Eminyakeni yamuva nje, umhlaba ubone iziqalo eziningana ziphumelela. Yize impumelelo yabo eningi isezingeni lemikhiqizo namasevisi abawahlinzekayo, okunye kwakho kungenxa yemizamo yabo yokumaketha ezinkundleni zokuxhumana ezifana ne-Instagram.
Amasu okuthengisa ku-Instagram awahlanganisi nje imizamo yokukhangisa kodwa nemizamo yokuxhumana nabalandeli. Lesi sihloko sizokuhambisa kuwo wonke amathiphu aphezulu okuzibandakanya ku-Instagram ukusiza ukuqala kwakho ukuthola abalandeli abaningi be-Instagram. Ngakolunye uhlangothi, uma ufuna ukukhula okusheshayo nokulula, ungakwazi njalo thenga abalandeli be-Instagram. Kepha okokuqala, ake siqonde ukuthi kuyini ukubandakanyeka ku-Instagram nokuthi kungani kubalulekile.
Kusho ukuthini ukuzibandakanya kwe-Instagram futhi kungani kubalulekile?
Ukuzibandakanya kwe-Instagram kungachazwa njengokusebenzelana phakathi kwezithameli zakho ezihlosiwe nokuqukethwe kwakho ku-Instagram. Kunezinhlobonhlobo zamamethrikhi ahlinzekwa yi-Instagram, avumela amabhizinisi ukuthi alinganise ukusebenzelana kwawo, njengalezi:
- Amasheya
- Amazwana
- Abalandeli
- Zisindisa
- Chofoza
- Ama-DM
- Ama-hashtag anebhrendi
- Okushiwo (kokubili okumakiwe nokungamakiwe)
Lawa mamethrikhi anikeza imininingwane yokuthi izethameli zakho eziqondiwe zisebenzisana kanjani nokuqukethwe kwakho. Kalula nje, lapho izinombolo ziphezulu, kufakazela ukuthi izethameli zakho zinentshisekelo yangempela kokuqukethwe kwakho nokuzibandakanya ngakho ngenkuthalo, hhayi nje ukukubona.
I-algorithm ye-Instagram iphinde ikhulise amakhasi anokuzibandakanya okuphezulu. Ngakho-ke, uma ufuna ikhasi lakho lokuqala le-Instagram libukwe abantu abaningi, kufanele uqale ukunaka isici sokuzibandakanya.
Manje njengoba usuyazi ukuthi kusho ukuthini ukuzibandakanya kwe-Instagram nokubaluleka kwakho, ake singene kwezinye zezindlela ongazibandakanya nabalandeli bakho be-Instagram ukukhulisa ukuthandwa kwesiqalisi sakho.
1. Yazi ukuthi udalela bani okuqukethwe
Ngaphambi kokuthi uqale ukudala nokuthumela okuqukethwe ku-Instagram, kubalulekile ukwazi izethameli oziqondise. Ungathola ukufunda okwengeziwe mayelana nezibalo zabantu ezithameli zakho ozihlosile ngokwenza ucwaningo lwezethameli. Lena inqubo enemininingwane ebandakanya:
- Ukuhlanganisa idatha kuzithameli ezikhona zenkundla yezokuxhumana kanye namakhasimende
- Ukusebenzisa ukulalela komphakathi ukuze uthole izingxoxo ezihlobene nomkhiqizo wakho
- Icwaninga iziteshi zomphakathi ezisetshenziswa izethameli oziqondise
- Ukuhlola izimbangi zakho
- Ukuqonda ukuthi izithameli zakho zifunani ekhasini lakho le-Instagram
2. Yiba yiqiniso ngenkathi uhlanganyela
Kwake kwaba nesikhathi lapho amabhizinisi ayethembele emikhankasweni yokuthengisa ehlakaniphile engenabo ubuqiniso. Sezadlula lezo zinsuku. Namuhla, uma ufuna ukubona ukuqalisa kwakho kuvame kakhulu ku-Instagram, kufanele ube yiqiniso.
Ukuba yiqiniso ku-Instagram kusho ukwabelana ngokuqukethwe okunikeza izethameli ozihlosile amazwibela abantu bangempela abenza uphawu lwakho lokuqalisa. Isibonelo, izithombe namavidiyo angemuva kwenkundla yethimba lakho elisebenzayo azovumela izethameli ukuthi zithembe umkhiqizo wakho. Khumbula, ukwethembeka kwaziswa ngaphezu kokuphelela.

3. Bhala amagama-ncazo futhi usebenzise ama-hashtag ukuze uveze ubuntu bomkhiqizo wakho phambili
Amazwibela nama-hashtag adlala indima ebalulekile ekuvezeni ubuntu bomkhiqizo wakho phambi kwezithameli ozihlosile ku-Instagram. Ngakho-ke, qiniseka ukuthi uzisebenzisa kahle. I-Instagram ivumela abasebenzisi ukuthi baqambe amagama-ncazo ezinhlamvu ezingama-2,200 ubude, okungaphezu kwalokho okudingayo ukuze uxoxe izindaba ezihehayo. Kalula nje, lapho izindaba zakho ziphoqa kakhulu, maningi amathuba okuba abalandeli bakho be-Instagram baphawule kokuthunyelwe kwakho.
