Inyanga: November 2020

Ubheke i-Instagram yakho futhi uyazi ukuthi awunabalandeli abaningi ngendlela ongathanda ngayo. Uyakuthanda okuqukethwe kwakho, kepha akubandakanyi ababukeli abaningi. Unethemba lokuzuza ukukhula ebhizinisini lakho usebenzisa imithombo yezokuxhumana, bese unquma ukuthi ufuna ukuthatha enye indlela. Kulesi sihloko, sizobheka ezinye zezindlela ongabhala ngazo kabusha i-Instagram yakho ukuze uthole inombolo ephezulu yokuthandwa nabalandeli be-Instagram yomkhiqizo wakho.

Kungani kufanele usebenzise i-Instagram ngebhizinisi?

Ucwaningo luphakamisa ukuthi kunama-akhawunti webhizinisi we-Instagram angaphezu kwezigidi ezingama-25. Ku-2019, ama-brand asebenzise cishe ama- $ 7 billion ekukhangiseni ku-Instagram, okuncane kakhulu kunalokho abakusebenzisayo kulo nyaka. Ngokuphikisana nalokho abantu abaningi abakucabangayo, yonke inhlangano noma ibhizinisi lingazuza ngokukhangisa ku-Instagram. Ukuhlelwa kwamasu nokufaka kokudala kusiza ukuqoqa abalandeli abaningi be-Instagram, okukhuthaza ukuzibandakanya phakathi kwamabhizinisi nezithameli zabo.

Ukuba ne-akhawunti ye-Instagram kungaba nomthelela ngezindlela eziningi. Iningi lamakhasimende amancane athambekele ekufuneni izinhlangano eziteshini zokuxhumana ukuze zifunde kabanzi ngazo. Ukusungula i-akhawunti kwenza abantu bazi ukuthi ukhona futhi bavulekile ukwenza ibhizinisi nabo. Okufanelekile, isiteshi se-Instagram esinentshisekelo yokukhula ngokushesha kufanele sibhale okungenani amahlandla ayisihlanu kuye kwayishumi isonto ngalinye. Noma ungakwazi ukuthumela okuqukethwe ngokungaguquguquki, kufanele okungenani ube nesithombe sephrofayili, igama lebhizinisi lakho, imininingwane yokuxhumana, nezithombe ezithile ukubonisa umkhiqizo wakho. Ukungabi nalolo lwazi kungaholela kumakhasimende akho angahle afune izimbangi zakho esikhundleni salokho.

Lapho abasebenzisi bakho bazi ukuthi uku-Instagram, kudala ukuthembeka nokwethenjwa. Abantu bazokwazi ukuthi uyinhlangano yangempela futhi bakubheke njengobalulekile. Ngokunjalo, ukunikela ngemikhiqizo esezingeni eliphakeme kanye nensizakalo esheshayo kungashukumisa abantu ukukumaka ku-Instagram futhi bakunikeze nokubuyekezwa okukhanyayo. Lapho abantu bezwa kwabanye abathengi ngawe, lokho kuzobenza bakwethembe kakhulu futhi bazame imikhiqizo yakho.

I-Instagram futhi ingakusiza uthengise imikhiqizo yakho kangcono. Ngenkathi wabelana ngokuqukethwe, maka iminikelo yakho bese usebenzisa ama-hashtag. Ungakhipha futhi ithrafikhi eningi yewebhusayithi yakho ngokuqondisa abasebenzisi usebenzisa inketho yokwabelana yokushintshana ku-Facebook noma ku-Twitter. Ukuba nokwethembeka nokwabelana ngokungaguquguquki kokuqukethwe kusiza ukwakha idumela lakho eku-inthanethi futhi kuthuthukise izinga lakho lenjini elisebenzayo lokusesha.

Ungasebenzisa futhi i-Instagram ukwakha inethiwekhi yobuchwepheshe. Yazi izimbangi zakho ngokulandela okuqukethwe kwazo futhi wakhe ukusebenzisana nabo ngokuhamba kwesikhathi. Lokhu futhi kuyipulatifomu enhle yokuheha ithalente elisha elingafunda kabanzi ngomsebenzi wakho ngokusebenzisa ubukhona bakho bezokuxhumana.

Izici ezingakhulisa isikhalazo se-akhawunti yakho ye-Instagram

Manje njengoba siqonda umthelela i-Instagram engaba nawo ekukhuthazeni ukukhula komkhiqizo wakho, ake sibheke ezinye zezici okufanele ugxile kuzo ngqo. Into yokuqala ingqikithi esebenza njengesisekelo sobukhona bakho be-Instagram. Ukwakha ingqikithi kwehlukanisa i-akhawunti yakho ye-Instagram kuleyo yabancintisana nabo. Inika nomkhiqizo wakho izwi elihlukile.

Ungakuthola kuyinselele ukuthumela okuqukethwe okuhambisana netimu yakho njalo. Ungakunqoba lokhu kuvinjelwa ngokugxila esithombeni esikhulu nokuthuthukisa okuqukethwe okunokufana okuthile komunye nomunye. Sebenzisa isihlungi esisodwa sakho konke okuqukethwe noma usebenzise inqubo efanayo yokuhlela kokuthunyelwe ngakunye. Ungafaka futhi umbala ohambisanayo noma ifreyimu yesithombe. Ngale ndlela, i-Instagram yakho izoqala ukuzizwa ifana nokwelulwa komkhiqizo wakho.

Lapho usuthathe isinqumo ngendikimba, ukukhetha okuqukethwe kuba lula. Cabanga ukuthi ufuna abanye babone kanjani umkhiqizo wakho nokuthi yini ongayenza ezinkundleni zokuxhumana ukufeza lokho. Yenza uhlu lwezithombe namavidiyo ofuna ukuwakhombisa izithameli zakho eziqondiwe bese ucabanga ukuthi ungazenza kanjani zikhange kubo. Ngokuthola ugqozi, bheka amakhasi e-Instagram ezincintisana zakho nezinye izinhlangano ezizuze izigidi zabalandeli.

Ngaphakathi kokuqukethwe kwakho, izwi elixhumana nomlayezo lidinga ukungaguquguquki. Ukuba nethoni ethile nesitayela sokusho izinto kuzokwenza izethameli zakho zazi futhi zihlobane nomkhiqizo wakho. Cabanga ngalokho izilaleli zakho ezilindele kuwe, bese ukhetha izwi ocabanga ukuthi lizoxhumana nazo kangcono kakhulu.

Izinyathelo zokuvuselela i-Instagram yakho

Imithombo yezokuxhumana isondele kakhulu kubantu ngokungafani neziteshi zokukhangisa zendabuko. Impumelelo yanoma iyiphi i-akhawunti yezokuxhumana esetshenziselwa ibhizinisi incike ekusebenziseni ukulandisa okwakhiwe ngokucophelela ngokungaguquguquki. Amakhasimende angavinjelwa ekulandeleni umkhiqizo othile uma wehluleka ukuxhumana nawo ngendlela eyiyo.

