Mwezi: mwina 2022

Ndi ogwiritsa ntchito oposa biliyoni imodzi, palibe nsanja yabwinoko padziko lapansi pano kuposa Instagram ikafika powonetsa malonda anu pamaso pa omwe mukufuna. M'zaka zaposachedwa, Instagram yawonjezera zinthu zingapo zabwino zomwe zitha kukhala zothandiza kwa mabizinesi - kuyika malonda ndi imodzi mwazo. Mitundu ingapo yakhala ikugwiritsa ntchito mbaliyi ndipo yapindula kwambiri. Zotsatira zake, kuchuluka kwa malonda awo a Instagram ndi ndalama zawonjezeka.

Ngati mukufuna kudziwa momwe mungagwiritsire ntchito zolemba za Instagram kuti mupindule, muli pamalo oyenera. Munkhaniyi, tikuwonetsani zonse zomwe muyenera kudziwa zokhudza ma tag a Instagram ndi momwe mungawagwiritsire ntchito kuti mupeze mphotho pabizinesi yanu. Kotero, khalani pansi, pukutani, ndi kuwerengabe!

Kodi mukusowa katswiri wa Instagram kuti mumalize kuwunikira mozama akaunti yanu ya Instagram ndikukupatsirani dongosolo?

Timapereka katswiri Instagram Optimization & Hashtags Ntchito yofufuza

Kodi kuyika malonda pa Instagram ndi chiyani?

Kuyika malonda pa Instagram kumatanthawuza chinthu chomwe mabizinesi angagwiritse ntchito kuyika malonda awo pazolemba zawo za Instagram. Kuti mugwiritse ntchito ntchitoyi, mabizinesi amayenera kukhazikitsa akaunti yabizinesi pa Instagram. Ngati wogwiritsa ntchito yemwe akuwona zomwe akuwona adina kapena kudina ma tag (kutengera chipangizo chomwe chimagwiritsidwa ntchito kuti apeze Instagram), amawatumizira ogwiritsa ntchito kumashopu amakampani a Instagram.

Izi ndizokhazikika kwa mabizinesi ndi ogwiritsa ntchito ku US, ndipo zimalola kuti malonda apangidwe kuchokera mkati mwa Instagram ndipo safuna kuti ogwiritsa ntchito aziyendera tsamba lakunja - zomwe zimapambana pa Instagram ndi mabizinesi omwe akugwira ntchito papulatifomu.
Mabizinesi akunja kwa US akhoza kuwonjezera maulalo atsamba lawo kuma tag. Ogwiritsa ntchito akadina maulalo awa, amatumizidwa kumasamba ovomerezeka, komwe amatha kumaliza kugula kwawo.

Kuyika malonda pa Instagram: Chifukwa chiyani muyenera kuganizira kugwiritsa ntchito mawonekedwe

Kuyambira pomwe Instagram idakhazikitsa ntchito yoyika chizindikiro, mabizinesi atenga ngati nsomba kumadzi, zomwe sizodabwitsa mukaganizira zaubwino wamtunduwu:

• Zikumbutso zomangidwa: Mukayika chinthu china patsamba la Instagram, owonera azitha kuwona chithunzi chachikwama chogulira pakona yakumanzere kwa positiyo. Ngakhale chithunzi chachikwama chogulirachi ndi chaching'ono komanso chowoneka ngati chocheperako, chowonadi ndichakuti chingakhale chikumbutso chogula zinthu kwa omvera omwe mukufuna. Ogwiritsa akangodina kapena kudina chizindikirocho, zimawatengera patsamba lowonjezera pomwe mutha kuwonetsa zithunzi zosiyanasiyana zazinthu zanu.
• Kuchepetsa zolepheretsa kugula: Ogula ambiri pa intaneti amakonda kukhala anthu osaleza mtima, ndipo amafuna kuti athe kugula zinthu zomwe amakonda mwachangu. Zikatero, atha kulumpha zinthu zanu ngati akumana ndi zopinga zambiri kuti agule. Apa ndipamene zolemba za Instagram zitha kukhala zothandiza. Pochepetsa zolepheretsa kugula, imapereka mwayi wogula kwa ogwiritsa ntchito Instagram.
• Amapereka mwayi kwa ogwiritsa ntchito kuti ayambe kugula zinthu kuchokera pazambiri zanu/zowonetsa: Batani la 'Shop' lomwe lili m'munsimu pazambiri zanu/zowonetsa zanu zitha kugwira ntchito modabwitsa potengera ogwiritsa ntchito omwe ali ndi malingaliro ogula kwambiri. Kungodinanso kapena kudina batani, ogwiritsa ntchito amatha kuyang'ana zolemba zanu zonse momwe mudayikamo malonda anu.
• Dziwitsani ogwiritsa ntchito za zotsatsa ndi malonda: Kodi pali kutsatsa kwapadera kapena kuchotsera pa chimodzi mwazinthu zanu? Mutha kudziwitsa omvera anu za izi kudzera pa positi yomwe mungagule. Mukasindikiza positi, ogwiritsa ntchito amatha kuziwona ndikuwona ngati pali zotsatsa zokopa. Izi zimathetsa kufunika kopanga zolemba zosiyana za Instagram kuti mudziwitse omvera anu za kukwezedwa.
• Phatikizani ogwiritsa ntchito mafoni a Instagram: Ngakhale Instagram imatha kupezeka pamakompyuta ndi ma laputopu, ambiri ogwiritsa ntchito nsanja amapeza pazida zawo zam'manja. Chifukwa chake, ngati mukufuna kuti bizinesi yanu ipange chidwi m'maganizo mwa omwe amakonda kugula akakhala paulendo, palibe chabwino kuposa kuyika malonda pa Instagram.

