Iveza ukwethembeka nokwaziswa kwiphrofayela yakhoIzizathu Ezi-9 Zokuthenga Abalandeli be-Instagram
Bandakanya, Khanyisa, Khuthaza futhi ikakhulukazi… yiba nguwe nje! Imithombo yezokuxhumana ingumzamo womphakathi; wonke umuntu uyigugu.
- USusan Cooper
Isimo sezinkundla zokuxhumana sishintsha njalo. Izinhlelo zokusebenza ezintsha nezici kubonakala sengathi ziyavela ngobusuku obubodwa, futhi kungukuphambana kokungena kulezi zingxenyekazi bese uqala ukungeza nokumaka abangani nomndeni wakho. Kepha ngaphambi kokuthi wazi, amanye ala masayithi akhohliwe ngokuphelele. Ku-2010, ipulatifomu yokwabelana ngesithombe, i-Instagram, yadalwa. Yize abaningi bekungabaza ukuthandwa kwayo isikhathi eside, i-Instagram yathatha indawo yokuqala njengenkinga yakamuva yezokuxhumana. Kwakwamukelwa kahle impela, kangangoba lesi sikhondlakhondla semithombo yezokuxhumana, i-Facebook, sathenga lesi siza ngamadola ayi-1 billion nje eminyakeni emibili ngemuva kokuthi i-Instagram iqale ukusebenza. Ngokuqinisekile i-Facebook ibone amandla epulatifomu njengendlela yokuxhumana nokuzibandakanya nomhlaba, futhi ngalokho kuthengiselana, kwacaca ukuthi i-Instagram ibilokhu izokuhlala.
Amabhizinisi manje asebenzisa inzuzo ekufinyeleleni okubanzi kwesicelo, futhi selokhu kwasungulwa i-Instagram Business Profile ngo-2016, manje kunama-akhawunti ebhizinisi angaphezu kwezigidi ezingama-25 ku-Instagram kuze kube manje.
Eminyakeni eyisishiyagalombili emifushane kusukela i-Instagram yasungulwa, iqoqe izigidi ngezigidi zabasebenzisi, futhi kusukela ngoJuni 2018, isayithi lafinyelela kubasebenzisi abamangalisayo benyanga be-1 bhiliyoni; enabasebenzisi abasebenzayo nsuku zonke abayizigidi ezingama-500. Lokhu kubeka i-Instagram endaweni yesibili ngemuva kwabasebenzisi abasebenzayo be-Facebook abayizigidi eziyizinkulungwane eziyi-1.47, futhi ngaphambi nje kwe-Snapchat enciphayo enabasebenzisi abasebenzayo nsuku zonke abayizigidi eziyi-191.
Ngayo yonke i-hype ezungeze i-Instagram, kwaba yindaba yesikhathi ngaphambi kokuba abakhangisi baqale ukuqaphela. Amabhizinisi athathele ku-Instagram ukwenza okungaphezu nje kokukhangisa imikhiqizo yawo; baqala ukuzibandakanya nokuxhumana namakhasimende abo ezingeni lomuntu nomuntu. Lokhu kwashintsha igeyimu kubakhangisi kuyo yonke imboni. Abagcinanga nje ngokukwazi ukukhangisa ibhizinisi labo ezinkundleni zokuxhumana—abathengi babezowafuna ngempela! Cishe i-80% yabasebenzisi be-Instagram bathi bayilandele ngokuzithandela i-akhawunti yebhizinisi. Abaningi babo balandela ama-akhawunti amaningi, futhi babheka okuqukethwe okunegama nsuku zonke.
Selokhu i-Instagram Business Profile yadalwa ngo-2016, angaphezu kwezigidi ezingu-25 amabhizinisi asebenzayo esizeni. Bathanda, bayabeka, bayabelana, futhi bayathumela eceleni kwamakhasimende abo. Noma lawa maphrofayili ebhizinisi angenza cishe noma yini iphrofayili yomuntu siqu engayenza, ngomthamo omkhulu wokuqukethwe ku-Instagram, cishe akunakwenzeka ukwenza izwi lenkampani yabo ligqame.
Ama-algorithms e-Instagram ahlala eshintshashintsha futhi ngesibuyekezo sakamuva se-algorithm, ukusebenzelana kuyiphuzu elisha lokugxila uma ufuna okuqukethwe kwakho kubonwe abantu abaningi. Ngakho-ke konke lokho kuthandwa, ukuphawula, nokwabelana yilokho ozokudinga ukuze uthole umkhiqizo wakho phambi kwabathengi.