Yize ukuvuselelwa kabusha kungabonakala kunzima kwabaningi ekuqaleni, labo abafisa ukuphumelela ekumaketheni imithombo yezokuxhumana bazozuza ngokusebenzisa i-Instagram. Nalu uhlu lwezinyathelo ezingenza inqubo yokuvuselela i-Instagram ihleleke futhi isebenze ngokwengeziwe:

• Thuthukisa uhleloLapho uzama ukunikeza ibhizinisi lakho indlela entsha, kuyasiza ukwakha uhlaka lwamasu lokuthi ufuna ukufeza ini nokuthi uhlela kanjani ukufika lapho. Ngephrojekthi yokwakhiwa kabusha kwe-Instagram, yakha isu le-PR elisho umbono wakho omusha. Yenza isheduli yokuqukethwe yansuku zonke efake kuhlu imininingwane ofuna ukuyaba nsuku zonke. Yisho imigomo ofuna ukuyifinyelela njengenani labalandeli be-Instagram bangempela noma ukuthandwa kwe-Instagram ngaphakathi kwesikhathi esithile bese uzama ukufeza lezi zinhloso ngokusemandleni akho.
• Sebenzisa isikhala sokubuka cisheI-Visual brand boarding ngokusobala ingenye yezindlela ezisiza kakhulu ezikuvumela ukuthi ucabange kabusha ukuthi ungaletha kanjani umkhiqizo uphila ngokubukeka. Ngisho nezinhlangano ezingakwazi ukutshala imali kumklami wezithombe zingazuza ngokucabanga ngalo mqondo ngamasu. Indlela engcono yokwenza lokhu ukuzibandakanya ekuzivocavoca umzimba lapho ubheka khona izinto ezahlukahlukene zelogo umkhiqizo wakho onazo manje bese uzihlela ngokuhlangana okuhlukahlukene. Isibonelo, khetha imibala ethile nolimi bese uxoxa ngezindlela zokuyisebenzisa ngokuhlukile.

  Ukubukwa kokuqala ongakudala kuzokhuluma kakhulu mayelana nokwakhiwa kabusha kwakho futhi kuveze inkomba entsha oyinikeza i-akhawunti yakho ye-Instagram. Amathuluzi afana ne-Photoshop, Illustrator noma i-Canva angakusiza ukuthi uthuthukise lezi ziboniso. Basebenzise kwamanye amapulatifomu kuqala ukuze ubone ukuthi izethameli zakho ziphendula kanjani kubo.

• Sungula ithoni kabusha: Njengomkhiqizo, ungaqhubeka nokuhlola okuqukethwe kwakho kokubukwa kwangaphambilini ngemuva kokuqalisa kabusha. Lokhu kuzokusiza ukuthi uqoqe futhi wakhe phezu kwesibambiso sakho sokumaketha ongasisebenzisa ukukhombisa imizamo yakho emisha yokubeka uphawu. Sebenzisa izinto ezintsha zokudala namazwibela wokuthakazelisa ukusungula ithoni yakho.

  Ucwaningo luveze ukuthi bangu-93% ochwepheshe bezokumaketha abathole ikhasimende elisha ngemuva kokufaka i-video ezinkundleni zokuxhumana kodwa abacishe babe ngama-75% abo banqena ukuphinde bayithumele le vidiyo. Izinto zokwenziwa njengamavidiyo we-YouTube zithandwa kuzo zonke izizukulwane futhi zingasiza ukuxhumana ngemininingwane ngezindlela ezizwakalayo. Ukwabelana nabo kokuphakelayo kwakho kwe-Instagram kungasiza futhi ekwakheni ukwethembeka kwamakhasimende ngaleyo ndlela kwenze amavidiyo abe yimpahla enhle yokwakhiwa kabusha.

• Hlangana nezithameli zakho: Nganoma iyiphi iphrojekthi yokwakha kabusha, kujwayelekile ukuthi izethameli zakho ezijwayelekile zizizwe zididekile ekuqaleni. Akunasizathu sokukhathazeka – izilaleli zakho zizojwayela kancane kancane ukutholakala kwakho okusha kwezokuxhumana. Khumbula ukuthi esigabeni sakho sokuqala kabusha, ungathola imibuzo eminingi evela kuzethameli. Kubalulekile ukuhlala ushadile ukuze izilaleli zakho ziqhubeke zikwethemba. Phendula kuwo wonke amazwana, i-imeyili, i-DM, nombhalo. Qiniseka ukuthi ubonga abalandeli bakho ngokuthandwa kwabo kwe-Instagram. Ukuxhumana okuningi onakho nezethameli zakho, maningi amathuba okuthi bathande futhi babelane ngokuqukethwe kwakho.
• Yethula izinguquko kancane kancane: Into ebalulekile okufanele uyikhumbule ngokuziphatha komuntu ukuthi iningi labantu aluluthandi ushintsho. Ukuvuselelwa kwelogo yakho, isithombe sephrofayili, nobuhle bokuphakelayo kwakho kwe-Instagram kungadonsela ukukhathazeka noma ukugxekwa. Ezimweni ezinjalo, unganqikazi ukuqhubekela phambili nezinhloso zakho zokuphinda uzakhe kabusha kancane kancane. Izithameli zakho ekugcineni zizofunda ukuzivumelanisa nesitayela sakho esisha ne-Instagram persona.

  Inselelo ngokuqanjwa kabusha kabusha ongase uhlangane nakho ukuthi ileveli yakho yokuzibandakanya ingaqala yehle ekuqaleni futhi abantu kungenzeka ukuthi abakulandeli. Lokhu kungadumaza kakhulu futhi kungakwenza ucabange ukuthi mhlawumbe awuzenzi kahle izinto. Kodwa-ke, zikhumbuze isizathu sokuqanjwa kabusha kabusha kwasekuqaleni, nokuthi isinqumo sokushintsha izinto sasinolwazi futhi sinenhloso. Uzama ukudala i-niche ekhethekile ezokuvumela ukuthi uxhumane nabantu ababhekiswe kuwe. Abalandeli abanyamalalayo ekugcineni bazophinde bavele uma nje ungaguquguquki futhi uzimisele ngemizamo yakho yokumaketha.

• Xhuma nabathonya nezinye izinhlangano ezisunguliwe: Imithombo yezokuxhumana ikakhulu imayelana nokuxhumana nabanye nokwakha umphakathi. Kunomphakathi oku-inthanethi ofanele kuwe ngoba uqukethe izethameli zakho eziqondiwe. Ungawuthola lo mphakathi ngokuzibandakanya nabantu nemikhiqizo abayilandelayo.

  Gada ama-hashtag afanele, uthanda futhi ubeke amazwana kokuthunyelwe okufanele kwe-Instagram. Landela abantu ababambe iqhaza ezingxoxweni eziku-inthanethi. Uzoqala ukuqashelwa yilaba bantu abangaba nentshisekelo kokuqukethwe kwakho. Ngaphezu kwalokho, ungahlanganyela nomuntu onethonya abalandeli bakhe abangaba nentshisekelo kumkhiqizo wakho. Ungayisebenzisa le ndlela noma ngabe unesabelomali esincane ngokuxhuma nomuntu ongamela umkhiqizo wakho futhi awukhangise phakathi kwamakhasimende ahlukahlukene. Lokhu kungasiza ekwakheni ukwethembeka komkhiqizo wakho futhi, kancane kancane, ukuthandwa kwawo.

