Enye yezinkundla zokuxhumana ezinkulu kakhulu emhlabeni njengamanje i-Instagram imemezele ukuthi bazogxila kokuqukethwe kwamavidiyo kusuka manje. Lokhu kucatshangelwe isikhathi eside manje kepha uhlelo lokusebenza olwabelana kakhulu lokwabelana ngezithombe manje selushintsha izinto eziseqhulwini luthathe izimbangi.
Ngokwanda kokuqukethwe kwamavidiyo amafushane eminyakeni yamuva, i-Instagram inqume ukuthatha iTikTok ngezici zayo zama-reels. Ama-reels ngamavidiyo we-30s kumamodi we-portrait alandela isakhiwo esifanayo nesamavidiyo we-TikTok.
Ukuphakama okukhulu kweTikTok kuphoqe isandla sika-Instagram ukuthi sibe nohlobo lwazo lokusingathwa kwamavidiyo amafushane. Lokhu kuhle njengoba abantu abaningi manje kungadingeki ukuthi bashintshele kolunye uhlelo lokusebenza ukuze babuke amavidiyo amafushane.
Kepha akugcini lapha, iTikTok manje inyuse umkhawulo wayo waba yimizuzu engu-3 esikhundleni sobude bokuqala beminithi eli-1. Ngawo womabili amapulatifomu anezibalo zabantu ezigqagqene kuyisikhathi nje ukuthi i-Instagram nayo inyuse imikhawulo yayo.
Izikhathi zokubuka
Njengoba abantu bechitha isikhathi esiningi kuma-reels, kusho ukuthi unethuba eliqinile lokufaka uphawu kule ngxenye. Ukukhangisa kuma-reels kuyindlela enhle yokuthola abalandeli abaningi. Ngama-30s kuphela onawo, udinga ukwenza okuqukethwe okuphezulu kakhulu ekubandakanyeni futhi kusheshe ukufika ephuzwini.
Kusho ukuthini ngabathonya?
Ngokukhishwa kwezici ezintsha kusho ukuthi ukufinyelela kwe-organic nokuzibandakanya kuzoba phezulu. Ama-Reels aqala ukwethulwa ngonyaka owedlule futhi selokhu abusa emakethe. Ifomula emfushane futhi emnandi isebenze izimangaliso kubantu abaningi futhi ungakha kalula okulandelayo ngokuthumela ama-reels njalo.
Ama-reels afaka amathuluzi ahlukahlukene wokuhlela ividiyo afana nokulawulwa kwejubane nemiphumela ye-AR. Lokhu kuyenza ibe yifomethi entsha ethokozisayo lapho umkhawulo wesibhakabhaka. Futhi kukunikeza ithuba lokukhula okuphilayo obekuncipha ezikhathini zamuva. Lokhu akugcini ngokukuvumela ukuthi uthole ukuthandwa okusha nabalandeli kepha futhi kukusiza ukuthi wakhe umphakathi oseduze kwakho. Lezi yizindaba ezinhle kubo bobabili imikhiqizo nabashushisi ngokufanayo. Ungazisebenzisa kalula lezi zici ezintsha futhi wenze okuqukethwe okuthokozisayo ngaphandle kwezinkinga.
Uma i-akhawunti yakho isesidlangalaleni ama-reels angavela ekhasini lokuhlola labanye abantu elikunikeza ithuba elihle lokutholwa ngabantu abasha. Ungangena kubantu abasha ngaphandle komzamo omkhulu. Ukwenza i-reel akunzima njengoba kungabonakala. Kumele uyigcine imfishane futhi imnandi njengoba ungenaso isikhathi esiningi sokuchaza izinto. Yilapho kuzohlolwa amakhono akho wevidiyo nekhophi.
Njengomuntu onethonya, kufanele weqe kuwo wonke amathuba angakusiza ukukhulisa izithameli zakho.
