Udidi: Instagram

Ukuthathela ingqalelo into yokuba i-Instagram lelinye lawona maqonga osasazo asetyenziswa kakhulu kwihlabathi lonke, ayothusi into yokuba isisixhobo esikhulu sentengiso. Amawakawaka eenkampani, iimveliso, kunye nabashukumisayo bayisebenzisa ukufikelela kubaphulaphuli abatsha, ukunxibelelana nabalandeli babo, ukuthengisa iimveliso kunye neenkonzo zabo, kunye nokukhulisa ubukho babo kwi-Intanethi. Ngelixa ukusebenzisa i-Instagram kulula, ukwakha ukuzibandakanya kubantu abalungileyo akunjalo, ngakumbi xa i-Instagram ihlaziya rhoqo ialgorithm yayo.

Ukusukela oko kwasungulwa uhlaziyo lwamva nje lwe-Instagram algorithm, uninzi lwabasebenzisi be-Instagram bakhalaze ngokuwa kwenani lezinto abazithandayo, abalandeli kunye nezimvo kwizithuba zabo. Ukuba ujonga nezizathu zokuba kutheni ukubandakanyeka kwakho kwi-Instagram kunciphise kakhulu, uze endaweni elungileyo.

Ukuqonda ukuba kutheni i-Instagram ikubangela le ngxaki, kufuneka uqale wazi ukuba isebenza njani i-Instagram algorithm.

Yintoni i-Instagram Algorithm 2021?

I-Instagram ibhengeza rhoqo uhlaziyo kwi-algorithm yayo. I-Instagram algorithm ilawula ngokusisiseko ukuba yeyiphi imixholo ebonakalayo kubasebenzisi be-Instagram. Ke ngoko kunyanzelekile ukuba amashishini kunye nabaphembeleli abasebenza kwi-Instagram baqonde indlela ialgorithm ye-Instagram ekuchaphazela ngayo ukufikelela kwabo kwindalo kwaye banokwenza ntoni ngayo.

Uhlaziyo luka-2021 lwe-Instagram Algorithm lwazisa utshintsho oluninzi. Ngoku, i-Instagram ibonisa umxholo ngokusekelwe kwezi paramitha zilandelayo:

1. Ulwalamano

Ialgorithm ye-Instagram isebenza ekucingeni ukuba abantu esele bebonile kwaye banxibelelana neprofayile yakho kunokwenzeka ukuba banomdla kwizithuba zakho. Ijonga uhlobo lolwalamano owabelana ngalo nabaphulaphuli bakho. Ezinye zezinto ezijongayo ukuba ngubani okulandelayo, khangela iprofayili yakho, ukubeka izimvo kwizithuba zakho, izabelo okanye ukugcina iiposti zakho, njl.

2. Ukufika ngexesha

Ngokweli khrayitheriya, izithuba ezitsha zinokubonakala kuqala kunezindala. Yiyo loo nto ixesha lidlala indima ebalulekileyo ekuthumeleni kwi-Instagram. Xa ulayisha i-reel, IGTV, okanye umfanekiso xa abaphulaphuli bakho be-intanethi, iiposti zakho zifikelela ngcono.

3. Umdla

Eyona njongo iphambili ye-Instagram kukubonelela ngesiqulatho sabaphulaphuli esinomdla kakhulu kubo. Kungenxa yesi sizathu, ukuchaza abaphulaphuli ekujoliswe kubo kunye nokwenza umxholo ofanelekileyo kunceda kakhulu.

Ngaphandle kwezi, kukho ezinye izinto ezinokuchaphazela ukufikelela kwakho kwi-Instagram. Kukangaphi abaphulaphuli bakho besebenzisa i-Instagram, inani leeakhawunti abazilandelayo, kunye nexesha eliqhelekileyo labasebenzisi zezinye zazo. Nangona kunjalo, ngokungafaniyo nobudlelwane, ixesha elifanelekileyo, kunye nomdla, ezi paramitha azikho kulawulo lwakho. Ke, yintoni onokuyenza ukuze uqiniseke ukuba ubekwa kwinqanaba eliphezulu ngokubonakalayo kunye nokuzibandakanya kwi-Instagram? Sebenzisa nje la maqhinga alandelayo!

Amaqhinga okuphucula ukufikelela kwakho kwi-Instagram

Ukufumana ukuthanda, amagqabantshintshi, kunye nokugcina kwizithuba zakho kubalulekile ukuze wandise ukufikelela kwakho kwi-Instagram. Nangona zingezizo ezona ndlela zibalulekileyo zokuvavanya impumelelo yakho kwi-Instagram, badlala indima ebalulekileyo ekukhuleni kubukho bebrand yakho. Okukhankanywe ngezantsi zezinye zeengcebiso ozisebenzisayo onokuqinisekisa ukuba iiposti zakho zifikelela kubaphulaphuli abafanelekileyo.

1. Thumela rhoqo kwi-Instagram

Ukukhulisa ubukho bakho kwi-Intanethi, kubalulekile ukugcina abalandeli bakho bezibandakanya. Eyona ndlela yokwenza oku kukuthumela ngokungaguquguqukiyo kwi-Instagram. Xa amawaka abantu kunye neenkampani zithumela yonke imihla, kunokwenzeka ukuba abaphulaphuli bakho bangakulibala. Ukuqinisekisa ukuba oku akwenzeki, gcina isantya sokuphindaphindeka okanye wandise ixesha lokuthumela. Akunyanzelekanga ukuba ubhale yonke imihla. Ukuthumela kanye okanye kabini ngeveki kusebenza kakuhle. Le yeyona ndlela ilula kunye neyona ndlela isebenzayo yokwandisa ukufikelela kwakho, ukukhula kokuzibandakanya kunye nokufumana abalandeli abatsha kwi-Instagram.

Olunye uncedo lokuthumela rhoqo kukuba ikuvumela ukuba ulinge kwaye uvavanye ukuba yeyiphi imixholo esebenzayo nabaphulaphuli bakho kunye nengasebenziyo. Le yeyona ndlela ilungileyo yokucwangcisa umxholo wakho ngendlela ecwangcisiweyo ngokwasemzimbeni.

Ngaba ufuna ingcali ye-Instagram ukugqibezela uvavanyo olunzulu lweakhawunti yakho ye-Instagram kwaye ikunike isicwangciso sokusebenza?

Sinikeza ingcali Ukulungiswa kwe-Instagram kunye neeHashtags Inkonzo yophando

2. Thumela iifoto kunye nevidiyo ezikumgangatho ophezulu

Nokuba ungaphi amaqhinga omlingo epokothweni yakho, isitshixo sokubeka kwindawo ephezulu kubalandeli bakho kukudala umxholo womgangatho. Apha, umxholo womgangatho uthetha ukuba iiposti akufuneki ukuba zichaphazele kuphela kwaye zinomdla kodwa zikwatsala amehlo. Iifoto ezikumgangatho ophezulu kunye nevidiyo ezitsala abantu kwizithuba zakho ukuya kwinqanaba elikhulu. Amaxesha amaninzi, abasebenzisi be-Instagram bathanda, babelana, okanye banike izimvo kumfanekiso kuba ubonakala ubonakala. Oku kubalulekile kuwe njengoko kunceda ekutsaleni ukubandakanyeka kwizithuba zakho. Oku kunceda kwimeko 'yobudlelwane' yealgorithm ye-Instagram.

