Usebenzisa i-IGTV Series Ukukhulisa Izithameli Zakho Nokuthengisa Imikhiqizo Yakho

Eminyakeni embalwa edlule, i-Instagram ibe yindawo ephambili yezokuxhumana kwezentengiso. Nge-Instagram, izinkampani, kanye nemikhiqizo kungafinyelela ngaphezu kwesigidigidi se-1 sabasebenzisi besikhulumi. Njengoba imakethe inkulu futhi umncintiswano ushuba, kulula ukufinyelela lezi zilaleli ezibanzi. Ukusiza abathengisi namabhizinisi ukuthi bakwazi ukufinyelela kumakhasimende abo, i-Instagram yethula njalo amathuluzi amasha nezibuyekezo. Enye yazo i-IGTV noma i-Instagram TV.

Yini i-IGTV, futhi ingasiza kanjani amabhizinisi

I-Instagram yethule isici se-IGTV ngo-2018 esivule indlela yamathuba amasha okukhula kwebhizinisi. Nge-IGTV, abasebenzisi bangakha futhi balayishe amavidiyo wesikhathi eside ngaphambili abangavunyelwe ku-Instagram. Ubude bevidiyo bungaba kusuka kumasekhondi ayi-15 kuye emizuzwini eyi-10. Inganweba futhi ifike kumizuzu engama-60, kepha lesi sici sitholakala kuma-akhawunti amakhulu noma aqinisekisiwe.

IGTV inikeza izinzuzo eziningi kumikhiqizo. Ezinye zazo zikhona

1. Ukubonakala okwandisiwe kwemikhiqizo nezinsizakalo:

Nge-IGTV, amabhizinisi athole ithuba lokwenza amavidiyo e-Instagram isikhathi eside. Lokhu kubanike amathuba amaningi okwenza ithrafikhi kumaphrofayli nakumawebhusayithi abo. Ngenxa yalokho, ukubonakala komkhiqizo wabo kanye nensizakalo nakho kukhuphuke kakhulu. Njengoba ukubukwa kwe-inthanethi kukhula ngokuhamba kwesikhathi, ukusebenzisa i-IGTV kuyindlela enhle yokuthuthukisa ukusebenza kwecebo lakho lokumaketha.

2. Umthombo wemfundo nokuzijabulisa kwababukeli:

Abaphenyi bakhetha ukuthi izinhlobo ezidume kakhulu zokuqukethwe kwamavidiyo yizifundo nemiboniso. Ngokusobala, kokubili okokufundisa nemiboniso akukwazi ukukhonjiswa kungakapheli umzuzu. Ukumenyezelwa kwe-IGTV kususe lo mgoqo. Ivumele abathengisi ukuthi bafundise abathengi babo abangaba khona ngemikhiqizo yabo kanye nezinsizakalo ngokuningiliziwe. Ngakho-ke, ngokwakha amavidiyo we-IGTV abandakanyekayo, abathengisi bangafundisa futhi bajabulise izethameli ngasikhathi sinye. Lokhu ngokungangabazeki kuyindlela engcono kakhulu yokumaketha imikhiqizo nezinsizakalo zakho online.

3. Kwakha amathuba okubandakanya okuphezulu:

Ukumakethwa kwevidiyo kuvele njengenye yamathuluzi wokukhangisa asebenza kakhulu eminyakeni edlule. Usebenzisa i-IGTV, amabhizinisi angasebenzisa izinzuzo zokumaketha kwevidiyo kanye nesisekelo esibanzi somsebenzisi se-Instagram. Kuyindlela enhle yokukhulisa ukuzibandakanya ngokomzimba. Ukuphakama kwezinga lokuzibandakanya, kukhulu amathuba okuthola ukuguqulwa okuningi.

Luyini uchungechunge lwe-IGTV?

Muva nje, i-Instagram ithuthukise i-IGTV ngokwethula uchungechunge lwe-IGTV. Isimemezelo futhi sidale isasasa phakathi kwemikhiqizo ebingasakwazi ukulinda ukuhlola okungaba khona lapha. Uchungechunge lwe-IGTV luyafana nomsebenzi wohlu lwadlalwayo ku-YouTube. Ivumela abadali ukuthi baqoqe ndawonye okuqukethwe okufanayo. Abasebenzisi bangabuka uchungechunge kokubili Uhlelo lokusebenza lwe-IGTV nephrofayili yakho ye-Instagram.

