Thenga abathengi be-Instagram

Amabhizinisi manje enza imali ngokufinyeleleka kwesicelo, futhi selokhu kwasungulwa i-Instagram Business Profile ngonyaka ka-2016, manje sekukhona ama-akhawunti ebhizinisi angaphezu kwezigidi ezingama-25 ku-Instagram kuze kube manje. Eminyakeni emfushane eyisishiyagalombili selokhu kwasungulwa i-Instagram, yaqoqa izigidi ngezigidi zabasebenzisi, kwathi ngoJuni 2018, isiza safinyelela kubasebenzisi benyanga abayizigidi eziyizinkulungwane ezi-1; nabasebenzisi abasebenza nsuku zonke abayizigidi ezingama-500. Lokhu kubeka i-Instagram endaweni yesibili ngemuva kwabasebenzisi abasebenza nsuku zonke be-Facebook abayi-1.47, nangaphambi kokuncipha kwe-Snapchat nabasebenzisi abasebenza nsuku zonke abayizigidi eziyi-191. Ngayo yonke i-hype ezungeze i-Instagram, bekuyindaba nje yesikhathi ngaphambi kokuthi abakhangisi baqale ukuqaphela. Amabhizinisi athathe ku-Instagram enza okungaphezu nje kokukhangisa ngemikhiqizo yawo; baqala ukuzibandakanya nokuxhumana namakhasimende abo kumuntu kuya ezingeni lomuntu. Lokhu kushintshe umdlalo wabakhangisi kuyo yonke imboni. Abakwazanga nje kuphela ukukhangisa ibhizinisi labo ezinkundleni zokuxhumana — empeleni amakhasimende azowafuna! Cishe ama-80% ama-Instagrammers athi ayilandele ngokuzithandela i-akhawunti yebhizinisi. Abaningi babo balandela ama-akhawunti amaningi, futhi babheka okuqukethwe okunophawu nsuku zonke. Njengoba i-Instagram Business Profile yadalwa ngo-2016, amabhizinisi angaphezu kwezigidi ezingama-25 ayasebenza kusayithi. Bayathanda, babeke amazwana, babelane, futhi bathumele eceleni kwamakhasimende abo. Noma lezi profiles zebhizinisi zingenza cishe noma yini iphrofayili yomuntu siqu, ngevolumu yokuqukethwe ku-Instagram, cishe akunakwenzeka ukwenza izwi lenkampani yabo ligqame. Ama-algorithms we-Instagram ahlala eshintsha futhi ngokuvuselelwa kwe-algorithm kwakamuva, ukuzibandakanya kuyiphuzu elisha lokugxila uma ufuna okuqukethwe kwakho kubonwe izethameli ezinkulu. Ngakho-ke konke lokho kuthandwa, ukuphawula, nokwabelana yilokho okuzodinga ukuze uthole umkhiqizo wakho phambi kwabathengi.

Kepha izinkampani zingaqala kanjani ukuzibandakanya namakhasimende uma zintsha sha ku-Instagram, futhi zingenamuntu ozilandelayo?

Njengoba ukubaluleka kokuzibandakanya kungenzeki ukungakunaki, amabhizinisi akhetha ukuthenga abalandeli be-Instagram. Lokhu kukhetha kwandisa ngokushesha izithameli zabo, futhi kukhulisa amazinga abo okuzibandakanya. Cabanga ukuthi ungahle uthande ukuthenga abalandeli? Funda ku-9 ngezizathu ezinhle zokuthi kungani ukuthenga abalandeli kuyisinyathelo esihle kakhulu sokumaketha sebhizinisi lakho elikhulayo.