3.Yenza eyona nto isebenzayo ekusebenziseni iiReels kunye ne-IGTV

Yikholwe okanye ungayikholelwa iRels kunye ne-IGTV yindlela elungileyo yokunyusa iprofayile yakho kwi-Instagram. Ukudala iireels yindlela entle yentengiso ye-Instagram evumela amashishini ukuba abelane ngolwazi oluncedo ngendlela emnandi ngaphakathi kwemizuzwana eyi-15 ukuya kwengama-30. Uluhlu olubanzi lweefilitha kunye neefayile zomsindo ezikhoyo zongeza ukuthandwa kwesi sixhobo. Kuba i reels yinto entsha, i-Instagram iqinisekisa ukuba abantu bayayisebenzisa rhoqo ngokunika abenzi be reel ukubonakala okuhle. Kwakhona, kukho icandelo elahlukileyo le reels eziphinda zinike abadali ithuba elikhulu lokufunyanwa ngabaphulaphuli.

Ngokufanayo, i-Instagram ibonelela ngezibonelelo ezininzi kwabo benza i-IGTV. Ukuba unento ebalulekileyo okanye enomdla yokwabelana engenakuchazwa kwimizuzwana engama-30, i-IGTV sesona sixhobo siluncedo kwimeko leyo. Kukho amathuba angenasiphelo ngokubhekisele kumxholo onokuwenza usebenzisa i-IGTV. Ngokutsho kweengcali, i-IGTV ibonakalise iyasebenza ekwakheni ukuthembeka phakathi kwabalandeli.

4.Faka Instagram amabali ngokungaguquguqukiyo

Ngelixa ubeka rhoqo imifanekiso kunye nevidiyo kwi-Instagram, kuya kufuneka ulayishe amabali rhoqo. Amabali asebenza njengendlela ekhawulezayo yokufikelela kubaphulaphuli bakho, ebakhumbuza ukuba bangaphuthelwa naziphi na izithuba zakho kwaye bazibandakanye ngokuthe ngqo. Unako ukuqhuba iipolls, imibuzo, cela abaphulaphuli bakho ukuba baphose imibuzo, kwaye wenze okungakumbi. Amabali e-Instagram yenza ukuba iprofayili yakho iqhubeke ivela rhoqo efanelekileyo ekulungiseleleni ukuzibandakanya.

5.Sebenzisa iiHashtag ezifanelekileyo

Eyona ndlela yokujongana nenqobo 'yomdla' kwi-Instagram algorithm ngokulungelelanisa kukusebenzisa ii-hashtag ezifanelekileyo, ezichanekileyo, ezinengcinga kunye nezichanekileyo. Sebenzisa ii-hashtag kuya kuvumela abaphulaphuli bakho ukuba bafumane ngokulula umxholo abawufunayo. Nangona i-Instagram ikuvumela ukuba usebenzise ii-hashtag ezingama-30 kwisithuba esinye, akuyomfuneko ukuzisebenzisa zonke. Endaweni yoko, kuya kufuneka uphande kwaye ujonge kwii-hashtag ezifanelekileyo kwiposti yakho kunye neprofayili. Ukusetyenziswa kwenani elikhulu lee-hashtag ezingahleliwe ezingachazi ngokwenyani malunga neposti inokubonakala ngathi ngogaxekile kwaye kunciphise ukubonakala kwakho. Ke ngoko kuyacetyiswa ukuba kusetyenziswe ii-hashtag ezifanelekileyo kodwa ezifanelekileyo.

6. Faka izithuba ngexesha leeyure eziphezulu

Ukuhlangabezana ngokufanelekileyo 'nexesha elifanelekileyo' kwi-Instagram algorithm, thumela ngexesha abaphulaphuli bakho basebenzise i-Instagram okt ngexesha leeyure eziphezulu. Kodwa umbuzo ngowokuba ungazi njani xa abalandeli bakho bekwi-Intanethi? Ukoyikisa le mfihlakalo, kuya kufuneka uphande, ujonge kwaye uhlalutye indlela abaziphethe ngayo abaphulaphuli bakho. Kule meko, ukuba uneakhawunti yeshishini, i-Instagram Insights inokukunceda. Usebenzisa esi sixhobo simahla se-Instagram, unokufumana ukuba ngubani onxibelelana nezithuba zakho, isini sabo, ubudala, indawo, kunye neeyure ezibonisa kakhulu. Ngokuhambelana, unokucwangcisa iiposti zakho ngokufanelekileyo.

7. Nxibelelana nabaphulaphuli bakho

Ukusebenzisana nabaphulaphuli kunyanzelekile ukuba ufumane amanqaku aphezulu kwiparameter 'yobudlelwane'. Xa abantu bethetha ngezithuba zakho okanye bethumela umyalezo, sukubahoya. Kuya kufuneka ubonise abaphulaphuli bakho ukuba ubakhathalele ukuze bazuze iintliziyo zabo. Ezinye zeendlela onokunxibelelana nabaphulaphuli bakho kukufaka imibuzo enomdla kunye namabali, ubhale amazwibela anomdla, uthumele umxholo onokubuyela, uphendule imibuzo yabalandeli bakho, kwaye ubabulele rhoqo ngenkxaso yabo.

8. Bamba uGqatso okanye uKhuphiswano

Ukusingathwa kwesipho okanye ukhuphiswano kuyindlela elungileyo yokufikelela kubaphulaphuli ekujoliswe kubo. Unokwenza ulwazi ngophawu, ukhulise abalandeli, ukuthanda, amagqabantshintshi, izabelo, kunye nokunxibelelana nabantu abanomdla wokwenene kwinto onokuthi uyinike. Ukunikezela okanye ukhuphiswano lusebenza kumdla nakwimilinganiselo yobudlelwane ye-Instagram algorithm. Nangona kunjalo, ngaphambi kokubamba ukhuphiswano kufuneka ucwangcise ngononophelo kwinto ofuna ukuyiphumeza kwaye ubhengeze enye ngokufanelekileyo. Ibhaso kufuneka libe nomtsalane, kwaye imigaqo yakho yokuthatha inxaxheba kufanele ukuba inyuse ukubandakanyeka kwizithuba zakho.

9. Sebenzisa izihloko ezisebenzisanayo

Iingcaphuno zidlala indima ebalulekileyo ekonwabiseni nasekwaziseni abaphulaphuli bakho. ngokusebenzisa amabinzana abizela-intshukumo anje ngala 'Thega umhlobo', 'Phawula izimvo zakho' okanye 'Ndwendwela ikhonkco kwi-Bio,' ungacela ngqo abaphulaphuli bakho ukuba benze okufunekayo. Eli phupha kwakhona lisombulula imeko yobudlelwane ye-Instagram algorithm.

Ezi zezinye zeendlela onokuthi uphile ngazo kwaye uphumelele i-Instagram Algorithm 2021. Zisebenzise kwaye uzibonele utshintsho ngokwakho!

I-Instagram Reels yinto entsha esandula ukwenziwa kutshanje. Abasebenzisi be-Instagram bangenza iiklip zevidiyo emfutshane-yesibini ukuba babelane ngamabali abo okanye bazise iimveliso ezintsha. Ezi reels zinokufikeleleka kwiithebhu zeReels kwiprofayili kunye nokuHamba kokuFunda. Ukuba ufuna ukujonga ezinye iividiyo, ungayenza ngokuKhangela iphepha. Oku kuyakwenza kube lula ukubona iividiyo ezihamba phambili kunye nezithandwayo kunye nenombolo Instagram abalandeli kunye nokuthanda. Iimbono zeReel ziphenjelelwa yindawo, iiakhawunti ezilandelelweyo kunye nomxholo okhetha ukunxibelelana nawo.

Uyenza njani i-reel?

