Inyanga: February 2020

Ukukhula kwe-Instagram kukwenza kube yinkundla yezokuxhumana ekahle kwamabhizinisi. Ngesici sakamuva sokuthenga esengezwe ku-Instagram ngoFebhuwari 2018, amabhizinisi angaqinisekisa ukuguqulwa okuphezulu okuvela kubalandeli babo be-Instagram, bathole ukuthanda okuningi kwe-Instagram, nokukhula kokuhlangenwe nakho. Ngabalandeli abaningi bangempela be-Instagram, ungakhombisa uhlobo lwakho lomkhiqizo kuzethameli eziqonde ngqo futhi uhlanganyele ekuhlanganyeleni okunengqondo nabo ngokumaka imikhiqizo eqondisa abalandeli bakho be-Instagram ukuthi bathenge.

Isici se-Checkout, esingezwe ngo-2019, senza ukuthi abasebenzisi bakwazi ukuthenga ngqo endaweni yesikhulumi. Amaphesenti angamashumi ayisithupha wabasebenzisi atholakele efuna futhi athola imikhiqizo emisha ku-Instagram, nabantu abayizigidi eziyi-130 abafuna ukufunda kabanzi ngomkhiqizo ngokuthepha okuthengiwe.

Kuhle ukusebenzisa ukuthengwa kwe-Instagram kwebhizinisi lakho, futhi nakhu konke odinga ukukwazi ukuguqula abalandeli bakho be-Instagram babe ngamakhasimende akho.

Kuyini ukuthengwa kwe-Instagram?

Ukuthengwa kwe-Instagram kuvumela abasebenzisi ukuthi bathenge ngqo imikhiqizo abayithola epulatifomu ngemikhiqizo yeposi ethegiwe, okukuvumela ukuthi uthole ukuvezwa ngokunikeza ithuba lokukhombisa imikhiqizo yakho kubasebenzisi beplatifomu abayizigidi ezingama-500. Kunezinhlobo ezahlukahlukene zokuthunyelwe okungathengwa ibhizinisi lakho ongazuza kulo:

Okuthunyelwe kokuphakelayo

Okuthunyelwe kokuphakelayo okungathengwa ku-Instagram kukuvumela ukumaka kuze kube yimikhiqizo emihlanu ezithombeni kukhathalogi yesitolo sakho.

Okuthunyelwe kweCarousel

Ngokuthengwa kwe-Instagram kokuthunyelwe kwe-carousel, imikhiqizo engu-20 ingamakwa ezithombeni zakho, okwenza kube lula kuwe ukukhombisa lonke uhla lomkhiqizo wakho. Lapho okuthunyelwe kokuphakelayo kwakho kumakiwe nomkhiqizo wakho, kuzovela kokuphakelayo okuhlukile kokuthenga, futhi abalandeli bakho be-Instagram bangabona yonke imikhiqizo yakho emakiwe kuyo.

Imikhiqizo ethegiwe ezindabeni ze-Instagram

Instagram Stories ithandwa kakhulu futhi ikuvumela ukuthi uxhumanise isitolo sakho esiku-inthanethi ukuze abasebenzisi baswayiphe futhi bathenge kuso. Ungangeza nezitika zomkhiqizo ezindabeni zakho ze-Instagram ukukhuthaza ukuthenga nokuvumela abalandeli bakho be-Instagram ukuthi babone imininingwane yomkhiqizo, noma ngabe unabalandeli abangaphansi kwabangu-10,000 XNUMX.

Kungani usebenzisa ama-Instagram Shopping posts?

Ukuzwa ukukhula kwebhizinisi ngokuguqulwa kwabalandeli bakho be-Instagram kumakhasimende kungenye yezinzuzo eziningi zokuthenga nge-Instagram. Ezinye izinzuzo zifaka:

Ukwenza inqubo yokuthenga ibe lula kubalandeli bakho be-Instagram

Lapho usuphumelele ukubamba ukunakwa kwabasebenzisi, ungabanikeza futhi nolwazi abaludingayo ukuze bathenge ngokusebenzisa i-Instagram Shopping. Inketho ye- "Checkout on Instagram" ivumela abasebenzisi ukuthi bathenge ngqo endaweni yesikhulumi.

