyengeziwe, kubalulekile ukuthi ubonise impumelelo yawo phambi kwababukeli bakho. Ungakwenza lokhu ngokuthunyelwe okuphakelayo okujwayelekile, okuthunyelwe kwezindaba, okuthunyelwe kwe-Reels, nokuningi. Iphuzu lalo msebenzi ukubopha abaxhasi abaningi nakakhulu abangaba khona. Kusebenza ngoba, ngokwemvelo, abantu bathambekele ekuhlanganyeleni ezintweni eziphumelelayo.

Isiphetho

Ngakho-ke, lezi bekungenye yezindlela ezinhle kakhulu zokusebenzisa amadrayivu omnikelo nemikhankaso usebenzisa i-Instagram. Sithemba ukuthi uthole le ndatshana iwusizo, futhi sikufisela konke okuhle emizamweni yakho yokuqongelela imali.

Ngaphambi kokuthi sikuvalelise ngalesi sihloko, singathanda ukukutshela mayelana nezinzuzo zikaMnu. Insta. Ithuluzi lesoftware lemikhiqizo emisha nabagqugquzeli ku-Instagram, uMnu. Insta unikeza ukuthandwa kwe-Instagram, Amazwana we-Instagram, kanye nokubukwa kwe-Instagram. Sekukonke, yisixazululo esiphelele semikhiqizo nabagqugquzeli abafuna ukuba bakhulu ku-Instagram.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

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