Ukubonakala komkhiqizo okwandisiwe

I-Instagram ithanda amaphrofayli athandwayo. Ukuze uvelele njengebhizinisi, udinga abalandeli abanzima. Izindaba ezinhle ukuthi, abalandeli baholela kubalandeli abaningi. Uma wenza ukukhetha ukuthenga abalandeli be-Instagram, isiza sakho ngokushesha sivezwa kuzithameli ezibanzi ezingakulandela nawe! Noma elinye, ikhasi lebhizinisi elifanayo, linezinga elifanayo lokuzibandakanya nelakho, uma unabalandeli abaningi, i-Instagram izolibeka ekhasini lakho phezulu kakhulu ekusesheni. Lokhu kusiza ikhasi lakho ukuthi ligqame phakathi kokunye, bese kuthi abantu baqale ukuthutheleka ekhasini lakho.

Yakha okulandelayo kwamanye amanethiwekhi wezokuxhumana

Uma unokulandela okuqinile kusayithi elilodwa lezokuxhumana, kungenzeka ukuthi ukuthandwa kwakho kuzodlulela nakwamanye amapulatifomu. Njengoba sesishilo, i-Facebook ingumnikazi we-Instagram, futhi kungenzeka ukuthi inkampani izobamba amanye amanethiwekhi omphakathi nasesikhathini esizayo. Amapulatifomu amaningi asevele esebenza ngokukhululekile ndawonye, ​​okwenza kube lula ukwabelana nokuthumela okuthunyelwe kumasayithi amaningi ahlukene. Abalandeli abaningi onabo ku-Instagram, maningi amathuba okuthi izethameli zakho zizokwabelana ngokuthunyelwe kwakho kwamanye amapulatifomu, futhi zithumele okuthunyelwe kwakho kubangani bazo kuwo wonke amanethiwekhi.

Amandla "obufakazi bezenhlalo"

Ososayensi nezazi zokusebenza kwengqondo basebenzise amashumi eminyaka befunda ngokuziphatha komuntu, futhi kaninginingi baphetha ngokuthi abantu babheka kubangane babo nontanga ukuze bafunde indlela yokuziphatha. Lo mqondo unalo negama, ubizwa ngokuthi “ubufakazi bomphakathi”. Uma kukhulunywa ngemithombo yezokuxhumana, nalokhu kuzwakala kuyiqiniso. Sikhathalele ngokwazi izitayela zakamuva futhi sibe ngabokuqala ukuthumela le-GIF ehlekisayo engxoxweni yeqembu. Asikhathaleli nje kuphela ngokwazi okuthandwa ngabantu, futhi sinendaba nakho looking sithandwe thina. Cabanga ngalokhu, lapho upheqa okuphakelayo kwakho kwe-Instagram noma kwe-Facebook, futhi ubona okuthunyelwe okwenzelwe usuku olunokuthandwa okumbalwa kakhulu namazwana abekiwe kuwo, cishe uzophetha ngokuthi okuthunyelwe, nomsebenzisi, akuthandwa. Kufana ncamashi namabhizinisi. Uma uqhubeka uthumela izithombe ezingakutholi ukuzibandakanya okuningi, abalandeli bakho do ube ngeke ucabange ukuthi ibhizinisi lakho liyathandeka, noma lisemthethweni, futhi lingahle likulandele. Akekho ofuna ukuhlanganiswa nento engathandeki, kepha ukuthenga abalandeli be-Instagram kuyindlela esheshayo nelula yokulungisa leyo nkinga.

Imithombo yezokuxhumana yiYelp entsha

Imithombo yezokuxhumana akuyona nje ithuluzi lokuhlala uxhumekile, isibe yithuluzi lokukala nokuphawula ngamabhizinisi. Ukuba nabalandeli abaningi kulingana nenqwaba yezibuyekezo ezinhle kumakhasi wakho we-Yelp noma we-Trip Advisor. Kubuyela emcabangweni "wobufakazi bezenhlalo" ebesikhuluma ngabo. Uma ikhasimende libona abantu abaningi belandela futhi bezibandakanya nebhizinisi lakho, lizocabanga ukuthi kuwumqondo omuhle ukulandela nokuzibandakanya nebhizinisi lakho futhi. Kepha ukubalwa komlandeli ophansi kungaqeda uhambo lwekhasimende ngaphambi kokuthi kuqale. Gcina amakhasimende akho angaba nentshisekelo ngokukhulisa izilinganiso zakho, nokuthenga abalandeli be-Instagram.