Maupangiri apamwamba kwambiri opangira ma tagging a Instagram

Tsopano popeza mukudziwa zomwe gawo lazolembazo likunena komanso njira zonse zomwe zingapindulire mabizinesi, ndi nthawi yoti muphunzire momwe mungagwiritsire ntchito bwino ntchitoyi. Pamapeto pake, mawonekedwewo sangathe kupanga zotsatira ngati simugwiritsa ntchito bwino. Itha kungopereka zotsatira zomwe mukufuna mutamvetsetsa momwe mungagwiritsire ntchito bwino. Mugawoli, tikutengerani maupangiri osiyanasiyana oyika malonda pa Instagram ngati bwana. Kuchita maupangiri otsatirawa kumatha kufulumizitsa kukula kwa malonda ndi ndalama zabizinesi yanu kudzera pa Instagram:

• Tag malonda pamitundu yosiyanasiyana ya ma post a Instagram: Cholembacho chimapezeka pamitundu yosiyanasiyana yazithunzi pa Instagram, chifukwa chake ndikofunikira kuti muphatikize zolemba zanu. Mwachitsanzo, muzolemba zokhazikika pazithunzi ndi makanema odyetsa, mutha kuyika mpaka zinthu 5 pa positi. Palinso mawonekedwe a carousel, omwe amakulolani kuti muwonjezere ma tag 20 pa positi ya carousel. Mabizinesi amathanso kuyika malonda (mpaka 30) pazithunzi za Instagram Reels. Ogwiritsa ntchito amatha kuyang'ana zomwe zalembedwa akadina kapena kudina ulalo wa 'View Products', womwe udzakhalepo pamutuwu. Mutha kuyikanso malonda pazambiri zanu zonse, mawu ofotokozera, Nkhani, IGTV, ndi mavidiyo amoyo.
• Gwiritsani ntchito ma hashtag ofotokozera komanso oyenera: Ma hashtag amatenga gawo lofunikira pa Instagram pankhani yopanga zolemba kuti ziwonekere. Ngati mukufuna kuti zolemba zanu zamalonda ziwonekere patsamba la 'Explore', muyenera kuphatikiza ma hashtag ofotokozera. Kupatula kuwonetsetsa kuti ma hashtag omwe mumagwiritsa ntchito ndi ofotokozera, muyenera kuwonetsetsa kuti ndi ofunikira. Mwachidule, ma hashtag ofunikira amawonjezera mwayi woti zomwe mwalembazo zidziwike ndi omvera anu, mwachitsanzo, anthu omwe amatha kugula zinthu kuchokera kwa inu.
• Phatikizani zomwe zimapangidwa ndi ogwiritsa ntchito (UGC) ndikuyika zinthu: Zopangidwa ndi ogwiritsa ntchito (UGC) zakhala zogwira mtima kwambiri kuti ma brand awonetse zomwe akugulitsa ndi/kapena ntchito zawo kudzera mwa olimbikitsa. Pa Instagram, anthu amayang'ana kwa omwe ali ndi mphamvu ndipo amawaona ngati akatswiri pamikhalidwe yawo. Chifukwa chake, ngati mukufuna kuti zolemba zanu zomwe zili ndi malonda zizichita bwino, muyenera kulumikizana ndi omwe akukulimbikitsani mu niche yanu ndikuthandizana. Wothandizira amatha kukonza zapadera pazakudya zanu, zomwe zingakuthandizeni kuwonetsa malonda anu kwa omvera anu m'njira yomwe imagwirizana ndi omvera anu a Instagram.
• Kuyesa, kuyesa, kuyesa: Njira zomwezo zoyika ma tag sizigwira ntchito pabizinesi iliyonse pa Instagram, ndichifukwa chake ndikofunikira kupitiliza kuyesa kuti muwone zomwe zimakugwirirani ntchito ndi zomwe sizingagwire. Instagram imapereka zida zowunikira zomwe mungagwiritse ntchito powunika deta monga kutembenuka kwa malonda ndi mitengo yodumphadumpha. Gwiritsani ntchito zidziwitso izi kuti muwongolere machitidwe anu oyika zilembo, ndipo pakapita nthawi, mutha kuyembekezera kuti zotsatira zibwere.
