Kutchuka kwakukula kwa Instagram kumapangitsa kukhala malo abwino kwambiri azamalonda. Ndi zomwe zaposachedwa kwambiri pa Shopping zomwe zidawonjezeredwa pa Instagram mu February 2018, mabizinesi amatha kutsimikizira kutembenuka kwakukulu kuchokera kwa otsatira awo a Instagram, kupeza zambiri za Instagram, komanso kukula kwazomwe zikuchitika. Ndi otsatira enieni a Instagram, mutha kuwonetsa mtundu wanu kupita kwa omvera omwe mukufuna ndikuchita nawo zofunikira pomanga zinthu zomwe zimatsogolera otsatira anu a Instagram kuti agule.
Mbali ya Checkout, yowonjezeredwa mu 2019, imapangitsa kuti ogwiritsa ntchito azigula mwachindunji papulatifomu. Makumi asanu ndi limodzi mwa makumi asanu ndi limodzi mphambu zisanu ndi chimodzi zapezeka kuti akufuna kufufuza ndi kupeza zatsopano pa Instagram, pomwe anthu mamiliyoni 130 akufuna kuphunzira zambiri za malonda pogogoda pa malo ogulitsira.
Ndikofunikira kugwiritsa ntchito kugula kwa Instagram ku bizinesi yanu, ndipo pali chilichonse chomwe muyenera kudziwa kuti musinthe otsatira anu a Instagram kukhala makasitomala anu.
Kugula kwa Instagram ndi chiyani?
Kugula kwa Instagram kumapereka mwayi kwa ogwiritsa ntchito kugula zinthu zomwe amapeza papulatifomu kudzera pazogulitsa, zikupatsani mwayi kuti muwonetse mwayi wopereka zowonetsera malonda anu kwa opanga nsanja 500 miliyoni tsiku lililonse. Pali mitundu yosiyanasiyana ya malo omwe aku Shoppable omwe bizinesi yanu ingapindule nawo:
Zopatsa zodyetsa
Mapositi odyetsa a Instagram a Shoppable amakupatsani mwayi wopanga mpaka zinthu zisanu pazithunzi patsamba lanu.
Zolemba za Carousel
Pogwiritsa ntchito Instagram Kugula ma post a carousel, zinthu 20 zitha kujambulidwa pazithunzi zanu, ndikupangitsa kuti musamawonetse kuchuluka kwanu konse. Pamene zolemba zanu zimadindidwa ndi malonda anu, zimawoneka pa malo ogulitsira osiyanasiyana, ndipo otsatira anu a Instagram amatha kuwona zonse zomwe zidagulitsidwa.
Zogulitsa zotchulidwa mu Nkhani za Instagram
Nkhani za Instagram ndizotchuka kwambiri ndipo zimakupatsani mwayi wolumikizana ndi malo ogulitsa pa intaneti kuti ogwiritsa ntchito asinthane ndikugula. Muthanso kuwonjezera zomata pazaka zanu za Instagram kuti mulimbikitse kugula komanso kulola otsatira anu a Instagram kuti awone tsatanetsatane wa malonda, ngakhale mutakhala ndi otsatira ochepera 10,000.
Chifukwa chiyani kugwiritsa ntchito masamba a Instagram Shopping?
Kuzindikira kukula kwa bizinesi kudzera pa kutembenuka kwa otsatira anu a Instagram kukhala makasitomala ndi chimodzi mwazinthu zambiri zabwino za kugula kwa Instagram. Maubwino ena amaphatikizapo:
Kupangitsa njira yogulira kukhala yosavuta kwa otsatira anu a Instagram
Mukatha kudziwa chidwi cha ogwiritsa ntchito, mutha kuwapatsanso chidziwitso chomwe amafunikira kuti agule pogwiritsa ntchito kugula kwa Instagram. Njira ya "Checkout on Instagram" imalola ogula kugula mwachindunji papulatifomu.
Kugwira ngati malo ogulitsira
Zogulitsa pa Instagram, kaya ndizochokera pakudya kwanu kapena mu Nkhani zanu, zimagwirizana bwino ndi zokongola za mtundu wanu, kotero makanema / zithunzi zomwe mwasankha zimatha kusunga mawonekedwe anu osintha osasintha mtunduwo.
Kulumikizana ndi omvera
Mukamagwiritsa ntchito kugula kwa Instagram, mukufikira otsatira anu a Instagram, omwe ndi omvera omwe akuchita nawo kale malonda ndi malonda / ntchito. Otsatira anu onse a Instagram omwe akuyenera kuchita ndikudina chizindikiro cha thumba logula kuti muthe kudziwa zambiri zamalonda.
