Kwiminyaka yakutshanje, ihlabathi libone uqalo oluninzi luphumelela. Ngelixa uninzi lwempumelelo yabo iphantsi kumgangatho weemveliso kunye neenkonzo abazinikezelayo, ezinye zikwangenxa yemizamo yabo yokuthengisa kumaqonga eendaba ezentlalo afana ne-Instagram.
Iindlela zokuthengisa kwi-Instagram azibandakanyi nje iinzame zokuthengisa kodwa kunye neenzame zokuzibandakanya nabalandeli. Eli nqaku liza kukuthatha kuzo zonke iingcebiso eziphezulu zokubandakanya i-Instagram ukunceda ukuqala kwakho ukufumana abalandeli abaninzi be-Instagram. Kwinqaku elisecaleni, ukuba ufuna ukukhula okukhawulezayo nokulula, unokuhlala unakho Thenga abalandeli be-Instagram. Kodwa kuqala, masiqonde ukuba yintoni ukubandakanyeka kwi-Instagram kwaye kutheni ibalulekile.
Kuthetha ukuthini ukubandakanyeka kwe-Instagram kwaye kutheni kubalulekile?
Ukuzibandakanya kwe-Instagram kunokuchazwa njengonxibelelwano phakathi kwabaphulaphuli ojolise kubo kunye nomxholo wakho kwi-Instagram. Kukho iintlobo ngeentlobo zeemetric ezibonelelwa yi-Instagram, ezivumela amashishini ukuba alinganise ukubandakanyeka kwawo, njengale:
- izabelo
- izimvo
- abalandeli
- Gcina
- Cofa ugqithiso
- Ii-DM
- Iimpawu ze-hashtag
- Ukukhankanywa (zombini ezimakiweyo nezingafakwanga)
Ezi metrics zinika ukuqonda malunga nendlela abaphulaphuli bakho ojolise kubo banxibelelana nomxholo wakho. Ukubeka nje, xa amanani aphezulu, angqina ukuba abaphulaphuli bakho banomdla wokwenyani kumxholo wakho kwaye bazibandakanya nawo ngenkuthalo, kwaye bengawuboni nje.
I-algorithm ye-Instagram iphinda ikhulise amaphepha anokuzibandakanya okuphezulu. Ke, ukuba ufuna iphepha lakho le-Instagram lokuqalisa lijongwe ngabantu abaninzi, kuya kufuneka uqalise ukunikela ingqalelo kwinkalo yothethathethwano.
Ngoku ekubeni uyazi ukuba kuthetha ukuthini ukubandakanyeka kwe-Instagram kunye nokubaluleka kwayo, makhe singene kwezinye zeendlela onokuthi uzibandakanye nabalandeli bakho be-Instagram ukwandisa ukuthandwa kwesiqalo sakho.
1. Yazi ukuba ngubani ombhalela umxholo
Ngaphambi kokuba uqale ukwenza kunye nokuthumela umxholo kwi-Instagram, kubalulekile ukuba wazi abaphulaphuli bakho. Unokufumana ukufunda ngakumbi malunga nenani labantu ojoliswe kubo ngokuqhuba uphando lwabaphulaphuli. Le yinkqubo ebanzi ebandakanya:
- Ukuqulunqa idatha kubaphulaphuli abakhoyo beendaba zentlalo kunye nabathengi
- Ukusebenzisa ukumamela ekuhlaleni ukufumana iincoko ezinxulumene nophawu lwakho
- Ukuphanda amajelo asekuhlaleni asetyenziswa ngabaphulaphuli ojolise kubo
- Ukujonga abo bakhuphisana nabo
- Ukuqonda ukuba abaphulaphuli bakho bafuna ntoni kwiphepha lakho le-Instagram
2. Yiba yinyani ngelixa uzibandakanya
Kwakha kwakho ixesha apho amashishini ayexhomekeke kumaphulo okuthengisa angenabunyani. Zihambile ke ezo ntsuku. Kule mihla, ukuba ufuna ukubona ukuqala kwakho kuxhaphake kakhulu kwi-Instagram, kuya kufuneka ube yinyani.
Ukuba yinyani kwi-Instagram kuthetha ukwabelana ngomxholo onikezela ngabaphulaphuli ojolise kubo ukujonga abantu bokwenyani abenza uphawu lwakho lokuqalisa. Umzekelo, emva kwemifanekiso-zithombe kunye neevidiyo zeqela lakho elisebenzayo ziya kuvumela abaphulaphuli ukuba bathembe uphawu lwakho. Khumbula ukuba, ukunyaniseka kuxatyiswa ngaphezu kokugqibelela.