• Onani zotsatsa zomwe zili muakaunti yanu: Chimodzi mwazinthu zabwino zomwe mungachite kuti muwonetsetse kuti zomwe mwalembazo zili bwino ndikuziwona mu akaunti yanu. Izi zikuthandizani kuti mulowe mu nsapato za omvera anu ndikuwona zolemba zanu momwe amawonera. Ngati simukukhutitsidwa ndi mtundu wa post yomwe mudapanga, bwererani patsamba lanu labizinesi ndikuwonjezeranso. Komanso, mukamawona zolemba zomwe zili muakaunti yanu, onetsetsani kuti maulalo omwe mwawonjeza amatsogolera ogwiritsa ntchito kuzinthu zoyenera. Kuchita izi kuwonetsetsa kuti palibe zolakwika pakuwonjezera maulalo.
• Pangani changu m'malingaliro a omvera anu mwa kuphatikiza ma CTA: Wogula wamakono safuna kuchitapo kanthu pamene palibe chilimbikitso kuchokera kumbali ya mtunduwo, ndichifukwa chake zolemba zanu zonse zomwe zili ndi malonda ziyenera kuphatikizapo mauthenga oitanira-kuchita (CTA). Mukaphatikiza mauthenga a CTA, ndikofunikira kuti musankhe mauthenga omwe amapangitsa chidwi m'maganizo mwaomvera omwe mukufuna. Izi ziwonjezera mwayi woti omvera anu azitha kugunda chizindikiro chogula ndikupita patsogolo ndi kugula.
• Chotsani tsamba m'mabuku amtundu wopambana mu niche yanu: Ngati ndinu watsopano ku Instagram ndipo simukudziwa momwe mungagwiritsire ntchito bwino ma taggings, musadandaule. Mutha kuphunzira chinthu chimodzi kapena ziwiri kuchokera kumtundu wa niche yanu omwe adalawa bwino pogwiritsa ntchito mawonekedwewo. Pitani kumasamba amtunduwa ndikuwona momwe adasankhira zolemba zawo. Ngakhale sitikupangira kutengera mtundu wina, tikukulangizani kuti muphunzire kuchokera pazabwino kwambiri pagawo lanu ndikugwiritsa ntchito zomwe amachita pazolemba zanu.

Kutsiliza

Kotero, ndizo pafupifupi za nkhaniyi. Tikukhulupirira kuti mwapeza kuti ndi zothandiza ndipo tsopano mutha kugwiritsa ntchito ma tagging amalonda bwino. Tisanakusiyeni, tikufuna kukuuzani za a Insta. Chifukwa champikisano womwe ukukulirakulira pakati pa mabizinesi ndi olimbikitsa pa Instagram, ndizovuta kuposa kale kuti ma Instagrammer atsopano adzikhazikitse. Apa ndipamene a Insta angabwere ndikuthandizira mabizinesi atsopano ndi opanga zinthu.

Kudzera kwa a Insta, mutha kupeza otsatira aulere a Instagram komanso gulani zowonera za Instagram ndi kufika. Chifukwa chake, ngati kukula kwa Instagram ndichimodzi mwazinthu zofunika kwambiri pabizinesi yanu, musayang'anenso Bambo Insta kuti akulimbikitseni mbiri yanu yabizinesi ya Instagram.

Mukaganizira za nsanja yotchuka kwambiri padziko lonse lapansi, dzina loyamba lomwe limabwera m'maganizo ndi Instagram. Malinga ndi a Lipoti la Statista, nsanjayi yasonkhanitsa ogwiritsa ntchito mwezi uliwonse oposa 1.4 biliyoni kuyambira Januwale 2022. Izi zikuwonetsa kufalikira kwa nsanja komanso kuchuluka kwa chikoka chomwe chili nacho pa anthu. Malowa akhala ngati malo opitako anthu, kaya ndi kokagula zinthu, nkhani, kapena zosangalatsa.