Ukuba ufuna ukukhulisa i-Instagram yakho elandelayo kwaye uthengise iimveliso, unokwenza iireels zakho. I-Instagram reels yindlela elungileyo yokusebenzisa iqonga le-Instagram ngokufanelekileyo. La manyathelo alandelayo aya kukunceda ukuba wenze kwaye uhlele iividiyo ngokufanelekileyo.

1. Cofa kwiiReels ezingaphantsi kwekhamera ye-Instagram. Emva koko ubona uluhlu lwezixhobo kwicala lasekhohlo lesikrini sakho.
2. Umsindo: Sebenzisa inqaku lomsindo ukukhetha umculo okanye ingoma oyithandayo kwilayibrari ye-Instagram. Ungasebenzisa owakho umculo nawo.
3. Iziphumo ze-AR: Zininzi iziphumo ezintle eziyinxalenye yegalari zeZiphumo. Ungasebenzisa nayiphi na kuzo ukwenza ividiyo yoqobo.
4. Sebenzisa isibali-xesha kunye nekhawuntali yokubala ukuya ekuqinisekiseni ukuba uyarekhodwa ngobude bexesha olifunayo.
5. Unokusebenzisa ulungelelwaniso lwento ukulungelelanisa izinto ofuna ukuzibandakanya kwiividiyo zakho. Utshintsho kunye nokongeza izinto ezintsha ziba lula ngokwenza.
6. Inqaku lesantya sisixhobo esihle nalo. Ungavumelanisa ividiyo kumculo okanye ubacothise.

Iingcebiso zokwenza ezona zintle ze-Instagram Reels

Imithombo yeendaba ebonakalayo sisixhobo esinamandla sokukhuthaza izimvo kunye neemveliso. I-Instagram Reels inokukhulisa ukukhula kweshishini kunye nokwandisa ukufikelela kwakho. Unokufumana njani iziphumo ezingcono?

1. Jonga iititshala eziza kukunceda wenze inkangeleko elungileyo kwaye uzive imveliso yakho.
2. Yenza ibhodi yamabali kunye nento ofuna ukwabelana ngayo nababukeli bakho. Oku kuya kukunceda uyile kwaye usebenze okokuqala kwi-reel right.
3. Ngaphambi kokurekhoda kunye nokupapasha, ziqhelise kwaye urekhode iividiyo. Kuya kufuneka uzame ukudibanisa amanqaku amaninzi kangangoko unakho. Hlela iividiyo kakuhle ukuze ube ne-reel entle onokwabelana ngayo.
4. Ukudala nokwabelana ngomxholo kukunika elinye ijelo losasazo loluntu ukuba ungene kulo. Kuya kufuneka usebenzise le ndlela ithandwayo ukufikelela kubaphulaphuli ngokubanzi. Sebenzisa ubuchwephesha beshishini lakho ukufumana umdla ngakumbi kunye nentengiso ephezulu.
5. Qinisekisa ukuba unxibelelana kakuhle nabalandeli bakho. Unokuphinda ubeke umxholo ukuze ugcine abalandeli bakho bezibandakanya ngokunika iividiyo ezimnandi. Ababukeli abaninzi onabo kwaye ixesha elide behlala bexhumekile, amathuba akho eshishini aya ebangcono.

Ngaba ufuna ingcali ye-Instagram ukugqibezela uvavanyo olunzulu lweakhawunti yakho ye-Instagram kwaye ikunike isicwangciso sokusebenza?

Sinikeza ingcali Ukulungiswa kwe-Instagram kunye neeHashtags Inkonzo yophando

Ziye zanceda njani i-Instagram reels ukuba zande?

Ii-reels ze-Instagram ziya zithandwa kakhulu ngabantu kunye namashishini ukubonisa iimveliso kunye nomdla wabo. Nantsi indlela ividiyo emfutshane enokuthi ibe nefuthe ngayo kubuchule bokuthengisa:

• Ngokwenza umxholo kunye nabaphulaphuli. Iividiyo ezimfutshane nezichanekileyo ezinemibono eyahlukileyo zithatha iingcinga zabaphulaphuli. Veza imveliso yakho okanye uphawu ngokubonisa icala lomntu.
• Iireels yindlela elungileyo yokwabelana ngeevidiyo zokufundisa kunye nokufundisa ngokunjalo. Zininzi iziqeshana ngendlela yokusebenzisa imveliso enye ngeendlela ezahlukeneyo kunye nokonga imali.
• I-reels ze-Instagram liqonga elihle lokwazisa i-brand yakho kubaphulaphuli behlabathi kunye nokunyusa ukuthengisa.

Ngoku uyazi ukuba iireels zenziwe njani kwaye zinokunceda njani ukuthengisa uphawu, funda ukubaluleka kwe-Instagram Analytics. Eli nqaku linokunceda nabani na ukuba ajolise kubaphulaphuli abafanelekileyo, umxholo we-tweak, kunye nokufikelela kubaphulaphuli ababanzi.

I-Instagram Analytics idiliza ulwazi ngabaphulaphuli, ixesha abasebenza ngalo, kunye nomxholo abathanda ukuwubukela. Olu lwazi lubalulekile ekuyileni amaqhinga omxholo afumana iziphumo ozifunayo kuphawu lwakho. Bhala iinjongo zakho zeshishini ukuze uthathe isigqibo semetriki efanelekileyo ukuze ujonge.

Ukufikelela kwi-Instagram Analytics

Eli nqaku lifumaneka kuphela kumyili nakwiakhawunti zeshishini. Iingcali zicebisa ukutshintshela kwiprofayili yeshishini ukuze ufumane ukuqonda okungcono. Ukuba sele unayo iprofayile yeshishini le-Insta, sebenzisa ithebhu yokuqonda ukufikelela kwisixhobo soHlaziyo.

• Cofa kwi icon yeMenyu ekwikona ephezulu ngasekunene kwiprofayile yakho.
• Cofa kwithebhu yokuqonda eya kuvula isixhobo soHlaziyo. Unokuhamba ngeqhosha le-Insights ukufumana ulwazi olufanayo.
• Icandelo lokuqonda libonelela ngolwazi ngenani labalandeli bokwenyani be-Instagram, inani lezinto ezithandwa ngu-Instagram ngeposi / ividiyo nganye kunye nobume babaphulaphuli bakho.

Gcina ukhumbula ukuba kuphela ezo zithuba / amabali owalayishayo emva kokutshintshela kwiakhawunti yeshishini eya kubonakala.

I-Instagram Analytics ikwabonelela ngokuqonda ukuba leliphi elona xesha lilungileyo lokuthumela (eli liyafumaneka kwisiCwangciso esiPhucukileyo / sokuKhula). Landa iinyanga ezi-3 zamabali kwaye zeziphi izithuba ezifumene ezona zithandwayo kunye neeMvo. Uhlalutyo lukuvumela ukuba ucofe ulwazi nakweyiphi na i-metric oyibona ibalulekile. Landa umkhondo wokukhula kwakho kwezi zinto zilandelayo ngeDashboard yakho.