Kukhona abasebenzisi abangaphezu kwezigidigidi ezi-1 abasebenza njalo ngenyanga ku-Instagram. Lokhu kufinyelela kwenze i-Instagram yaba yipulatifomu enhle kakhulu yokukhulisa umkhiqizo wakho nokusetha ukuthembeka. Eminyakeni embalwa edlule, imikhiqizo ephezulu, osomabhizinisi abahlakaniphile, abagqugquzeli bezokuxhumana nabantu nosaziwayo basebenzise i-Instagram ukuze izuze bona. Ngakho-ke, kungani ungenjalo?

I-Instagram ikuvumela ukuthi wakhe iphrofayili yebhizinisi futhi uphromothe umkhiqizo wakho mahhala ku-Instagram. Ngezinyathelo ezimbalwa ezilula, ungenza i-akhawunti yakho ifinyeleleke kubasebenzisi abanentshisekelo. Kubonakala kulula, akunjalo?

Kuzoba - uma usuqonda ukuthi ungakugwema kanjani okuvamile Amaphutha wokuthengisa we-Instagram futhi ufeze umgomo wakho wemakethe ohlosiwe. Kulesi sihloko, sizobe sixoxa ngala maphutha wokumaketha:

Ukuthenga abalandeli be-Instagram

Kuzoba ngcono kakhulu ukuthi ibhizinisi lakho lizuze abalandeli be-Instagram bangempela ngokomzimba, esikhundleni sokukhetha indlela engeyona eyemvelo yokuthenga abalandeli. Uma ungafuni ukulimaza ibhizinisi lakho, udinga ukuthi uqaphele kakhulu. Ukuthenga abalandeli kungenye yezindlela zokufakelwa zokwakha ubudlelwane besikhathi eside nabalandeli bakho. Uma u thenga abalandeli kusuka emithonjeni engadumiseki, kuholela kokulandelayo:

• Ukuzibandakanya okuncane - Uma uthenga abalandeli, uzibandakanya nabantu abangakhangwa ngumkhiqizo wakho futhi abafuni ukuzibandakanya nawo. Uzobe ukhokhela izinombolo ezizofaka ama-akhawunti amaningi mbumbulu.
• Ukulahleka kwesithunzi nobuqotho - Kulo mhlaba esiphila kuwo, wonke umuntu unombono ohlukile wokuziphatha. Ngakho-ke, ukuchazwa kokuziphatha kuyinkimbinkimbi kunokuba ubungacabanga. Abanye abantu ngeke bathole ukuthi uthenge abalandeli. Kepha, uma usuka kubalandeli abayi-100 uye kwabangu-100,000 ezinsukwini ezimbalwa nje, abantu bazoqala ukusola futhi bangabaze ubuqotho bakho.

Ukuba ne-akhawunti yangasese

Umphakathi we-Instagram unentshisekelo kulokho onganikela ngakho. Uma uhlela i-akhawunti yakho ibe yimfihlo, lawo mathuba azokhawulelwa. Wakha udonga phakathi komkhiqizo wakho nezithameli zakho futhi kuzogcina kube yisizathu esisheshayo nesivame kakhulu ngemuva kokulahlekelwa ngabalandeli bakho. Kunezizathu ezimbili eziyinhloko ngemuva kwayo:

• Uma une-akhawunti eyimfihlo, kuzofanele uvume isicelo sabalandeli. Lokhu kwenza umkhiqizo wakho ube nzima futhi ube yinkimbinkimbi.
• Njengoba abantu bengeke bakwazi ukubona iphrofayela yakho, bazolahlekelwa intshisekelo ebhizinisini lakho.

Kubalulekile ukuthi ube ne-akhawunti yomphakathi. Ukwenza i-akhawunti yakho ibe sesidlangalaleni, vakashela izilungiselelo zobumfihlo bese ushintsha izilungiselelo ze-akhawunti ukuze zivuleke. Kuzoholela ekukhuleni okusheshayo kokubala komlandeli wakho.

I-akhawunti yakho yangasese ingaba yimfihlo. Kodwa-ke, ukwenza i-akhawunti yakho yebhizinisi ibe yimfihlo akwenzi mqondo. Kufanele itholakale emphakathini. Ngokwenza njalo, wandisa amathuba akho okufinyelela kuzithameli ezinkulu futhi ukhiphe okungaba khona.

Uma abantu abanentshisekelo ebhizinisini lakho noma kumkhiqizo babona ukuthi i-akhawunti yakho isethwe njengeyimfihlo, bazocabanga ukuthi awufuni abalandeli. Bangaze bacabange ukuthi kuzodingeka balinde uze ungene ngemvume ku-akhawunti yakho bese wamukela isicelo sabo. Abasebenzisi bavame ukugwema ama-akhawunti wangasese. Qiniseka ukuthi awenzi iphutha elifanayo ngokuhlola kabili isimo se-akhawunti yakho.

Ukuthumela kakhulu noma ukungathumeli ngokwanele

Uma ngabe usebenzise i-Instagram isikhashana, kufanele wazi ukuthi ukuthumela kakhulu ku-Instagram kubhekwa njenge-no-no enkulu. Umkhuba wakho wokuthumela njalo ungacasula abalandeli bakho. Kodwa-ke, uma ungathumeli ngokwanele, abalandeli bakho bangakhohlwa ngawe noma bacabange ukuthi ubukade ungayinaki i-akhawunti yakho. Kungakho kubalulekile ukuthi ngaphambi kokuthi uthumele noma yini ku-Instagram, uthuthukisa isu elinquma isikhathi esifanele phakathi kokuthunyelwe kwakho.

Khumbula ukuthi isikhathi siyikho konke. Isikhawu phakathi kokuthunyelwe kufanele sidalelwe ukwenza okulindelwe izethameli zakho ngokuthi i-akhawunti yakho iziphatha kanjani. Njengokuthi isitolo asishintshi amahora aso avulekile masonto onke, akufanele ushintshe esakho. Musa ukulayisha ngokweqile i-Instagram yakho ngokuqukethwe okufanayo futhi ungcolise i-akhawunti yakho. Ungathumeli noma yini engahambelani nebhizinisi lakho noma umkhiqizo.

Inhloso yakho kufanele kube ukuthumela njalo. Ungasebenzisa amathuluzi wokuhlela ezokuxhum okusiza ekuthumeleni okuqukethwe ama-2 izikhathi ezi-3 ngosuku. Kubalulekile ukugxila kwikhwalithi hhayi kubungako.

