Ukukhula kokuthandwa kwe-Instagram kwenza ukuba ibe lelona qonga lonxibelelwano loluntu kumashishini. Ngomsebenzi wamva wokuthenga owongezwe kwi-Instagram ngoFebruwari 2018, amashishini anokuqinisekisa ngoguquko oluphezulu kubalandeli babo be-Instagram, ukufumana ukuthanda i-Instagram ngakumbi, kunye namava okukhula. Ngabalandeli bokwenene be-Instagram, ungabonisa uphawu lwakho kubaphulaphuli ekujoliswe kubo kwaye ubandakanyeke kunxibelelwano olunentsingiselo kunye nabo ngokumakisha iimveliso eziyalela abalandeli bakho be-Instagram ukuba bathenge.
Inqaku lokuphuma, elongezwe ngo-2019, lenza ukuba abasebenzisi bakwazi ukuthenga ngokuthe ngqo kwiqonga. Amashumi amathandathu eepesenti abasebenzisi baye bafunyanwa befuna kwaye bafumanisa iimveliso ezintsha kwi-Instagram, nabantu abayi-130 yezigidi abafuna ukufunda ngakumbi ngemveliso ngokucofa indawo yokuthenga.
Kufanelekile ukusebenzisa ukuthengwa kwe-Instagram kwishishini lakho, kwaye nantsi into ekufuneka uyazi ukuguqula abalandeli bakho be-Instagram babe ngabathengi bakho.
Yintoni i-Instagram Shopping?
Ukuthenga nge-Instagram kuvumela abasebenzisi ukuba bathenge ngokuthe ngqo kwiimveliso abazifumana eqongeni ngeemveliso zeposi ezimakishiweyo, ekuvumela ukuba ufumane ukubonwa ngokunika ithuba lokubonisa iimveliso zakho kubasebenzisi beqonga bemihla ngemihla abangama-500 ezigidi. Kukho iintlobo ezahlukeneyo zezithuba ezinokuthengwa kwishishini lakho onokuzuza kulo:
Izithuba zokondla
Iiposti ze-Instagram's feedpable feed zikuvumela ukuba umake iimveliso ezintlanu kwiifoto kwikhathalogu yevenkile yakho.
Izithuba zeCarousel
Ngokuthenga nge-Instagram kwizithuba zecarousel, iimveliso ezingama-20 zinokumakishwa kwimifanekiso yakho, zisenza kube lula kuwe ukubonisa lonke uluhlu lwemveliso. Xa iiposti kukondla kwakho zifakwe kwimveliso yakho, ziya kuvela kwintengiso eyahlukileyo, kwaye abalandeli bakho be-Instagram bayazibona zonke iimveliso zakho ezimakishwe kuyo.
Iimveliso ezimakiwe kumabali e-Instagram
Instagram Stories ithandwa kakhulu kwaye ikuvumela ukuba udibanise ivenkile yakho ekwi-intanethi ukuze abasebenzisi baswayipe bathenge kuyo. Unokongeza izitikha zemveliso kumabali akho e-Instagram ukukhuthaza ukuthenga kunye nokuvumela abalandeli bakho be-Instagram ukuba babone iinkcukacha zemveliso, nokuba unabalandeli abangaphantsi kwe-10,000.
Kutheni usebenzisa i-Instagram Shopping posts?
Ukufumana ukukhula kweshishini ngokuguqulwa kwabalandeli bakho be-Instagram kubathengi yenye yezibonelelo ezininzi zokuthenga nge-Instagram. Ezinye izibonelelo zibandakanya:
Ukwenza inkqubo yokuthenga ibe lula kubalandeli bakho be-Instagram
Nje ukuba ukwazi ukubamba ingqalelo yabasebenzisi, unokubabonelela ngolwazi olufunekayo ukuze bathenge ngokusebenzisa i-Instagram Shopping. Ukhetho lwe "Checkout on Instagram" luvumela abasebenzisi ukuba bathenge ngokuthe ngqo kwiqonga.
Ukukhonza njengangaphambili kwivenkile
Izithuba zokuthenga kwi-Instagram, nokuba kukutya okanye amabali akho, zihambelana kakuhle nobuhle bebrand yakho, ke iividiyo / imifanekiso ekhethiweyo inokugcina isitayile sakho sokuhlela ngaphandle kokonakalisa ubuntu.
Ukunxibelelana nabaphulaphuli ababandakanyekayo
Xa usebenzisa i-Instagram Shopping, ufikelela kubalandeli bakho be-Instagram, abaphulaphuli esele bezibandakanya nophawu lwakho kunye neemveliso / iinkonzo. Bonke abalandeli bakho be-Instagram kufuneka bayenze kukucofa kwi-icon yebhegi yokuthenga yeposi ukwazi okungakumbi ngemveliso.