Ukusebenza njengangaphambili kwesitolo

Okuthunyelwe kokuthenga ku-Instagram, kungaba kokuphakelayo noma ezindabeni zakho, kuhambisana kahle nobuhle bomkhiqizo wakho, ngakho-ke amavidiyo / izithombe ezikhethiwe zingagcina isitayela sakho sokuhlela ngaphandle kokwehlisa ubuntu bomkhiqizo.

Ixhuma nezithameli ezibandakanyekile

Uma usebenzisa i-Instagram Shopping, ufinyelela kubalandeli bakho be-Instagram, okuyizithameli esezivele zihlanganyela nomkhiqizo nemikhiqizo / nezinsizakalo zakho. Bonke abalandeli bakho be-Instagram okudingeka bakwenze chofoza isithonjana sesikhwama sokuthenga seposi ukuze wazi kabanzi ngomkhiqizo.

Ukusetha ukuthengwa kwe-Instagram kwebhizinisi lakho

Hlangana nezidingo ze-Instagram

Izidingo ze-Instagram zokusebenzisa ipulatifomu yokuthenga ziqinisekisa ukuthi abathengisi bangempela kuphela namabhizinisi e-commerce angenza ukuthengisa nge-Instagram.

Xhuma i-akhawunti yakho yebhizinisi ngekhathalogi ye-Facebook

Kunezindlela ezimbili zokwenza lokhu:

• Ngokungeza isigaba sesitolo ekhasini lakho le-Facebook
• Ngokusebenzisa ikhathalogi yomkhiqizo ku-Business Manager

Ukubuyekezwa kwe-Instagram kwe-akhawunti yakho

Lapho usuqede izinyathelo ezimbili zokuqala, udinga ukuhlala phansi ulinde i-Instagram ukuthi ibuyekeze i-akhawunti yakho ngaphambi kokuba unikezwe ukufinyelela kokusebenzisa izici zayo zokuthenga.

Lapho usuthole imvume evela ku-Instagram ukusebenzisa izici zayo Zokuthenga, ungaqala ukusebenzisa amathegi womkhiqizo ezindabeni zakho nakokuthunyelwe ukuze uhlanganyele nabalandeli bakho be-Instagram.

Amathegi womkhiqizo kokuthunyelwe

Ungafaka amathegi womkhiqizo ezithombeni zakho (izinto ezinhlanu ngesithombe ngasinye noma izinto ezingama-20 ngeposi le-carousel), nenketho ethi "Imikhiqizo Yethegi" evela ngezansi kwe- "Tag People" enezitolo ezinikwe amandla. Izinto ezizomakwa zizodonswa kukhathalogi yomkhiqizo we-Facebook edaliwe, futhi lapho lokhu okuthunyelwe kwabiwa, isithonjana sesikhwama sokuthenga sizovela phezulu ngakwesokunene ukuze abalandeli bakho be-Instagram baziswe.

Izindaba Ezithengwayo

Izitika zomkhiqizo noma izixhumanisi zokuswayipha zingasetshenziswa ezindabeni ukukhiqiza ukuthengisa okuningi. Ungasetha izindaba usebenzisa izinhlobo ezahlukene zesitika- isithonjana sesikhwama sokuthenga, umbhalo oguqukayo, isitikha segama lomkhiqizo kumbala wothingo / ompunga.

Ukuthenga kuthebhu ethi Hlola

Ithebhu ethi Hlola inabavakashi abangaphezu kwezigidi ezingama-200 nsuku zonke, futhi ngo-2018, isiteshi esihlukile sesihloko sethulwe yi-Instagram ukuyothenga, okususelwa kuzintshisekelo zokuthenga zabasebenzisi. Ukwenza okuqukethwe kwakho kuvele kuthebhu ethi Hlola kungakhuphula ukuthengisa kakhulu ngokuvezwa komkhiqizo.

