Izindlela Eziphezulu Zokuthola Abantu Abaningi Ukuba Baphawule Ngokuthunyelwe Kwakho kwe-Instagram

I-Instagram iyinkundla yezokuxhumana esetshenziswa kakhulu ngemuva kwe-Facebook. Ngama-algorithm ahlala elungisiwe, kubalulekile ukuthi abathengisi bezokuxhumana nabathonya baqhubeke, ukuze bangalahleki ekushintsheni kwamagagasi. Thola isu elikusebenzelayo futhi uqhubeke ulibuyekeza njengoba i-Instagram ivuselela i-algorithm yayo. Isu lakho lidinga ukukulethela abalandeli abaningi be-Instagram, ukwandise ukuzibandakanya kwakho, futhi uvuselele isigaba sakho sokuphawula. Kalula nje, ukuthola ukuzibandakanya okuningi kokuthunyelwe, i-Instagram eyengeziwe ikubona futhi ikukhuthaze.

Kuchazwa i-New algorithm

Selokhu yasuka kokuphakelayo okwaziwayo nokuthandwa kakhulu ngokulandelana kwezikhathi, i-algorithm ye-Instagram iphakamise imibuzo eminingi nokukhathazeka phakathi kwabathonya nabasebenzisi ngokufanayo.

• I-Instagram ikhombisa abantu ukuthi icabanga ukuthi banesifiso esikhulu sokubona ini. Lapho i-Instagram icabanga ukuthi umsebenzisi uzoxhumana nokuthunyelwe kwakho, kuzovela kakhulu kokuphakelayo kwabo. Uma uthumela njalo, okuqukethwe kwakho kungenzeka ukuthi kutholakale ukuzibandakanya okuningi. Izinga lokuzibandakanya komsebenzisi litshela i-Instagram ukuthi abantu banentshisekelo kulokho okukhiphayo. Ithumela amasiginali amahle ku-algorithm, ikhulisa ukubonakala kwakho futhi ikunikeze namathuba amaningi wokuxhumana.
• I-Instagram ithanda ukugcina isikhathi. Ibheka okuthunyelwe kwakamuva, okuthakazelisa kakhulu ukukhombisa abasebenzisi. Ungakuthola lokhu ngokubheka imininingwane yakho. Thola isikhathi esihle sokuthumela ngokubhekisele ekuzibandakanyeni kwezithameli kanye namahora asebenza kakhulu. Uma uthumela ngesikhathi lapho abalandeli bakho abaningi beku-inthanethi, unika okuqukethwe kwakho ithuba lokulwa lapho ungaxhumana khona.
• I-Instagram inikeza okuthandayo kubasebenzisi abanika isikhathi esengeziwe sesikrini. Njengesikhulumi sezokuxhumana esisebenza ngokubonakala, i-Instagram izofuna ukukhulisa ubukhona bakho uma okuthunyelwe kwakho kunxusa abasebenzisi ukuthi bachithe isikhathi esiningi endaweni yesikhulumi.

Amazwana we-Instagram kuyindlela ebaluleke kakhulu yokubandakanya ngokuya nge-algorithm entsha. Isigaba sokuphawula ukuthi uthola kanjani ukuxhumana nabalandeli bakho futhi ubenze babakhangise ngemikhiqizo yakho. Ukusebenzisana kubaluleke kakhulu uma kuziwa ekwakheni ubudlelwano nabalandeli bakho, futhi ngenxa yalokho, thola ukwethenjwa kwabo.

The Amazwana we-Instagram isigaba singenye yamapulatifomu amabi kakhulu ongawasebenzisa ukubandakanya nokuxhumana nezithameli zakho. Ngaphandle kwalokho, isigaba sokuphawula esibonakala sisebenza futhi sisebenza njengobufakazi bokuthi unabalandeli bangempela be-Instagram. Njengoba i-algorithm entsha inamandla, ukumane uthumele zonke izinsuku akwanele ukuhlala kufanelekile emkhakheni wezenhlalo. Uma ukuhlanganyela kuyinto oyilandelayo, uzodinga ukwenza imikhuba emisha ngenkathi uthumela kokuphakelayo kwakho. Nawa amathiphu ambalwa ongawasebenzisa ukuzulazula nge-algorithm entsha futhi uhlale uhlobene ngenkathi uthola abalandeli abasha.