Nazi izinto ezimbalwa ezizokusiza uthole izethameli ezinkulu ku-Instagram
Mfushane futhi Umnandi
Uma ubulokhu wenza amavidiyo amafomu amade afana nalawo ku-YouTube ukujwayela okufishane kungaba inselele ekuqaleni. Cabanga ngama-reels njengama-30s anomthelela omkhulu kumavidiyo akho amade kakhulu. Lezi kuze kube seqophelweni zikhula zithandwa ezweni lanamuhla njengoba zingashayi nhlobo ehlathini.
Izinto eziphumelela kakhulu ukwenza i-reel on zi-FAQs, izifundo ezisheshayo, ukufaka eminye imikhiqizo, noma ukuvota ngokujwayelekile. Ukungena ngemvume njengomkhuba kuyaqhubeka nokukhula ngonyaka we-2021 futhi kungcono ukuthi uzame futhi uvote kancane kuma-reels futhi. Abantu bayathanda ukubona okwenziwa abanye abantu futhi bezibandakanya nokuhlangenwe nakho okuthakazelisayo.
Banikeze amazwibela we-30 ezweni lakho lokumangala futhi ubenze bakwesabe. Ngale ndlela uthola okuqukethwe kwansuku zonke futhi ungangena kalula ku-algorithm ngokwakho.

Imodi yesithombe
Njengoba amaReels edweba kakhulu kusuka kuTikTok kungcono ukuthi uthwebule ubheke phezulu. Le yifomethi entsha yevidiyo esiphenduke inkambiso entsha. Amavidiyo amile kuma-reels alingana nesikrini futhi awekho amabha amnyama lapho kufanele kube khona ividiyo. Le yindlela enhle yokuziqopha wenze izinto futhi futhi ube sesibukweni esigcwele.
Ukusebenzisa ubude besikrini sonke kunikeza ababukeli bakho umbono ohlukile ezintweni futhi ungakuqonda kalula lokhu.
Engeza imiphumela yomsindo nevidiyo
Kungaba yimisindo, umbhalo, noma imiphumela yevidiyo lezi zinguquko ezincane zingaletha impilo yakho kuma-reels akho. Bangenza ama-reels akho akhange kakhulu futhi ajabulise. Noma kungaba yimiphumela ye-AR, izihlungi, noma izingoma ezithandwayo, lezi zinto zingenza ama-reels akho abe ngcono kakhulu.
Zisebenzise ngokugcwele ukuze ukwazi ukubamba ukunakwa kwabantu ngesikhathi esifushane. Khumbula ukuthi ama-reels amafomethi amafushane wevidiyo futhi udinga ukuyigcina ithakazelisa kusuka kwisekhondi lokuqala uqobo. Ungalahlekelwa kalula ngabantu uma unganakwa.
Uzakwethu wemikhiqizo nabanye abanamandla
Ungasebenzisana nemikhiqizo ukukhuthaza imikhiqizo nezinsizakalo ngesitayela sakho. Njengoba kungokwenyuselwa okukhokhelwayo uthola nethuba lokukhombisa umkhiqizo ngesikhathi sangempela. Le yindlela enhle yokuletha ukwethembeka kubantu bakho abaku-inthanethi nokwakha ukwethembana phakathi kwabantu.
Ungakwazi ukusebenzisana nabanye abagqugquzeli ukuletha ama-crossovers kuzethameli zakho abengazilindele. Lokhu kungenziwa ngesici se-Remix sama-reels. Ukumakethwa kwevidiyo kuhlala kuyinkosi futhi kufanele ukwamukele ngenkathi ukufinyelela kwezinto eziphilayo kuphezulu.
Remix
Isici se-Remix samaReels siyindlela enhle yokusabela noma yokusebenzisana nabanye abantu kuhlelo lokusebenza. Ungasebenzisa ividiyo yabo futhi ube nevidiyo efanayo lapho udlala eceleni. Abantu abenza amahlaya basebenzise kakhulu lesi sici futhi bazoqhubeka nokwenza kanjalo nasesikhathini esizayo. Le yindlela entsha yokusebenzisa amavidiyo wezokuxhumana futhi uphendule kubantu nokuqukethwe kwabo kuhlelo lokusebenza.