Yakha ukufaneleka kwebhizinisi lakho

Umthengi wanamuhla usindisa kakhulu kunezizukulwane ezedlule, futhi ufisa ukwethembeka, imikhiqizo esezingeni eliphakeme. Bafuna ukubona ukuthi ibhizinisi liyazi ukuthi lenzani, linolwazi oluningi embonini yalo, nokuthi lisemthethweni. Noma ngabe uyibhizinisi elincane, noma uthonya imithombo yezokuxhumana, abalandeli abaningi onabo, kulapho uzovela khona #legit. Uma uhlala uthumela ngokuthi une-burger engcono kanjani edolobheni, kodwa unabalandeli abangama-300 abalinganayo, amakhasimende akho ngeke akukholwe. Akunandaba ukuthi likhulu futhi linamanzi kangakanani lelo bhega likashizi obhekwe kabili libukeka kulokho #nofilter post, uma ungenabo abalandeli, abantu bazocabanga ukuthi indawo yakho yokudlela ayilungile.

Qalisa imizamo yakho yokumaketha

Kuyimfihlo egcinwe kahle yomthengisi. Ubungeke ucabange kabili ngokukhokhela isikhangiso esizosebenza kumagazini noma kuwebhusayithi. Uma uthenga abalandeli ku-Instagram, wenza into efanayo. Uthenga isikhala sesikhangiso. Uthenga ithuba lokuthi ubonwe ngamakhasimende angenakubalwa, futhi uthenga ithuba lokuthi ulunge entendeni yesandla sabo. Lokho kungcono kunesikhala sesikhangiso kumagazini, ngoba imithombo yezokuxhumana ixhunywe kakhulu kumakhasimende akho. Cabanga ngokuthenga abalandeli njengezinye izindleko zokumaketha. Cishe usuvele ukhokha ukukhuthaza okuthunyelwe ku-Facebook noma ku-Instagram, kulezi zinsuku, kufanele ukhokhe ukuze udlale. Impela, ukukhuphula okuthunyelwe kulawa masayithi kungakutholela okunye ukuthandwa nokulandelwayo, kepha akunakwenzeka ukuthi iphrofayili yakho izothola okulandelayo okulandelayo ngobusuku obubodwa. Iqiniso ukuthi uzonamathela ukhokha kaninginingi ukuze unciphise kuphela isilinganiso somlandeli. Ungasebenzisa imali efanayo ongayithuthukisa ngokuthunyelwe okukodwa ekuthengeni abalandeli be-Instagram, bese uthola imiphumela ebalulekile phambi kwamehlo akho.

Yonga isikhathi nezinsizakusebenza

Imithombo yezokuxhumana ngaphandle kombuzo umsebenzi wesikhathi esigcwele. Ukukhokhela othile ukuphatha ama-akhawunti wakho wezokuxhumana kungabiza, ngokusho kwebhulogi yeSprout Social, umphathi ojwayelekile wezokuxhumana wenza imali engaphezu kwama- $ 50,000 ngonyaka. Ngokuya ngezinga lesipiliyoni, bangenza cishe ama- $ 70,000 ngonyaka — kanye nezinzuzo! Amabhizinisi amaningi amasha awanayo imali noma izinsiza zokuqasha umphathi wezokuxhumana ngokugcwele, kepha abambelele ekutheni ukukhulisa imithombo yezokuxhumana enempilo elandelayo kuthatha isikhathi. Lapho uthenga abalandeli be-Instagram, uzisindisela isikhathi nokunakwa obekuzothatha ukwakha lokho okulandelayo ngokomzimba. Qhubeka ubheke ukuthi “Yakha i-Instagram elandelayo” ngaphandle kwebhizinisi lakho 'Lokwenza Uhlu, bese usebenzisa amandla nezisetshenziswa zakho ezinhlelweni ezibalulekile zenkampani ezizosiza ukuqhuba impumelelo yebhizinisi lakho.