1. Uhlalutyo lwabaphulaphuli: Le metric ibalulekile kuba ufumana umbono wokuba ngabaphi abalandeli bakho be-Instagram kunye nendlela yokwenza umxholo wakho ube mhle. Unokufumana ulwazi ukuya kuthi ga kwiiveki ezi-4 ngokukhula komlandeli wakho, indawo akuyo, isini, ubudala kunye nokuba zeziphi na ezisebenzayo. Umzekelo, ukuba ufumana abalandeli abaninzi emva kokuthumela i-reel, uyazi xa kufuneka uthumele ngaphezulu, Uyaqonda nokuba ngowuphi umxholo othandwayo.
2. Uhlalutyo lwepostiUnokufikelela kolu lwazi ngeendlela ezimbini. Eyokuqala ihamba ngeeNkcazo kunye noMxholo okwabelwana ngawo ngethebhu. Fumana ulwazi ukubuyela umva kangangeminyaka emi-2 kuluhlu lweemetriki. Enye indlela kukujonga ukuba isithuba ngasinye senziwe njani ngokweenkcukacha. Ukuba ufumanisa ukuba ufumana izinto ezininzi ezithandwayo kunye nabalandeli ngokusebenzisa ii-hashtag, oku kubonisa kakuhle isicwangciso sakho se-hashtag.
3. Uhlalutyo lwamabali: Njenge-post analytics yakho, unokufumana ulwazi ngakumbi ngamabali akho nge-Insights tab. Jonga umxholo okwabelwana ngawo ukuba ngawaphi amabali athandwayo, njl.njl.Uphononongo lwendlela awona mabali awenziweyo aya kukwazisa ukuba ngawaphi abonisa uphawu lwakho.
4. UhlalutyoUkusukela eli nqaku laziswa kutshanje, ulwazi lwe-analytics lilinganiselwe. Unokwazi ukubeka iliso kwiimetrikhi ezisisiseko njengenani leembono kunye nezimvo ezifunyenwe yireel nganye. Kuya kufuneka ube nokufumana ulwazi ngakumbi kwiinyanga ezimbalwa, nje ukuba eli nqaku lifumene ukuhanjiswa okungcono.
5. IGTVUlwazi malunga nalo msebenzi lukwabalulekile kuba uyazi ukuba bathini ababukeli bakho kwaye yintoni ebenza bangabuyi. Iividiyo ze-IGTV ezineembono eziphezulu kufuneka zinikwe ingqalelo ngakumbi ukuze wenze kwaye ukhuthaze iividiyo ezintsha ngcono.
6. Uhlalutyo lokuthenga: Ukuba unika ababukeli ukhetho lokuthenga iimveliso ngeposi, jonga ukuba leliphi elona nani liphezulu okanye izinto ezithengiweyo. Hlela izithuba ngemveliso ethile yeemetriki ukuba une-Instagram Checkout enikwe amandla kwiakhawunti yakho. Amanqaku edatha njengokucofa amaqhosha kunye nokujonga iphepha kuya kukwazisa ngomsebenzi omninzi ekufuneka wenziwe kumfanekiso okanye kwixabiso. Nje ukuba utshintsho lwenziwe, uya kuba nakho ukonyusa ukuthengisa.
7. Idatha ebukhoma ye-Instagram: Eli kuphela kwento ulwazi olungenakufikelela kuyo ngeThebhu yokuqonda. Ungajonga inani labantu abathe bangenela ukuze babukele usasazo lwakho.
8. Izikhokelo ze-Instagram: Oku kubhekisa kwizithuba ezikhethiweyo kunye neemveliso ke akukho ndlela yakufumana naluphi na ulwazi lohlalutyo. Ungafumanisa ukuba zisebenze njani ezinye izithuba ngenxa yenani leembono. Ngethemba, oku kuyakutshintsha kwikamva.

Ukulandela umkhondo kunye nokunika ingxelo usebenzisa i-Instagram Analytics

Njengoko olu lwazi lungentla lubonisa, zininzi izinto onokuzilandela usebenzisa i-Instagram Analytics. Unako ukuvelisa iingxelo, kodwa kuya kufuneka uthathe isigqibo sokuba yeyiphi ebalulekileyo. Uluvo olucacileyo lweenjongo zakho zokufaka uphawu lokuthengisa ziya kukunceda ukhethe iindlela ezifanelekileyo kunye nokwenza ngobuchule izicwangciso ezintsha. Unokuzikhuphelela lonke ulwazi lweemetrikhi eziphambili kwifayile yohlobo lwe-.csv. Ngumbono olungileyo ukuvavanya izinto ezininzi, thumela amaqhinga akho kunye nomxholo ukuze ufumane ukuba yeyiphi eyona nto isebenzayo.

Ukuthathela ingqalelo ukuba i-Instagram Reels yaqengqeleka ngaphandle ngo-Agasti 2020, eli nqaku liya lithandwa njengeToktok. Nangona ukuphindaphinda yinto efanelekileyo, musa ukukwenza oku rhoqo kuba ababukeli baya kukruquka. Yima ngokubonelela ngomxholo owahlukileyo ohambelana nobungakanani kunye nelizwi lophawu lwakho. Umxholo wovavanyo ngaphambi kokulayisha kwaye ufumanise ukuba zeziphi izithintelo ezinokubakho kwii-reels ze-Instagram. Nje ukuba uyiqonde inkqubo yokufota, ukuhlela kunye nokulayisha, ungasebenzisa isixhobo soHlahlelo lokujonga ukukhula kwakho. Ukuziqhelanisa nokwenza iireels ezininzi kuya kukunceda ubuchule bokufumana umxholo ngokuchanekileyo.

Ialgorithm ye-Instagram ihlala iguquka. Sisaphuli-mthetho esilambileyo sizama ukuba ixesha lokusebenza ngakumbi nangakumbi kubantu abahleli kwi-Intanethi. Oku kuqinisekisa ukuba abasebenzisi be-Intanethi bahlala bejonga iintengiso ezikunceda ukondla ingeniso yayo enkulu. Ke ngamagama alula, nayiphi na iakhawunti okanye umsebenzisi onceda ialgorithm ukuba ifumane ixesha elininzi lomsebenzisi liya kuxhamla kakhulu. Isenokuba kukubandakanya umxholo, iireels, iiposti okanye ii-IGTVs. Ngokwenyani nantoni na egcina abalandeli bakho bexakekile kwaye ivuselele inqanaba lokunxibelelana eliphezulu ngokuthanda, amagqabantshintshi, izabelo kunye nokugcina kuya kwenza iqhinga. Kodwa yintoni kanye kanye ekufuneka uyenzile ngokwahlukileyo ukufumana ingqalelo yayo? Kwaye uyifumana njani indawo epholileyo kuluhlu lwayo lwe-oh-cream-cream? Ngaphambi kokuba sijonge kuloo nto masiqonde iintlobo zabasebenzisi kunye neenombolo ezisisiseko ezichaphazelekayo.

I-Instagram yaqala uhambo lwayo kwiminyaka eli-11 eyadlulayo kwaye ukuza kuthi ga kulo mhla akukaze kubonwe ukwehla kwezibalo zabasebenzisi. Nge-2020 ekugqibeleni ifikelela esiphelweni sayo, iapp iye yangqina irekhodi elimangalisayo labasebenzisi abali-1.074 yezigidigidi ababandakanyeka kwiqonga rhoqo ngenyanga. Thetha malunga nokuphela okuhle komnye unyaka oyintlekele. Kodwa ayisiyiyo leyo. Kukwathiwa yeyesi-6 iwebhusayithi eyindwendwelwe kakhulu emhlabeni, kuthathelwa ingqalelo into yokuba i-Instagram inguchwephesha wesoftware. Ezi nyaniso zibonisa ukuba kulula kangakanani kodwa kukhuphiswano ngokulinganayo kunokuba kukufumana umvuzo ozinzileyo. Njengomntu ujonge khulisa ukufikelela kwabo kunye neshishini nge-Instagram, Ukuziqhelanisa neendlela zayo zamva nje kunye neendlela zayo eziyilelwe ngobuchule kufuneka kube yinto ephambili.

