Monga wokonda kupanga kapena wolimbikitsa pa Instagram, mutha kuganiza kuti chinsinsi chakuchita bwino papulatifomu chagona pakukonza zinthu zodabwitsa kwa omvera anu. Komabe, chowonadi ndichakuti ndi algorithm ya nsanja yomwe ili yofunika kwambiri. Instagram algorithm imatha kufotokozedwa ngati kuphatikiza zinthu zingapo zomwe nsanja imaganizira kuti isankhe zomwe zingalimbikitse.
Mwachidule, ngati zomwe zili patsamba lanu zimakopera mabokosi onse molingana ndi algorithm ya Instagram, zidzakwezedwa ndi nsanja. Komabe, ikalephera kuyika chizindikiro ngakhale bokosi limodzi, ndizotheka kuti zomwe zili patsamba lanu zidzaiwalika.
Kwa zaka zambiri, Instagram yasintha ma algorithm ake kangapo. Munkhaniyi, tikutengerani kusinthika kwa algorithm ya Instagram ndikusintha komwe kwabwera. Kuphatikiza apo, tiwunikiranso momwe ilili mu 2022.
Zaka zoyambirira (2010-2015)
Zinali mmbuyo mu 2010 pamene dziko linayambitsidwa ku Instagram. Kalelo, pulogalamuyi inali iPhone yokha, ndipo cholinga chake chinali chophweka - kulola ogwiritsa ntchito kuwonjezera zosefera pazithunzi ndikugawana zithunzi zosinthidwa ndi anzawo. Mawu ake oyamba anali odabwitsa, ndipo ziwerengero zake zotsitsa zidakwera pakatha miyezi ingapo. Pofika mu June 2011, anthu okwana 5 miliyoni anali atatsitsa kale pulogalamuyi, ndipo pofika September 2011, chiwerengerocho chinali chitawirikiza kawiri.
Kutsatira zosintha mu Seputembara 2011, Instagram idalowa msika wa Android mu Epulo 2012, ndipo kupambana kwake kudakula kwambiri. Pambuyo pake m'mwezi womwewo, idapezedwa ndi Facebook pazomwe zinali, nthawi imeneyo, imodzi mwazamalonda omwe amakambidwa kwambiri. Posakhalitsa, mu February 2013, idaposa chiwerengero cha ogwiritsa ntchito 100 miliyoni. Pakati pa 2013 ndi 2015, zida zambiri zidawonjezeredwa papulatifomu, monga zotsatsa zamkati ndi zida zabizinesi - kusintha bwino nsanja kukhala chinthu chochulukirapo kuposa malo ogawana zithunzi.
Pankhani ya aligorivimu, nthawi ya 2010 - 2015 sinawone zambiri pazovuta. Ma algorithm amangowonetsa zolemba motsatira nthawi (zatsopano - zakale kwambiri), ndipo zinali choncho. Komanso, kusowa kwa zotsatsa 2013 isanachitike sikunafune kusintha kwakukulu kwa algorithm yomwe idakhazikitsidwa. Komabe, mu 2016, zosintha za algorithmic zidafika mwachangu komanso mwachangu.
Lowani 2016: Algorithm ya Instagram imakhala yovuta kwambiri
Nkhani za Instagram zidasintha mu Marichi 2016, ndipo sizinali zongopanga chabe. Pansi pa mawonekedwe a chakudyacho, algorithm yovuta inali ikugwira ntchito, yomwe idasiya kuwonetsetsa kwanthawi yoyika masanjidwe kutengera zinthu zosiyanasiyana. Uku kunali kusintha kofunikira, popeza kukhazikitsidwa kwa zotsatsa zamkati mu 2013 kudapangitsa kuti mawonekedwe a Instagram akhale opikisana.
Chofunikira kwambiri pakuyika maudindo chinali kufunikira kwa zomwe zili, mwachitsanzo, ogwiritsa ntchito amawonetsedwa zolemba zomwe zidayikidwa patsogolo potengera zomwe amakonda komanso zomwe amakonda. Kusintha kwakukuluku sikunayende bwino ndi makampani ambiri omwe akhala akugwiritsa ntchito Instagram kudzitsatsa okha. Zinkatanthauza kuti zomwe zili pamwambazi ziyenera kukhala zapamwamba, mwachitsanzo, ziyenera kugwirizanitsa ogwiritsa ntchito kuti azichita bwino.
Mu 2016, Instagram idayambitsanso nkhani ya Nkhani, yomwe idalola ogwiritsa ntchito kugawana zithunzi ndi makanema akanthawi. Kuyambika kwa gawoli kudabwera ndikuwonjezedwa kwa algorithm ina, yomwe idapangidwa kudzera pa data yosonkhanitsidwa pa Facebook, ndikutengapo gawo ngati lingaliro lake lalikulu pakuyika zolemba za Nkhani.
