Izitayela Zanamuhla Zokumaketha Eziphezulu ze-Instagram Ezisethelwe Ukusebenza ngonyaka ka-2021
Akukude ukuthi singenise i-2021, futhi lokho kusho ukuthi izitayela ezintsha nezintsha zokukhangisa seziseduze maqondana nezinkundla zokuxhumana. Ngenxa yendlela la mapulatifomu aguqule ngayo ukumaketha kwedijithali, bobabili abadali bokuqukethwe nabakhangisi balinde ngokuphefumula okukhulu ngamathuluzi amasha wokumaketha nama-tweaks asethwe ukuthi angezwe kuhlu lwabo olude lwezici ezikhona. Ipulatifomu ngokusobala eyenza i-hype kakhulu yi-Instagram.
Ngaleso sikhathi nangesikhathi
Abasebenzisi be-Instagram balinganisela cishe ingxenye eyodwa kwezintathu yabo bonke abasebenzisi kuwo wonke amapulatifomu ezokuxhumana. Lokho kukhuluma kabanzi nge-Insta, eyavela njengohlelo lokusebenza olulula lokwabelana ngezithombe ngo-2010. Eminyakeni edlule, izici eziningana ziye zanezelwa kancane kancane endaweni yesikhulumi. Eziningi zazo, empeleni, zingamathuluzi wokumaketha aholele ekutheni 'ukumaketha nge-Instagram' kube yindaba ebanzi. Amabhrend, awasekhaya nawomhlaba wonke, asizakele kuwo, kanjalo nabaqambi bokuqukethwe nabathuthukile nabashukumisayo.
Namuhla, i-Insta ingumbala wayo omibalabala, ogcwele inqwaba yezithombe nokuqukethwe okususelwa kuvidiyo, okwenziwe ngabathonya abanekhono kakhulu abavela emhlabeni wonke, abalandelwa yizigidi. Laba bathonya, kanye nemikhiqizo ebasekelayo, bathembele kakhulu kumathrendi akhona wokumaketha we-Insta ukufinyelela izithameli zabo nokuzuza okuningi Instagram abalandeli nokuthandayo.
Ngenkathi ezinye izitayela zivame ukushintsha ngezikhathi ezithile ngenxa yokuthuthuka kokufaka, ezinye zihlala zingaguquki isikhathi eside. Kule bhulogi, sizokhuluma ngezinye zezindlela zokumaketha eziphezulu ze-Insta kusukela ngo-2020, ezizobe zikhona nango-2021.
Izindaba zizoqhubeka
Emuva ngo-Agasti 2016, i-Insta yethule isici sayo esithi 'Izindaba', okwakuyikhophi yekhabhoni yezindaba ze-Snapchat. Isici, kuwo womabili amapulatifomu, sivumela abasebenzisi ukuthi babelane ngezithombe namavidiyo amafushane ngokumangalisayo (kufika kumasekhondi ayi-15 ubude).
Ngenkathi kunokuhlukahluka okuningi okucashile kulesi sici uma kuqhathaniswa kuwo womabili amapulatifomu, izindaba zika-Insta zikwazile ukukhipha inguqulo kaSnapchat. Izizathu ezimbili ezinkulu zokuphumelela Kwezindaba ze-Instagram ukukhuphuka okusheshayo kwabasebenzisi be-Insta kanye nesimo esilula sesici ku-Insta, esivele sathinteka ku-Snapchat sibonga izinto ezingaphansi eziningi kakhulu.
Njengethuluzi lokumaketha, Instagram Stories isebenze njengentelezi, ikakhulukazi yabathonya. Kusukela kwethulwa lesi sici, sekube ngenye yezinto ezikhanga kakhulu ku-Insta futhi kulindeleke ukuthi kube yigugu lomqhele wokukhangisa othonya nango-2021. Ochwepheshe abaningi balinganisela ukuthi i-2021 izobona ukwehla okukhulu kunani lezikhala ezijwayelekile ze-Instagram kanye nokwenyuka okukhulu kwezikhala zezindaba.
Okubukhoma kuzobe kuphila futhi kukhahlela
I-Instagram Live yamenyezelwa emuva ngoNovemba 2016, kusashisa phezulu kokwethulwa kwezindaba ze-Instagram. Ngenkathi isici se-'Bukhoma 'ku-Insta sifana nezici zokusakaza bukhoma zamanye amapulatifomu, okukuhlukanisayo yimvelo yayo yesikhashana. Ividiyo ebukhoma ye-Instagram inyamalala unomphela uma ukusakazwa kwayo kufinyelela esiphethweni.