Indlela yokuphila kunye nefashoni, abadumileyo, iivenkile ezikwi-Intanethi, amaphepha okutya, iiakhawunti zokuhamba kunye nokufota zimbalwa kumakhulu eendidi ezikhoyo kule nkqubo indalo. Isantya esothusayo apho eli qonga likhula ukongeza ukungaqiniseki okubangelwe ngulo bhubhani linyanzela abantu abaninzi ukuba bakholelwe kolu hlobo lokuphila kobuxoki. Ke ukuba unentloko yokuyila (okanye akunjalo, ayinamsebenzi- nabani na unokuphumelela apha !!) kwaye ialgorithm yamva nje ayikhange ibe intle kuwe emva koko ezi nguqu zimbalwa zilandelayo ziya kunceda izinto zakho isiphelo.

Kodwa ukukhupha i-Instagram algorithm yakutshanje ngo-2021 ayisiyomdlalo wabantwana. Kukho amanqanaba kuyo ke qiniseka ukuba uyalandela kude kube sekupheleni ukuze ufumane iziphumo ezilungileyo. Kulungile, nantsi:

1.Iireels yinto eqhelekileyo entsha

Iireels okanye #Instagramreels zakhutshwa ngexesha lokuphakama kwesifo kwaye phantse zaphakama kwangoko. Ezi vidiyo zemizuzwana engama-30 zibandakanya ubuchule kunye nomxholo ngakumbi kunayo nayiphi na into kwi-Instagram ngoku. Ngokufanelekileyo, i-Instagram algorithm isebenza ngokufunda iimfuno zomsebenzisi ngokusekwe kukuthanda kwabo, ukubandakanya umxholo kunye nokunxibelelana phakathi kwabanye abasebenzisi. Ijonga ixesha elichithwe kwi-app kwaye iphuhlisa iprofayile ebonakalayo yomsebenzisi ngamnye ukubonelela ngokuchanekileyo kwiimfuno zabo kunye nemidla yabo.

Iireels zinokuba yiyo nantoni na evela kwimiceli mngeni, ii-DIYs ukudanisa iziqwengana, ukutya / iividiyo zokuhamba njl. Kuxhomekeke kwi-niche yakho. Ukuba iireels zakho ziphumelele kwaye zifumana uninzi lokugubungela unethuba eliphezulu lokuboniswa kwiphepha lokuhlola. Ukuxubusha kuya kuthetha ukuthanda, ukugcina, izabelo, izimvo njl. Njl. Oku kuyakwenza umsebenzi wokufumana abantu abathanda izinto ezifanayo kunye nokwenza isixa esikhulu (ndiyaphinda) ukungena kwabalandeli abaninzi. Yenza iireels yonke imihla okanye ubuncinci yonke imihla ye-2-3 yokuqinisekisa ukuba abalandeli bakho bahlala bezibandakanya nawe. 

2. Ukubandakanya amabali.

Amabali, njengoko sisazi sonke kukuya kuye nakubani na ukuba abelane ngemini yemihla ngemihla kunye nabanye abasebenzisi kwi-intanethi. Yile sweatshi ongazange uyilahle nokuba uyazi ukuba isetyenziswe kakhulu. Amabali e-Instagram yindlela elungileyo yokunxibelelana nabaphulaphuli bakho njengoko ialgorithm ijonga izimvo zakho kunye nee-dm's (imiyalezo ngqo). Kwaye amabali ayindlela elungileyo yokufumana iiposti kwaye abonisa ipesenti yokuzibandakanya komsebenzisi. Iintengiso zihlala zivela ngelixa kutshintsha phakathi kwamabali ahlukeneyo. Xa uposa umtya wamabali, ugcina abalandeli bakho bencamathele 'kwigrama kunye nayiphi na iakhawunti enceda i-IG ukuba yonyuse ixesha lomsebenzisi, njengoko benditshilo ngaphambilana kuya kuvuzwa ngokwaneleyo.

Ukongeza ekusebenziseni abasebenzisi, ikwadala ukuba isebenze kuwe / kwiphepha lakho kwi-intanethi. Oku kuyanceda ukufikelela ngakumbi kwaye ngokuthe ngcembe ukuguqula abaphulaphuli bakho. Ke, ezona zinto ziphambili zithathwa ngamabali eposi rhoqo ukuba ayisiyiyo yonke imihla. Ayifuni kuyila. Ukuphindaphindeka kuthengisa ngaphezulu kokudala ke ube nguwe kunye neposi ngaphandle kwengcinga yesibini.

3. Isibambiso se-IG esisebenzisanayo

Ngaba uqaphele ukuba nje ukuba uqale unxibelelane nomsebenzisi othile kwi-intanethi, ikubonisa kwangoko ngaphezulu kwelo phepha / lomntu kuyo yonke indawo ?? Le yindlela esebenza ngayo. Xa uthungelwano ngamabali ngokuphendula okanye ukuphendula, ialgorithm igcina umkhondo wentsebenzo yakho kwaye yenza isangqa somhlobo wobuxoki ekukholelwa ukuba ngabahlobo bakho abasenyongweni. Ngokuzenzekelayo nabani na othe wahlangana naye kakhulu uyakubekwa phambili. Umxholo wabo (nokuba zizithuba, amabali okanye ii reels) ziya kuhlala ziboniswa kuqala xa uvula iapp.

Ngoku sifuna abalandeli bethu basebenzisane nathi ubuncinci ngandlela thile ukuze umxholo wethu ubonakalise kuqala kwisondlo sabo. Inye kuphela indlela yokwenza. Phendula umva kwezo dm's zinomoya, amagqabantshintshi kwizithuba zakho, iireels kunye nee-IGTV, bantu. Ngumsebenzi odinisayo kodwa ubambe ixabiso elininzi. Khumbula ukuphendula / ukubeka izimvo kwamanye amaphepha abasebenzisi. Nje ukuba uqale ukwenza le nkqubo, ialgorithm iya kuphuhlisa isangqa kubalandeli bakho kunye nesiqu sakho. Oku kuvula indlela yokunxibelelana nomsebenzisi kwiphepha lakho. 

4. Misela i-niche yakho

Ukuphumelela okuphambili kubadali bemixholo emincinci okanye amashishini amancinci kukuba bonke babene-niche ekhethiweyo. Ukuphela kwe-2020, kuye kwakho ukwanda okukhulu kudidi lwe-Intanethi lwe-intanethi kunye ne-e-commerce kwi-Instagram. Inani lamashishini amancinci linyuke laya kwinqanaba elingaqhelekanga ngokudibanisa izinto ezintsha ezinje ngamaphepha eshishini e-Instagram, ukuthenga njl.njl. Amathuba sele kukho omnye umntu kwi-intanethi othengisa imveliso / inkonzo efanayo nawe. Ke kumaxesha anje ngala xa wonke umntu ezama ukwenza uphawu, kubaluleke kakhulu ukuseka i-niche yakho.

Inokuba yinto yenkcubeko, yobuhlanga okanye yemvelaphi yeediliya. Gxila kuloo nxalenye yemveliso / yenkonzo kwaye uyibhengeze ubuninzi. Kule mihla abathengi bakhangela iimveliso ezizodwa okanye ezilityelweyo kudala. Singabhekisa nje kwimeko yangoku apho ifashoni yeediliya ibuya kakhulu kunye neecorsets kunye neebhegi zeengxowa ezinje kummandla wefashoni. Kuyinyani ebonakalayo ukuba ialgorithm ye-Instagram iyabathanda bonke abo basebenzisa izinto zabo zamva nje. Ke yenza iireels ezininzi, iiposti kunye namabali. Ngamanye amaxesha unikezela ngezaphulelo ezincinci ukutsala abasebenzisi abatsha kwaye ngaphandle kwamathandabuzo uya kuba nakho ukubetha loo algorithm ngobuqili.