Kungani kufanele usebenzise uchungechunge lwe-IGTV ukuthi lesi sici sikhuthaza ababukeli bakho ukuthi babuke amavidiyo afanayo. Lokhu kuthuthukisa ukuzibandakanya kokunye okuqukethwe kwevidiyo yakho. Ukuzibandakanya okuningi kulingana nokufinyelela okuningi nokukhula okuphezulu ku-Instagram. Ngamafuphi, uchungechunge lwe-IGTV lungakusiza ukuthi ubambe izintshisekelo zababukeli, uhambise ithrafikhi kuphrofayela yakho, futhi wandise ukubonakala kwakho enkundleni yokuxhumana. Ngokwengeziwe, ukwenza okuqukethwe okuhlobene neqoqo ngendlela yochungechunge kwenza iphrofayela yakho ibukeke ihleleke kakhulu futhi ihlelekile.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Lwakhiwa kanjani uchungechunge lwe-IGTV?

Uma ucabanga ukuqala uchungechunge lwakho lwe-IGTV, nazi ezinye izinyathelo ezingakusiza:

1. Hlela okuqukethwe:

Ukuhlela okuqukethwe kwamavidiyo ochungechunge lwe-IGTV kuhlukile ekudaleni okuvamile. Ukwenza amavidiyo ochungechunge, kuzodingeka uqale ucabange ngomqondo wonke nengqikithi yochungechunge lwakho lwe-IGTV. Njengoba uchungechunge ngalunye lufaka okuqukethwe okufanayo, kuzodingeka uhlele amavidiyo akho ukuthi kungadalwa amavidiyo amaningi ngaphansi kwetimu efanayo. Esinye isici okufanele usinakekele lapho ulungiselela okuqukethwe ochungechungeni lwe-IGTV ukuthi noma ama-video ezoba netimu ephindaphindwayo, ababukeli kufanele bathole bezibandakanya.

Lapha, udinga ukucwaninga ukuthi izethameli zakho zifuna ukukubona kanjani futhi ungakufaka kanjani okuqukethwe okunjalo ngefomethi ye-episodic. Kuzofanele futhi ubheke isabelomali, izinsizakusebenza, ishejuli, ubude bevidiyo, neminye imininingwane.

2. Thuthukisa umugqa wezindaba bese wenza iskripthi:

Ngenkathi ulungiselela uchungechunge lwakho lwe-IGTV, kungcono ukuhlela okuqukethwe okuyisisekelo kwawo wonke amavidiyo ozowafaka ochungechungeni oluthile. Ngalokhu, dala umugqa wendaba. Thola ukuthi ukugeleza kwamavidiyo kuzoba yini ngqo nokuthi uhlela ukukufeza kanjani. Kufanele ucabangele ama-engeli ekhamera, ukukhanyisa, abantu abathintekayo, njalonjalo.

Ukonga isikhathi nokuthuthukisa ikhwalithi yamavidiyo akho, bhala wonke amavidiyo. Kunconywa futhi ukuthi ulungiselele amazwibela nemibhalo engezansi ukukhulisa ukufinyelela.

3. Qopha uchungechunge:

Lapho wonke umsebenzi oyisisekelo usuqediwe, ingxenye ejabulisayo iyaqala. Qopha uchungechunge ngokwesabelomali sakho. Awudingi njalo ukuba namakhamera asezingeni eliphakeme, imishini, kanye nabadwebi bamavidiyo ukudala amavidiyo ahehayo. Uma okuqukethwe kwamavidiyo akho kuhlukile futhi kuyajabulisa, ababukeli bazokhangwa nguwe futhi bakweseke.

4. Layisha ividiyo:

Ukulayisha uchungechunge lwe-IGTV kulula kakhulu futhi kuyashesha. Ngemuva kokuthi okuqukethwe kwamavidiyo wakho sekulungile, kulayishe kuhlelo lokusebenza lwe-IGTV. Uma wenza kanjalo, uzocelwa ukuthi ukhethe noma ulayishe isithombe sekhava sevidiyo. Uma lokhu sekwenziwe, dlulela esikrinini esilandelayo, uzobona izinketho zokubhala amazwibela, ukufaka indawo, ukumaka abantu, ukwabelana kwamanye amasayithi wezokuxhumana, njalonjalo. Phakathi kwalezi zinketho, uzothola isihloko esithi "uchungechunge lwe-IGTV." Ngaphansi kokukhetha okuthi "Engeza ochungechungeni."

Uma uchofoza le ndlela, uzoba nenketho yokwengeza ividiyo ochungechungeni olukhona noma wakhe entsha. Uma wenza uchungechunge olusha, kufanele ulunikeze isihloko nencazelo encane echaza ukuthi uchungechunge lumayelana nani. Kungcono ukugcina isihloko nencazelo kufushane ngangokunokwenzeka. Manje njengoba usudale uchungechunge lwe-IGTV, usungalayisha njalo futhi wabelane ngamavidiyo ngokufanayo.

Ungalusebenzisa kanjani uchungechunge lwe-IGTV lokukhula kwebhizinisi?