Kepha izinkampani zingaqala kanjani ukuzibandakanya namakhasimende uma zintsha sha ku-Instagram, futhi zingenamuntu ozilandelayo?
Njengoba ukubaluleka kokuzibandakanya kungenzeki ukungazinaki, amabhizinisi ayakhetha thenga abalandeli be-Instagram. Lokhu kukhetha kwandisa ngokushesha izithameli zabo, futhi kukhulisa amazinga abo okuzibandakanya.
Cabanga ukuthi ungahle uthande ukuthenga abalandeli? Funda ku-9 ngezizathu ezinhle zokuthi kungani ukuthenga abalandeli kuyisinyathelo esihle kakhulu sokumaketha sebhizinisi lakho elikhulayo.
Ukubonakala komkhiqizo okwandisiwe
I-Instagram ithanda amaphrofayli athandwayo. Ukuze uvelele njengebhizinisi, udinga abalandeli abanzima. Izindaba ezinhle ukuthi, abalandeli baholela kubalandeli abaningi. Uma wenza ukukhetha ukuthenga abalandeli be-Instagram, isiza sakho ngokushesha sivezwa kuzithameli ezibanzi ezingakulandela nawe! Noma elinye, ikhasi lebhizinisi elifanayo, linezinga elifanayo lokuzibandakanya nelakho, uma unabalandeli abaningi, i-Instagram izolibeka ekhasini lakho phezulu kakhulu ekusesheni. Lokhu kusiza ikhasi lakho ukuthi ligqame phakathi kokunye, bese kuthi abantu baqale ukuthutheleka ekhasini lakho.
Yakha okulandelayo kwamanye amanethiwekhi wezokuxhumana
Uma unokulandela okuqinile kusayithi elilodwa lezokuxhumana, kungenzeka ukuthi ukuthandwa kwakho kuzodlulela nakwamanye amapulatifomu. Njengoba sesishilo, i-Facebook ingumnikazi we-Instagram, futhi kungenzeka ukuthi inkampani izobamba amanye amanethiwekhi omphakathi nasesikhathini esizayo. Amapulatifomu amaningi asevele esebenza ngokukhululekile ndawonye, okwenza kube lula ukwabelana nokuthumela okuthunyelwe kumasayithi amaningi ahlukene. Abalandeli abaningi onabo ku-Instagram, maningi amathuba okuthi izethameli zakho zizokwabelana ngokuthunyelwe kwakho kwamanye amapulatifomu, futhi zithumele okuthunyelwe kwakho kubangani bazo kuwo wonke amanethiwekhi.
Amandla "obufakazi bezenhlalo"
Ososayensi nezazi zokusebenza kwengqondo baye bachitha amashumi eminyaka behlola ukuziphatha komuntu, futhi ngokuphindaphindiwe baphetha ngokuthi abantu babheka kubangane babo nontanga ukuba bafunde indlela yokuziphatha. Lo mbono unegama ngisho, ubizwa ngokuthi “ubufakazi bomphakathi”. Uma kuziwa ezinkundleni zokuxhumana, lokhu kuyiqiniso futhi.
Sinendaba nokwazi amathrendi akamuva nokuba ngabokuqala ukuthumela leyo GIF ehlekisayo engxoxweni yeqembu. Asigcini nje ngokukhathalela ukwazi ukuthi yini edumile, siyakukhathalela looking sithandwa ngokwethu.
Cabanga ngalokhu, lapho uphequlula okuphakelayo kwakho kwe-Instagram noma kwe-Facebook, futhi ubona okuthunyelwe osekunesikhathi sosuku kunokuthandwa okumbalwa kakhulu namazwana kukho, cishe uzophetha ngokuthi okuthunyelwe, nomsebenzisi, abathandwa. Kuyafana ncamashi namabhizinisi. Uma uqhubeka nokuthumela izithombe ezingakutholi ukuzibandakanya okuningi, abalandeli bakho do ube ngeke ucabange ukuthi ibhizinisi lakho liyathandeka, noma lisemthethweni, futhi lingahle likulandele. Akekho ofuna ukuhlanganiswa nento engathandeki, kepha ukuthenga abalandeli be-Instagram kuyindlela esheshayo nelula yokulungisa leyo nkinga.