Zochitika pa Instagram zili ndi njira yofotokozera zomwe zidzagwire ntchito papulatifomu. Zolemba zomwe zimatha kubweretsa phokoso kuchokera kwa anthu nthawi zambiri zimayambira a azimuth. Izi zimalimbikitsa ogwiritsa ntchito ena kutengera zomwe zikuchitika pa Instagram. Makhalidwe ambiri a Instagram amathandizanso otsogolera, ma brand, ndi mabizinesi pakutsatsa, chifukwa ali ndi kuthekera kopangitsa kuti zomwe zili patsamba lino zizikhala ndi vuto ndikuwonjezera kukhudzidwa.

Munkhaniyi, tikupatsani chidziwitso ndi malangizo osinthira masewera anu pa Instagram. Komabe, cholinga cha nkhaniyi sichikhala pa zinthu zomwe muyenera kuchita. M'malo mwake tiyang'ana pa zoyipa zomwe muyenera kupewa kutsatira papulatifomu. Sali oipa m’lingaliro lakuti ndi onyansa. Izi zimaganiziridwa kuti ndi zachikale, ndipo kuziphatikiza pazolemba zanu sikungakuthandizeni kuti mukwaniritse zambiri pakukulitsa chibwenzi. M'magawo otsatirawa, tikambirana zina zakale za Instagram zomwe simuyenera kuzitsatira mu 2022. Tiyeni tilowemo.

Kodi mukusowa katswiri wa Instagram kuti mumalize kuwunikira mozama akaunti yanu ya Instagram ndikukupatsirani dongosolo?

Timapereka katswiri Instagram Optimization & Hashtags Ntchito yofufuza

Zoyipa pa Instagram

1. Zithunzi zojambula

Kuyika chithunzi cha collage chokhala ndi ma shoti angapo osiyanasiyana sikukhalanso chizolowezi chomwe chingakupangitseni kuchita chibwenzi. Izi, kwenikweni, zidakhala zachikale pomwe Instagram idayambitsa Zolemba za Carousel mu 2015, zomwe zidalola ogwiritsa ntchito kutumiza zithunzi ndi makanema angapo kudzera pa positi imodzi. Zithunzi za Collage, ngakhale zitakhala zapamwamba bwanji, sizingawoneke bwino papulatifomu. Kuphatikiza apo, ma collages amatha kuwoneka ngati ovuta.

2. 'Nditsateni ku' zithunzi

Izi zidayambitsidwa koyamba ndi Wojambula waku Russia Murad Osmann, ndipo zidayamba kufalikira chakumapeto kwa chaka cha 2012. Zithunzi za 'Nditsatireni' nthawi zambiri zimakhala ndi munthu atagwirana chanza ndi wojambula zithunzi m'njira yomwe akuwongolera wojambulayo. Kwa zaka zambiri, izi zakhala zikukopera kangapo komanso ndi anthu ambiri. Komabe, izi zitha kuwoneka ngati zokopa kwambiri.

3. Zithunzi zachakudya zachisawawa

Kujambula zakudya zanu kuti muyike pa Instagram sikukhalanso kwanthawi yayitali pokhapokha mutakhala ndi njira yokhudzana ndi chakudya. Makanema ambiri okhudza chakudya amaika khama kwambiri pojambula chakudya ndipo amafuna kuwonetsa zinthu zomwezo m'njira yatsopano. Komabe, zithunzi zosasangalatsa komanso zosasangalatsa zazakudya zimangopangitsa ogwiritsa ntchito kudutsa positi yanu osayang'ananso kachiwiri.

4. zolemba za OOTD

Zomwezo zimapitanso pazolemba zakunja kwatsiku (OOTD). Ngati mulibe akaunti yokhudzana ndi mafashoni kapena mtundu, kutumiza zithunzi za OOTD mwachisawawa kumaonedwa kuti ndizovuta kwambiri. Simungathe kupanga zibwenzi zomwe mukufuna kudzera m'makalata awa. Ngati mutenga zithunzi za OOTD, ganizirani kuzipanga kukhala zosangalatsa pozitenga kuchokera kumakona osagwirizana.

5. Mawu ouziridwa

Mpaka zaka zingapo zapitazo, mawu olimbikitsa anali okwiya kwambiri pamasamba ochezera. Mutha kupezabe zolemba zambiri zokhala ndi mawu olimbikitsa komanso mawu ochokera kwa anthu otchuka. Komabe, ma post awa siabwino pakupanga chinkhoswe. Ngati mukufuna kuwonjezera mawu olimbikitsa ku mbiri yanu, ganizirani kufunafuna njira zaluso zochitira izi.