Ukukhuthaza ukuthengisa nge-Instagram Shopping

Maka izithombe ezinemikhiqizo eminingi

Ungathola inani elingcono lezithombe zakho uma umaka isithombe / i-carousel nemikhiqizo yakho. Ngokumaka imikhiqizo eminingi kokuthunyelwe okuthile, wandise amathuba okubamba ukunakwa kwabalandeli bakho be-Instagram. Lapho imikhiqizo eminingi ithegiwe, nayo ivela ndawonye ekhasini lomkhiqizo, bese uchofoza entweni ethegiwe kukhombisa ezinye izinto ezimakiwe futhi ngaphansi kokuthi “Okufakiwe Kule Posi.” Kufanele futhi ukwenze iphuzu ukukhawula amathegi womkhiqizo kokuthunyelwe ukuze imininingwane icace lapho uchofozwa. Khumbula, i-Instagram isetshenziswa kakhulu ngomakhalekhukhwini, futhi isikhala sesikrini kumakhalekhukhwini sincane kakhulu, ngakho-ke abalandeli bakho be-Instagram bakwazi ukufunda amathegi, badinga ukuhlukaniswa.

Maka imikhiqizo efanele

Okuthunyelwe kwakho kufanele kube namathegi wezinto asevele ekhathalogi yomkhiqizo wakho we-Facebook. Uma imikhiqizo yakho inamagama afanayo, qiniseka ukumaka okulungile kokuthunyelwe kwakho ukuze ungenzi isipiliyoni sokuthenga somsebenzisi sibe nzima.

Sebenzisa izithombe / amavidiyo womkhiqizo wekhwalithi ephezulu

I-Instagram, njengengxenyekazi ebonakalayo, idinga ukuthi izithombe / amavidiyo womkhiqizo osezingeni eliphakeme alayishwe epulatifomu ukuze abambe abalandeli bakho be-Instagram. Awukwazi ukuyekethisa kulesi sici secebo lakho lokuthengisa.

Gcina isipiliyoni sokuthenga esingaguquguquki

Vumela ushintsho olusuka entweni chofoza kokuthunyelwe kwakho okuthengekayo ekhasini lakho lomkhiqizo lungabi namandla. Imikhiqizo ekhonjiswe kokuthunyelwe kwakho nezindaba kufanele kube ukubonakaliswa kwangempela kwento ngokwemininingwane efana nosayizi, umbala, kanye nemisebenzi ekhonjiswe kumakhasi womkhiqizo.

Phromotha kwamanye amapulatifomu

Ngokuthuthukisa i-akhawunti yakho ye-Instagram nokugcina kwamanye amapulatifomu afana ne-Facebook noma i-Twitter, ungakhuphula inani lakho labalandeli be-Instagram. Ungangeza nezithombe zokuthunyelwe kwakho okuthengeka kakhulu encwadini yakho yezindaba, ngeCall To Action ekhuthaza ukuthenga ku-akhawunti yakho. Ukuqhuba imincintiswano kuzinkundla zokuxhumana ngokungena okudinga abantu ukuthi balandele i-akhawunti yakho kungenye yezindlela zokuthola abalandeli abaningi be-Instagram nokukhuthaza ukuthenga.

Funda ngokuthi i-Instagram algorithm isebenza kanjani

Ngokuqonda okuphelele kokuthi i-Instagram algorithm isebenza kanjani, ungaqinisekisa ukuthi uhambisana nezinguquko zakamuva ukuze okuqukethwe kwakho kutholakale.

Sebenzisa ama-hashtag achazayo

Njengoba manje kungenzeka ukulandela ama-hashtag, ukusebenzisa ama-hashtag achazayo kungakhuphula ukubonakala komkhiqizo wakho futhi kukusize uthole abalandeli abasha be-Instagram. Qiniseka ukuthi ucwaninga ama-hashtag asetshenziswa izimbangi zakho nabanye abagqugquzeli ukuze okuthunyelwe kwakho kube nokufinyelela okubanzi.

Khombisa imikhiqizo yakho emsebenzini

Akwanele ukuba nesithombe esihle somkhiqizo wakho kungxenyekazi yakho. Yenza okuthunyelwe kwakho kube namandla ngokubonisa imikhiqizo yakho kusuka kuma-engeli athakazelisayo futhi ukuveze emsebenzini ukuze ugcine abalandeli bakho be-Instagram behlanganyela. Ngenkathi ukuyo, qiniseka ukuthi okuthunyelwe kwakho akukuphazamisi ubuhle be-akhawunti yakho ye-Instagram. Qinisekisa ukuthi usazigcina zihambisana nokunye okuthunyelwe ngokugcina ithoni efanayo, isihlungi, noma isitayela sokuhlela. Ukusizakala ngokuqukethwe okwenziwe ngumsebenzisi kokuthunyelwe kwakho okuthengekayo nakho kuyindlela enhle yokuvumela amakhasimende akho ukuthi akhulume ngomkhiqizo wakho.