Ungaphinda ufake ama-hashtag afinyelela kwangu-30 kokuthunyelwe ngakunye. Ama-Hashtag adlala indima ebalulekile ku-Instagram, njengoba evumela amakhasi nokuqukethwe okufanelekile ukuthi kutholwe izethameli. Kodwa-ke, khumbula ukuthi ungagxili konke okuthunyelwe kwakho ngama-hashtag. Ngokufanelekile, kufanele usebenzise ama-hashtag angu-3 - 5 ngokuthunyelwe ngakunye. Futhi, kubalulekile uku sebenzisa ama-hashtag afanelekile, njengoba ama-hashtag angabalulekile angase aholele ekutheni abasebenzisi babike okuqukethwe kwakho.
4. Amavidiyo aletha ukuzibandakanya okuningi kunezithombe
Ngenkathi i-Instagram iqala ukuvela, kwakuwuhlelo lokusebenza lokwabelana ngezithombe. Nokho, njengoba isikhathi sihamba, kuye kwashintsha kwaba okunye. Namuhla, abasebenzisi be-Instagram bathanda ukuzibandakanya nokuqukethwe kwevidiyo ngaphezu kwezithombe. Ngakho-ke, kwenze umgomo wakho ukuthumela amavidiyo njalo.
Uma ukhathazekile ngokungapheleli kumavidiyo akho, ungakhathazeki! Ukungapheleli okuncane kuzoveza ubuqiniso bomkhiqizo wakho phambili. Kukhona anhlobonhlobo amathuluzi okuhlela amavidiyo ongawasebenzisa ukwengeza lokho kupholisha okwengeziwe kumavidiyo akho. Isibonelo, ungangeza umculo kumavidiyo akho futhi uhlanganise izigcawu ezihlukene.
5. Sebenzisa isici se-Carousels
Isici se-Instagram sikaCarousels sivumela abasebenzisi ukuthi bathumele izithombe eziningi ngaphakathi kokuthunyelwe okukodwa. Uma ufuna okuthunyelwe kwakho okusekelwe ezithombeni kukhange amehlo, akukho lutho olungcono kunesici se-Carousels. Isici siphinde sikhiqize ukubandakanya okuningi komsebenzisi (ngokwesilinganiso, izikhathi ezingaphezu kwezintathu zokuzibandakanya okukhiqizwa amaposi avamile).
Kukhona nosizo oluningi olutholakala ku-inthanethi, oluzokuqondisa ekudaleni okuthunyelwe kwe-Carousels ukuze uhlanganyele kakhulu nabasebenzisi. Ungakwazi futhi ukukhetha kuzifanekiso zamahhala ezenza kube lula ukuthuthukisa okuthunyelwe kwe-Carousels uma ungumuntu osaqalayo. Ngakho-ke, sebenzisa ngokugcwele zonke izinsiza ezikhona ukuze ukwandise ukuzibandakanya kwabasebenzisi ekhasini lakho lokuqala le-Instagram.
6. Izithombe ezisezingeni eliphezulu ziyimpoqo
Noma amavidiyo nokuthunyelwe kwe-Carousels kukhiqiza ukusebenzelana okuningi kwabasebenzisi kunokuthunyelwe okusekelwe ezithombeni ezivamile, akusho ukuthi ngeke ukunake lokhu kwakamuva. Khumbula, okuthunyelwe okusekelwe ezithombeni zesikole esidala kusekulula ukukuqamba nokufinyelela, futhi noma yikuphi ukusebenzelana okukukhiqizayo, kuzoba nomthelela kuzo zonke izinombolo.
Nokho, awukwazi ukulindela ukuthi abasebenzisi bazibandakanye nokuthunyelwe okuqukethe isithombe sekhwalithi ephansi. Ngakho-ke, ngaphambi kokulayisha isithombe ku-Instagram, qiniseka ukuthi sisezingeni eliphezulu. Ungasebenzisa izihlungi ezakhelwe ngaphakathi ze-Insta noma uhlelo lokusebenza lokuhlela isithombe lenkampani yangaphandle ukuze uhlobise lezo zithombe ngaphambi kokuthi uzithumele.
7. Khiqiza ukusebenzelana kwabasebenzisi kwesikhathi sangempela nge-Instagram Live
Kule minyaka engu-2 - 3 edlule, amavidiyo abukhoma adume ngendlela emangalisayo. Lokhu kuholele ekutheni zonke izinkundla zokuxhumana ezinkulu zengeze izici zevidiyo ebukhoma, okuvumela abasebenzisi ukuthi baxhumane nezithameli zabo ngesikhathi sangempela. Into engcono kakhulu ngamavidiyo abukhoma ukuthi asebenza kahle kakhulu ekwandiseni izethameli.