Noma kunjalo I-Instagram Live ayikakafinyeleli ezingeni elivezwa yizindaba Nokho, kuseyithuluzi eliqinile lokumaketha izinkampani ezihlomule kulo, ikakhulukazi ngesikhathi sodlame oluqhubekayo lwe-COVID-19, olubone ukusetshenziswa kwe-Live kukhula ngama-70%. I-Live ivumela ukusebenzelana kwesikhathi sangempela phakathi kwemikhiqizo, abagqugquzeli, nabalandeli babo bangempela be-Instagram, okuyenza ilungele ukuqhuba izikhathi ze-Q&A.
Ezinye izinhlobo zamavidiyo abukhoma asezithambisile zifaka ukwethulwa komkhiqizo, ukusebenzisana, nokunikeza izethameli ngemuva kwasesikrinini, konke okuye kwasiza ukubonakala okucacile. Kuphephile ukusho ukuthi unikezwe amandla wokukhangisa we-Instagram Live, kuyisici esizosetshenziswa kakhulu naku-2021.
Okuqukethwe kwe-IGTV kuzoduma kakhulu
Uhlelo lokusebenza lwe-IGTV livumela abasebenzisi be-Insta ukuthi balayishe amavidiyo amafomu amade. Ngenkathi ababukeli bedinga ukufaka uhlelo lokusebenza ukubuka amavidiyo, uhlelo lokusebenza olujwayelekile lwe-Insta lukhuthaza amavidiyo e-IGTV ngendlela yama-trailer amaminithi amade. Yethulwe ngo-2018, i-IGTV iseyintsha ngokuqhathaniswa nezici ezibukhoma nezindaba. Kodwa-ke, njengoba ukuthandwa kokuqukethwe kwamavidiyo amafomu amade kutholakala ngokushesha ku-Instagram, IGTV isizohlala lapha.
Akukapheli ngisho iminyaka emithathu i-IGTV ingenile, kepha izinzuzo zayo sezivele zitholakele, njengoba abadali bokuqukethwe nemikhiqizo basebenzise uhlelo lokusebenza ukufeza izifiso zabo zokumaketha ezokuxhum. Ukusuka kokuphinda ubeke okuqukethwe kwamavidiyo okwathunyelwa phambilini kwenye indawo ukudala ama-tutorials amahle, i-IGTV inikeze abasebenzisi be-Insta izindlela ezintsha zokuxhumana nezithameli zabo.
Abashushisi abaningi banemibukiso yabo ye-IGTV futhi, njengemidlalo yakho ejwayelekile ye-TV esakazwa ngasikhathi sinye nsuku zonke / ngeviki. Ngenkathi i-IGTV isazokhuphuka izindawo eziphakeme i-YouTube enazo, iqiniso lokuthi selikhuphukele nakanjani ngeke likungabaze.
Ukuthenga ngaphakathi nohlelo kuzokhula sibonga i-Instagram Checkout
Sekuyisikhathi eside kusukela i-Instagram ivumela abasebenzisi namabhizinisi ukuthi babelane ngokuthunyelwe okungathengwa. Kukhona okugcwele Isitolo se-Instagram ngaphakathi kohlelo lokusebenza futhi lokho kuvumela abasebenzisi ukuthi baphequlule imikhiqizo ehlukahlukene.
Ngenkathi okuthunyelwe okungathengwa kanye ne-Instagram Shop nakanjani kungeze ubukhulu obuhlukile epulatifomu, okuzokwenza ushintsho olukhulu ku-Insta yisici sayo se-Checkout, esethulwe emuva ngoMashi 2019. I-Checkout ivumela abasebenzisi ukuthi bathenge ngaphandle kokushiya uhlelo lokusebenza, futhi iguqule i-Insta kokunye okungaphezu kwenkundla yezokuxhumana.
I-Checkout isebenze njengentelezi yemikhiqizo ethembele kakhulu kokuqukethwe okubonakalayo kokukhangisa imikhiqizo yabo. Okwemikhiqizo enjalo, i-Instagram manje isiyinhlanganisela yethuluzi lokumaketha kanye ne-e-commerce portal. Ngo-2021, impumelelo yale mikhiqizo ngokuqinisekile izogqugquzela abanye abaningi ukuthi basebenzise i-Checkout futhi bathuthukise ulwazi lokuthenga ngaphakathi nohlelo lwabasebenzisi be-Insta.
