Kutchuka kwakukula kwa Instagram kumapangitsa kukhala malo abwino kwambiri azamalonda. Ndi zomwe zaposachedwa kwambiri pa Shopping zomwe zidawonjezeredwa pa Instagram mu February 2018, mabizinesi amatha kutsimikizira kutembenuka kwakukulu kuchokera kwa otsatira awo a Instagram, kupeza zambiri za Instagram, komanso kukula kwazomwe zikuchitika. Ndi otsatira enieni a Instagram, mutha kuwonetsa mtundu wanu kupita kwa omvera omwe mukufuna ndikuchita nawo zofunikira pomanga zinthu zomwe zimatsogolera otsatira anu a Instagram kuti agule.
Mbali ya Checkout, yowonjezeredwa mu 2019, imapangitsa kuti ogwiritsa ntchito azigula mwachindunji papulatifomu. Makumi asanu ndi limodzi mwa makumi asanu ndi limodzi mphambu zisanu ndi chimodzi zapezeka kuti akufuna kufufuza ndi kupeza zatsopano pa Instagram, pomwe anthu mamiliyoni 130 akufuna kuphunzira zambiri za malonda pogogoda pa malo ogulitsira.
Ndikofunika kugwiritsa ntchito kugula kwa Instagram pabizinesi yanu, ndipo nazi zonse zomwe muyenera kudziwa kuti musinthe otsatira anu a Instagram kukhala makasitomala anu.
Kugula kwa Instagram ndi chiyani?
Kugula kwa Instagram kumapereka mwayi kwa ogwiritsa ntchito kugula zinthu zomwe amapeza papulatifomu kudzera pazogulitsa, zikupatsani mwayi kuti muwonetse mwayi wopereka zowonetsera malonda anu kwa opanga nsanja 500 miliyoni tsiku lililonse. Pali mitundu yosiyanasiyana ya malo omwe aku Shoppable omwe bizinesi yanu ingapindule nawo:
Zopatsa zodyetsa
Zolemba pa Instagram zogulitsira zomwe zimapezeka zimakupatsani mwayi woti muike mpaka pazinthu zisanu pazithunzizo mukabokosi lanu la sitolo.
Zolemba za Carousel
Pogwiritsa ntchito Instagram Kugula ma post a carousel, zinthu 20 zitha kujambulidwa pazithunzi zanu, ndikupangitsa kuti musamawonetse kuchuluka kwanu konse. Pamene zolemba zanu zimadindidwa ndi malonda anu, zimawoneka pa malo ogulitsira osiyanasiyana, ndipo otsatira anu a Instagram amatha kuwona zonse zomwe zidagulitsidwa.
Zogulitsa zotchulidwa mu Nkhani za Instagram
Instagram Stories ndi otchuka kwambiri ndipo amakulolani kulumikizana ndi sitolo yanu yapaintaneti kuti ogwiritsa ntchito ayendetse ndi kugula kuchokera. Muthanso kuwonjezera zomata pazinthu zanu za Instagram kuti mulimbikitse kugula ndi kulola otsatira anu a Instagram kuti awone zambiri pazogulitsa, ngakhale mutakhala ndi ochepera 10,000 otsatira.
Chifukwa chiyani kugwiritsa ntchito masamba a Instagram Shopping?
Kuzindikira kukula kwa bizinesi kudzera pa kutembenuka kwa otsatira anu a Instagram kukhala makasitomala ndi chimodzi mwazinthu zambiri zabwino za kugula kwa Instagram. Maubwino ena amaphatikizapo:
Kupangitsa njira yogulira kukhala yosavuta kwa otsatira anu a Instagram
Mukatha kudziwa chidwi cha ogwiritsa ntchito, mutha kuwapatsanso chidziwitso chomwe amafunikira kuti agule pogwiritsa ntchito kugula kwa Instagram. Njira ya "Checkout on Instagram" imalola ogula kugula mwachindunji papulatifomu.
Kugwira ngati malo ogulitsira
Zogulitsa pa Instagram, kaya ndizakudya zanu kapena mu Nkhani zanu, zikugwirizana bwino kwambiri ndi kukongola kwa mtundu wanu, kotero makanema / zithunzi zomwe mwasankha zitha kusunga mawonekedwe anu osasokoneza mtundu wawo.
Kulumikizana ndi omvera
Mukamagwiritsa ntchito Kugula pa Instagram, mumafikira otsatira anu a Instagram, omwe ndi omvera omwe akuchita kale ndi mtundu wanu ndi zogulitsa / ntchito. Otsatira anu onse a Instagram akuyenera kuchita ndikudina chikwangwani chogulira positi kuti mudziwe zambiri za malonda.