Fundisa / jabulisa abalandeli bakho be-Instagram

Ngenkathi okuphakelayo ngokuvamile kugcinelwe ukubonisa okuqukethwe kwakho okuhle kakhulu, ukusebenzisa izindaba ku-Instagram kungakusiza ukuthi ungeze ukuthinta okungokoqobo okwengeziwe, futhi uxhumane nobuntu bomkhiqizo wakho. Ungagcini nje ngokufaka umyalezo wokuthengisa oyirobhothi; gxila ekutheni ungakwenza kanjani ukuxhumana komuntu siqu ngokwengeziwe nezithameli zakho ngokuzifundisa nokuzijabulisa. Ngezindaba ezinikela ngokuswayipha (uma unabalandeli abangaphezu kuka-10k be-Instagram) kanye nokuvumela ukwengezwa kwezitikha zomkhiqizo, ungasiza izethameli zakho ukuthi zithenge kalula.

Sebenzisa i-Instagram Analytics ukulandelela okuthunyelwe kwakho kokuthenga

Akusizi ngalutho ukusebenzisa i-Instagram Shopping ngaphandle kokuba nendlela yokuhlola umthelela wakho ebhizinisini lakho. Udinga ukwazi ukuthi isu lakho lokumaketha le-Instagram lisebenza ngendlela obufuna ngayo noma cha, okuyilapho i-Instagram Analytics ingena khona esithombeni. Usebenzisa i-Analytics, ungagcina umkhondo wamasu asebenzayo ukuze ukwazi ukusebenzisa amaningi awo, ngokungafani nalawo angasebenzi. Ukulandela ama-Analytics, ungasebenzisa i-Instagram Insights Yezindaba zakho, kanye nokuthunyelwe okuphakelayo, ukubona izinga lokuzibandakanya elikhiqizwayo. Ungasebenzisa ngisho nezixhumanisi ezilandelwayo ze-UTM ukukala inani lethrafikhi yewebhusayithi eyenziwe ngezixhumanisi zokuthenga ze-Instagram ngokuyimatanisa neGoogle Analytics.

Izindaba ze-Instagram, ezethulwe ku-2016, zikhule kakhulu epulatifomu futhi zisetshenziswa kakhulu ngabasebenzisi ngokuqhathanisa nokuthunyelwe kwabo kokuphakelayo. Ukuthandwa kwezindaba ze-Instagram kufakazelwa iqiniso lokuthi i-Instagram Stories inabasebenzisi abangaphezu kwezigidi ezingama-500 nsuku zonke, ngezindaba ze-1/3 ezibukwa kakhulu ezivela kuma-akhawunti webhizinisi.

Izindaba zivela amahora angama-24 futhi zingasetshenziswa ukufeza ukukhula kwebhizinisi ngezindlela ezahlukahlukene. Izindaba azigcini ngokukusiza ukuthi ukhulise inani labalandeli bakho bangempela be-Instagram, kodwa futhi ziwusizo olukhulu ekuzibandakanyeni kokushayela, ekwakheni ulwazi ngebhizinisi lakho, futhi kungaholela nasekuguqulweni kokuthengisa. Ukwanda okuholele kwinani labalandeli bakho be-Instagram kungahumushela kokuthandwa kakhulu kwe-Instagram kwe-akhawunti yakho nokukhula kwebhizinisi lakho.

Ukwazi ukuthi ungazisebenzisa kanjani kangcono izindaba ze-Instagram zebhizinisi lakho ukuze uthole okuningi kwalesi sici se-Instagram kubalulekile, futhi nangu umhlahlandlela wakho wokukuthola kahle.