Kukhazikitsa Kugula kwa bizinesi yanu
Kukwaniritsa zofunikira za Instagram
Zofunikira za Instagram pakugwiritsa ntchito nsanja pakugula zionetsetsa kuti ndiogulitsa okhawo omwe amachita bizinesi ya e-commerce ndi omwe angapangitse malonda kudzera pa Instagram.
Lumikizani akaunti yanu ya bizinesi ndi mndandanda wa Facebook
Pali njira ziwiri zochitira izi:
- Powonjezera gawo lama shopu patsamba lanu la Facebook
- Pogwiritsa ntchito zolemba za Business Manager
Ndemanga ya Instagram ya akaunti yanu
Mukamaliza magawo awiri oyamba, muyenera kukhala kaye kaye ndikuyembekeza kuti Instagram iwonenso akaunti yanu musanaperekedwe mwayi wogwiritsa ntchito zinthu zake Zogula.
Mukalandira chilolezo kuchokera ku Instagram kuti mugwiritse ntchito zinthu zake Zogula, mutha kuyamba kugwiritsa ntchito zotsatsa muma nkhani anu ndi zolemba zanu kuti mukwaniritse otsatira anu a Instagram.
Zizindikiro zamagulu pazotumizira
Mutha kuphatikizanso ma tags pazithunzi zanu (zinthu zisanu pazithunzi kapena zinthu 20 zolemba), ndikusankha "Tag Products" komwe kukuwoneka pansipa "Tag People" ndi kugula kwamathandizika. Zinthu zomwe zimayenera kujambulidwa zidzachotsedwa pamndandanda wazogulitsa za Facebook zomwe zimapangidwa, ndipo izi zikagawidwa, chithunzi cha thumba logula chiziwoneka kumtunda kumanja kuti otsatira anu a Instagram adziwitsidwe.
Nkhani Zogulitsa
Zomata kapena zolumikizira swipe zitha kugwiritsidwa ntchito mu Nkhani kuti agulitse zambiri. Mutha kukhazikitsa Nkhani pogwiritsa ntchito mitundu yosiyanasiyana ya zomata- zikwama zakatundu, mawu ogwiritsira ntchito, zomata dzina la malonda mu utawaleza / imvi.
Kugula pa tabu la Zambiri
Tabuku Lofufuza limakhala ndi alendo opitilira 200 miliyoni tsiku lililonse, ndipo mchaka cha 2018, njira yosiyanitsira mutu idayambitsidwa ndi Instagram yogula, zomwe zimadalira kugula kwa ogwiritsa ntchito. Kusintha zomwe mukukonda kuti zizioneka pa tsamba la Explore kungalimbitse malonda kwambiri pakuwonetsa mtundu.

Kukulitsa malonda ndi Instagram Shopping
Tundutsani zithunzi ndi zinthu zambiri
Mutha kupeza mtengo wabwino pazithunzi zanu ngati mumayika chithunzi / carousel ndi zinthu zanu. Pogulitsa zinthu zingapo mu positi inayake, mumawonjezera mwayi woti otsatira anu a Instagram awoneke. Zogulitsa zingapo zikaphatikizidwa, zimaphatikizanso patsamba lazogulitsa, ndikudina chinthu chodziwikiratu chikuwonetsa zinthu zina zodziwika pamutu wa "Komanso Zomwe Zaperekedwa Pamtunduwu." Muyenera kuthandizanso kukhala ndi mwayi wodzilemba pazindikizo pazinthu kuti zambiri zimveke mukadina. Kumbukirani, Instagram imagwiritsidwa ntchito kwambiri pogwiritsa ntchito mafoni, ndipo mawonekedwe pazenera pama foni ndi ochepa kwambiri, kotero kuti otsatira anu a Instagram athe kuwerenga ma tag, amafunikira kutulutsidwa.
Lembani zinthu zoyenera
Zolemba zanu ziyenera kukhala ndi ma tag a zinthu zomwe zili kale patsamba lanu la Facebook. Ngati malonda anu ali ndi mayina ofanana, onetsetsani kuti mwayika chizindikiro pamiyeso yanu kuti musachititse wogula kugula kukhala wovuta.
Gwiritsani ntchito zithunzi / makanema apamwamba kwambiri
Instagram, pokhala nsanja yowonera, ikufunika kuti zithunzi / makanema apamwamba atayika pa pulatifomu kuti ithetse chidwi cha otsatira anu a Instagram. Simungathe kunyengerera pazomwe mukugulitsa.