Kukhazikitsa Kugula kwa bizinesi yanu
Kukwaniritsa zofunikira za Instagram
Zofunikira za Instagram pakugwiritsa ntchito nsanja pakugula zionetsetsa kuti ndiogulitsa okhawo omwe amachita bizinesi ya e-commerce ndi omwe angapangitse malonda kudzera pa Instagram.
Lumikizani akaunti yanu ya bizinesi ndi mndandanda wa Facebook
Pali njira ziwiri zochitira izi:
- Powonjezera gawo lama shopu patsamba lanu la Facebook
- Pogwiritsa ntchito zolemba za Business Manager
Ndemanga ya Instagram ya akaunti yanu
Mukamaliza masitepe awiri oyamba, muyenera kukhala pansi ndikudikirira Instagram kuti awunikenso akaunti yanu musanapatsidwe mwayi wogula.
Mukalandira chilolezo kuchokera ku Instagram kuti mugwiritse ntchito zinthu zake Zogula, mutha kuyamba kugwiritsa ntchito zotsatsa muma nkhani anu ndi zolemba zanu kuti mukwaniritse otsatira anu a Instagram.
Zizindikiro zamagulu pazotumizira
Mutha kuphatikizanso ma tags pazithunzi zanu (zinthu zisanu pazithunzi kapena zinthu 20 zolemba), ndikusankha "Tag Products" komwe kukuwoneka pansipa "Tag People" ndi kugula kwamathandizika. Zinthu zomwe zimayenera kujambulidwa zidzachotsedwa pamndandanda wazogulitsa za Facebook zomwe zimapangidwa, ndipo izi zikagawidwa, chithunzi cha thumba logula chiziwoneka kumtunda kumanja kuti otsatira anu a Instagram adziwitsidwe.
Nkhani Zogulitsa
Zomata kapena zolumikizira swipe zitha kugwiritsidwa ntchito mu Nkhani kuti agulitse zambiri. Mutha kukhazikitsa Nkhani pogwiritsa ntchito mitundu yosiyanasiyana ya zomata- zikwama zakatundu, mawu ogwiritsira ntchito, zomata dzina la malonda mu utawaleza / imvi.
Kugula pa tabu la Zambiri
Tabuku Lofufuza limakhala ndi alendo opitilira 200 miliyoni tsiku lililonse, ndipo mchaka cha 2018, njira yosiyanitsira mutu idayambitsidwa ndi Instagram yogula, zomwe zimadalira kugula kwa ogwiritsa ntchito. Kusintha zomwe mukukonda kuti zizioneka pa tsamba la Explore kungalimbitse malonda kwambiri pakuwonetsa mtundu.

Kukulitsa malonda ndi Instagram Shopping
Tundutsani zithunzi ndi zinthu zambiri
Mutha kupeza mtengo wabwino pazithunzi zanu ngati mumayika chithunzi / carousel ndi zinthu zanu. Pogulitsa zinthu zingapo mu positi inayake, mumawonjezera mwayi woti otsatira anu a Instagram awoneke. Zogulitsa zingapo zikaphatikizidwa, zimaphatikizanso patsamba lazogulitsa, ndikudina chinthu chodziwikiratu chikuwonetsa zinthu zina zodziwika pamutu wa "Komanso Zomwe Zaperekedwa Pamtunduwu." Muyenera kuthandizanso kukhala ndi mwayi wodzilemba pazindikizo pazinthu kuti zambiri zimveke mukadina. Kumbukirani, Instagram imagwiritsidwa ntchito kwambiri pogwiritsa ntchito mafoni, ndipo mawonekedwe pazenera pama foni ndi ochepa kwambiri, kotero kuti otsatira anu a Instagram athe kuwerenga ma tag, amafunikira kutulutsidwa.
Lembani zinthu zoyenera
Zolemba zanu ziyenera kukhala ndi ma tag a zinthu zomwe zili kale patsamba lanu la Facebook. Ngati malonda anu ali ndi mayina ofanana, onetsetsani kuti mwayika chizindikiro pamiyeso yanu kuti musachititse wogula kugula kukhala wovuta.
Gwiritsani ntchito zithunzi / makanema apamwamba kwambiri
Instagram, pokhala nsanja yowonera, ikufunika kuti zithunzi / makanema apamwamba atayika pa pulatifomu kuti ithetse chidwi cha otsatira anu a Instagram. Simungathe kunyengerera pazomwe mukugulitsa.