Ngaba ufuna ingcali ye-Instagram ukugqibezela uvavanyo olunzulu lweakhawunti yakho ye-Instagram kwaye ikunike isicwangciso sokusebenza?

Sinikeza ingcali Ukulungiswa kwe-Instagram kunye neeHashtags Inkonzo yophando

5. Amagqabantshintshi okubhloga okuncinci

Xa sibhekisa kubaphembeleli, into yokuqala ethi qatha ezingqondweni zethu liphepha labo elisebenzayo. Ukhe waqaphela ukuba uninzi lwabo bahamba, ukutya kunye nendlela yokuphila obaqhubayo baneenkcazo ezinde kakhulu phantsi kwezithuba zabo? Oku kwaziwa ngokuba yi-micro-blogging. Yindlela yonxibelelwano eqinisekisa ukuba abasebenzisi bachitha ixesha elininzi kumxholo wabo okhokelela ngokungathanga ngqo kwixesha elininzi kwiapp. Ke, hlamba ezo zakhono zokubhala kwaye uqalise ukutyala ixesha elininzi kwiiblogi ezincinci. Yenza iingcaciso ezinde, ezinokuchazwa kwizithuba ezizezinye ezinyukayo kwiphepha lakho. Inokuba yinkqubo elula yasekuseni okanye inkqubo yokusebenzisana emva komfanekiso wakho othathiweyo. Unokwabelana ngeengcinga zakho ngezihloko ezithile ezingezizo ezopolitiko kwaye ubuze abalandeli bakho ukuba bathathe loo nto. Yigcine ilula kwaye ibambeka.

6. Izithuba zeCarousel, ii-IGTVs

Elinye inqaku elenza ukuba i-Instagram isebenziseke lula nangakumbi kukubandakanywa kwezithuba zecarousel. Ukuba awazi ukuba zeziphi izithuba ze-carousel ke ngokobuchwephesha iseti ephezulu yeefoto ezili-10 apho ialgorithm ikuvumela ukuba ulayishe kwisithuba esinye. Eli lelinye iqhinga elibamba abantu abaninzi nangakumbi ukuba bahlale kwiapp. Ngeenkcazo ezithintekayo kunye nezithuba ze-carousel, uya kufezekisa izinga eliphezulu lokubandakanya umsebenzisi kwiphepha lakho.

7. Ixesha yinto yonke

Ngawo onke la manqaku aphambili akhankanyiweyo, abadali abancinci nabakhulu kwi-Instagram bayasokola ukufikelela kunye nabalandeli. Kungenxa yezibakala ezi-3: ixesha, ukungaguquguquki kunye nokuhamba rhoqo. Abasebenzisi be-Instagram kuthiwa basebenza ngakumbi kwiiyure ezithile emini. Ukuba uposa ngexesha ngaphandle kweeyure zokuphakama, umxholo wakho uya kulahleka kulwandle lwezinye izithuba kwaye awusoze ufumane ukufikelela okujolise kuko. Ke fumana uninzi lwabalandeli bakho kumaxesha aphezulu kwi-intanethi kunye nokuthumela kanye ngezo yure. IJackpot! Nokuba iposti engathandekiyo, iya kufumana umda othile wokuthandwa, ukujonga, izabelo kunye nezimvo. 

8. Ukungqinelana ngumba ophambili.

Okokugqibela kodwa kungaphelelanga apho, hlala ungaguquguquki njengoko sisitshixo sayo nayiphi na indawo ebomini. Ukuba awuthumeli yonke imihla okanye ubuncinci kungenjalo, uya kuphulukana nawo wonke umsebenzi onzima.

Ke gcina engqondweni ukuba iphepha elisebenzayo liphepha elichumayo. Unayo le!

Ukuba ungumntu ochitha iiyure ezimbalwa ukuskrola kwi-Instagram feed yakho, usenokuba sele uyiqaphele le-Instagram algorithm itshintshile. Izithuba ozibonayo kwisondlo sakho azikho ngokulandelelana kwazo. Kwaye okoko ukuthandwa kwi-Instagram kufihliwe, izimvo ziyeyona ndlela ibalulekileyo yokuzibandakanya ukuze kubonakale.

Nge-algorithm ye-Instagram eqhubeka itshintsha, kuye kunyanzeleke ukuba abathengisi beendaba zentlalo baqhubeke nokuhamba nayo. Okwangoku, izithuba ziyacwangciswa kwinqanaba labo lokuzibandakanya. Oku kuthetha ukuba izithuba zakho zifumana ukuthandwa ngakumbi kunye nezimvo, ziya kubonakala ziphakamileyo kwi-Instagram feed. Ke, wenza njani ukuba abasebenzisi abaninzi bashiye uluvo phantsi kwezithuba zakho ze-Instagram?

Kule nqaku, siqokelele iingcebiso ezithile ze-Instagram onokuzisebenzisa ukufumana amanqaku ngakumbi kwizithuba zakho kunye nokukhulisa okwenyani Instagram abalandeli.

1. Qhuba ukhuphiswano lwe-Instagram okanye uNikezo

Xa kuziwa ekufumaneni ukubandakanyeka ngakumbi kwizithuba zakho, ukhuphiswano lwe-Instagram kunye nokunikezelwa kwesibini kuye. Ycinge. Sonke siyakuthanda ukuphumelela izinto zasimahla. Sebenzisa oko kuluncedo lwegama lakho ngokwazisa imigaqo yokhuphiswano ebandakanya ukulandela iakhawunti yakho, ukuthanda isithuba kunye nokumakisha abahlobo bakho kwicandelo lamagqabaza.

Enye indlela onokuthi wenze ngayo ukhuphiswano ngephulo leveki apho abasebenzisi kufuneka banike izimvo usuku ngalunye. Okokugqibela, unokucela abalandeli bakho ukuba bathumele iifoto zabo ngelixa bethengisa uphawu lwakho kwisithuba. Oku akuphembeleli ukuthanda kwakho i-Instagram kuphela kodwa kukwakhokelela ekukhuleni komlandeli. Ukuphumelela kuwo onke amasebe.

2. Buyisela kwakhona ukuzibandakanya

Le yenye yezona ndlela zinamandla kwaye ziqinisekile-zokudubula zokufumana amanqaku ngakumbi kwi-Instagram. Yenza uluhlu lwazo zonke iiakhawunti ezinxibelelana rhoqo nezithuba zakho. Ndwendwela iiprofayili zabo ngexesha elinye kwaye ushiye amagqabantshintshi okanye ukuthanda kwabo kwizithuba zabo zakutshanje ze-Instagram. Esi senzo sokucinga sihamba indlela ende ekubakhuthazeni ukuba baqhubeke nokuzibandakanya nezithuba zakho njengoko besazi ukuba iinzame zabo azisekelwanga. Oku kuyasebenza kunye neeakhawunti esele zikulandela. Kuyavunywa, oku kunokuba ngumsebenzi othatha ixesha, kodwa kufanelekile ekuhambeni kwexesha.