Yiba nesu le-Instagram Stories endaweni

Isu lezindaba zakho ze-Instagram lingakusiza ulawule futhi usebenzise izindlela eziningana zokusebenzisa izindaba ze-Instagram ukwengeza ukufinyelela kwebhizinisi lakho nokukhula kwakho. Ukuthumela phakathi kwezindaba ezi-1 kuya kwezi-7 usuku ngalunye kutholakele ukufeza amazinga amakhulu wokuqedwa kwendaba angaphezu kuka-70% ngokuqhathaniswa nenani elikhulu lezindaba. Ukuthumela ngokungaguquguquki ukwakha ubudlelwano nababukeli bakho ngezikhathi abasebenza ngazo kakhulu kuyadingeka ukuze kubonakale ukwanda kwenani labalandeli bakho bangempela be-Instagram nokuthola ukuthandwa okuningi kwe-Instagram. Isu lakho lezindaba ze-Instagram kufanele ligxile kulezi zindawo ezilandelayo:

Kusetshenziswa izindaba ze-Instagram ukushayela ukuthengisa

Izindaba zingasetshenziselwa ukubamba ukunaka kwababukeli, ukubenza babe nentshisekelo, ukufeza ukuguqulwa kokuthengisa, nokubona ukukhula kwenani lamakhasimende athembekile ibhizinisi lakho elinalo. Ukuguqulwa kokuthengisa kungenzeka ngezindaba ngezindlela eziningana. Noma ungenabo abalandeli be-10k be-Instagram, izitika zomkhiqizo, ezifakwa njengamaki ezintweni ezithile ezindabeni zakho, zingasiza ababukeli bakho ukuthi bathengele imikhiqizo yakho. Ukwehluka kombala nokusobala kwezitika zomkhiqizo nakho kuqinisekisa ukuthi kuhamba kahle nganoma yikuphi ukuhleleka kwezindaba zakho ze-Instagram.

Ukungeza izixhumanisi ezindabeni zakho nakho kungaba ngumshayeli omkhulu wokukhula futhi kusebenze njengocingo olucacile lwababukeli ukuthi babambe iqhaza kulo. Noma ngabe usebenzisa umbhalo noma unikeza imiyalelo ngomlomo, ukucela ababukeli ukuthi "baswayiphe" kuyindlela enhle yokukhuthaza ukuguqulwa. Ukufaka ama-GIF ashukumisayo e- “swipe up” nakho kuyindlela enhle yokuqondisa ababukeli bakho kusixhumanisi. Uma unabalandeli abangaphansi kuka-10k Instagram, ungaqondisa ukunakekela kwabo kusixhumanisi esichofozekayo ku-bio yakho ngezindaba. Ukubeka isitikha sokubalwa emuva ezindabeni zakho nakho kusebenza kahle kakhulu uma ufuna ukwengeza ukwethulwa komkhiqizo noma eminye imicimbi yomkhiqizo ezayo. Ababukeli bangakhuthazwa ngisho nokuthi bachofoze isitikha ukuze bahlale bazi ukuthi ukubalwa kwesikhathi kuphela nini.

Izikhangiso Zezindaba Ze-Instagram futhi kuyindlela ephumelela ngokwedlulele yokuqhuba ukuthengiswa kwebhizinisi futhi kungabhekiswa kuzethameli ozikhethele zona ngokuya ngezintshisekelo, indawo, inani labantu, nokuziphatha. Futhi zandisa amathuba okukhula kwebhizinisi ngokwethula umkhiqizo wakho kanye nemikhiqizo / nezinsiza zawo kubabukeli asebevele bebandakanyekile.

Sebenzisa izindaba ukukhombisa okuqukethwe okwenziwe ngumsebenzisi kanye nomshini wokushicilela omuhle futhi kungaba yindlela enhle yokubeka ubufakazi bomkhiqizo wakho ngaphandle kokuvumela ikhwalithi yevidiyo / isithombe esithathwe ngabasebenzisi kuthinte ubuhle bokuphakelayo kwakho kwe-Instagram. Imithombo yezindaba evumayo ekhonjiswa ngezindaba nayo ingaheha intshisekelo yomunye umbukeli futhi ibenze babe nentshisekelo kumkhiqizo wakho, okungahle kube nomphumela ekuthengisweni, okuthuthukisa ukukhula kwebhizinisi.