6. Ma hashtagging kwambiri

Ichi ndi chimodzi mwazofunikira kwambiri osatsata zomwe zikuchitika pa Instagram. Ngati muwonjezera zolemba zilizonse pa Instagram, muyenera kuyesetsa kupewa kuwonjezera ma hashtag ambiri pamutuwu. Mukawonjezera ma hashtag ambiri, amatha kuchotsa chidwi ndi positi. Zomwe muyenera kuchita m'malo mwake ndikusunga ma hashtag ochepa komanso ofunikira, komanso yesetsani kukhala opanga komanso oganiza bwino powapanga.

7. Zolemba za TBT

Mpaka 2017, zolemba za Throwback Thursday (TBT) zinali zotchuka kwambiri papulatifomu. Komabe, izi sizinangogwiritsidwa ntchito mopitirira muyeso m'zaka zingapo zapitazi koma zimagwiritsidwa ntchito molakwika, chifukwa chake zakhala zachikale. M'malo motumiza zithunzi zachisawawa ndikuziyika ngati #TBT, muyenera kuganizira zopanga zomwe omvera angaone kuti ndizofunikira kwambiri.

8. Selfie yolimbitsa thupi

Ngati mumakonda kuchita masewera olimbitsa thupi, ndiye kuti ndizovuta kwambiri kukhala nazo; komabe, kutumiza ma selfies ochita masewera olimbitsa thupi si. Pokhapokha ngati ndinu katswiri wopatsa upangiri wa anthu pa Instagram, kuyika zithunzi zanu mumasewera olimbitsa thupi sikulinso m'mafashoni.

9. Kuwombera kwa Fisheye

Kuwombera kwa Fisheye kumathandiza popereka malingaliro osiyana ndi chinthu, ndipo anali otchuka kwambiri mpaka zaka zingapo zapitazo. Komabe, zatsopano zambiri za Instagram zabwera kuyambira pamenepo, zomwe zimapangitsa kuwombera mwachisawawa kwa fisheye kukhala kotopetsa. M'malo mwa izi, mutha kulingalira kuchitapo kanthu kuwombera ndi zithunzi zowona.

Zomwe simuyenera kuchita pa Instagram?

Tsopano popeza tafotokoza zoyipa za Instagram, muyeneranso kuzindikira machitidwe ena omwe muyenera kupewa ngati mukufuna kuwonjezera chidwi cha omvera. Tiyeni tiwone zina mwa izo -

1. Kugwiritsa ntchito dzina lolakwika

Ntchito yosaka ya Instagram ilibe mphamvu ngati masamba ena ochezera, zomwe zimapangitsa kuti zikhale zovuta kuti otsatira apeze akaunti yanu. Ngati mugwiritsa ntchito dzina lolowera losadziwika bwino lomwe ndi lovuta kukumbukira, zipangitsa kuti zikhale zovuta kuti omvera anu akukusakani. Zomwe muyenera kuyesa kuchita m'malo mwake ndikugwiritsa ntchito dzina lanu kapena dzina la bizinesi yanu ngati chogwirira chanu cha Instagram.

2. Kukhazikitsa mbiri kukhala yachinsinsi

Ngati mukufuna kupanga netiweki pa Instagram, ndikofunikira kupanga mbiri yanu ya Instagram pagulu. Kuyika mbiri yanu kukhala yachinsinsi kulepheretsa omvera atsopano kuyanjana ndi akaunti yanu, chifukwa sangathe kuwona zomwe mumapanga. Ngati mukufuna onjezerani otsatira anu a Instagram, muyenera kupanga akaunti yanu kuti ifikire anthu ambiri.

3. Kutumiza popanda mawu

Zonse zomwe mumayika patsamba lanu ziyenera kukhala ndi mawu ofotokozera. Ngati simuphatikiza mawu ofotokozera ndi positi yanu, simungathe kukhala ndi chidwi chochita bwino papulatifomu. Mawu omasulira amalola ogwiritsa ntchito kulumikizana nanu ndikuyamba kukambirana pamutu wina. Yesani kuyikapo kanthu pa chithunzicho, funsani funso kapena gawani mawu mu mawu ofotokozera omwe amawonjezera kufunika kwa positi.

4. Kunyalanyaza ndemanga za otsatira

Ngati mukufuna kukulitsa zomwe mukuchita papulatifomu, kunyalanyaza ndemanga za otsatira kukuchitirani zosiyana. Ngati mulandira zokonda, ndemanga, ndi ma DM kuchokera kwa otsatira anu, kumbukirani kuchita nawo. Muthanso kuyika dzina lawo lolowera mu ndemanga kuti muyankhe funso lawo kapena kuwathokoza chifukwa cha ndemanga. Izi zidzakuthandizani kwambiri kukonza ubale wanu ndi omvera.