Amathegi afanele namaHashtag
Ukuthi kuyisici esisha akusho ukuthi i-Instagram idedele izinsika zayo ezindala. Ama-hashtag nokumaka ama-akhawunti afanele azokutholela ukudonsa okudingayo ngaphandle kwenkinga futhi kuzohlala kufanelekile nasesikhathini esizayo.
Ungakwazi ukumaka abantu noma amabhrendi ngokwawo kuvidiyo yakho futhi cishe ama-akhawunti amakiwe azophendula. Lokhu futhi kuyindlela enhle yokutholwa ngamabhizinisi angaphakathi ukumaketha kwamathonya ngenjwayelo.
Phromotha ku-IG Story naku-IGTV
Ungenza ama-reels ayisingeniso esifushane sokuqukethwe kwakho kwe-IGTV. Le yindlela enhle yokugcina abantu esiteshini sakho futhi ubenze bahlale isikhathi eside futhi. Uma amavidiyo akho ehlanganyela ngokwanele angahle abheke nokunye okuqukethwe. Ngale ndlela ungaba nokugcina isikhathi eside kwabantu esiteshini sakho.
Ukukhuthaza ama-reels akho kuwo wonke amapulatifomu ezokuxhumana kuyadingeka futhi kungenza umehluko. Iningi labantu lisebenza kunkundla yezokuxhumana eyodwa noma kwenye. Lokhu kusho ukuthi ukubonakala kwakho kuyanda uma uphromotha kuzingxenyekazi eziningi.
Nyusa ama-reels akho ngomthelela omkhulu ukuze ube nokuthandwa okuningi kwe-Instagram kanye Instagram abalandeli. Abalandeli be-Instagram bangempela akunzima kangako ukulandela uma ulandela lezi zinto ezibalulwe ngenhla.
Ividiyo ye-Instagram ibilokhu ingundabamlonyeni selokhu bamemezele ukushintshela kwabo kumafomethi wevidiyo kunokuba basebenzise uhlelo lokusebenza lwezithombe.
Amathrendi we-
NjengamaReels, kunenkambiso eyodwa noma enye eqhubeka njalo. Kufanele ulandele lezi zitayela futhi wenze amavidiyo akhombisa ukuthi wenza ukuthambekela. Noma kungaba yinselelo yokudansa noma inselelo yevidiyo usebenzisa lezi zinkambiso ukuthola izethameli kuyindlela enhle yokuthola abalandeli abasha.
Amasiko Wentsha ahlobene nalezi zitayela futhi ungaba nesisekelo sabalandeli phakathi kwazo. Iningi labantu abasezinkundleni zokuxhumana basebancane futhi banentshisekelo kulezi zitayela.
Ukuqhathanisa Izinhlelo Zokumaketha Komphakathi kanye nezinhlelo Zokumaketha Ezinomthelela
Izinhlobo eziningi zinezinhlelo zazo zokumaketha kwezentengiso zomphakathi nezomthelela nazo. Kufanele uzame ukungena kulezi zinhlelo bese ubhalisela amathuba akhokhelwayo. Ukukhombisa abantu lokho okufanele ubanikeze kuhle kepha ukukukhokhela kuthokozela isivumelwano kuphela.
Ngale ndlela awugcini ngokwakha isisekelo sabalandeli esingcono futhi uyakhokhelwa ngawo wonke umsebenzi onzima owufaka kokuqukethwe. Sekuyisikhathi sokuthi abantu baqale ukuhlonipha nokwenza imali ngezinkundla zokuxhumana zalezi zinkundla. Ukuze abadali nabo baphile impilo abayifisayo. Amavidiyo anethonya namavidiyo abukhoma akulula ukwenza futhi ukunakwa okuningi kudinga ukulethwa kulawa maqiniso.
Uma ufuna amanye ama-hacks ahlobene namasu nokuthi ungazisebenzisa kanjani izici ezintsha ukuthola abalandeli abaningi sizojabula kakhulu ukukusiza. Sinobuchwepheshe beminyaka ezixazululweni zeSocial Media Marketing futhi ochwepheshe bethu bazozimisela ukukuqondisa kulolu hambo.