3. Bhala ii-captions kwaye usebenzise ii-hashtag ukuzisa ubuntu bebhrendi yakho phambili
Amazwibela kunye nee-hashtag zidlala indima ebalulekileyo ekuveliseni ubuntu bohlobo lwakho phambi kwabaphulaphuli ojolise kubo kwi-Instagram. Ke, qiniseka ukuba uzisebenzisa kakuhle. I-Instagram ivumela abasebenzisi ukuba baqulunqe amagama angama-2,200 ubude oonobumba, nto leyo ingaphezulu kwento oyifunayo ukubalisa amabali achukumisayo. Ukubeka nje, okukhona kunyanzelekileyo amabali akho, kokukhona kunokwenzeka ukuba abalandeli bakho be-Instagram banike izimvo kwizithuba zakho.
Unokubandakanya ubuninzi be-hashtag ezingama-30 kwisithuba ngasinye. I-Hashtag idlala indima ebalulekileyo kwi-Instagram, njengoko ivumela amaphepha kunye nomxholo ofanelekileyo ukuba ufunyenwe ngabaphulaphuli. Nangona kunjalo, khumbula ukuba ungagxininisi zonke iiposti zakho ngee-hashtag. Ngokufanelekileyo, kufuneka usebenzise i-3 - 5 hashtag ngeposi. Kwakhona, kubalulekile ukuba Sebenzisa ii-hashtag ezifanelekileyo, njengoko ii-hashtag ezingabalulekanga zinokukhokelela kubasebenzisi baxela umxholo wakho.
4. Iividiyo zizisa ukubandakanya ngakumbi kuneefoto
Xa i-Instagram yaqala ukuvela, yayiyi-app yokwabelana ngeefoto. Noko ke, njengoko ixesha lihamba, iye yaguquka yaba yinto engakumbi. Namhlanje, abasebenzisi be-Instagram bakhetha ukubandakanya umxholo wevidiyo ngaphezu kwemifanekiso. Ke, yenza inqaku lokuthumela iividiyo rhoqo.
Ukuba unexhala lokungafezeki kwiividiyo zakho, ungabi njalo! Ukungafezeki okuncinci kuya kuzisa ukunyaniseka kophawu lwakho ngaphambili. Kukho iintlobo ngeentlobo zezixhobo zokuhlela ividiyo phaya onokuthi uzisebenzise ukongeza ipolisi eyongezelelweyo kwiividiyo zakho ngokunjalo. Umzekelo, unokongeza umculo kwiividiyo zakho kwaye udibanise imiboniso eyahlukeneyo.
5. Sebenzisa inqaku leCarousels
Inqaku le-Instagram's Carousels livumela abasebenzisi ukuba bathumele imifanekiso emininzi kwisithuba esinye. Ukuba ufuna izithuba zakho ezisekwe kwifoto ukuba zijonge ngamehlo, akukho nto ingcono kunento yeCarousels. Eli nqaku liphinda livelise ukuzibandakanya kwabasebenzisi abaninzi (ngokomndilili, ngaphezulu kwamaxesha amathathu othethathethwano olwenziwa zizithuba eziqhelekileyo).
Kukwakho noncedo oluninzi olufumanekayo kwi-intanethi, oluya kukukhokela ekudaleni izithuba zeCarousels ukuze ubandakanyeke ngakumbi nabasebenzisi. Unokukhetha kwakhona kwiitemplates zasimahla ezenza kube lula ukuphuhlisa izithuba zeCarousels ukuba ungumntu oqalayo. Ke, yenza uninzi lwazo zonke izixhobo ezilapha ukuze ukwandise ukuzibandakanya kwabasebenzisi kwiphepha lakho lokuqalisa le-Instagram.
6. Imifanekiso ekumgangatho ophezulu inyanzelekile
Nangona iividiyo kunye nezithuba zeCarousels zivelisa ukuzibandakanya kwabasebenzisi ngakumbi kunezithuba eziqhelekileyo ezisekwe kwiifoto, oko akuthethi ukuba awuyi kuhoya okokugqibela. Khumbula, iposti esekwe kwifoto yesikolo esidala iseyeyona ilula ukuyiqamba kunye nokufikelela kuyo, kwaye nantoni na eyenzayo, iya kuba negalelo kumanani ewonke.
Nangona kunjalo, awunakulindela ukuba abasebenzisi bazibandakanye nesithuba esinomfanekiso okumgangatho ophantsi. Ke, ngaphambi kokulayisha ifoto kwi-Instagram, qinisekisa ukuba ikumgangatho ophezulu. Unokusebenzisa izihluzi ezakhelwe ngaphakathi zika-Insta okanye usetyenziso lweefoto zomntu wesithathu ukuhombisa ezo foto ngaphambi kokuba uzithumele.
7. Ukuvelisa ukudibana kwabasebenzisi bexesha langempela kunye ne-Instagram Live
Kule minyaka mi-2 ukuya kwemi-3 idlulileyo, iividiyo ezibukhoma ziye zaziwa ngokumangalisayo. Oku kukhokelele kuwo onke amaqonga eendaba ezentlalo ezinkulu zongeza iimpawu zevidiyo ephilayo, evumela abasebenzisi ukuba baqhagamshelane nabaphulaphuli babo ngexesha lokwenyani. Eyona nto ilungileyo malunga neevidiyo ezibukhoma kukuba zisebenza kakhulu ekusondeleni ngakumbi nabaphulaphuli.