5. Kuba zinthu za anthu ena

Mchitidwewu ndi 'ayi ayi' papulatifomu pokhapokha mutakhala ndi kampeni yopangidwa ndi ogwiritsa ntchito (UGC). Ngati mumakonda zomwe wina ali nazo papulatifomu, kutumizanso zomwezo patsamba lanu popanda chilolezo kungayambitse kuphwanya. Ngakhale mukuwonjezera za UGC, ikani wogwiritsa ntchito mawuwo kapena ndemanga kuti muwapatse mawonekedwe oyenera.

6. Kugwiritsa ntchito zithunzi za generic

Ngati mukupeza kuti mulibe malingaliro okhutira, mutha kukopeka kuti mutumize zithunzi zamtundu uliwonse kuti mungotumiza. Izi nthawi zambiri zimakhala ngati mawu osangalatsa kapena mawu olimbikitsa. Komabe, izi zitha kutsitsa mwachangu milingo yanu yolumikizana. Ngati simugwiritsa ntchito mwanzeru muakaunti yanu, omvera sadzakhalanso ndi chidwi.

7. Kuchulukitsa chakudya cha otsatira

Ngati mukuganiza kuti kuyika zomwe zili chimodzi pambuyo pazinzake kungakupangitseni kuchitapo kanthu, mukulakwitsa. Kutumiza zobwerera-kumbuyo kumabweretsa kuchulukirachulukira muzakudya za otsatira anu, zomwe nthawi zambiri zimawakwiyitsa. Ngati muli ndi zolemba zingapo zomwe zakonzedwa tsikulo, muyenera kuganizira zozilemba ndi maola angapo pakati.

8. Kugawana zinthu pa Facebook

Mutha kuganizira zopatsa mwayi wogawana nawo pa Facebook. Komabe, muyenera kupewa kuchita izi positi iliyonse. Zina mwazinthu zitha kukhala zofunikira papulatifomu inayake, ndipo kugawana nawo patsamba lina sikungathandize kukwaniritsa zambiri. Ngati mukufuna kulimbikitsa kutsatsa, mutha kugawana gawo lina lazolemba zanu za Instagram pa Facebook ndikufunsa otsatira anu kuti awone zina zonse pa Instagram.

9. Tsatirani-Kutsatira Njira

Kutsatira-Kutsatira kumatengedwa kuti ndi njira yovuta masiku ano. Kufunsa anthu kuti akutsatireni ndiyeno kuwasiya pambuyo pake sikungokhala kwamwano komanso sikukuthandizani kuti mukhale ndi chibwenzi m'kupita kwanthawi. Instagram ndiye malo opangira maubale anu ndi omvera anu. Kunyenga otsatira anu si njira yabwino yokhazikitsira kupezeka kwanu papulatifomu.

Kutsiliza

Tsopano popeza mukudziwa zinthu zomwe muyenera kupewa kuchita papulatifomu, mudzatha kupanga njira yabwinoko ya Instagram yolimbikitsira zomwe muli nazo komanso kuchulukirachulukira. Kumbukirani kuti chinsinsi chakuchita bwino papulatifomu ndi kugwiritsa ntchito njira zatsopano m'malo mongotsatira zomwe zikuchitika. Ngati mukuyang'ana njira zina zolimbikitsira zomwe mukuchita ndi ndemanga zambiri za Instagram, otsatira, ndi zokonda, ndiye Mr. Insta ili ndi mayankho kwa inu. Tili ndi ntchito zingapo zoyambira za Instagram, monga Gulani Zokonda za Instagram ndi Gulani Mawonekedwe a Instagram ndi Fikirani, zomwe zingakuthandizeni kukulitsa kukula kwanu papulatifomu. Mautumikiwa adapangidwa kuti akukankhireni ku ma virus, komanso ndi 100% achinsinsi komanso otetezeka. Lumikizanani nafe lero kuti mudziwe zambiri!

Chofunikira panjira iliyonse yotsatsa ya Instagram ndikugwiritsa ntchito ma hashtag a Instagram. Akagwiritsidwa ntchito moyenera, ali ndi mphamvu zowonjezera kuwonekera ndi kukhudzidwa kwa zolemba zanu. Mutha kupanga zambiri kuzungulira mtundu wanu pogwiritsa ntchito njira yabwino ya hashtag. Komabe, kuzigwiritsa ntchito molakwika kungabweretse zotsatira zake. Kupatula kukhala pachiwopsezo chokwiyitsa otsatira anu, mutha kukhalanso ndi chilango ndi algorithm. Ngati muli ndi mafunso okhudza njira yoyenera yogwiritsira ntchito ma hashtag a Instagram, takuuzani. Munkhaniyi, tifotokoza zonse zokhudzana ndi ma hashtag a Instagram, kuyambira pama tag oyenera kugwiritsa ntchito mpaka njira yolondola yowaphatikiza patsamba lanu.