Imithombo yezokuxhumana yiYelp entsha
Imithombo yezokuxhumana akuyona nje ithuluzi lokuhlala uxhumekile, isibe yithuluzi lokukala nokuphawula ngamabhizinisi. Ukuba nabalandeli abaningi kulingana nenqwaba yezibuyekezo ezinhle kumakhasi wakho we-Yelp noma we-Trip Advisor. Kubuyela emcabangweni "wobufakazi bezenhlalo" ebesikhuluma ngabo. Uma ikhasimende libona abantu abaningi belandela futhi bezibandakanya nebhizinisi lakho, lizocabanga ukuthi kuwumqondo omuhle ukulandela nokuzibandakanya nebhizinisi lakho futhi. Kepha ukubalwa komlandeli ophansi kungaqeda uhambo lwekhasimende ngaphambi kokuthi kuqale. Gcina amakhasimende akho angaba nentshisekelo ngokukhulisa izilinganiso zakho, nokuthenga abalandeli be-Instagram.
Yakha ukufaneleka kwebhizinisi lakho
Umthengi wanamuhla unolwazi kakhulu kunezizukulwane ezedlule, futhi ufisa imikhiqizo ethembekile, esezingeni eliphezulu. Bafuna ukubona ukuthi ibhizinisi liyazi ukuthi lenzani, linesipiliyoni esiqinisekisiwe embonini yalo, nokuthi lisemthethweni.
Kungakhathaliseki ukuthi uyibhizinisi elincane, noma umgqugquzeli osafufusa wezokuxhumana, uma unabalandeli abaningi, uzovela #usemthethweni. Uma uhlala uthumela mayelana nendlela yokuba nebhega ehamba phambili edolobheni, kodwa unabalandeli abambalwa abalinganiselwa ku-300, amakhasimende akho ngeke akholwe. Kungakhathaliseki ukuthi inkulu kangakanani futhi inojusi kangakanani leyo bhega ye-bacon cheese ephindwe kabili kuleyo posi ethi #nofilter, uma ungenabo abalandeli, abantu bazocabanga ukuthi indawo yakho yokudlela ayiyinhle neze.
Qalisa imizamo yakho yokumaketha
Kuyimfihlo egcinwe kakhulu yomdayisi. Ubungeke ucabange kabili mayelana nokukhokhela isikhangiso ukuthi sidlale kumagazini noma kuwebhusayithi. Lapho uthenga abalandeli ku-Instagram, empeleni wenza into efanayo. Uthenga indawo yesikhangiso. Uthenga ithuba lokuthi ubonwe abantu abaningi abangaba amakhasimende, futhi uthenga ithuba lokuba sesandleni sabo. Lokho kungcono kunesikhala sesikhangiso kumagazini, ngoba inkundla yezokuxhumana ixhumeke kakhulu kumakhasimende akho.
Cabanga ngokuthenga abalandeli njenganoma yiziphi ezinye izindleko zokumaketha. Cishe usuvele ukhokha ukukhuthaza okuthunyelwe ku-Facebook noma ku-Instagram, kulezi zinsuku, kufanele ukhokhe ngempela ukuze udlale. Impela, ukukhulisa okuthunyelwe kulawa masayithi kungase kukutholele ukuthandwa okwengeziwe nokulandelayo, kodwa mancane amathuba okuthi iphrofayela yakho izuze okulandelayo okubalulekile ngobusuku nje. Iqiniso liwukuthi uzobambelela ekukhokheni kaningi ukuze ucebise kancane isikali sabalandeli. Ungasebenzisa inani elifanayo lemali obungayikhulisa ukuze uthuthukise okuthunyelwe okukodwa ekuthengeni abalandeli be-Instagram, futhi uthole imiphumela ebalulekile phambi kwamehlo akho.
Yonga isikhathi nezinsizakusebenza
Imithombo yezokuxhumana ngaphandle kombuzo umsebenzi wesikhathi esigcwele. Ukukhokhela othile ukuphatha ama-akhawunti wakho wezokuxhumana kungabiza, ngokusho kwebhulogi yeSprout Social, umphathi ojwayelekile wezokuxhumana wenza imali engaphezu kwama- $ 50,000 ngonyaka. Ngokuya ngezinga lesipiliyoni, bangenza cishe ama- $ 70,000 ngonyaka — kanye nezinzuzo! Amabhizinisi amaningi amasha awanayo imali noma izinsiza zokuqasha umphathi wezokuxhumana ngokugcwele, kepha abambelele ekutheni ukukhulisa imithombo yezokuxhumana enempilo elandelayo kuthatha isikhathi. Lapho uthenga abalandeli be-Instagram, uzisindisela isikhathi nokunakwa obekuzothatha ukwakha lokho okulandelayo ngokomzimba. Qhubeka ubheke ukuthi “Yakha i-Instagram elandelayo” ngaphandle kwebhizinisi lakho 'Lokwenza Uhlu, bese usebenzisa amandla nezisetshenziswa zakho ezinhlelweni ezibalulekile zenkampani ezizosiza ukuqhuba impumelelo yebhizinisi lakho.