Ukungasebenzisi ama-hashtag noma ukuwasebenzisa ngokungafanele

AmaHashtag ayinto ebalulekile ye- Ukumakethwa kwe-Instagram. Ungazisebenzisela ukuhlela nokwazisa igama lomkhiqizo wakho. Uma uwasebenzise kahle, amakhasimende anentshisekelo kumasevisi nemikhiqizo yakho azokwazi ukukuthola kalula. Ungawanaki ama-hashtag. Leli iphutha elejwayelekile elenziwa yimikhiqizo namabhizinisi amaningi. AmaHashtag ayindlela yamakhasimende angahle akuthole futhi alandele okuthunyelwe kwakho.

Uma kukhulunywa ngokuthola okuthunyelwe kwakho ku-Instagram, ama-hashtag adlala indima ebalulekile. Noma kunjalo, abantu bavame ukwenza amaphutha ngenkathi bewasebenzisa. Abazisebenzisi nhlobo noma basebenzise ezingafanele. AmaHashtag kufanele abe mafushane, afanele, futhi asesheke kalula. Sesha ama-hashtag adumile ku-forte yakho bese uwasebenzisa kokuthunyelwe kwakho. Ngokwenza lokhu, uzobe ubamba ukunakwa komsebenzisi kumkhiqizo noma ebhizinisini lakho. Abantu basebenzisa ama-hashtag ukuthola izinto ezintsha endaweni yesikhulumi. Ngakho-ke, ama-hashtag afanelekile owasebenzisayo kokuthunyelwe kwakho, lapho okuqukethwe kwakho kuzovela kakhulu kokuphakelwa kwabantu futhi kuhambise ithrafikhi ku-akhawunti yakho. Kukhona ukuhlobana phakathi kokubandakanyeka kokuthunyelwe nenombolo yama-hashtag afakiwe kokuthunyelwe.

Ungangeza ama-hashtag aphezulu angama-30 kokuthunyelwe okukodwa ku-Instagram. Uma ufuna ukuzenza ziphumelele, udinga ukuzisebenzisa kahle zonke. Maka izithameli ezifanele ukuze zikwazi ukukhomba okuthunyelwe negama lomkhiqizo. Umqondo walokhu ukufaka ama-hashtag aseshekayo. Ukusebenzisa ama-hashtag angalungile noma ukuwasebenzisa ngokweqile kungalimaza ibhizinisi lakho.

Awukwazi ukulandela isu elilodwa futhi ulindele ukukhulisa isibalo sabalandeli bakho. Okudingayo uhlelo. Kufanele uhlole ukusebenza kwama-hashtag njalo futhi ulandelele lawo aletha izethameli eziningi futhi andise ukubandakanyeka. Kugcine kulula futhi ucacise.

Ukuziba Izibalo

Uma ungasebenzisi i-Instagram Analytics, ulahlekelwa yithoni yolwazi olungakusiza ekuhleleni imikhankaso yesikhathi esizayo. Ngalawa ma-analytics, ungabheka ukuthi yini okuthunyelwe okuthola imiphumela nokuthi yini echitha izinsiza zakho. Futhi, kukusiza ukuthi uqonde kangcono amakhasimende akho. Lapho wazi izintshisekelo, ukusebenza kokuthenga online, kanye nenani labantu labalandeli bakho, ungakha okuqukethwe okubandakanya kangcono nabalandeli bakho. I-Instagram Analytics yakho ikunikeza ulwazi lokunikeza abalandeli bakho ukunakekelwa okubafanele.

Hhayi ukuzibandakanya nabalandeli bakho

Uma ufuna inani elikhulu labalandeli, kuzofanele uphendule kubalandeli bakho. Ukuzibandakanya nabalandeli bakho kuzoqinisekisa ukuthi ukuthandwa kwakho kuyanwetshwa. Kukhombisa ukuthi umkhiqizo wakho uzimisele ukukhonza abalandeli bawo ngokufanele. Ukungabaphenduli kuzolimaza umkhiqizo nebhizinisi lakho kuphela.

Lapho othile ephawula kokuthunyelwe kwakho maqondana nomkhiqizo noma umkhiqizo wakho, zinike isikhathi sokuphendula kukho. Noma benza isiphakamiso esithile noma begxeka izinsizakalo zakho, kwamukele, bese uphendula ngesizotha. Futhi, lapho umlandeli noma ikhasimende lidinga usizo ngokwamasevisi noma imikhiqizo yakho, kufanele ubanikeze insizakalo yamakhasimende yangempela. Kwezinye izimo, kuzodingeka ubhekane nokukhathazeka okwenzelwe wena ngokunikeza inketho yokukuthumela i-imeyili ngqo ukuze ukwazi ukusingatha le nkinga. Ngale ndlela, wakha ubudlelwano namakhasimende akho. Ukushintshanisa imilayezo nabalandeli bakho kuyindlela enhle yokufaka inani kumkhiqizo wakho.

Ukuzibandakanya nabalandeli bakho kuzoholela ekugcineni nasekukhuleni. Ngokuzibandakanya, izethameli zingaqonda futhi zazi umkhiqizo wakho kangcono. Ngakolunye uhlangothi, uzokwazi ukuthi amakhasimende akho adingani futhi alindeleni kuwe.

Ngenkathi uphendula kumakhasimende akho, kubalulekile ukuba nobuciko. Izosebenza kangcono kunokumane uthumele okuqukethwe okubukeka njengesikhangiso.

Ukuthandwa kwe-Instagram nokuphawula kokuthunyelwe kusho ukuthi abalandeli banentshisekelo kumkhiqizo wakho. Ngakho-ke, ngaso sonke isikhathi uma uphendula, kuzobenza bazizwe sengathi umnikelo wabo ubonile. Noma ngabe babeka umbono omuhle noma omubi, kufanele uphendule. Thatha noma yikuphi ukuphawula okungekuhle njengethuba lokukhula. Ngokubaphendula, ukhombisa ukuthi uyilungele ingxoxo. Uma bengatholi mpendulo, ngeke baphinde bathumele lutho. Njenge-akhawunti yebhizinisi, udinga abalandeli abangaqhakambisa igama lomkhiqizo wakho futhi bathuthukise ukukhula kwebhizinisi lakho.

Ngakho-ke, uma unecala lokwenza amanye noma wonke amaphutha we-Instagram Marketing ashiwo ngenhla, sekuyisikhathi sokushintsha isu lakho. Akukaze kwephuze kakhulu ukubuyela endleleni efanele. Vele uqiniseke ukuthi awenzi lawa maphutha, futhi uzoba ne- i-akhawunti yebhizinisi ye-Instagram esebenza kahle.

Ngokwanda okwandayo kwe-Instagram, akumangazi ukuthi imikhiqizo iza nezindlela zokukhulisa ukukhula kwebhizinisi ngeplatifomu. Cishe ingxenye eyodwa kwezintathu yezindaba ezibukwa kakhulu ku-Instagram zivela emabhizinisini anabantu abangama-60% abathola imikhiqizo emisha ku-Instagram. Ama-75% wabasebenzisi be-Instagram bavame ukuthatha isenzo ngemuva kokuthola ugqozi kokuthunyelwe. Amandla wesikhulumi wokuhambisa abalandeli be-Instagram ukuthi bathathe isenzo makhulu. Kungakho udinga ukuqinisekisa ukuthi uyakusebenzisa ngokugcwele. Izikhangiso ze-Instagram zingakusiza wenze lokhu nje.