3. Phendula kwiiNkcazo zakho

Elinye iqhinga elilula nelingqalileyo lokufumana izimvo zokwenene kwizithuba zakho ze-Instagram kukuphendula kwizimvo zakho. Amagqabantshintshi amaninzi akunika ukubonakala ngakumbi kunye nokuzibandakanya kwi-Instagram. Njengayo nayiphi na indlela yemidiya yoluntu, ukuphendula kwizimvo kwi-Instagram nako kunika abalandeli bakho umbono woluntu. Baziva ngathi bayinxalenye yomdla oqhelekileyo. Ngaphambi kokuba uyazi, uluvo lomnye umsebenzisi lunokukhokelela kwingxoxo yentambo abanye abasebenzisi abanokufuna ukungena kuyo. Ukuphendula kumagqabaza kukhuthaza abalandeli bakho ukuba bashiye ngakumbi kwixa elizayo kwaye bomeleze ubudlelwane bakho nabo.

4.Bamba i-Instagram yokuThatha

Ukuthatha i-Instagram kuxa iakhawunti enye ye-Instagram ithatha ukondla komnye umntu, ihlala iyimini. Zenziwe ngokwembono yempembelelo, umntu osebenza naye okanye elinye ishishini kwishishini lakho. Umbono kukukhupha umxholo omtsha kunye nokuzisa izimvo ezintsha kwitafile ezinokuvelisa ukubandakanyeka ngakumbi. Esi sicwangciso siphumelele siqinisekisa umphathi kunye nesibonelelo seendwendwe ekuthatheni. Ke, nokuba uthatha iakhawunti yomntu okanye umntu othile ubamba eyakho, nobabini nimele ukuzuza kuyo. Ukuthatha imali kusebenza ngokugqwesileyo ukonyusa amagqabantshintshi kwisithuba sakho njengoko ukukhanya kukhanya kumamkeli kunye nakwindwendwe.

5. Yiba nobuchule ekuBuzeni abantu ukuba bavakalise izimvo zabo

Ukuba ufuna ezinye izimvo kwizithuba zakho ze-Instagram, eyona nto icacileyo kukubabuza. Nangona kunjalo, endaweni yokuzifumana unqwenela ukufumana ukuthandwa ngakumbi kunye nezithuba, cinga ngaphandle kwebhokisi. Xa uyila ngendlela yakho, abalandeli bakho ngekhe bakuphephe njengesibetho sicinga ukuba 'Oo uyeza kwakhona!'.

Endaweni yokuxhoma wonke umsebenzisi we-Instagram kuluhlu lwakho ukuba ulahle uluvo, kutheni ungathumeli ifoto ehlekisayo kunye 'nengcaciso yale nto'? Okanye, izithuba ezineenkcazo ezifana 'Ndivuma okanye andivumelani?' Ungaxelela abalandeli bakho ezona mpendulo zilungileyo zifumana ukukhwaza kwaye uya kupina izimvo zabo. Oku kunokwenza izinto zinomdla kwaye zinike umdla kubalandeli bakho phantse njengokhuphiswano lwe-mini-Instagram. Kwaye uyazi ukuba leliphi elona candelo lilungileyo? Akukho mfuneko yokuba ulungiselele amabhaso!

Ngaba ufuna ingcali ye-Instagram ukugqibezela uvavanyo olunzulu lweakhawunti yakho ye-Instagram kwaye ikunike isicwangciso sokusebenza?

Sinikeza ingcali Ukulungiswa kwe-Instagram kunye neeHashtags Inkonzo yophando

6. Thumela iifoto zabahlobo bakho abanoboya

Abantu abangathandi ukubona iifoto zezilwanyana ezintle kunye neevidiyo azikho nje. Kungenxa yoko le nto iiakhawunti ze-Instagram zezilwanyana zihamba zintsholongwane rhoqo kwaye zifumana imali enkulu efana nefuthe lomntu. Nokuba unayo injana entle eofisini yakho okanye isilwanyana esisebenza naye, jonga ukuba abaphulaphuli bakho bayaphendula kwizithuba zakho.

7. Buza imibuzo efanelekileyo phantsi kweZithuba zakho

Nantsi i-pro-tip-ukuba ufuna ukuba icandelo lakho lamagqabantshintshi likhule libe ngumsonto wonke umntu afuna ukuba yinxalenye yalo, buza imibuzo ebangela ukuba abantu bacinge ngayo. Uya kufumana ukubandakanyeka kwi-Instagram ngokuthumela ii-caption zokuyila ezinje ngo-'ay okanye hayi? ' okanye 'ndiyavuma kwaye andivumi' nayo. Kodwa ukuba ufuna incoko iqukuqele, buza imibuzo eya kuthi inyanzele abasebenzisi bakho ukuba bathathe inxaxheba. Yintoni enokuba ngcono kunesithuba esenza ukuba abantu bafune ukuphendula kunye nokubeka izimvo ngaphandle kokuba ubatyhalele? Yeyona meko ilungileyo.

Umzekelo, ukuba uza kwenza udliwanondlebe nomntu malunga nokutya okukhoyo, unokwenza i-buzz ejikeleze umsitho ngokuthumela iiposti ezinxulumene noko. Unokucela abalandeli bakho ukuba banike izimvo malunga nento abafuna ukuyibuza umntu oceba ukwenza udliwanondlebe naye.

Sebenzisa iiHashtag ezifanelekileyo

Nokuba uphi na iqonga losasazo loluntu okulo, ii-hashtag zidlala indima ebalulekileyo ekunxibelelaneni nabantu abanomdla ofanayo nowakho. Xa usebenzisa ii-hashtag kwiposti ethile, iposti yakho iyavela nanini na xa umntu ekhangela kwa-hashtag efanayo. Umzekelo, ukuba wenza iposti yencwadi, ungasebenzisa ii-hashtag ezinje nge #BooksOnInstagram, #Booknerds, #Booklovers kunye #Bibliophiles. Xa umntu othanda ukufunda evula iThebhu yokuKhangela kwaye akhangele enye yezi hashtag, iposti yakho inokubonisa. Ngokophando ngalunye, iiposti ezine-hashtag enye ibonakalisile ukuba zibangele ukubandakanyeka okungaphezulu kwe-12%.

9. Thega abantu, iiBrand kunye neendawo

Sonke siyathanda ukumaka abahlobo bethu kwizithuba ezonwabisayo kwaye zithandeka kwakhona. Oku kunceda ukwakha unxibelelwano. Ukwaziswa kwakhona kubasebenzisi abatsha abangathanda umxholo wakho. Ke, wonke umntu uyaxhamla koku. Ngaphandle kokumakisha abantu, kuya kufuneka uphawule indawo ukuze ukhuthaze imvakalelo yokuziva usondele. Masithi uqhuba ikhefi yendawo, ukumaka indawo yakho ekuyo kwizithuba kunokukhuthaza uphawu lwakho kunye nokunceda ukufikelela kubantu abaninzi. 

Ingcebiso yePro: Ukumaka ngaphakathi kwifoto okanye ividiyo kubhetele kunokumakisha ngaphakathi kwengcaciso. Ithumela isaziso esikhawulezileyo ebantwini okanye uphawu oluphawulayo.

10. Khetha iXesha lokuThumela amaXesha

Akukho bungakanani bobungakanani obulingana nayo yonke indlela xa kufikwa kumba wokugqiba elona xesha lilungileyo lokwenza iposti ye-Instagram. Kuxhomekeka kumzi mveliso okuwo, abalandeli bakho kunye nohlobo lomxholo owuposayo, amaxesha akho okuposa aphezulu anokuhluka. Nokuba kuphakathi emini okanye kamva ngokuhlwa, fumana ukuba abalandeli bakho bakulungele kangakanani ukuzibandakanya kakhulu. Eyona nto unokuyenza kukulandela amaxabiso akho okuzibandakanya kwi-Instagram ngamaxesha ahlukeneyo imini yonke kunye neveki. Jonga iziphumo kwaye ukhulise icandelo lamagqabaza.