Ukuseta ukuthengwa kwe-Instagram kwishishini lakho
Ukudibana neemfuno ze-Instagram
Iimfuno ze-Instagram zokusebenzisa iqonga lokuthenga ziqinisekisa kuphela abathengisi bokwenyani kunye namashishini e-e-commerce anokwenza ukuthengisa nge-Instagram.
Qhagamshela iakhawunti yakho yeshishini kunye nekhathalogu ye-Facebook
Kukho iindlela ezimbini zokwenza oku:
- Ngokudibanisa icandelo levenkile kwiphepha lakho likaFacebook
- Ngokusebenzisa ikhathalogu yemveliso kuMphathi weShishini
Uphengululo lwe-Instagram lweakhawunti yakho
Xa ugqibile amanyathelo amabini okuqala, kuya kufuneka uhlale phantsi ulinde i-Instagram ukuphonononga iakhawunti yakho ngaphambi kokuba unikwe ukufikelela ekusebenziseni izinto zayo zokuthenga.
Nje ukuba ufumane imvume kwi-Instagram yokusebenzisa izinto zayo zokuthenga, ungaqala ukusebenzisa iithegi zemveliso kumabali akho kunye nezithuba ukubandakanya abalandeli bakho be-Instagram.
Iimpawu zemveliso kwizithuba
Ungabandakanya iithegi zemveliso kwimifanekiso yakho (izinto ezintlanu ngomfanekiso ngamnye okanye izinto ezingama-20 zeposi ye-carousel), kunye nokukhetha "iiMveliso zeTag" ezibonakala ngezantsi kwe- "Tag People" ngokuthenga kunikwe amandla. Izinto eziza kumakwa ziya kutsalwa kwikhathalogu yemveliso ye-Facebook eyenziweyo, kwaye xa kwabelwana ngezi zithuba, uphawu lwebhegi yokuthenga luya kuvela phezulu kwicala lasekunene ukuze abalandeli bakho be-Instagram baziswe.
Amabali anokuthengwa
Izitikha zemveliso okanye ukuswayipha amakhonkco kunokusetyenziswa kwiiNdaba ukwenza ukuthengisa ngakumbi. Unokuseta amabali usebenzisa iintlobo ezahlukeneyo zesitikha- igqogqa yokuthenga, isicatshulwa esiguqukayo, isitikha segama lemveliso kumbala womnyama / ongwevu.
Ukuthenga kwithebhu yokuHlola
Ithebhu yokuHlola ineendwendwe ezingaphezu kwezigidi ezingama-200 yonke imihla, kwaye ngo-2018, ijelo lesihloko elahlukileyo lasungulwa yi-Instagram yokuthenga, esekwe kwimidla yokuthenga yabasebenzisi. Ukulungiselela umxholo wakho ukuba ubonakale kwithebhu yokuHlola kunokunyusa ukuthengisa kakhulu ngokubhengeza uphawu.

Ukunyusa ukuthengisa ngokuthenga nge-Instagram
Thega imifanekiso eneemveliso ezininzi
Unokufumana ixabiso elingcono kwiifoto zakho ukuba uthega umfanekiso / i-carousel kunye neemveliso zakho. Ngokumakisha iimveliso ezininzi kwisithuba esithile, uyawonyusa amathuba okubamba ingqalelo yabalandeli bakho be-Instagram. Xa iimveliso ezininzi ziphawuliwe, ziyavela kunye kwiphepha lemveliso, kwaye ucofe kwinto ephawuliweyo zibonisa ezinye izinto ezimakishiweyo phantsi kwento ethi "Ikwayiloo Post kule." Kuya kufuneka uyenze ibe yindawo yokubeka iithegi zemveliso kwizithuba ukuze ulwazi lucace xa ucofa. Khumbula, i-Instagram isetyenziswa ikakhulu kwiifowuni eziphathwayo, kwaye indawo yescreen kwiifowuni eziphathwayo incinci kakhulu, ke abalandeli bakho be-Instagram ukuze bakwazi ukufunda iithegi, kufuneka babekwe bucala.
Thega iimveliso ezilungileyo
Izithuba zakho kufuneka zibe neethegi zezinto esele zikho ikhathalogu yemveliso ye-Facebook. Ukuba iimveliso zakho zinamagama afanayo, qiniseka ukumakisha efanelekileyo kwizithuba zakho ukuze ungenzi amava omsebenzisi okuthenga abenzima.
Sebenzisa iifoto zemveliso / iividiyo ezikumgangatho ophezulu
I-Instagram, ekubeni liqonga elibonakalayo, liyimfuneko yokuba iifoto / iividiyo zemveliso ekumgangatho ophezulu zilayishwe eqongeni ukuze zithathe ingqalelo yabalandeli bakho be-Instagram. Awunakho ukuyekisa kule meko yesicwangciso sakho sokuthengisa.