Kodi mukusowa katswiri wa Instagram kuti mumalize kuwunikira mozama akaunti yanu ya Instagram ndikukupatsirani dongosolo?

Timapereka katswiri Instagram Optimization & Hashtags Ntchito yofufuza

Kodi cholinga cha ma hashtag a Instagram ndi chiyani?

Ma hashtag amagwiritsidwa ntchito nthawi zambiri kugawa zomwe zili pamasamba ochezera. Amayamba ndi chizindikiro cha '#', chomwe chimatsatiridwa ndi kuphatikiza manambala, zilembo, kapena ma emojis. Ma tag a Instagram amagwiritsidwa ntchito kuti zinthu zizipezeka mosavuta chifukwa ndi maulalo odulika. Aliyense akafufuza hashtag kapena kudina hashtag pansi pa positi ya wina, amatengedwa kupita patsamba lofufuzira lomwe limawonetsa zolemba zonse zomwe zili ndi tag yomweyo.

Ma Hashtag amatha kuthandizira kwambiri opanga zinthu kukulitsa kufikira kwa mtundu wawo komanso kukopa chidwi cha omvera a Instagram. Nthawi zonse mukawonjezera hashtag ku positi yanu, imangowonekera patsamba lofufuzira la hashtag imeneyo. Ngakhale mutawonjezera hashtag ku Nkhani yanu ya Instagram, ifika patsamba la hashtag. Ogwiritsa ntchito ambiri a Instagram amatsatira ma hashtag ena omwe amakhudza mitu yawo yomwe amakonda. Ngakhale sakhala pamndandanda wanu wotsatira, azitha kuwona zolemba zanu ngati mwagwiritsa ntchito ma hashtag omwe amatsatira. Ma hashtag a Instagram ndiabwinonso pomanga anthu papulatifomu, chifukwa amatha kulimbikitsa anthu kuti agwirizane ndi mtundu wanu.

Mtundu wa ma hashtag a Instagram

Nawu mndandanda wamitundu yotchuka yama tag omwe angagwiritsidwe ntchito papulatifomu -

1. Ma hashtag opangira / Utumiki

Ma hashtag awa amakhala ndi mutu wamba wazogulitsa kapena ntchito yanu. Zitsanzo zina zabwino ndi # nsapato # ukalipentala #contentwriting.

2. Ma hashtag apamwamba

Ma hashtag a Niche amawonetsa momwe zomwe zili muzinthu zanu zimayenderana ndi makampani ena onse. Amawonetsa kutsimikizika kwabizinesi yanu. Ngakhale sizodziwika ngati ma hashtag akumakampani, atha kukuthandizani kukulitsa zomwe mumachita pa Instagram. Zitsanzo zina zabwino za niche hashtag ndi #travelvlogger ndi #foodphotographer.

3. Ma hashtag amakampani

Ma hashtag amakampani nthawi zambiri amabwera ndi mpikisano wambiri chifukwa amagwiritsidwa ntchito ndi anthu ambiri. M'mbuyomu, adayikidwa pamawu mamiliyoni ambiri. Ngakhale amabwera ndi mpikisano wapamwamba, atha kuthandizira kukulitsa mawonekedwe a positi yanu papulatifomu. Mutha kuwaphatikiza ndi ma hashtag a niche. Zitsanzo zina zabwino zama hashtag amakampani ndi #photographer #vlogger #aesthetician #beauty.

4. Ma hashtag amgulu

Ma hashtag ammudzi amatha kukhala abwino pomanga fuko lanu papulatifomu. Nthawi zambiri amakhala achindunji kuposa ma hashtag amtundu kapena niche; komabe, ali ndi mwayi wocheperako mpikisano. Mutha kuwonjezera ma hashtag 3-5 ammudzi kuphatikiza ma hashtag ena kuti muwonjezere mawonekedwe anu. Kuti mufufuze mawu osakira a ma hashtag ammudzi, zomwe muyenera kuchita ndikuzindikira ma hashtag omwe amagwiritsidwa ntchito kwambiri ndi otsatira anu. Zitsanzo zabwino za ma hashtag awa ndi #mytravelgram #instagood

5. Hashtag yanyengo kapena yapadera

Ma hashtag awa ndiabwino ngati mukufuna kukhala nawo pagulu lalikulu. Amakhalanso abwino kwambiri pakupanga ma virus. Ma hashtag anthawi yake amatha kutanthauza tchuthi ngati #stpatricksday #nationalicecreamday kapena zochitika ngati #superbowl #coachella.

