Okungafundwa Umkhiqizo Wakho Kulama-Akhawunti Athandwayo we-Instagram

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Ukuthola abalandeli abaningi be-Instagram nokuthandwa yi-Instagram kokuqukethwe okuthumelayo kuyinjongo okufanele uyisebenzele njengebhizinisi. Njengoba izici ezintsha zengezwe kupulatifomu kaningi, kunezinhlobo eziningi zezinketho ongakhetha kuzo, ezingakusiza ekwakheni okuqukethwe okuthakazelisayo okuqhuba ukuzibandakanya nokukhula kwebhizinisi. Ukuheha ukunakwa kwabasebenzisi be-Instagram ngokuqukethwe kwakho, nakho kuzokhulisa inani labalandeli bangempela be-Instagram onabo.

Ukuqamba okuqukethwe okuhle kuyisidingo, futhi ukukunikeza umbono wokuthi ungakwenza kanjani lokhu, nanka amanye ama-akhawunti webhizinisi ku-Instagram kuzo zonke izimboni ezinokukhula okukhulu ngemizamo yazo.

Ukudla nemikhiqizo yokudlela

UFreddy's Frozen Custard noSteakburgers (@freddysusa)

Ngenkathi okuphakelayo kwe-Instagram kwalolu chungechunge lokudlela kufaka ukudla okumnandi abakunikezayo, okubabeka eceleni ukugqamisa kwabo umnikazi, uFreddy. Isu elinjalo linikeza ubuqiniso kulo mkhiqizo futhi liletha umuzwa womphakathi.

Ukugqamisa abantu ababalulekile ebhizinisini lakho, noma ngabe umnikazi, i-CEO, umsunguli, noma ngisho nabasebenzi abagcina ibhizinisi liqhubeka, kuyindlela enhle yokusiza abanye ukuthi baxhumane nebhizinisi lakho ezingeni lomuntu siqu. Futhi kuyithuba elihle lokukhombisa isiko lebhizinisi lakho. Ukuba nokugqamisa kwezindaba kwamaqembu asemthethweni, imikhosi, nokuvakasha ngokuqinisekile kungeza entweni yokuthinta yomuntu siqu.

Amahlumela Abalimi Imakethe (@ukhozi_fm)

I-Sprouts Farmers Market ayinamahloni okuveza umkhiqizo wabo kokuphakelayo okugcwele ama-rainbow hues. Njengesitolo sokudla esizinikele ekudleni okunempilo, senza umsebenzi omuhle wokusebenzisa umbala namaphethini wokuqukethwe.

Umthunzi owodwa uvame ukusetshenziswa yibo ngaphezulu kokuthunyelwe kweziyisithupha kuya kweziyisishiyagalolunye ngaphambi kokudlulela kumbala olandelayo ngokulandelana. Umphumela uba umgubho obonakalayo wabasebenzisi abagcina kokuphakelayo kwabo, okuheha abasebenzisi ngokuzenzakalela bese kulanda okuningi Instagram abalandeli.

Thatha ithuba lombala ukusetha okuphakelayo kwakho kokunye. Imibala eyodwa noma emibili emele ingqikithi yakho ephambili ingafakwa kokuthunyelwe ukuze isithombe esithunyelwe sigqame uma sibukwa. Sebenzisa ukuhlola kuqala kwegridi ukuqinisekisa ukuthi umbono wakho uzophila yini ngegridi yakho ngaphambi kokuthatha isinqumo sokushicilela.

Matt Adlard - Topless Baker (@sbahle_mpisane)

Phambilini obizwa nge-Topless Baker, uMatt Adlard ungumgqugquzeli wokubhaka ku-Instagram oswidi wakhe enziwa abe mahle ngokusebenzisa izithonjana ezinhle. Izindaba zakhe zigcina abalandeli bakhe be-Instagram benentshisekelo, kanti i-bio yakhe idonsela ukunaka ekuzichazeni kwakhe njengombhaki ozifundisayo ohlale efunda izindlela ezintsha.

Ubuqiniso ezindabeni zakhe buza njengoba eqopha yonke inqubo yokuzama iresiphi entsha nokwabelana ngohambo kanye nemiphumela - noma ngabe kwehluleka okukhulu. Impumelelo yakhe iqhutshwa, ngokwengxenye, ukuthi indalo yakhe ibukeka imangalisa. Ngaphezu kwalokho, yize ebukeka njengochwepheshe ekubhakeni noma yini ekuzameni kokuqala, izindaba zakhe ziyamenza abe ngumsizi wakhe Abalandeli be-Instagram bayaxhuma ezingeni lomuntu siqu.

Yenza kube ngokwakho umkhiqizo wakho ngokuqukethwe kwakho bese wabelana ngokuqukethwe ekusithekeni okukhuthaza abalandeli be-Instagram bangempela ukuthi bahlale ekhasini lakho.

I-Chipotle (@sbahle_mpisane)

Izithombe zokudla ziwukuwina okukhulu ku-Instagram, kepha uChipotle ukwazile ukuthatha isithombe ngokuthumela izithombe-skrini kanye nama-meme abo akhombisa ubuntu bohlobo lwabo kanye nesikhalazo sabo ngokudla.