Ngaphambi kokungena kumasu okuheha ukuphawula okuningi, ake sibheke izinto ezimbalwa okudingeka uzenze kuqala ukukhulisa ukubonakala kwakho:

• Shintshela ku-akhawunti yomphakathi.
  Abasebenzisi abasha bangathola kuphela okuqukethwe kwakho uma iphrofayili yakho isethwe esidlangalaleni.
• Nika amandla izaziso zohlelo lokusebenza.
  Lezi zaziso zizokusiza uphendule ngokushesha ekuhlanganyeleni okutholayo kokuthunyelwe kwakho. Khumbula ukuthi ungagcina abalandeli bakho kuphela uma uhlanganyela nabo.
• Qhafaza okuqukethwe okuhehayo.
  Abantu ngeke baphawule kokuqukethwe okungenayo intshisekelo kubo. Gcina okuphakelayo kwakho kuthakazelisa futhi kusha.
• Thuthukisa ikhalenda lokuhlela.
  Khetha isikhathi sakho sokuthumela ngokuhlakanipha. Isikhathi esifanele siyisici esikhulu ku-algorithm entsha. Bheka ukuqonda nemisebenzi yezethameli ngaphambi kokuthumela.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Amasu aheha ukuphawula okuningi

Ake singene kumasu akhulisa ukuphawula kwakho:

1. Phendula kumazwana abekiwe

Ukuphendula imibono akukona ukuhlonipha kuphela, kepha kuvula nomnyango wamazwana amaningi futhi ngaleyo ndlela, ukuzibandakanya okuningi. Ukuphakama kwenani lamazwana kokuthunyelwe kwakho, okulula ukuthi umsebenzisi ojwayelekile ame ngokuthunyelwe kwakho futhi ahlanganyele nokuthunyelwe, aze afake nokuphawula kwakhe. Ukuphendula amazwana nakho kukuvumela ukuthi udale ingxoxo phakathi kwakho nomphawuli. Lokhu kukwenza ubonakale ungumuntu ngenkathi ushayela ukuzibandakanya phezulu.

2. Ukusingatha umncintiswano noma i-Giveaway

Ukusingathwa kwesipho kuyindlela emnandi yokwenza abalandeli babeke imibono kokuthunyelwe kwakho. Okuthunyelwe kwakho okulandelayo kufanele kukhuthaze ukunikezwa, futhi kucele abalandeli ukuthi bangene ngokuphawula nangokumaka abangani babo. Lokhu ngeke kukhulise kuphela inani lamazwana kokuthunyelwe kwakho, kepha kuzothuthukisa nabasebenzisi abasha kuphrofayela yakho. Unganquma imithetho yokunikela kwakho. Indlela ehlakaniphile yokusingathwa ukwenza umncintiswano ngabasebenzisi bakho. Bacele ukuthi baphinde benze isithombe, noma babhale okuthile kuphrofayela yabo bese bakumake noma bakhulume ngawe. Lokhu kwenza abalandeli bakho bazizwe behilelekile ngenkathi ukugxila kuhlala kuwe.

3. Bamba i-Instagram Takeover

Ama-Instagram takeovers ayindlela enhle yokusebenzisana nabangane kanye nabanye abashukumisayo. Ama-Takeovers afaka okuqukethwe okusha kuphrofayela yakho, ahehe abasebenzisi abasha futhi akhiqize ukuzibandakanya okuningi. Ikakhulukazi uma isivakashi sakho osikhethayo sesivele sinokulandela okunamandla nokusebenzayo. Ukuthathwa kwe-Instagram kubandakanya umsebenzisi oyedwa ophethe okuphakelayo kwakho ngesikhathi esinqunyelwe kusengaphambili. Lokhu kungaba ihora, usuku, noma isonto. Ama-takeovers akhiqiza imibono eminingi futhi ahlanganyele abalandeli kusuka kuwo womabili amaphrofayli.

4. Ngobuciko Cela Abantu ukuthi Bahlanganyele Kumazwana

Indlela elula yokuthola ukuphawula okuningi ukucela ukuphawula okuningi. Ungakwenza lokhu nge-Prompt yakudala, "shiya amazwana!" noma ukhethe ukuthola ubuciko obuningi. Okuqukethwe okubhala ku-Instagram kufanele kwabelane ngakho futhi kuhlanganyele ngokwanele ukusebenzisana nakho. Khulisa uzungu ngokubuza imibuzo kumagama-ncazo akho. Lokhu kukhuthaza abasebenzisi ukuthi baphendule ngemicabango nemibono yabo. Umbuzo olula othi 'Ungavuma?' noma 'Uthini umbono wakho?' kuzokwanela. Ungasenza sithakazelise ngokuthumela isithombe esilandelwa yi- 'Caption This!' ngokushesha.

5. Thumela Okuthile Okuvusa inkanuko, Okuhlekisayo, noma Okumangazayo

Izikhathi ze-inthanethi ezinamagciwane kakhulu zivela kokuqukethwe okuvusa imizwa evusa inkanuko njengokulindela, ukumangala, ilukuluku, nokungaqiniseki. Abalandeli bakho bazoxhumana nokuthunyelwe abakuthola kunelukuluku kakhulu futhi kuvusa ingqondo. Okuthi ezimweni eziningi, kuyinto ehlekisayo, emangazayo, engajwayelekile, noma evusa inkanuko. Phakathi kwalezi zikhathi zegciwane bekukhona nokuthunyelwe okukhuthaza imizwa yenjabulo. Qiniseka ukuthi okuthunyelwe kwakho kugqugquzela imizwa - kangangoba abalandeli bakho baphoqeleka ukuthi bangeze eyabo imibono ngakho esigabeni sokuphawula. Lezi zinhlobo zokuthunyelwe akudingeki ukuthi zisho umkhiqizo wakho ngokukhethekile. Okuqukethwe okuthokozelwa izethameli ezibanzi kungenzeka ukuthi kudonse imibono eminingi.