Ziyini Izikhangiso ze-Instagram?

Izikhangiso ze-Instagram zingahle zibe ngendlela yokuthunyelwe noma izindaba ezivela kokuphakelayo kwabasebenzisi be-Instagram. Bayakhokhelwa yibhizinisi futhi bahlukile kokuthunyelwe okujwayelekile nezindaba ngenxa yelebula labo elithi "Kuxhasiwe". Isici Sezikhangiso ze-Instagram sethulwe ngo-2015 futhi sivumela amabhizinisi ukuthi afinyelele kubasebenzisi abangekho vele abalandeli babo be-Instagram.

Izikhangiso ze-Instagram zingaba ngezinhlobo ezahlukahlukene futhi zingafaka ukubizelwa esenzweni esifana nokuthi “Funda kabanzi” noma “Thenga manje” ngokuya ngenhloso enqunyiwe. Izindleko zalezo zikhangiso zincike ezintweni ezinjengokukhomba, ifomethi yesikhangiso, ukubekwa kwezikhangiso, kanye nesikhathi sonyaka. Akunandaba ukuthi isabelomali sakho siyini, uzokwazi ukuthola ukuthandwa okuningi kwe-Instagram, wandise inani labalandeli bangempela be-Instagram onabo, futhi ufeze izinhloso zebhizinisi lakho usebenzisa Izikhangiso ze-Instagram.

Yiziphi izinhlobo zezikhangiso ze-Instagram ezikhona?

Kunezindlela eziningi zezikhangiso ezitholakala ku-Instagram ezingakulanda ngokuthandwa okuningi kwe-Instagram nabalandeli bangempela be-Instagram. Ngayinye yalezi zinhlobo zezikhangiso zisebenza ngezinhloso ezahlukahlukene futhi zingasetshenziswa ngezinkinobho zokubiza ezenzweni ezisiza ukufeza inhloso ethile. Izinhlobo zezikhangiso ze-Instagram yilezi:

Izikhangiso zezindaba

Lezi izikhangiso zesikrini esigcwele ezivela phakathi kwezindaba zabasebenzisi be-Instagram ngendlela efana nezindaba ezijwayelekile, ezinikeza abasebenzisi isipiliyoni esingenamthungo. Ngabasebenzisi abayizigidi ezingama-500 ababheka izindaba usuku ngalunye, lokhu kunikeza amandla amakhulu ukufinyelela izithameli zakho ezibhekiswe kuzo. Lokhu kungasetshenziselwa ukubona inhloso yokwandisa ukufinyelela nokuguqulwa, ukudala izinkomba, ithrafikhi, nokubukwa okuningi kwamavidiyo, kanye nokwakha ukuqwashisa ngomkhiqizo. Inkinobho yokubizela esenzweni ngokuvamile isebenzisa isici esithi “Swayiphela phezulu”, esidinga abasebenzisi ukuthi “Bhalisela”, “Funda kabanzi”, “Bhalisa”, “Thola ukunikezwa”, noma “Thenga manje”. Izithombe zezindaba zidinga ukuba ngamaphikseli ayi-1080 x 1920, abe nesilinganiselo esingu-9: 16. Amavidiyo endaba angafika kumasekhondi ayi-15 ubude, ngesilinganiso sevidiyo esingu-9: 16 esiphezulu nesixazululo sevidiyo samaphikseli okungenani ayi-1080 x 1920. I-4GB isayizi enkulu yamafayela wamavidiyo.

Izikhangiso zezithombe

Izikhangiso ezinjalo zingasetshenziselwa ukukhombisa imikhiqizo nezinsizakalo usebenzisa izithombe ezibamba iso. Lokhu kungaba kufomethi yokwakheka komhlaba noma yesikwele. Izithombe ezibukeka kahle zomhlaba zidinga ukuba ngamaphikseli ayi-1200 x 628, anokulinganisa okungu-1.9: 1. Izithombe eziyisikwele kufanele zibe nesilinganiso esingu-1: 1, futhi zibe ngamaphikseli angu-1080 x 1080. Izithombe ezime mpo kufanele zibe ngamaphikseli angama-600 x 750, futhi zibe nesilinganiselo esingu-4: 5. Ukubizelwa esenzweni kumele kukhethwe ngokucophelela kubhekwe izidingo zokukhula kwebhizinisi. Amafayela kufanele abe wuhlobo lwe-JPG noma lwe-PNG ngosayizi wefayela omkhulu abe ngu-30MB namaphikseli angama-600 kube ubuncane besithombe ububanzi. I-4: 5 isilinganiso esincane sesithombe kanti u-16: 9 yisilinganiso esiphezulu.

Izikhangiso zevidiyo

Izikhangiso zevidiyo zisebenzisa okuqukethwe okuhehayo okubukekayo ukuze kudonse ukunakwa kwababukeli futhi zikulande abalandeli be-Instagram bangempela. Lokhu kungafika kwiminithi eli-1 ubude yize izikhangiso zamavidiyo ezimfushane zivame ukuphumelela kakhulu ekufezeni izinhloso zebhizinisi kanye nokuthola ukuthandwa okuningi kwe-Instagram. Ukulungiswa kwevidiyo okungenani kwamaphikseli ayi-1080 × 1080 nobukhulu befayela elingu-4GB liyadingeka kumavidiyo. Isilinganiso sevidiyo sidinga ukuba ngu-4: 5 ubuncane futhi sibe ngu-16: 9 esiphezulu.

Izikhangiso zeCarousel

Izikhangiso ezinjalo zenza ukuthi abasebenzisi bakho abaqondisiwe baswayiphe izithombe noma amavidiyo ambalwa kokuthunyelwe okukodwa ngaphambi kokuthatha isenzo ngokuya ngenkinobho yakho oyikhethile yokwenza isenzo. Ngalokhu, uzokwazi ukugqamisa imikhiqizo eminingana, wabelane ngendaba enezingxenye eziningi, noma ucacise ngomkhiqizo owodwa noma ukunikezwa kwensizakalo kufinyelela kuzithombe eziyi-10 noma amavidiyo. Izidingo ezifanayo zevidiyo nezithombe zisebenza ezikhangisweni ze-carousel ofuna ukuzithumela ibhizinisi lakho.

Izikhangiso zeqoqo

Izikhangiso zokuqoqa zinika abalandeli be-Instagram ithuba lokuthenga umkhiqizo ngqo kusuka kusikhangiso. Isikhangiso esinjalo sinikeza isici se-eCommerce kubakhangisi lapho abasebenzisi bachofoza khona kusikhangiso futhi baqondiswe ngokuzenzakalela kusitolo sangaphambili se-Instagram Instence Experience. Izikhangiso ezinjalo zingakusiza ukuthi uzuze ukukhula ekuthengisweni kwekhathalogi, kuthrafikhi, nasekuguqulweni, kunikeze ababukeli ithuba lokufunda kabanzi noma ukuthenga ngqo.