I-Instagram isandula ukongeza into yokuThenga ebukhoma, evumela amashishini ukuba athengise iimveliso zawo kwaye abambe iividiyo ezibukhoma. Zive ukhululekile ukwamkela bonke ababukeli kwiividiyo zakho ezibukhoma ngamagama abo. Oku kuya kukhokelela kunxibelelwano olukhulu lweemvakalelo phakathi kwakho nabalandeli bakho be-Instagram.
8. Yabelana ngomxholo oveliswe ngumsebenzisi
Amaqonga eendaba ezentlalo avumela abalandeli kwi-Instagram kunye nabaqalayo ukuba bangene kwiincoko, hayi ngamazwi kuphela. Umzekelo, ukuba umsebenzisi uthegi ibhrendi yakho kwiposti, ungathumela lo mxholo njengebali-indlela yokwabelana ngomxholo oveliswe ngumsebenzisi iphumela ngeendlela ezizodwa zokuba iibrendi ziqhagamshelane nabaphulaphuli babo.
Abaphulaphuli bakho bayakuxabisa ukuba unomdla wokwabelana ngomxholo wabo, nto leyo eya kwandisa amathuba okuba babelane ngeyakho. Abaphulaphuli abatsha baya kuqaphela indlela owabelana ngayo ngomxholo wabaphulaphuli bakho, ubakhuthaza ukuba balandele ukuqala kwakho.
9. Phendula kwii-DM kunye nezimvo
Nangona kunjalo, ngenxa yokuba inzima ayithethi ukuba kufuneka uyitsibe. Ukungaphenduli kwimiyalezo yabalandeli bakho kunokubenza bazive ngathi awubakhathalelanga. Ngenxa yoko, banokuyeka ukulandela iphepha lakho le-Instagram.
Ngokufanelekileyo, kuya kunceda ukuba ugcine iiyure ezimbalwa ngeveki ukuphendula kuzo zonke izimvo kunye nee-DMs. Akuyomfuneko ukuba uchaze ngakumbi kwiimpendulo zakho. Ukuthi nje 'enkosi' kuluvo oluxabisayo ngamanye amaxesha yonke into umlandeli afuna ukuyiva kuwe.
10. Hlala kumaxesha acwangcisiweyo okuposa
Ke ubhale iposti enika umdla, kwaye andinakulinda ukuyipapasha. Nangona kunjalo, ufumene impendulo edikidiki kubalandeli bakho be-Instagram emva kokuyipapasha. Inokuba yintoni isizathu?
Ngalo lonke ithuba, upapashe isithuba ngexesha apho uninzi lwabaphulaphuli ojolise kubo belele. Yiyo loo nto ukuthumela ngamaxesha acwangcisiweyo kubalulekile ekuqinisekiseni ukuba iiposti zakho ziyabonakala kubaphulaphuli bakho. Emva kwayo yonke loo nto, ukuba abalandeli bakho abaziboni iiposti zakho, akukho thuba lokwenyani lokuba bazibandakanye nomxholo wakho.
11. Bandakanya ubizo-entshukumo kwisithuba ngasinye
Nokuba luhlobo luni lweposti owabelana ngayo, kubalulekile ukuba wena bandakanya iminxeba kwintshukumo kuzo zonke. Ngokuqinisekileyo, abanye babalandeli bakho banokubandakanyeka kwizithuba zakho nokuba unayo okanye awunayo iiCTA. Nangona kunjalo, abaninzi baya kufuna i-nudge ukusebenzisana nezithuba zakho.
Kwakhona, qiniseka ukuba iminxeba kwisenzo ibonisa ubuntu bohlobo lwakho. Ukubeka nje, yila, kwaye ufumane iindlela ezintsha zokukhuthaza abalandeli bakho ukuba benze into oyifunayo kwaye kufuneka bayenze.
isiphelo
Ke loo nto iphantse yayenza le Instagram kunye neposti yokuqalisa. Phambi kokuba siphume, singathanda ukukuxelela malunga neenkonzo zikaMrInsta. KwaMrInsta, unako Thenga ukuthandwa kwe-Instagram ukukhulisa iphepha lakho le-Instagram ngokukhawuleza. UMrInsta ukwabonelela ngezinto ezithandwayo kunye nezimvo zokunyusa amanani othethathethwano.
Eyona nto ilungileyo ngoMrInsta kukuba ayisosixhobo esiqhutywa yi-bot. Uya kufumana abalandeli bokwenyani abaya kunceda iphepha lakho likhule ngokwasemzimbeni. Ke, khulisa iphepha lakho le-Instagram kunye noMrInsta.