Gcina amava okuthenga angaguquguquki
Vumela utshintsho olusuka kwinto ucofe iposti yakho enokuthengiseka kwiphepha lakho lemveliso lingabi lula. Iimveliso eziboniswe kwizithuba zakho kunye neeNdaba kufuneka zibe yinyani ebonakalayo yento ngokweenkcukacha ezinje ngobungakanani, umbala, kunye nemisebenzi eboniswe kumaphepha emveliso.
Nyusa kwamanye amaqonga
Ngokunyusa iakhawunti yakho ye-Instagram kunye nokugcina kwamanye amaqonga anjenge-Facebook okanye i-Twitter, ungalonyusa inani labalandeli be-Instagram. Unokongeza imifanekiso yezona zithuba zakho zinokuthengwa kwincwadana yakho, ngomnxeba wokuSebenza okhuthaza ukuthenga kwiakhawunti yakho. Ukubaleka kukhuphiswano kumaqonga eendaba ezentlalo ngokungena okufuna abantu ukuba balandele iakhawunti yakho yenye yeendlela zokufumana abalandeli abaninzi be-Instagram kunye nokukhuthaza ukuthenga.
Funda malunga nendlela esebenza ngayo ialgorithm ye-Instagram
Ngokuqonda ngokucokisekileyo malunga nendlela esebenza ngayo i-Instagram algorithm, unokuqinisekisa ukuba uhambelana notshintsho lwamva nje ukuze umxholo wakho ubhaqwe.
Sebenzisa ii-hashtag ezichazayo
Kuba ngoku kunokwenzeka ukulandela ii-hashtag, ukusebenzisa ii-hashtag ezichazayo kunokunyusa ukubonakala kwegama lakho kwaye kukuncede ufumane abalandeli be-Instagram. Qiniseka ukuba uphanda ii-hashtag ezisetyenziswa ngabantu abakhuphisana nabo kunye nabanye abachaphazelayo ukuze izithuba zakho zifikeleleke ngokubanzi.
Veza iimveliso zakho emsebenzini
Akwanelanga ukuba nomfanekiso mhle wemveliso yakho kwiqonga lakho. Yenza izithuba zakho zibenamandla ngokubonisa iimveliso zakho kwii-engile ezinomdla kwaye ubonise emsebenzini ukuze ugcine abalandeli bakho be-Instagram bezibandakanya. Ngelixa ukuyo, nangona kunjalo, qiniseka ukuba iiposti zakho zokuthenga aziphazamisi ubuhle beakhawunti yakho ye-Instagram. Qinisekisa ukuba usazigcina zihambelana nezinye izithuba ngokugcina ithoni efanayo, isihluzo, okanye isitayile sokuhlela. Ukuthatha umxholo owenziwe ngumsebenzisi kwizithuba zakho ezinokuthengwa zikwayindlela entle yokuvumela abathengi bakho ukuba bathethe ngophawu lwakho.
Fundisa / ukonwabisa abalandeli bakho be-Instagram
Ngelixa ukondla kugcinelwe ukubonakalisa owona mxholo wakho, ukusebenzisa amabali kwi-Instagram kunokukunceda ukongeza eyona nto uyithandayo, uyichukumise kwaye unxibelelanise ubuntu bakho. Sukufaka nje umyalezo wokuthengisa iirobhothi; jolisa kwindlela onokwenza ngayo uqhagamshelo lobuqu ngakumbi kunye nabaphulaphuli bakho ngokubafundisa nokuzonwabisa. Ngamabali abonelela ngokuswayipha (ukuba unabalandeli abangaphezu kwe-10k be-Instagram) kunye nokuvumela ukongezwa kwezitikha zemveliso, unokunceda abaphulaphuli bakho bathenge ngokulula.
Sebenzisa i-Instagram Analytics ukulandelela iZithuba zakho zokuthenga
Ayinamsebenzi ukusebenzisa i-Instagram Shopping ngaphandle kokuba nendlela yokuvavanya ifuthe kwishishini lakho. Kuya kufuneka uyazi ukuba isicwangciso sakho sentengiso se-Instagram sisebenza ngendlela obuyifuna ngayo okanye hayi, kulapho i-Instagram Analytics ingena khona emfanekisweni. Usebenzisa uhlalutyo, unokugcina umkhondo weendlela ezisebenzayo ukuze ukwazi ukuzisebenzisa, ngokuchasene nezo zingasebenziyo. Ukulandela umkhondo we-Analytics, unokusebenzisa ii-Insights ze-Instagram zamabali akho, kunye nezithuba zokutya, ukubona inqanaba lokuzibandakanya elivelisiweyo. Unokwenza nokuba usebenzise ii-UTM ezinokulandelela amakhonkco ukulinganisa isixa setrafikhi yewebhusayithi eveliswe ngekhonkco lokuthenga nge-Instagram ngokudibanisa neGoogle Analytics.