6. Up umdlalo wakho we-Hashtag

Ama-hashtag ama-niche ayindlela enhle yokwakha umphakathi okhomba ngomkhiqizo wakho. Lokhu futhi kukhiqiza imibono efanelekile ye-Instagram. Ukusebenzisa ama-hashtag aqondene nokuqukethwe kwakho kuzokusiza nokuthi ukhuphuke phezulu, uvumele abantu bakuthole kalula besebenzisa isiphequluli se-hashtag. Uma usebenzisa ama-hashtag afanele, okuthunyelwe kwakho kunamathuba amaningi kakhulu okuvela kuthebhu yokuhlola, okuvumela abalandeli abasha abangaba khona ukuthi bakuthole. Abagqugquzeli nabasebenzisi bazozizwa bekhuthazekile ukuphawula kokuthunyelwe abazikhomba kukho nabanentshisekelo kukho. Buza abalandeli bakho ukuthi balugubhe kanjani usuku lwabo lwe- # NgeSonto . Uma uqala ukusebenzisa ama-hashtag ngendlela efanele, izinketho zakho azipheli.

7. Thumela amavidiyo

U-2016 ubone ukwanda kwama-40% kwinani labantu ababuka amavidiyo ku-Instagram. Thumela amavidiyo ahehayo ukuze wenze abalandeli bame futhi bazicwilise kokuqukethwe kwakho. Qiniseka ukuthi ividiyo yakho iyathakazelisa nokuthile okugqugquzela imizwa. Amavidiyo kungenzeka ukuthi aqoqe imibono uma kukhulunywa ngokuqukethwe kwezokuxhumana.

8.Sebenzisa izindaba ze-Instagram

Izindaba ziyindlela elula yokuxhumana nezithameli zakho. Njengoba izindaba zisetshenzisiwe, abasebenzisi bazithathile njengamabhu elangabini. Uma uthumela indaba, abalandeli bakho bazozizwa bathambekele ekuchofozeni esithombeni sakho phezulu kokuphakelayo kwabo kwe-Instagram ukufeza ilukuluku labo. Izindaba futhi zikuvumela ukuthi uhlanganyele ngqo nabalandeli bakho usebenzisa ama-polls, imibuzo, ukhethe ukuthi yiziphi izinkinobho, ubuze futhi uphendule imibuzo njll. Izindaba ziyindlela elula yokwakha umphakathi oqinile wabalandeli abathembekile. Izindaba zibuye zivele kusiphequluli se-hashtag futhi zihlole ikhasi. Ngaphezu kwalokho, ungathumela kabusha okuthunyelwe kwakho ezindabeni bese ukumaka ngombuzo onentshisekelo. Lokhu kukhulisa ukubonakala ngenkathi kukhulisa namathuba esigcawu samazwana esigcwele kokuthunyelwe okwabiwe.

9. Tag Brands, Abantu, Futhi Izindawo

Ngokumaka abanye abasebenzisi kokuthunyelwe kwakho, ubadonsela ukunaka kwabo, ukuthi okuqukethwe kwakho kuvele ezindaweni eziningi ezintsha nezingafani. Lokhu kwandisa amathuba akho okutholakala ngabasebenzisi abasha nabangane babo. Ukumaka izindawo kungasiza abantu bakuleyo ndawo bakuthole. Lokhu kuya ngokuya kubaluleke kakhulu uma uqhuba ibhizinisi lendawo. Uma umaka amanye ama-brand noma abanamandla, ungahle uphinde uthunyelwe ngama-akhawunti owamakile. Lokhu kukukhombisa kusethi entsha ngokuphelele yabalandeli.

Cabanga ngokuhlanganyela kuqala. Njengobuntu bezokuxhumana nabantu, umakethi, noma onethonya, kufanele uqhubeke nokucija isu lakho ngokuya ngezinguquko ku-algorithm. Hlela okuthunyelwe kwakho ngesikhathi esiyinhloko, sebenzisa izindaba, umake ubuntu obudumile nemikhiqizo, sebenzisa ithegi yendawo njll Qhubeka ubheke ama-analytics e-Instagram kanye nethuluzi lakho lokuqonda okuzenzakalelayo ukunweba umbono wakho wokuthi uzothumela nini, kanjani, nokuthi uthumele ini.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

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