2017 - 2021: Algorithm imasinthidwa mobisa chaka chilichonse
Nthawi ya 2017 - 2021 idawona kusintha kosawoneka bwino kwa algorithm ya Instagram. Pachiyambi chake, kufunikira kwake ndi kuyanjana kumakhalabe zinthu zoyambira. Komabe, zinthu zina zinayamba kugwira ntchito, monga:
- Nthawi yogwiritsidwa ntchito ndi ogwiritsa ntchito pazolemba. Mwachidule, positi yomwe idatulutsa nthawi yowonera nthawi zambiri idakhala ndi mwayi wokwera kuposa omwe akupikisana nawo.
- Mlingo wa kulumikizana pakati pamasamba osiyanasiyana. Mwachitsanzo, ngati tsamba lanu ndi tsamba lina zimalumikizidwa pafupipafupi, mudzawonana zolemba pafupipafupi.
- Mauthenga achindunji (DM), mwachitsanzo, ma post omwe akugawidwa kudzera mu ma DM, amatha kukhala apamwamba kwambiri.
- Kutengera nthawi, mwachitsanzo, momwe positi ilili posachedwa. Izi zikugwirizana ndi kufunikira kwake ndipo zimalola ma algorithm kudziwa momwe positi idagawidwa posachedwa.
- Mbiri yakusaka kwa wogwiritsa, yomwe imatsimikizira chidwi cha wogwiritsa ntchito potengera maakaunti omwe amafufuzidwa. M'mawu osavuta, wogwiritsa ntchito yemwe nthawi zambiri amafufuza ndikuchezera tsamba linalake amawonetsedwa potengera chidwi.
Chifukwa chake, yankho losavuta ku funso loti 'Kodi Instagram imasintha kangati ma aligorivimu ake' ndi ili - imasintha ma algorithm kutengera zomwe imawonjezera. Kuphatikiza apo, zosinthazo ndicholinga chopangitsa kuti Instagram ikhale yabwinoko, osati ma brand, opanga zinthu, ndi olimbikitsa komanso kwa ogwiritsa ntchito nthawi zonse omwe amadya zomwe zili papulatifomu. Tsopano, yakwana nthawi yoti tiyang'ane momwe Instagram algorithm imagwirira ntchito mu 2022.
Instagram algorithm mu 2022
Kusintha kwakukulu komwe kunachitika pa algorithm ya Instagram mu 2022 kumakhudza kuthekera kwa ogwiritsa ntchito kumapeto kuti asinthe masitayelo odyetsa. Mwachidule, ogwiritsa ntchito tsopano atha kusankha kubwereranso kumayendedwe akale kwambiri a Instagram ngati akufuna, mwachitsanzo, kuwonetsa positi.
Kutengera zolemba za Nkhani ndi chakudya, algorithm imayika zomwe zili kutengera zambiri. Zizindikiro monga kukhudzidwa kwa ogwiritsa ntchito kopangidwa ndi positi ndi kutalika kwake (ngati ndi kanema) ndizofunikira kuti ma aligorivimu adziwe kutchuka kwake komanso kufunika kwake. Kuphatikiza apo, algorithm imayang'ananso tsamba lomwe latumizidwa komanso momwe ogwiritsa ntchito adalumikizirana ndi tsambalo posachedwa. Ogwiritsa ntchito omwe adakonda tsambalo ndikuchita nawo zomwe adalemba kale pa Instagram amakhala ndi mwayi wowona zolemba zamtsogolo zatsambalo pamaso pa ena. Zochita zonse za ogwiritsa ntchito zimawunikidwanso, zomwe zimathandiza kumvetsetsa zomwe amakonda zomwe amakonda.
Algorithm imakhudzanso momwe tabu ya Explore imagwirira ntchito. Mukamagwiritsa ntchito tsamba la Explore, Instagram imakuwonetsani zolemba zamasamba zomwe simukuzidziwa. Koma kodi nsanja imadziwa bwanji zolemba zomwe zingapereke? Izi zimachitika chifukwa cha kamvedwe kanu ka ntchito yanu yaposachedwa ya Explore tab, mwachitsanzo, ndi mapositi amtundu wanji omwe mudapangana nawo kudzera pa tabu? Izi zimathandiza kuti ma aligorivimu apereke malingaliro ofananawo mukadzagwiritsa ntchito Explore tabu m'tsogolomu.