Hlola izikhangiso

Isikrini sokuhlola ku-Instagram sivumela ukutholakala kwama-akhawunti amasha nokuqukethwe ku-Instagram. Hlola izikhangiso aziveli ngqo eziteshini zesihloko noma kugridi yokuhlola. Lezi zikhangiso ziboniswa ababukeli abachofoza esithombeni noma kuvidiyo ethile kuthebhu ethi Hlola.

Izikhangiso ze-IGTV

Izikhangiso ze-IGTV ukwengezwa kwakamuva kokukhethwa kukho kwe-Instagram, lapho abadali bethola u-55% wemali etholwe ngokusebenzisa lezo zikhangiso.

Izikhangiso zokuthenga ze-Instagram

Okuthunyelwe okungathengwa kungasetshenziswa ku-Instagram ngendlela yezikhangiso ze-Instagram zokuthenga. Ngalokhu, ulwazi lokuthenga lwenziwa lula kubalandeli be-Instagram abangaya ngqo ekhasini lokuchazwa komkhiqizo kuhlelo lokusebenza lwe-Instagram bese bethenga. Ngale ndlela, ungakhuphula ukuthengisa futhi uthuthukise ukuguqulwa komkhiqizo wakho ngenkathi unikeza abalandeli bakho be-Instagram isipiliyoni sokuthenga esingenamthungo.

Khetha uhlobo lwesikhangiso olususelwa kuzinjongo zebhizinisi lakho le-SMART bese ulimatanisa nocingo olulungile lokwenza okuthile.

Kungani kufanele usebenzise izikhangiso ze-Instagram?

Ukukhula kwezithameli zakho

Izikhangiso ze-Instagram zenza ukuthi ukwazi ukufinyelela izithameli ezinkulu kakhulu ngaphezu kwabalandeli bakho be-Instagram kuphela. Uma ukhokhela isikhangiso ku-Instagram, ipulatifomu iqinisekisa ukuthi okuqukethwe kwakho kubekwa phambi kwamakhasimende amaningi angaba khona ukuze aphendule ekubizweni kwakho. Njengoba abantu abaningi bethola ama-smartphones nsuku zonke futhi benza ama-akhawunti ezinkundleni zokuxhumana ezinjenge-Instagram ne-Facebook, izikhangiso ze-Instagram zingakusiza ukuthi ufinyelele izethameli obungeke ukwazi ukufinyelela kuzo ngokukhangisa kwendabuko.

Ukuqondisa

Ngamathuluzi atholakala endaweni yesikhulumi, uzokwazi ukusebenzisa izikhangiso ze-Instagram ukukhomba izethameli ezifanele. Ungakhomba abantu ngesisekelo sesifunda, idolobha, noma izwe lendawo yabo; Imininingwane yabantu efana nobulili, ubudala, nezilimi; ngisho nezethameli ezifana namakhasimende akhona onawo. Ungakhomba nezikhangiso kubantu ngabanye ngokususelwa ekuziphatheni kwabo ngaphakathi nangaphandle kwe-Facebook naku-Instagram.

Futhi ungahlinzeka ngezikhangiso kubantu ngokuya ngezintshisekelo zabo, ama-akhawunti abalandelayo, kanye namakhasimende aziwayo ngezinombolo zabo zocingo ezigciniwe nama-imeyili ama-id. Ipulatifomu iphinde inikeze ukukhomba okuzenzakalelayo ukuze ukwazi ukufinyelela kwabanye abangaba nentshisekelo kumkhiqizo wakho futhi abangakhomba abantu abanjalo. Ukukhomba okusebenzayo futhi okuqondile kungasiza ukuveza amaqembu afanele kumyalezo wakho ukuze kube namathuba aphezulu wokuguqulwa.

Ukuzimisela nokunaka

Amapulatifomu afana ne-Instagram ayakwazi ukuthatha ukunakwa kwabasebenzisi kalula namuhla kunezinye izinhlobo zokumaketha. Siphila ezweni ledijithali lapho cishe wonke umuntu ekwazi ukufinyelela i-smartphone futhi akwazi ukuhamba kuwebhu. Ngemininingwane eminingi online, kunethuba lokugcwala kakhulu kwemininingwane. I-Instagram ivelele kulokhu ngoba inikeza abasebenzisi ukufinyelela kokuqukethwe okuhehayo okubabambayo. Kungenzeka uthole ukuthandwa okuningi kwe-Instagram kokuthunyelwe okubonakalayo okunikeza ababukeli ngenani. Lokhu kungahumushela kubalandeli abaningi be-Instagram.

Abasebenzisi besikhulumi baphinde bahlose ukuthenga nokufunda ngamabhizinisi amasha neminikelo. Lokhu kwenza ukuthi ukwazi ukufinyelela kubalaleli abalalelayo ukuqhubekisela phambili izinhloso zakho zebhizinisi.

Imiphumela

Akufanele ngabe wenza okuthile uma kungakulandi imiphumela, noma ngabe bangaki abantu abakhuluma ngakho. Ngenhlanhla nokho, leyo akuyona into odinga ukukhathazeka ngayo uma kukhulunywa ngokusebenzisa izikhangiso ze-Instagram. Akunandaba ukuthi iyini inhloso yakho yebhizinisi, izikhangiso ze-Instagram zisetshenziswe kaningi ngamabhizinisi ngoba ziletha imiphumela. Ufuna ukukhulisa ukuqwashisa komkhiqizo noma wenze abantu abaningi balande uhlelo lwakho lokusebenza? Ufuna ukwandisa ukufinyelela kwakho futhi ukhiqize ukuhola okuningi? Ufuna ukukhulisa ithrafikhi yewebhusayithi noma ubone ukukhula kokuthengisa? Ungakwenza konke ngokusebenzisa izikhangiso ze-Instagram. Ukuphela kokufanele ukwenze ukuqinisekisa ukuthi usebenzisa ucingo olulungile ukuze wenze isenzo ngesikhangiso sakho bese ulinda ukubona imiphumela eyenzayo.

Isiphetho

Izikhangiso ze-Instagram zikunikeza inzuzo eyingqayizivele kunezinye izinhlobo zokukhangisa nokumaketha ngoba zikunikeza ukufinyelela kuzithameli eziku-inthanethi ezibona ukukhula nsuku zonke. Kunezinhlobo eziningi zezikhangiso ezingasetshenziswa endaweni yesikhulumi, kepha udinga ukukhetha uhlobo olususelwa kuzinhloso zebhizinisi lakho ezikhethwe ngokucophelela ukuze uzuze imiphumela oyifunayo.