11. Thumela iividiyo

I-Instagram iazise izinto ezinje ngeeReels kunye nee-IGTV iividiyo ezikhuthaza umxholo wevidiyo. Ngo-2016, ababukeli bachitha ixesha elingaphezulu kwama-40% bebukele iividiyo kwi-Instagram kwaye oku kuya kunyuka kuphela. Ukumema amanye amagqabantshintshi kubalandeli bakho, cinga ukuthumela iividiyo ezibandakanyekayo ezibanyanzela ukuba beme kwaye baqwalasele. Qinisekisa ukuba umxholo wakho uyabamba okanye ungabanceda ngandlela thile- nantoni na enokubenza banike izimvo. Ungabhala ngaphakathi kwegama elibhaliweyo ucela abalandeli bakho ukuba bavakalise izimvo zabo malunga nevidiyo. Ukuba kulungile, kukho amathuba aphezulu abayi kuba neentloni zokuphawula.

12. Rhoqo ngeZithuba zakho

Ukuba uneakhawunti yeshishini, ukungasebenzi okanye ukuthumela emva kwezikhewu ezinde kunokuyenzakalisa kakhulu iprofayile yakho. Xa uthumela rhoqo, uyafaneleka ngakumbi kwaye unolwazi. Ukuthumela rhoqo ngamaxesha aphakamileyo emini kuvumela uphawu lwakho ukuba lufikelele kubantu abaninzi. Inokukunceda ukwakha unxibelelwano kunye nokuqhuba ukukhula komlandeli. Ekugqibeleni, uya kuba nabantu abaninzi ukuba banike izimvo kwaye basabele kwizithuba zakho.

IItrakthi ezibalulekileyo
Cinga ezi ngcebiso zikhankanywe ngasentla ze-Instagram ukuze abalandeli bakho banike izimvo ngakumbi kwizithuba zakho. Ukuzibandakanya kunye nokunxibelelana oza kubona ekubuyiseni ngokulandela ezi ngcebiso kuya kuba kwendalo kwaye kukonyuse ukubala komlandeli wakho. Nje ukuba uqale ufumane amanqaku ngakumbi kwizithuba zakho, khangela ukuba zeziphi iingcebiso ezisebenza ngokukuko. Ncamathela kubo ukuba bathathe iakhawunti yakho bayise kwinqanaba elilandelayo, isithuba esinye ngexesha.

I-2021 iqhubeka kakuhle, kwaye i-Instagram isencotsheni yamanqanaba eendaba ezentlalo kunye nokuthandwa kwe-Twitter kunye ne-Facebook. Ukuqhutywa komfanekiso kuye kwalungela abathengisi ukubonisa iimveliso zabo kubaphulaphuli babo ekujoliswe kubo, kwaye ukuthengisa nge-Instagram kuyachuma kule mihla ngenxa yeempawu ezininzi eziluncedo.

Ukuba ufuna uphawu lwakho lubambe amandla amakhulu e-Instagram ngo-2021 kwaye uvune umvuzo obalulekileyo kwixesha elifutshane nelide, funda njalo. Kule posi, siza kukuthatha ngeyona ngcebiso intle yokuthengisa nge-Instagram ngo-2021. Ke, ngaphandle kokulibaziseka, masiyifumane kakuhle le blog kwaye siqale ngokwenyani.

1. Misela iinjongo zakho

Ukuba uphawu lwakho lunokulandela okuhle kwi-Instagram, uya ebhankini kwisicwangciso esikunceda uthengise iimveliso zakho. Kodwa ukuba uphawu lwakho lutsha kwaye aluvakalanga, uyakufuna isicwangciso esahlukileyo-esinceda ukuba uqaphele. Ke, ngaphambi kokuba uqalise kwimisebenzi yokuthengisa kwi-Insta, kuya kufuneka ujolise kwiithagethi onethemba lokuziphumeza.

Imizekelo yeethagethi zibandakanya:

• Ukudala ulwazi ngophawu
• Ukuseka ubukho kwi-Intanethi
• Ukuqulunqa ishishini lakho njengenkokeli yokucinga kwi-niche yakho
• Ukuthengisa iimveliso

Zive ukhululekile ukudibanisa kwaye utshatise iithagethi ezahlukeneyo, kodwa khumbula ukuba yinyani. Umzekelo, ukuba ubukho bakho kwi-Intanethi ukuza kuthi ga ngoku buncinci, kuya kuba yimpazamo ukuseta ujoliso olujikeleza ukuthengisa iimveliso.

2. Misela iakhawunti yeshishini

Ukuba ubusebenzisa iakhawunti yakho kwi-Instagram ukukhuthaza iimveliso zakho, lixesha lokuba utshintshele kwiakhawunti yeshishini. Ukuba uyazibuza ukuba kutheni sicebisa ukuba utshintshe, jonga nje ezinye zeempawu onokuzisebenzisa ngokukodwa ngeakhawunti yeshishini:

• Iqhosha Call-to-isenzo
• Iinkcukacha zoqhakamshelwano
• Iibhokisi zebhokisi yemiyalezo (eziziiprayimari neziziisekondari)
• Iintengiso ze-Instagram
• Instagram Insights
• Ukuthenga kwe-Instagram

I-Instagram ibonelela ngabadali ukhetho lokuseta iiakhawunti zabadali ngokunjalo, kodwa ukuba ungumthengisi, uya kufumana ixabiso ngakumbi kwiakhawunti yeshishini. I-Instagram ibonelela ngezikhokelo ezineenkcukacha zokuguqula iakhawunti yakho ibe yiakhawunti yeshishini. Ke qiniseka ukuba uyaya kuzo kwaye uguqule iakhawunti yakho ngokukhawuleza.

3. Ukulungiswa kweprofayili kubalulekile

I-Instagram ibonelela ngamashishini kwimihlaba embalwa apho banokugcwalisa khona ulwazi olufanelekileyo ukuze abaphulaphuli bazi ngokukhawuleza ukuba bangantoni xa betyelele iiprofayili. Makhe sijonge kumacandelo ahlukeneyo ekunikezelweni kunye nento ekufuneka uyenzile ukuzisebenzisa kakhulu:

• Bio: I-bio yakho kufuneka ibe mfutshane (abalinganiswa abali-150 ubuninzi) kwaye yakhiwe ngokufanelekileyo ukuze abaphulaphuli bangashiywa ebumnyameni malunga nokuba liyintoni na ishishini lakho.
• igama: Le yintsimi apho kuya kufuneka ufake igama lakho lophawu (ubuninzi beempawu ezingama-30).
• URL: Kulapho kuya kufuneka ukhankanye i-URL yewebhusayithi yakho yeshishini. Ukuba kukho naluphi na utshintsho kwiwebhusayithi yakho ye-URL, ungenza utshintsho kule ndawo kaninzi kangangoko ufuna.
• lomsebenzisi: Le yintsimi apho kufuneka ukhankanye isibambo sakho (ubuninzi beempawu ezingama-30).
• udidi: Khetha icandelo elifanelekileyo kule ndawo ukunceda abaphulaphuli bakho baqonde ishishini lakho.
• Amaqhosha okubiza-kuthabatha amanyathelo: La maqhosha aluncedo kakhulu (afumaneka kuphela Iiakhawunti zeshishini ze-Instagram) iya kuququzelela ukubandakanyeka okukhulu phakathi kwakho nabalandeli bakho.