I-Instagram isanda kwengeza isici se-Live Shopping, esivumela amabhizinisi ukuthi athengise imikhiqizo yawo futhi asingathe amavidiyo abukhoma. Zizwe ukhululekile ukwamukela bonke ababukeli kumavidiyo akho abukhoma ngamagama abo. Lokhu kuzoholela ekuxhumaneni okukhulu ngokomzwelo phakathi kwakho nabalandeli bakho be-Instagram.
8. Yabelana ngokuqukethwe okwenziwe ngumsebenzisi
Izinkundla zokuxhumana zivumela abalandeli ku-Instagram nabaqalayo ukuthi bahlanganyele ezingxoxweni, hhayi nje ngamagama. Isibonelo, uma umsebenzisi emaka umkhiqizo wakho kokuthunyelwe, ungathumela lokho okuqukethwe njengendaba—ithrendi yokwabelana ngokuqukethwe okukhiqizwa umsebenzisi kubangela izindlela ezihlukile zokuthi amabhrendi axhumane nezithameli zabo.
Izithameli zakho zizojabulela ukuthi uzimisele ukwabelana ngokuqukethwe kwazo, okuzokwandisa amathuba okuba babelane ngowakho. Izethameli ezintsha nazo zizoqaphela ukuthi wabelana kanjani ngokuqukethwe izithameli zakho, uzikhuthaze ukuthi zilandele ukuqala kwakho.
9. Phendula kuma-DM namazwana
Nokho, ngenxa yokuthi inzima akusho ukuthi kufanele uyeqe. Ukungaphenduli emilayezweni yabalandeli bakho kungenza bazizwe sengathi awunandaba nabo. Ngenxa yalokho, bangase bayeke ukulandela ikhasi lakho le-Instagram.
Kahle kahle, kungasiza uma uphephisa amahora ambalwa isonto ngalinye ukuze uphendule wonke amazwana nama-DM. Akudingekile ukuba uchaze ngokwedlulele ezimpendulweni zakho. Ukuthi nje 'ngiyabonga' emazwaneni okubonga ngezinye izikhathi yikho konke umlandeli afuna ukuzwa kuwe.
10. Namathela ezikhathini zamasu zokuposa
Ngakho-ke usanda kubhala okuthunyelwe okuthakazelisayo, futhi angikwazi ukulinda ukukushicilela. Kodwa-ke, uthole impendulo efudumele evela kubalandeli bakho be-Instagram ngemuva kokuyishicilela. Kungaba yini isizathu?
Cishe, ushicilele okuthunyelwe ngesikhathi lapho iningi lezethameli zakho ezihlosiwe ilele. Kungakho ukuthumela ngezikhathi zamaqhinga kubalulekile ukuze uqinisekise ukuthi okuthunyelwe kwakho kuyabonakala kubabukeli bakho. Phela, uma abalandeli bakho bengakwazi ukubona okuthunyelwe kwakho, alikho ithuba langempela lokuthi bazibandakanye nokuqukethwe kwakho.
11. Faka phakathi ukubizelwa esenzweni kukho konke okuthunyelwe
Noma ngabe wabelana ngaluphi uhlobo lokuthunyelwe, kubalulekile ukuthi wena hlanganisa izingcingo esenzweni kuzo zonke. Impela, abanye babalandeli bakho bangase bazibandakanye nokuthunyelwe kwakho kungakhathalekile ukuthi unawo noma awunawo ama-CTA. Kodwa-ke, abaningi bazodinga ukugudluzwa ukuze bahlanganyele nokuthunyelwe kwakho.
Futhi, qiniseka ukuthi izingcingo esenzweni zibonisa ubuntu bomkhiqizo wakho. Kalula nje, dala, futhi uthole izindlela ezintsha zokukhuthaza abalandeli bakho ukuthi benze lokho okufunayo nodinga ukuthi bakwenze.
Isiphetho
Ngakho-ke lokho cishe kungenxa yalokhu okuthunyelwe kwe-Instagram nokuqala. Ngaphambi kokuthi siphume, singathanda ukukutshela ngamasevisi ka-MrInsta. KwaMrInsta, ungakwazi thenga ukuthandwa kwe-Instagram ukukhulisa ikhasi lakho lokuqala le-Instagram ngokushesha. U-MrInsta uphinde anikeze okuthandwayo namazwana ukuze athuthukise izibalo zokubandakanyeka.
Into engcono kakhulu ngoMrInsta ukuthi akulona ithuluzi eliqhutshwa yi-bot. Uzothola abalandeli bangempela abazosiza ikhasi lakho likhule ngendlela ephilayo. Ngakho-ke, khulisa ikhasi lakho le-Instagram noMrInsta.