Okuthunyelwe kweCarousel kuzoqhubeka nokuthambekela
Okuthunyelwe kweCarousel ku-Insta akuyona into entsha. Zethulwe okokuqala ngo-2015, futhi zavumela abasebenzisi ukuthi babelane ngezithombe ezifika kwezingu-5 kokuthunyelwe okukodwa. Kodwa-ke, eminyakeni edlule, benze ushintsho olukhulu. Okokuqala, abasebenzisi be-Insta manje sebengabelana ngezithombe ezifika kwezingu-10 ngeposi elilodwa le-carousel, futhi bangafaka nevidiyo.
Okuthunyelwe kweCarousel kuvumela ama-brand kanye nabathonya ukudala okuthunyelwe okuphoqelelayo nokuningiliziwe, futhi isici siphumelele impela. Ngokwezibalo, okukodwa kokuhlanu okuthunyelwe yi-Insta namuhla kwenzeka njengezikhala ze-carousel. Kepha kungani okuthunyelwe kwe-carousel kudume kakhulu kubasebenzisi?
Isizathu esilula ukuthi ama-brand ahlanganyela ukwaba imininingwane eningiliziwe maqondana nemikhiqizo yawo ngawo. Iposi elilodwa le-carousel lingaqukatha ithani lemininingwane ebelizoba nzima ukukufaka kokuthunyelwe wedwa. Kalula nje, kuyisici esihle kakhulu semininingwane yemikhiqizo eningiliziwe kanye nemikhiqizo eminingi futhi iyisebenzisa ngokusha ukukhombisa ukubuyekezwa kwamakhasimende okuhle nokukhuthaza ukuzibandakanya kwababukeli. Umphumela? Ukuthandwa okuningi kwe-Instagram, abalandeli, futhi okubaluleke kakhulu, ukukhula komkhiqizo.
Ukuqoqwa kwemali ngezizathu zenhlalo kuzothola indawo ethe xaxa
Ubhadane lwe-COVID-19 lubone izimboni eziningi zishaya ngamandla, nemikhiqizo engenakubalwa emhlabeni jikelele ibike ukulahleka okubalelwa ezigidini zamadola. Ukuzama ukwenza izinto zibe lula ngemikhiqizo enjalo, u-Insta wethule isici sokuqongelela imali.
Isici sivumela bobabili abasebenzisi nemikhiqizo ukukhulisa izimali zezimbangela eziningi ezifanelekile ezibandakanya izimali zemiphakathi esosizini, yokusiza ezinkingeni, ibhizinisi, ezemfundo, izidingo zezokwelapha, nokuningi. Okwamanje, isici sitholakala kuphela kubasebenzisi be-Insta abahlala e-Ireland, e-UK nase-USA.
Kodwa-ke, ngo-2021, singalindela ukuthi lesi sici sizokwethulwa emazweni amaningi njengoba abantu abaningi kanye namabhizinisi abaningi beqala ukuqoqa imali ngezizathu abazisekelayo. Noma lesi sici sisesemazingeni aso okuqala, sesivele sisetshenziselwe ukuqoqa izimali zezindaba ezibalulekile zenhlalo ezifana nenhlangano yeBlack Lives Matter. Ngokwemvelo, eminye imikhiqizo izovuma ukuza phambili ukuxhasa izimbangela zenhlalo. Yicabange njengenguqulo ka-Insta uqobo yemithwalo yemfanelo yezenhlangano.
Isiphetho
Njengoba kungapheli ukuphela kobhubhane lwe-COVID-19, ukusetshenziswa kwezinkundla zokuxhumana ezinjenge-Insta kuzoqhubeka kukhula njengoba kuqhubeka u-2021. Akunandaba ukuthi ungumuntu othanda ukuthonya i-Insta noma umuntu onolwazi oluningi; iqiniso ukuthi uma nje usongo lokuthola inkontileka ye-COVID-19 lusekhona, abantu abaningi bazoya kwidijithali. Ngakho-ke, sekuyisikhathi sokusebenzisa amathuba, noma ngabe kubonakala ngathi kuvivinywa kangakanani. Ukuphumelela kweBrand ku-Insta kuhlobene kakhulu nokungaguquguquki nekhwalithi, ngakho-ke lungiselela zombili bese uqala
Amathrendi ayisithupha esixoxe ngawo kule ndatshana aqinisekile ukuthi azohlala aqinile futhi afanele endaweni ye-Insta ngonyaka ka-2021. Kodwa-ke, kuzoba yinto ethokozisayo ngempela ukwamukela izici ezithile ezintsha, nakanjani ezizayo, noma ngabe abantu base-Insta bebelokhu beqinisile ngakho kuze kube manje. Kuhlanganiswe nalezi zitayela ezindala, singathemba nje ukuthi izici ezintsha nezitayela zingasebenza izimangaliso zama-brand nabashukumisi, abakhulu nabancane endaweni yesikhulumi.
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