Uma umkhiqizo wakho unobuntu obuhlekisayo nobulula, okuthunyelwe kwakho kufanele kukumele futhi. Esikhundleni sokugxila ekukhangeni okubonakalayo kokulayishwayo kwakho, engeza ubuntu obuthile ngokusebenzisa ama-meme, izithombe ezihlekisayo noma amavidiyo, noma izithombe-skrini ezivela ku-Twitter.

Ubuhle nemikhiqizo yemfashini

Izimonyo Eziluhlaza (@nomfundo_mkhatshwa)

I-Lush ithandwa hhayi nje ngemikhiqizo yayo kuphela kodwa nangemizamo yayo yokulondolozwa kwemvelo. Azinamahloni okukhombisa imikhiqizo enobungane nezinqubo zokukhiqiza kanye nokuhlanganisa izinhlangano ezisiza umphakathi ezinikeza amandla okukhetha indlela yokuphila esimeme.

Abathengi namuhla bakhuthazekile ukuxhasa amabhizinisi ahlonipha umphakathi, ngakho-ke sebenzisa i-Instagram njengengxenyekazi yokubonisa ukuthi umkhiqizo wakho usiza kanjani ukunyakaza kwasendaweni nasemhlabeni jikelele kanye nezinhlangano ezisiza umphakathi nezinhlangano ezizimele. Impela ukuthola abalandeli abaningi be-Instagram bakuthande.

I-Teva (@sbahle_mpisane)

I-Teva iyazuza ngokuthumela okuqukethwe okwenziwe ngumsebenzisi ukukhombisa izimbadada zabo ezisendaweni yonke. Ukwenza kanjalo futhi kuphonsa ukukhanya kuzo zonke izindawo ezahlukahlukene lapho abantu begqoke izimbadada ngaphandle kokuchitha imali eningi emizamweni yokwakha okuqukethwe.
Woza ne-hashtag amakhasimende akho angayisebenzisa, bese ubacela ukuthi bamake umkhiqizo wakho ezithombeni ezithathwe nemikhiqizo yakho. Uzothola ukufinyelela kalula kumtapo wezincwadi wokuqukethwe okwenziwe ngumsebenzisi, futhi ungakhetha okuthunyelwe okukhanyiswe kahle kokuphakelayo kwakho. Ukuthumela okuqukethwe okwenziwe ngumsebenzisi kuphinde kuthembeke kakhulu ngoba kukhombisa abanye ukuthi abasebenzisi bayawuthanda umkhiqizo wakho.

I-Ring Concierge (@nokuthula_biyela)

I-Ring Concierge, uphawu lobucwebecwe bedayimane, yenza okungaphezulu kakhulu kokukhanyisa amadayimane ayo amahle ukubamba ukunakwa nokuthola abalandeli abaningi be-Instagram. Basebenzisa izici zokuthenga ze-Instagram ngokugcwele ngokumaka imikhiqizo etholakalayo kuzo zonke izithombe. Abasebenzisi baze babone ukusetshenziswa okuhlukile kwemikhiqizo emakwe kaningi futhi bathenge lokho okubadonsayo amehlo.

Sebenzisa ithuluzi lokuthenga le-Instagram ukukhombisa imikhiqizo yakho, unciphise ulwazi lokuthenga lwabalandeli bakho be-Instagram, bese uqala ukukhula kwakho ngokuya ngamanani wokuthengisa.

Imikhiqizo yezempilo nokuqina

Umzuliswano (@ Sbusisomngadi)

I-9Round, indawo yokuzivocavoca ye-kickboxing enezindawo eziningi zama-franchise, ithola abalandeli abaningi be-Instagram ngokuthumela amabhulogi kanye nezithombe zabantu abasebenzisa izikhungo zabo zokuzivocavoca. Ukubizelwa esenzweni somlando wabo kuhle njengoba kubalula ukuthi ukuzivocavoca ngenqindi ejimini kukhululekile kanjani, okuvumela abantu ukuthi bazame ngaphambi kokujoyina i-kickboxing. Kukhona futhi isixhumanisi esifakiwe esiqondisa abasebenzisi kwifomu lokuxhumana ukuze babhalisele iseshini yamahhala.

Izixhumanisi kuma-bios eziqondisa abasebenzisi kumadili, okunikezwayo, kanye nezikhuthazo kuyindlela enhle yokudonsa abantu futhi ubenze bathathe isinyathelo ngokushesha ngokuchofoza kanye nokubhalisa. Ngakho-ke zisebenzise ngokugcwele ukuze uthole okuningi kucebo lakho lokumaketha nge-Instagram.

I-Lululemon (@lululemon)

ILululemon, inkampani yezingubo zokuzivocavoca, ihlose ukugqugquzela abantu ukuthi bazivocavoce ngokudla kwabo ngokubonisa imikhiqizo yabo ngamaqembu. Isu elinjalo livuna bona futhi lenza abalandeli babo be-Instagram bacabange ukuthi imikhiqizo yabo ingasetshenziswa kanjani emisebenzini yansuku zonke.