Ukukhuthaza ukuzibandakanya ngezindaba

Izindaba ze-Instagram zinikeza ithuba elihle lokuzibandakanya nabasebenzisi futhi zikwenze kube nokuxhumana okwengeziwe, kukhuthaze umqondo womphakathi. Ubuqiniso bugcinwa ngokwabelana ngezithombe ezingemuva kwesigcawu namazwibela emicimbini ebanjelwe, okuholele kumuzwa wokwenza ngezifiso.

Umshado ungathuthukiswa ngezici ezimbalwa zezindaba. Amapholi angasetshenziswa ukuze izibukeli zikhethe phakathi kwezinketho ezimbili, imibuzo ingathunyelwa izibukeli ezisuke ziphenduleke, imibuzo ngezihloko ezithakazelisayo noma uhlobo lwakho lomkhiqizo lungasiza ukuvusa ilukuluku lababukeli, ngisho nokusebenzisa izitikha zesilayidi se-emoji kunganikeza imizwa ukusabela endabeni ethunyelwe. Izitika zengxoxo nazo zisanda kwethulwa ukuze kuvunyelwe inkundla yezingxoxo yabahlanganyeli abangu-32 ukuthi bajoyine ingxoxo, okuyindlela enhle yokuthola ingxoxo yeqembu egxile esihlokweni esihlobene nawe noma ibhizinisi lakho. Ukuba bukhoma kungenye indlela enhle yokwandisa ukuzibandakanya Instagram Stories, hhayi nje ngoba abalandeli bakho be-Instagram bayaziswa uma uba bukhoma, kodwa futhi ngoba kubanikeza ithuba lokubuza imibuzo, ukuphawula, ngisho nokuzibandakanya ezingxoxweni ezibukhoma.

Ukuthola ukubukwa okuningi ngezindaba

Ama-hashtag namathegi wendawo angafakwa ezindabeni ukusiza izindaba zakho ukuthi zibukwe yizithameli ezinkulu. Zingaphinde zikhuliswe noma zihlanganiswe ngemuva ukuze zingathinti ubuhle bonke beNdaba. AmaHashtag namathegi wendawo avumela i-Instagram Story yakho ukuthi ibukwe abantu abaningi ngokubangeza kokuqukethwe okufanayo okuthunyelwe abanye. Omaki bendawo basebenza kahle, ikakhulukazi kuma-akhawunti wokudla nawokuhamba, ngoba abantu abafuna ukuya endaweni bangavele bafune ugqozi kokuqukethwe okuvele kukhona mayelana nale ndawo. Ukuthumela ngokungaguquki kusiza nokuthola abalandeli abaningi be-Instagram be-akhawunti yakho, ukukhiqiza ukuthandwa okuningi kwe-Instagram kokuqukethwe kwakho okuthunyelwe, futhi kukhulise ukukhula kwebhizinisi.

Ukudalula izindaba ezixhasiwe

Ukudalulwa okufanele kokuqukethwe okuxhasiwe kuyadingeka lapho kunenhlangano yomkhiqizo, noma ngabe kungobambiswano olukhokhelwayo noma lokupha. Ukudalulwa akunakufihlwa ngaphansi kweminye imibhalo / izitika, futhi kudinga ukuthi kufundeke phakathi nobude bendaba yakho, ngokubhala, njengoba ukudalulwa okuningi ngamazwi kungazwakala ngababukeli abachofoza izindaba ngomsindo uvaliwe. Ukudalulwa akusizi nje kuphela ukuhlangabezana nezidingo ezidingekayo, kepha futhi kunenzuzo kubo bobabili abathintekayo enhlanganweni yomkhiqizo, okwandisa amathuba abalandeli be-Instagram be-akhawunti ngayinye abagcina belandela enye i-akhawunti.