Khalani ndi malo ogulitsira nthawi zonse
Lolani kuti kusintha kuchokera pachinthucho dinani patsamba lanu lolemba patsamba lanu. Zinthu zomwe zikuwonetsedwa patsamba lanu ndi Nkhani ziyenera kukhala zowonetsera zinthuzo mwatsatanetsatane monga saizi, mtundu, komanso ntchito zomwe zikuwonetsedwa pamasamba azogulitsa.
Limbikitsani pa nsanja zina
Mwa kupititsa patsogolo akaunti yanu ya Instagram ndi malo ena osungira monga Facebook kapena Twitter, mutha kuwonjezera chiwerengero cha otsatira Instagram. Mutha kuwonjezera zithunzi za malo anu ogulitsira kwambiri patsamba lanu, pogwiritsa ntchito Call To Action yolimbikitsa kugula ku akaunti yanu. Mpikisano wothamanga kudutsa mapulatifomu ochezera apaintaneti ndi kulowa komwe kumapangitsa anthu kuti atsatire akaunti yanu ndi njira imodzi yopezera otsatira a Instagram ambiri ndikulimbikitsa kugula.
Dziwani za momwe algorithm ya Instagram imagwirira ntchito
Ndikumvetsetsa bwino momwe algorithm ya Instagram imagwirira ntchito, mutha kuwonetsetsa kuti mukutsatira zosintha zaposachedwa kuti zomwe mungapeze zidziwike.
Gwiritsani ntchito ma hashtag ofotokoza
Popeza tsopano ndizotheka kutsatira ma hashtag, kugwiritsa ntchito ma hashtag ofotokozera kungakulitse mawonekedwe anu a mtundu ndikukuthandizani kuti mukhale ndi otsatira atsopano a Instagram. Onetsetsani kuti mwasanthula ma hashtag omwe akugwiritsidwa ntchito ndi omwe akupikisana nawo ndi omwe amathandizira ena kuti zolemba zanu zitheke.
Onetsani malonda anu kuntchito
Sikokwanira kungokhala ndi chithunzi chokongola cha malonda anu papulatifomu yanu. Pangani zolemba zanu kukhala zamphamvu mwakuwonetsa malonda anu kuchokera kumalingaliro osangalatsa ndikuwonetsa pantchito kuti mupangitse otsatira anu a Instagram azichita nawo. Mukadali, komabe, onetsetsani kuti zolemba zanu sizisokoneza zokongola za akaunti yanu ya Instagram. Onetsetsani kuti mukuwasungabe mu mzere ndi zolemba zanu zina posunga kamvekedwe kake, fyuluta, kapena kusintha mawonekedwe. Kutenga mwayi pazinthu zomwe zimagwiritsidwa ntchito ndi ogwiritsa ntchito muma tsamba anu ogulitsira nawonso ndi njira yabwino yolola makasitomala anu kuti azilankhulira mtundu wanu.
Phunzitsani / kusangalatsa otsatira anu a Instagram
Pomwe mumadyetsa nthawi zambiri kumangowonetsera zomwe zili bwino, kugwiritsa ntchito Nkhani pa Instagram kungakuthandizeni kuwonjezera kukhudzika mtima, kugunda kwanu komanso kufotokoza momwe mumaonera. Osangolowetsa uthenga wotsatsa wama robotic; yang'anani momwe mungapangire kulumikizana kwanu ndi omvera anu pakuphunzitsa ndi kuwasangalatsa. Ndi Nkhani zomwe zikuwonetsa kujambula (ngati muli ndi otsatira 10k Instagram) komanso kulola kuwonjezera pazomata, mutha kuthandiza omvera anu kugula mosavuta.
Gwiritsani ntchito ma Analytics a Instagram kuti muwonetsetse Malo Anu Ogula
Palibe zachabe kugwiritsa ntchito Instagram Shopping popanda kukhala ndi njira yowunika momwe ikuwonongera bizinesi yanu. Muyenera kudziwa ngati njira yanu yotsatsira ya Instagram ikugwira ntchito monga momwe mumafunira kapena ayi, ndipamene Instagram Analytics imabwera pachithunzichi. Pogwiritsa ntchito ma Analytics, mutha kuwunikira njira zomwe zimagwira kuti mugwiritse ntchito zambiri, kusiyanitsa ndi zomwe sizikugwirizana. Kuti mutsatire ma Analytics, mutha kugwiritsa ntchito Instagram Insights mu Nkhani zanu, komanso zolemba zanu, kuti muwone momwe mungagwiritsire ntchito zinthu zanu. Mutha kugwiritsa ntchito ulalo wotsatiridwa ndi UTM kuti mupeze kuchuluka kwa anthu obwera kutsamba lawebusayiti omwe amapangidwa kudzera pazogulitsa pa Instagram poyimika ndi Google Analytics.