Ukubonisa imikhiqizo esebenza kuyindlela enhle yokukhuthaza abalandeli be-Instagram ukuthi bayithenge njengoba benza okuthunyelwe okuthakazelisa kakhulu uma kuqhathaniswa nesithombe esilula esiveza umkhiqizo nje.

Idizayini yangaphakathi nemikhiqizo yokuhlobisa ekhaya

I-IKEA (@sbahle_mpisane)

I-IKEA ithole ukuthandwa eminyakeni edlule ngemikhiqizo yayo kanye nemicibisholo eqondisa amakhasimende ukuthi abonise amakamelo, ibanikeze ulwazi lohambo oluncane lomgwaqo. Ku-Instagram, iveza indalo yayo ngezithombe, umusho wokugcina wamagama-ncazo uthi, "Thenga izithombe zethu ze-Instagram," eqondisa abasebenzisi kusixhumanisi. Ikhasi labo lokufika linezixhumanisi zazo zonke lezi zithombe futhi lingaqondisa izivakashi ekhasini elithile lomkhiqizo kuwebhusayithi yabo.

Sebenzisa amathuluzi ukwengeza izixhumanisi kuma-bios futhi udale amakhasi okufika wokunikela kwakho kunokuba umane uxhumanise newebhusayithi yomkhiqizo wakho. Izixhumanisi ezikhethekile zomkhiqizo eziya ekhasini lewebhusayithi elifanele zingasiza abasebenzisi ukuthi baxhumane ngqo nalokho abakubona kokuphakelayo kwakho kwe-Instagram futhi banciphise ulwazi lomsebenzisi.

I-West Elm (@simphiwe)

I-West Elm, isitolo sefenisha esinezindawo eziningi, sisebenzisa okuqukethwe okwenziwe ngumsebenzisi, i-IGTV, izithombe ezibukeka kahle, kanye nokugqamisa kweNdaba ukushayela ukubandakanyeka nokukhuthaza ukukhula kwebhizinisi. Indaba yabo igqamisa ukuvakasha kwasekhaya, amavidiyo wokufundisa amile, nezixhumanisi zokuswayipha eziqondisa ababukeli kuzinkambo ezigcwele ezifakwe kuwebhusayithi yabo.

Sebenzisa okuvelele ukugcina izindaba zakho ezibucayi kakhulu ukuze abalandeli bakho be-Instagram nabo bazibuke futhi basebenzise izici ezifana ne-IGTV ukwenza amavidiyo ekhwalithi aheha ababukeli bakho. Hlanganisa okokufundisa ukuze abasebenzisi bathole ukuhlukaniswa kwemikhiqizo yakho okuningiliziwe futhi bakhuthazwe ukuwasebenzisa.

Imikhiqizo yokuhamba

I-Expedia (@sbahle_mpisane)

I-Expedia, iwebhusayithi yesevisi yezokuvakasha, isebenzisa okuqukethwe okwenziwe umsebenzisi nezithombe zesitoko zezindawo emhlabeni wonke kokuphakelayo kwazo. Baphinde bakhuthaze imincintiswano nezipho ezinkulu ngokusebenzisa i-Instagram yabo, ngaleyo ndlela baqhube ukuzibandakanya kwezilaleli.

Imincintiswano nezipho kuyindlela enhle yokudonsela ukunaka kwabalandeli bakho be-Instagram nokukhuthaza ukukhula kwebhizinisi. Izidingo zokungenela njengokuthanda, ukulandela, kanye nokumaka abangani kokuthunyelwe kwakho kungakusiza ukuthi uthole abalandeli be-Instagram bangempela, uqoqe ukuthandwa okuphelele kwe-Instagram, futhi wakhe ukuqwashiswa komkhiqizo.

I-JetBlue (@sbahle_mpisane)

I-JetBlue yabelana ngezifinyezo ezindizayo njengenkampani yezindiza futhi isebenzisa i-hashtag #WingCrushWednesday ukwabelana ngokuqukethwe okwenziwe ngabasebenzisi njalo ngoLwesithathu, okubandakanya nengxenye yophiko lwendiza yeJetBlue. Ngaphandle kokubandakanya amakhasimende kuleli su, bayazuza nasekuqaphelweni komkhiqizo okukhulu.

Ukuza ne-hashtag ekuvumela ukuthi uthumele okuqukethwe okuphindayo kuzodambisa inqubo yokwenziwa kokuqukethwe ngoba kunengqikimba elandelwayo. Ngaphezu kwalokho, kuzogcina izethameli zakho zinentshisekelo futhi ziqagela mayelana nokuthi uzothumela ini ngokulandelayo.

Ungasebenzisa amathiphu emizamweni yabo bese uwavumelanisa nezidingo zebhizinisi lakho ukukhulisa ukukhula.

Okungafundwa Umkhiqizo Wakho Kulama-Akhawunti Athandwayo we-Instagram nguMnu Insta Team, 10 April 2020