Ukuhlela Izindaba ze-Instagram

Ukuhlela izindaba zakho ze-Instagram kungakongela isikhathi futhi kuqinisekise ukuthi awuhambisani uma kukhulunywa ngokuthunyelwa kwezindaba. Amathuluzi amaningi wokuhlela manje enza ukuthi ukwazi ukukhetha isithombe / ividiyo ofuna ukuyithumela njengendaba, uyihlelele amazwibela ayo, futhi ukhethe izitikha ongathanda ukuzisebenzisa nayo bese ukhetha usuku nesikhathi lapho ukuthunyelwa kufanele kwenziwe ezindabeni zakho ze-Instagram. Ngokuhlela ngokucophelela nokuhlela izindaba zakho, uzokwazi ukuqinisekisa ukuthi abalandeli bakho be-Instagram abasalanga bezibuza ukuthi kungani uthule ngokuzumayo uma ungenaso isikhathi sokwenza iNdaba, njengoba ithuluzi lokuhlela lizokwenza it ngawe.

Ukwakha i-Instagram eqondaniswe nomkhiqizo

Izindaba zakho zingaxhumana nobuntu bomkhiqizo wakho, ngakho-ke, ukuba nezindaba ezihambisana nomkhiqizo wakho kungasiza kakhulu ekuvezeni umbono owufunayo. Amathempulethi wohlelo lokusebenza lokuqamba, kanye namathuluzi wokuklama we-Instagram awakhelwe ngaphakathi, njengemodi yokuhlela, izihlungi eziningi, amathuluzi webhulashi, izinketho zombhalo, ama-GIF, isikhethi sombala, kanye ne-boomerang, kungasiza ekuthuthukiseni izindaba eziqondaniswe nobuhle ku-Instagram ingaqhubekisela phambili ukukhula kwebhizinisi.

Kusetshenziswa okugqamile ngendlela efanele

Amaphuzu avelele kuphrofayela yakho ku-Instagram angasiza ekongeni izindaba zakho ngaphezu kwamahora angama-24 ajwayele ukuhlala kuwo, kepha lokho akusho ukuthi kufanele ugcine zonke izindaba zakho kokuvelele kwakho. Ngokuvamile, ukulondolozwa kwezindaba eziqondisa ithrafikhi enkulu kuwebhusayithi yakho nakwezinye izixhumanisi zebhizinisi, Izindaba ezibandakanya i-Call To Action, noma isixhumanisi esikwazi ukuthenga esitolo, kufanele zilondolozwe njengama-Highlights okuvumela ababukeli ukuthi bakwazi ukukufinyelela ngisho nangemva kwamahora angama-24. Ukuba nesembozo esiyingqayizivele se-Highlights yakho kuzosiza nokuheha abalandeli abaningi be-Instagram futhi kuthuthukise ukukhula kwebhizinisi ngokuboleka ubuhle bebhizinisi elihlukile kubabukeli bakho abangenakukusiza kodwa badonseleke kulo.

Sebenzisa 'osayizi bezindaba' abalungile

Isilinganiso sesici sevidiyo / isithombe sezindaba ze-Instagram ngu-9: 16, kanti ubude obukhulu bevidiyo bungamasekhondi ayi-15, yize i-Instagram ithumela amavidiyo amade ezindabeni njengezingxenye ezilandelanayo zemizuzwana engu-15. Imfuneko yosayizi wevidiyo noma wesithombe wezindaba ze-Instagram ngamaphikseli ayi-1080 x 1920. Ukungeza umbhalo / izitika ezindabeni ngenkathi uhlala ngaphakathi kwemigqa eluhlaza okwesibhakabhaka kuvumela okuqukethwe ukuthi kubonakale kubabukeli.

Ukuzuza kuma-analytics wezindaba ze-Instagram

Imininingwane ingakhiqizelwa izindaba zakho ze-Instagram njengoba kungaba kokuthunyelwe kwakho, futhi ukusebenzisa ama-analytics ku-Instagram kanye nokuqonda okuvela kumathuluzi we-Analytics kungakunika ukufinyelela kulwazi olufana nokufinyelela, okuvelayo, ukuphuma, izimpendulo, ukubuyela emuva, ukuvakashelwa kwephrofayili, ukuthepha phambili, okulandelayo, indaba elandelayo, amasheya, ukuswayipha, nokunye okuningi. Imininingwane evela kuma-analytics wezindaba ze-Instagram ingakusiza ukuthi uhlole isu lakho futhi uhlole ukuthi yini esebenzayo nokuthi yini engekho ukuze ukwazi ukusebenzela ukuthuthukisa isu lakho nokukhula kofakazi.