Ziningi izindlela ongakhulisa ngazo impilo yakho ibhizinisi usebenzisa IGTV Uchungechunge. Ake sibheke ezinye zazo.

1. Bambisana nabathonya:

Ukusebenzisana nabathonya mhlawumbe indlela ethandwa kakhulu yokuzibandakanya okukhulayo ku-Instagram. Ungacabanga ngezindlela zokudala zokuqukethwe kochungechunge lwe-IGTV ngabathonya. Isibonelo, uma inkampani yakho isebenza ngezingubo, ungathumela imikhiqizo yakho kubathonya nakosaziwayo futhi ubacele ukuthi benze amavidiyo amaminithi angu-5-10 abazisa abalandeli babo ngemikhiqizo. Ngayinye yalawa mavidiyo ingaqoqwa ngaphansi kochungechunge. Uchungechunge olunjalo lwe-IGTV luzokwakha ukwethembana nokwethembeka phakathi kwezithameli zomkhiqizo wakho.

Dala amavidiyo wokufundisa:

Amavidiyo wokufundisa amavidiyo abukelwa kakhulu kuyo yonke i-inthanethi. Zisebenza kahle zombili ezimweni zemikhiqizo nezinsizakalo zokumaketha. Izinhlobo ezahlukahlukene ezisebenza ngezimonyo zakha amavidiyo wokufundisa ukwandisa ukubukwa kwawo. Izinkampani ezithengisa imikhiqizo yobuchwepheshe noma eyingqayizivele zenza namavidiyo wokufundisa ukufundisa izethameli zazo ngendlela efanele yokusebenzisa imikhiqizo yazo. Emkhakheni wezinsizakalo, amavidiyo wokuqina njengendlela efanele yokwenza ama-squats noma ama-lunges yizibonelo ezithile.

3.Dala amavidiyo asesigcawini:

Abantu bathanda ukubuka okwenzeka ngemuva kokwenziwa komkhiqizo noma ukuletha insizakalo. Isibonelo, uma uyinkampani yokudla okusheshayo, ungakha uchungechunge lwevidiyo olubonisa izinqubo ezenza i-burger eyodwa noma i-pizza.

4.Izindaba Zamakhasimende Nobufakazi:

Ungakha uchungechunge oluhlukile olufaka ubufakazi bamakhasimende wangempela. Lokhu futhi kukhulisa ukwethembeka komkhiqizo wakho emehlweni ababukeli. Ngakho-ke, kuyasiza ekwakheni ukwethembeka kwamakhasimende.

Amathiphu wokwenza uchungechunge lwe-IGTV olubandakanya

Ukwenza uchungechunge lwe-IGTV olusebenza kahle, bhekela okulandelayo:

1. Gcina ubuhle obungaguquguquki noma obufanayo bawo wonke amavidiyo ochungechungeni lwakho. Lokhu kwenza ukuthi ikhange kakhulu futhi ihehe ababukeli.
2. Nyusa uchungechunge lwakho lwe-IGTV njalo hhayi ku-Instagram kuphela kodwa nakwezinye izinkundla ezifana ne-Twitter ne-Facebook. Lokhu kuyadingeka ukuthola ukubukwa okuningi nabalandeli.
3. Dala okuqukethwe kwevidiyo okunothe nge-SEO. Uma kukhulunywa ngokukhangisa kwedijithali, i-SEO yinto ebaluleke kakhulu. Sebenzisa amagama angukhiye afanele nama-hashtag afanele azosiza abantu bathole okuqukethwe kwakho.
4. Linganisa ukusebenza kwakho kwe-IGTV njalo usebenzisa i-Instagram Insights. I-Instagram Insights iyithuluzi lamahhala elibeka imethrikhi yokusebenza kokuqukethwe kwakho ku-Instagram. Amanye amamethrikhi ukubukwa, ukulondolozwa, ukuthanda, ukuphawula, njalonjalo.
5. Isikhathi sokubuka sababukeli sifushane. Ngenxa yalokho, ukuwabamba kuze kube sekupheleni, kufanele wenze imizuzwana yokuqala eyi-10 yamavidiyo akho ihehe kakhulu futhi idonse ukunaka. Kuhle ukuchaza ngokusobala ukuthi ividiyo imayelana nani nokuthi uzobe wenzani kulesi sikhathi.
6. Khetha ngokucophelela isithombe sakho sekhava, njengoba lokhu kuyinto yokuqala izethameli zakho ezizoyibona. Lokhu kufanele futhi kudonse amehlo.

Uma kukhishwe kahle, uchungechunge lwe-IGTV lungaholela ezinzuzweni eziningi zebhizinisi lakho. Sisebenzise kahle lesi sici ngokusebenzisa amaqhinga ashiwo ngenhla!

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

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