Ngakhale Reels tsopano imayendetsedwa ndi algorithm. Mosiyana ndi chakudya ndi zolemba za Nkhani, zolemba za Reels zitha kuperekedwa kwa omvera ngakhale masamba omwe amawayika sakudziwika kwa omvera. Zochita za ogwiritsa ntchito pa Instagram, mbiri yolumikizana, komanso zambiri zokhudzana ndi zolemba za Reels ndi masamba omwe amazilemba ndiye njira zazikulu zomwe ma algorithm amawaganizira kuti apereke malingaliro.
Malangizo kuti mukhale ochezeka ndi algorithm pa Instagram
Kukhala wochezeka pa Instagram kumafuna kuti akaunti yanu izichita zinthu zina mwanjira zina. Mugawoli, tikudutsitsani zonsezo kuti mupeze olembetsa ambiri a Instagram ndipo, koposa zonse, pitilizani kukula papulatifomu.
Kumbukirani Malangizo a Community
Malangizo a Community pa Instagram amakhala ndi malamulo ndi malamulo omwe ogwiritsa ntchito onse ayenera kutsatira. Mwachitsanzo, kutumiza zinthu zoyambitsa mikangano kapena zokhumudwitsa kungapangitse kuti ogwiritsa ntchito ambiri akudziweni pakapita nthawi. Komabe, kutero kungapangitse kuphwanya Malangizo a Community, ndipo algorithm ya Instagram si yabwino kwambiri kumaakaunti omwe akuphwanya Malangizowo. Nthawi zambiri, maakaunti omwe amasemphana ndi malangizo a Community amakhala ndi malire pakuwoneka. Chifukwa chake, musanatumize chilichonse chovuta, tsatirani malangizo a Community ndikuwonetsetsa kuti simukuphwanya malamulowo.
Yesetsani kuchita zinthu ndi organic
Kuchita zinthu mwakuthupi kumatanthawuza kuyanjana pakati pa tsamba lanu la Instagram ndi ogwiritsa ntchito enieni, mwachitsanzo, anthu amoyo, opuma. Masiku ano, pali ntchito zingapo zomwe zimapereka mwayi wotsatira wa bot zomwe zimachulukitsa ndemanga, zokonda, ndi zogawana. Ndikofunikira kuti mupewe izi, chifukwa ma akaunti a Instagram omwe amayendetsedwa ndi bot nthawi zambiri amakhala oletsedwa ndi Instagram. M'malo mwake, ndibwino kusankha ntchito ngati MrInsta, yomwe imapereka otsatira aulere popanda ziwopsezo zosokoneza.
Phatikizani ma hashtag muzolemba zilizonse
Ma Hashtag amatenga gawo lofunikira kwambiri pa Instagram pankhani yopangitsa kuti ogwiritsa ntchito azipeza mosavuta. Ichi ndichifukwa chake, nthawi zonse mukatumiza china chake, phatikizani ma hashtag m'mawu anu, kaya ndi positi yanthawi zonse, positi ya Reels, positi ya Nkhani, kapena china. Ngakhale Instagram imalola ma hashtag 30 kuphatikizidwa mu positi imodzi, malingaliro athu ndikuphatikiza ma hashtag 8 - 10. Komanso, musanawonjezere ma hashtag, dziphunzitseni ma hashtag oletsedwa, mwachitsanzo, ma hashtag omwe ma algorithm a Instagram sakufuna kuti mugwiritse ntchito. Mupeza zambiri za nkhaniyi pa intaneti.
Pangani zinthu zodabwitsa
Pomaliza, ndikofunikira kuti zomwe zili pa Instagram zikhale zodzaza ndi zabwino. Popanda zamtundu wapamwamba, ndizovuta kuyika chizindikiro pa Instagram - ngakhale mutakonza zinthu zina. Ndipo ngati mutangoyamba ulendo wanu wa Instagram, ndibwino kuti muyambe pang'onopang'ono. Ganizirani za ubwino, osati kuchuluka. Mutadziwa momwe mungasankhire zomwe zimatengera omvera anu, mutha kusintha chidwi chanu pakupanga ndi kutumiza zomwe zili pafupipafupi.
Kotero, ndizo za nkhaniyi. Tisanakusiyeni, tikufuna kukuwuzani za ntchito za Bambo Insta, chida cha mapulogalamu opanga ma Instagram omwe akupanga komanso olimbikitsa kuti awonjezere manambala awo. Mutha kugwiritsa ntchito Mr. Insta kuti mupeze zokonda zaulere za Instagram. Kapena, mungathe Gulani mawonedwe a Instagram komanso zowonera kudzera mwa a Insta.