Wonke umuntu uyakwenza
Asikutsheli ukuthi weqe ebhulohweni lapha. Iqiniso lendaba ukuthi abantu abaningi sebevele bathenga abalandeli bama-akhawunti abo e-Instagram. Iqiniso! Abasubathi, osaziwayo, abaculi, ngisho nosopolitiki bonke thenga abalandeli be-Instagram kumaphrofayli abo. Ngokwenza njalo, bakhulisa ukufaneleka kwesiza sabo, futhi babamba iqhaza kwiqhinga lokumaketha ebelivele likhona isikhashana manje. Ukuthenga abalandeli be-Instagram kuzokunikeza onqenqemeni lokuncintisana oludingayo ukwenza uphawu embonini yakho.
Khulisa inzuzo yebhizinisi
Zonke izizathu zokuthenga abalandeli bezilokhu zakha le. Isizathu sokuthi ibhizinisi lakho likuma-social media lihumushela kumadola namasenti. Lapho usuzakhele igama lakho ngokuthenga abalandeli, labo balandeli bazoholela kubalandeli abaningi. Lokhu kuzoqinisekisa ukuthi iphrofayili yakho yebhizinisi, ngakho-ke imikhiqizo yakho, ibonakala kakhulu kubabukeli abaningi kakhulu. Lapho abantu abaningi bebona imikhiqizo yakho, maningi amathuba okuthi abanye balabo bantu babe amakhasimende. Futhi kusho ukuthini amakhasimende amaningi? Uyiqagele — imali ethe xaxa. Ukuthenga abalandeli be-Instagram kungaba yisinyathelo sokuqala sendlela yokwandisa imali engenayo yebhizinisi lakho.
Ngakho lokhu kusho ukuthini umkhiqizo wakho?
Inkundla yezokuxhumana ivulele amabhizinisi iminyango eminingi, futhi yashintsha ngempela indlela izinkampani ezimaketha ngayo ukuze ibe ngamakhasimende azo. Imikhiqizo iyakwazi ukufinyelela amakhasimende abo ngendlela yomuntu siqu, futhi ngenxa yalokhu, indlela amabhizinisi akhangisa ngayo imikhiqizo yawo ayisoze yafana.
I-Instagram iyithuluzi elinamandla labakhangisi namakhasimende ngokufanayo afuna ukuhlala exhumene nomphakathi wawo. Khumbula, inabasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-500 nsuku zonke. Lokho ngamakhasimende esikhathi esizayo ayizigidi ezingu-500 anethuba lokubona ikhasi lebhizinisi lakho, futhi afunde ngomkhiqizo wakho. Kodwa, ukwenza ibhizinisi lakho libe phambi kwabo bonke labo bantu akulula njengokuthumela okuqukethwe okuhle nsuku zonke. Ngazo zonke izinguquko zakamuva ze-algorithm, cishe akunakwenzeka ukukhulisa ukulandela kwangempela ngokwemvelo. Kufanele ube nokuzibandakanya okuvamile, futhi kufanele ube nabalandeli abanempilo.
Ukwenza ukukhetha ukuthenga abalandeli be-Instagram kuyindlela engcono kakhulu yokusiza ibhizinisi lakho lifinyelele izethameli eziningi. Ukwanda kwabalandeli kusho ukwanda kokubonakala komkhiqizo ku-Instagram kuphela, kodwa nakwezinye izinkundla zokuxhumana. Kwenza ibhizinisi lakho libonakale lisemthethweni, lizoqala imizamo yakho yokumaketha, likugcinele isikhathi namandla, futhi ngaphezu kwakho konke, lenze ibhizinisi lakho imali. Manje umbuzo awusekho, "Ingabe kufanele ngithenge abalandeli be-Instagram?", Sekuthi, "Kungani ngingakwenzanga lokhu maduze nje?"
Tshala imali kulawo ma-dollar lapho uzobona khona imiphumela. Thenga abalandeli be-Instagram kuMnu Insta, bese uvule umnyango wokwandisa ukufaneleka komkhiqizo wakho, ubukhona bewebhu, nenzuzo.