Wonke umuntu uyakwenza

Asikutsheli ukuthi weqe ebhulohweni lapha. Iqiniso lendaba ukuthi abantu abaningi sebevele bathenga abalandeli bama-akhawunti abo e-Instagram. Iqiniso! Abasubathi, osaziwayo, abaculi, ngisho nosopolitiki bonke bathenga abalandeli be-Instagram ngamaphrofayili abo. Ngokwenza njalo, bakhulisa ukufaneleka kwesiza sabo, futhi babamba iqhaza kwiqhinga lokumaketha ebelivele likhona isikhashana manje. Ukuthenga abalandeli be-Instagram kuzokunikeza onqenqemeni lokuncintisana oludingayo ukwenza uphawu embonini yakho.

Khulisa inzuzo yebhizinisi

Zonke izizathu zokuthenga abalandeli bezilokhu zakha le. Isizathu sokuthi ibhizinisi lakho likuma-social media lihumushela kumadola namasenti. Lapho usuzakhele igama lakho ngokuthenga abalandeli, labo balandeli bazoholela kubalandeli abaningi. Lokhu kuzoqinisekisa ukuthi iphrofayili yakho yebhizinisi, ngakho-ke imikhiqizo yakho, ibonakala kakhulu kubabukeli abaningi kakhulu. Lapho abantu abaningi bebona imikhiqizo yakho, maningi amathuba okuthi abanye balabo bantu babe amakhasimende. Futhi kusho ukuthini amakhasimende amaningi? Uyiqagele — imali ethe xaxa. Ukuthenga abalandeli be-Instagram kungaba yisinyathelo sokuqala sendlela yokwandisa imali engenayo yebhizinisi lakho.

Ngakho lokhu kusho ukuthini umkhiqizo wakho?

Imithombo yezokuxhumana ivule iminyango engenakubalwa yamabhizinisi, futhi yashintsha indlela izinkampani ezimaketha ngayo kumakhasimende abo. Imikhiqizo iyakwazi ukufinyelela kumakhasimende ayo ngendlela yomuntu uqobo, futhi ngenxa yalokhu, indlela amabhizinisi akhangisa ngayo imikhiqizo yawo ayisoze yafana. I-Instagram iyithuluzi elinamandla labakhangisi namakhasimende ngokufanayo abafuna ukuhlala bexhumene nomphakathi wabo. Khumbula, inabasebenzisi abasebenza nsuku zonke abangaphezu kwezigidi ezingama-500. Lokho kungamakhasimende angama-500 wezigidi zesikhathi esizayo anamandla okubona ikhasi lebhizinisi lakho, futhi afunde ngomkhiqizo wakho. Kepha, ukuthola ibhizinisi lakho phambi kwabo bonke labo bantu akulula njengokuthumela okuqukethwe okuhle nsuku zonke. Ngawo wonke ama-algorithm amashifu akamuva, cishe akunakwenzeka ukukhulisa okulandelayo ngokoqobo ngokomzimba. Kufanele ube nokuzibandakanya njalo, futhi kufanele ube nokulandela okunempilo. Ukwenza ukukhetha ukuthenga abalandeli be-Instagram kuyindlela engcono kakhulu yokusiza ibhizinisi lakho lifinyelele izithameli ezinkulu. Ukwanda kwabalandeli kusho ukwanda kokubonakala komkhiqizo hhayi ku-Instagram kuphela, kodwa nakwamanye amanethiwekhi omphakathi. Kwenza ibhizinisi lakho libonakale livumeleke ngokwengeziwe, lizoqala imizamo yakho yokumaketha, likongele isikhathi namandla, futhi okuhle kunakho konke, lenzele ibhizinisi lakho imali. Ngakho-ke manje umbuzo awusekho, "Ngingathenga abalandeli be-Instagram?", Ngu, "Kungani ngingakwenzi lokhu ngokushesha?" Tshala imali kulawo ma-dollar lapho uzobona khona imiphumela. Thenga "abalandeli" be-Instagram kuMnu Insta, bese uvula umnyango wokwandisa ukufaneleka komkhiqizo wakho, ubukhona bewebhu, nenzuzo.