Kusukela yethulwa ngo-Okthoba 2010, i-Instagram ikhule yaba ngesinye sezinkundla zokumaketha ezithandwa kakhulu ngabantu kanye nemikhiqizo. Okuqale njengeplatifomu yokwabelana ngezithombe kufakazele ukukhula okukhulu eminyakeni edlule. Namuhla, i-Instagram inikeza izinketho eziningi kakhulu zabakhangisi ngaphandle kokwabelana ngezithombe nje. Inani labantu abasebenzisa ipulatifomu namuhla kuholele ekutheni ukumaketha i-Instagram kube yinto ebaluleke kakhulu isu lokumaketha ibhizinisi.

Ngokuncintisana okungaka endaweni, kubalulekile ukwazi ukuthi ungaqinisekisa kanjani ukuthi ibhizinisi lakho liphuma phambili ngezizathu ezifanele. Kunezindlela eziningi zokuthuthukisa ukukhula kwebhizinisi futhi uthole abalandeli abaningi be-Instagram, kodwa amanye amaphutha angakubiza. Nakhu a liqondise kulokho okungafanele ukwenzele ukumaketha kwakho kwe-Instagram Isu.

Ukwehluleka ukusungula umgomo ocacile

I-Instagram iyipulatifomu emnandi kepha ukukhulisa ukukhula kwebhizinisi epulatifomu kudinga okungaphezulu nje kokuthumela izithombe ezisezingeni eliphakeme. Udinga ukuba nomgomo ocacile engqondweni lapho uhlela isu lakho lokumaketha le-Instagram. Ngabe ufuna ukuthola abalandeli be-Instagram bangempela? Ngabe ufuna ukukhulisa ukuqwashisa ngomkhiqizo? Ngabe ufuna ukukhulisa ukuthengisa kusuka kucebo lakho lokumaketha? Ngaphandle kokuba nomgomo ocacile engqondweni, uzobe uchitha isikhathi wenza izinto ezingalethi imiphumela oyifunayo. Ukuntuleka kwenhloso ecacile kuzosho nokuthi ngeke ukwazi ukukala izinkomba zokusebenza ezibalulekile zephrofayili yakho.

Ukugcina i-bio engaphelele ye-Instagram

I-bio engaphelele ngeke inikeze abalandeli bakho be-Instagram imininingwane abayidingayo mayelana nomkhiqizo wakho nemikhiqizo noma izinsiza zayo. Udinga ukuthi uqiniseke ukuthi i-bio yakho inemininingwane emifushane kodwa efanelekile kubalandeli bakho abasha be-Instagram ukuthola umbono walokho okwenziwa ngumkhiqizo wakho. Kuyindlela eyodwa yokubonisa ukuthi umkhiqizo wakho umeleni, ngakho ungawushiyi ungaphelele.

Ukungafaki isixhumanisi esichofozekayo kumlando wakho kungenye Iphutha lokumaketha le-Instagram okufanele uligweme ku-Instagram. Izixhumanisi ku-Instagram zingangezwa kuphela ku-bio, yize ama-akhawunti anabalandeli abaningi be-Instagram anezinye izinketho. Amabhizinisi amancane adinga ukusizakala ngesixhumanisi sesici se-bio ukufaka izixhumanisi ezichofozekayo kumawebhusayithi, amakhasi womkhiqizo, noma amakhasi okufika. Ukwehluleka ukwenza lokhu kuzokubiza ngamakhasimende angaba khona.

Ukugcina iphrofayili eyimfihlo

Amaphrofayli ayimfihlo avumela kuphela abalandeli be-Instagram abavunyelwe ukubuka okuqukethwe kwabo. Iningi labantu ligcina libuyele emuva ekuphequluleni i-Instagram lapho lihlangabezana nephrofayili eyimfihlo. Lokhu kusho ukuthi uzogcina ulahlekelwe abalandeli abangahle be-Instagram nokuthandwa kwe-Instagram. Iphrofayili eyimfihlo nayo isho ukuthi abantu abangakulandeli ngeke bakwazi ukubuka okuqukethwe kwakho okwabiwe ngabanye. Lokhu kukhawulela kakhulu ukufinyelela kokuthunyelwe kwakho, kukunikeze ukufinyelela kuzithameli ezincane kakhulu.

Ukwehluleka ukubheka okuqukethwe kwakho kabili ukuthola amaphutha ngaphambi kokuthumela

Ukuqhamuka nokuqukethwe kwekhwalithi ephezulu kuthatha isikhathi esifanele. Awufuni ukuthi imizamo yakho ichitheke ngoba wehlulekile ukulungisa iphutha ngomzuzu wokugcina. Amaphutha ohlelo lolimi nokupela isipelingi, izimpawu zokubhala ezinamaphutha, nezinye izinhlobo zokuthayipha kungakwenza ubonakale ungasebenzi kahle ku-Instagram futhi zikubize ngabalandeli be-Instagram. Udinga ukuba nezinga elithile lobuchwepheshe uma ufuna abalandeli bakho be-Instagram bakuthathe ngokungathi sína, ngakho-ke qiniseka ukuthi ukubheka kabili okuqukethwe kwakho ngaphambi kokukuthumela. Hlaziya yonke into ukuze ukhiphe okuqukethwe okungenawo amaphutha kukho.

Kuthunyelwa okuqukethwe okuyimpinda

Kwesinye isikhathi, kulungile ukuletha okuqukethwe okuthunyelwe ngaphambilini bese ukukuthumela futhi ukuze kugcizelelwe ngenkathi uzama ukwenza iphuzu. Iziphazamiso zisebenza kahle ngenxa yalesi sizathu, kepha ukuthumela okuqukethwe okuyimpinda kusuka esikhathini esedlule kuvame ukuthwala abalandeli bakho be-Instagram kubenze badlulele phambili kusuka kumkhiqizo wakho. Abasebenzisi be-Instagram babheke ukukhuthazwa ukuthi bahlanganyele nomkhiqizo wakho nokuphinda okuqukethwe okudala kubakhombisa kuphela ukuthi awunandaba nokuthi ungaba ngowokuqala futhi ubanikeze okusha.

Ukwehluleka ukuhlala ungaguquguquki

Ukungaguquguquki kubalulekile uma kukhulunywa ngokukhangisa nge-Instagram. Udinga ukudala ukulindela phakathi kwabalandeli bakho be-Instagram futhi ungakwenza lokhu kahle ngokunamathela kusheduli lokuthumela elilinganayo. Awufuni ukuthumela okuthunyelwe okungu-5 ngesonto bese ulahleka emasontweni amathathu alandelayo. Ukugcina ukungaguquguquki kwinani lokuthunyelwe okwenzayo nsuku zonke noma ngeviki kuzogcina amazinga womsebenzi ephezulu kuphrofayela yakho. Ukwenza kanjalo kuqinisekisa ukuthi abalandeli bakho be-Instagram balinde ngokulangazela okuthunyelwe kwakho okulandelayo. Kufanele uqiniseke ukuthi awuthumeli okuningi kakhulu noma okuncane kakhulu.