Khalani ndi malo ogulitsira nthawi zonse
Lolani kuti kusintha kuchokera pachinthucho dinani patsamba lanu lolemba patsamba lanu. Zinthu zomwe zikuwonetsedwa patsamba lanu ndi Nkhani ziyenera kukhala zowonetsera zinthuzo mwatsatanetsatane monga saizi, mtundu, komanso ntchito zomwe zikuwonetsedwa pamasamba azogulitsa.
Limbikitsani pa nsanja zina
Mwa kupititsa patsogolo akaunti yanu ya Instagram ndi malo ena osungira monga Facebook kapena Twitter, mutha kuwonjezera chiwerengero cha otsatira Instagram. Mutha kuwonjezera zithunzi za malo anu ogulitsira kwambiri patsamba lanu, pogwiritsa ntchito Call To Action yolimbikitsa kugula ku akaunti yanu. Mpikisano wothamanga kudutsa mapulatifomu ochezera apaintaneti ndi kulowa komwe kumapangitsa anthu kuti atsatire akaunti yanu ndi njira imodzi yopezera otsatira a Instagram ambiri ndikulimbikitsa kugula.
Dziwani za momwe algorithm ya Instagram imagwirira ntchito
Ndikumvetsetsa bwino momwe algorithm ya Instagram imagwirira ntchito, mutha kuwonetsetsa kuti mukutsatira zosintha zaposachedwa kuti zomwe mungapeze zidziwike.
Gwiritsani ntchito ma hashtag ofotokoza
Popeza tsopano ndizotheka kutsatira ma hashtag, kugwiritsa ntchito ma hashtag ofotokozera kungakulitse mawonekedwe anu a mtundu ndikukuthandizani kuti mukhale ndi otsatira atsopano a Instagram. Onetsetsani kuti mwasanthula ma hashtag omwe akugwiritsidwa ntchito ndi omwe akupikisana nawo ndi omwe amathandizira ena kuti zolemba zanu zitheke.
Onetsani malonda anu kuntchito
Sikokwanira kungokhala ndi chithunzi chokongola cha malonda anu papulatifomu yanu. Pangani zolemba zanu kukhala zowoneka bwino powonetsa zomwe mwapanga kuchokera kumakona osangalatsa ndikuziwonetsa kuntchito kuti muzisunga otsatira anu a Instagram. Mukadali pano, onetsetsani kuti malo anu ogula samasokoneza kukongola kwa akaunti yanu ya Instagram. Onetsetsani kuti mukuwasungabe mogwirizana ndi zolemba zanu zina mwa kukhalabe ndi kamvekedwe kofananira, fyuluta, kapena kalembedwe kosintha. Kutengera mwayi pazomwe zimapangidwa ndi ogwiritsa ntchito muma post anu ogulitsanso ndi njira yabwino kwambiri yolola makasitomala anu kuti alankhule za mtundu wanu.
Phunzitsani / kusangalatsa otsatira anu a Instagram
Pomwe mumadyetsa nthawi zambiri amasungidwa kuti muwonetse zomwe mumakonda, kugwiritsa ntchito Nkhani pa Instagram kumatha kukuthandizani kuti muwonjezere kukhudza kwenikweni, komanso kulumikizana ndi umunthu wa mtundu wanu. Osangotumiza uthenga wamaloboti wogulitsa; yang'anani momwe mungapangire kulumikizana kwanu ndi omvera anu powaphunzitsa ndi kuwasangalatsa. Ndi Nkhani zopereka chosambira (ngati muli ndi otsatira oposa 10k Instagram) komanso kulola kuwonjezera pazomata, mutha kuthandiza omvera anu kugula mosavuta.
Gwiritsani ntchito ma Analytics a Instagram kuti muwonetsetse Malo Anu Ogula
Palibe zachabe kugwiritsa ntchito Instagram Shopping popanda kukhala ndi njira yowunika momwe ikuwonongera bizinesi yanu. Muyenera kudziwa ngati njira yanu yotsatsira ya Instagram ikugwira ntchito monga momwe mumafunira kapena ayi, ndipamene Instagram Analytics imabwera pachithunzichi. Pogwiritsa ntchito ma Analytics, mutha kuwunikira njira zomwe zimagwira kuti mugwiritse ntchito zambiri, kusiyanitsa ndi zomwe sizikugwirizana. Kuti mutsatire ma Analytics, mutha kugwiritsa ntchito Instagram Insights mu Nkhani zanu, komanso zolemba zanu, kuti muwone momwe mungagwiritsire ntchito zinthu zanu. Mutha kugwiritsa ntchito ulalo wotsatiridwa ndi UTM kuti mupeze kuchuluka kwa anthu obwera kutsamba lawebusayiti omwe amapangidwa kudzera pazogulitsa pa Instagram poyimika ndi Google Analytics.