Ukuthumela ngaphandle kwamazwibela

Ungaba nesithombe noma ividiyo esezingeni eliphezulu elungele ukuthumela kepha ukwenza lokhu ngaphandle kwamagama-ncazo amahle wokuhamba nayo kuyiphutha elikhulu. Amagama-ncazo abalulekile ukubandakanya izithameli zakho. Bangakusiza ukuxhumana nobuntu bakho bomkhiqizo futhi babuze nabalandeli bakho be-Instagram imibuzo ethile abazoyiphendula esigabeni sokuphawula. Ngenkathi isithombe singabiza amagama ayinkulungwane, ungangeza isendlalelo esihlukile kokuthunyelwe kwakho ngokuphelele ngamagama-ncazo afanele.

Ukwehluleka ukuzibandakanya nokusebenzisana nezithameli zakho

Uma ufuna abalandeli bangempela be-Instagram, kuzofanele ubakhombise ukuthi uyabakhathalela. Lokhu kusho ukudala okuqukethwe okubandakanyayo kubo, ukucabangela impendulo yabo, nokuxhumana nabo. I-Instagram inikeza amathuluzi amaningi enza lokhu kwenzeke. Udinga ukuqinisekisa ukuthi uphendula imibono yabasebenzisi futhi uyayamukela. Ungasebenzisa izici ezinjengokuvota, imibuzo, nokuningi okuningi kuzindaba ukuze uthole ukuqonda ngalokho abalandeli bakho be-Instagram abakucabangayo. Ngaphandle kokuzibandakanya, unikeza umyalezo wokuthi awunandaba nezithameli zakho, nokuyinto engekho umkhiqizo oyifunayo.

Ukuhluleka ukuthumela amavidiyo

Ngenkathi izithombe zibaluleke kakhulu epulatifomu, kunamathuluzi amaningi wevidiyo afana ne-IGTV, Reels, kanye nenketho yokuthumela amavidiyo kokuphakelayo kwakho noma Izindaba ku-Instagram. Amavidiyo angakusiza ukuthi wakhe okuqukethwe okubandakanya ukubukeka kwabalandeli bakho be-Instagram okulula kakhulu ukukugcina. Ungathumela ividiyo yokufundisa, ividiyo yokushintsha ingubo, ividiyo efundisayo, noma uphendule imibuzo ebuzwa njalo ngesimo sevidiyo yabalandeli bakho be-Instagram. Izinga eliphezulu lokuzibandakanya lamavidiyo lisho ukuthi uzothola nokuthandwa okuningi kwe-Instagram, ngakho-ke ulahlekelwa yinzuzo enkulu uma ungasebenzisi amavidiyo we-Instagram.

Ukubeka phambili ubuningi ngentengo yekhwalithi

Inani lokuthunyelwe okwenzayo ku-Instagram nakanjani libalulekile kepha akufanele livele ezindlekweni zekhwalithi. Ukuthumela isithombe noma ividiyo eyodwa esezingeni eliphezulu kungcono kakhulu kunokuthumela amavidiyo noma izithombe eziyishumi ezehlukene ezinekhwalithi empofu kuphrofayela yakho ye-Instagram. Ngoba i-Instagram iyipulatifomu ebonakalayo, izithombe namavidiyo asezingeni eliphakeme azokulanda okuningi okuthandwa yi-Instagram nabalandeli bangempela be-Instagram, okusiza ukukhulisa ukukhula kwebhizinisi epulatifomu.

Ukwehluleka ukubonisa ubuntu bakho bomkhiqizo

Abantu namuhla bazoxhuma kakhulu nemikhiqizo abangahlangana nayo futhi. Ngenkathi ungahlinzeka ngemikhiqizo nezinsizakalo ezinhle, kungenzeka ukuthi uthole abalandeli be-Instagram bangempela uma unobuntu obuqinile bomkhiqizo obukhuluma nezilaleli zakho. Ungahle ufake ama-hashtag alungile futhi usebenzise ama-Story polls, kepha uma uhluleka ukuxhumana nobuntu bomkhiqizo wakho ngokuthunyelwe kwakho, ungahle udale ukunqamula nabalandeli bakho be-Instagram.

Ukukhuthaza kakhulu ngokuqukethwe kwakho

Ukuxoxa izindaba kubalulekile ezweni lanamuhla lokumaketha nokwakha ukuxhumana komuntu siqu nezithameli zakho kuyadingeka ukukhulisa ukukhula komkhiqizo. Okuqukethwe okwenyusa kakhulu kuvela njengokuthengisa futhi kubeka inzuzo maphakathi kwayo yonke imizamo yokuthengisa. Kwehluleka ukubandakanya izithameli zakho ngendlela yomuntu siqu. Akekho othanda ukuzizwa sengathi bahlala bethengiselwa okuthile. Okuqukethwe okuphromotha ngokweqile kungacasula izethameli zakho futhi kukulahlekisele ngabalandeli be-Instagram.

Ukusebenzisa kabi ama-hashtag

AmaHashtag abalulekile kubasebenzisi ukuthi bakwazi ukuthola okuqukethwe kwakho lapho befuna okuqukethwe okufanayo. Akufanele ugweme ukusebenzisa ama-hashtag ngoba angakhuphula kakhulu ukufinyelela kokuthunyelwe kwakho futhi abeke okuqukethwe kwakho phambi kwezithameli ezinkulu.
Ukuthi awuzigwebi, akusho ukuthi uzisebenzisa kahle futhi. Ungasebenzisa ama-hashtag afinyelela kwangu-30 kokuthunyelwe kwakho kokuphakelayo, kepha ukusebenzisa ama-hashtag ngenxa yakho ngeke kukusize ngalutho. Usebenzisa cishe ama-hashtag ayi-7 noma ayi-10 afanele futhi acwaningwe kahle kuzokwenza okuningi kokuthunyelwe kwakho kunama-hashtag akhethwe ngokungahleliwe ayi-15 noma angama-20. Ufuna ukuqinisekisa ukuthi ugcina ama-hashtag ahambisana nomkhakha wakho noma i-niche ukuze ufinyelele izithameli zakho ezihlosiwe. Usebenzisa ama-hashtag amaningi kakhulu ungazithola uphelelwe yithemba futhi lokho kukude kakhulu kunalokho okufunayo.

Ukungazinaki izibalo

Ukuziba ama-analytics akho kuyiphutha elikhulu lapho uzama ukumaketha ngempumelelo ibhizinisi lakho ku-Instagram. Lapho ubukeza ama-analytics akho, uzokwazi ukufinyelela emininingwaneni yabantu abalandela i-Instagram, ukusakazeka kwabo ngokwendawo, ukuthi iziphi izikhathi ezilungele ukuthumela, yikuphi okuthunyelwe okwenziwa kahle, nokunye okuningi. Imininingwane enjalo izokusiza ukuthi ubone ukuthi yini esebenzayo nokuthi yini engasebenzi ukuze ukwazi ukwenza izinguquko kucebo lakho lokumaketha ku-Instagram.

Isiphetho

Ukukhulisa ukukhula kwebhizinisi ku-Instagram akulula, kepha ngokugwema la maphutha ajwayelekile, uzoba sesimweni esingcono sokuzuza impumelelo yebhizinisi ngemizamo yakho.