6. Ma hashtag a malo

Ma hashtag awa ndiabwino ngati mukufuna kuwonjezera mawonekedwe a positi yanu pamalo enaake. Ma hashtag akumalo amabwera ndi mawonekedwe apamwamba komanso mpikisano wotsika, ndipo atha kugwiritsidwa ntchito kuwonjezera pa geotagging. Mutha kuphatikiza izi ndi ma hashtag amakampani ndi niche. Zitsanzo zina zabwino za ma hashtag amalo ndi #NYAesthetician, #NJhairstylist #TexasPhotographer.

7. Ma hashtag atsiku ndi tsiku

Izi zitha kukhala zokhudzana ndi nyimbo zatsiku ndi tsiku ndi mawu omwe amafufuzidwa kwambiri ndi anthu ngati #MondayBlues #TransformationTuesday #SundaySweat etc.

8. Ma hashtag achidule

Ma hashtag awa adakhazikitsidwa pamatchulidwe otchuka omwe amagwiritsidwa ntchito ndi millennials ndi GenZ masiku ano. Chimodzi mwama hashtag odziwika bwino ndi #TBT (throwback Lachinayi). Zitsanzo zina zabwino za ma hashtag awa ndi #OOTD #FBF #YOLO ndi #TGIF.

9. Mawu ofunikira

Ma hashtag awa amaphatikiza mitundu yambiri ya ma hashtag, kuphatikiza ma hashtag a niche, ma hashtag azinthu, ndi ma hashtag ammudzi. Zimatengera mawu omwe ogwiritsa ntchito Instagram amagwiritsa ntchito kuti alumikizane ndi madera omwe ali papulatifomu ngati olowera. Zitsanzo zina zabwino zama hashtag ofunikira ndi #shewhowanders ndi #amwriting.

10. Ma hashtag a Emoji

Ma hashtag awa amakhala ndi emoji yolumikizidwa ku mawu osakira kapena mawu, kapena amatha kukhala ma hashtag osavuta a emoji.

Ndi ma tag angati omwe muyenera kugwiritsa ntchito pa Instagram?

Instagram imalola ogwiritsa ntchito kuwonjezera ma hashtag 30 pa positi komanso ma hashtag khumi pa Nkhani ya Instagram. Ngati muyesa kuphatikiza ma hashtag opitilira 30 mu positi/Nkhani yanu, nsanja sikukulolani kuti muyike. Ngakhale Instagram imakulolani kuti muwonjezere ma hashtag ochulukirapo, funso lidakalipo - ndi ma tag angati omwe ali abwino kwambiri kuti muwonjezere chinkhoswe?

Ngakhale akatswiri ena a Instagram akunena kuti kugwiritsa ntchito ma hashtag 1 mpaka 3 ndikokwanira, ena amalangiza kuti kugwiritsa ntchito ma hashtag 11 ndi njira yabwinoko. Instagram idalangizanso posachedwapa opanga kuti awonjezere ma hashtag 3 mpaka 5 muzolemba zawo. Izi ndizosiyana ndi zomwe tamva za ma hashtag mpaka pano. Komabe, Instagram yakhala ikuyang'ana kwambiri kugwiritsa ntchito SEO ndi mawu osakira. Ikubweretsanso ma feed a 'suggest', omwe angafune njira yosavuta yowayika m'magulu. Popeza ma hashtag ochepa ndi odalirika, titha kumvetsetsa chifukwa chomwe angapangire ma hashtag ochepa.

Mwanjira yeniyeni, palibe "ma hashtag" oyenera a Instagram. Komabe, tiyesa kuyankha ngati muyenera kugwiritsa ntchito ma hashtag ochulukirapo kapena ngati kupita ndi ma tag ochepa ndi njira yabwinoko. Pakafukufuku wapaintaneti yemwe adachitika pama post opitilira 18 miliyoni, kuchuluka kwa ma hashtag omwe amagwiritsidwa ntchito pa positi iliyonse kuyerekezedwa ndi kuchuluka kwa ma post. Mlingo wofikira ndikufikira kwa akaunti ngati kuchuluka kwa owerengera. Zinapezeka kuti pamene chiwerengero cha ma hashtag chikuwonjezeka, chiwerengero chofikira chinawonjezekanso. Pamene ma hashtag ambiri adagwiritsidwa ntchito positi, zidawona zotsatira zabwino.

Chotengera apa ndikuti kugwiritsa ntchito ma hashtag ochulukirapo nthawi zonse ndiye njira yabwino kwambiri yowonjezerera zibwenzi ndikufikira pa Instagram. Komabe, pamene Instagram iyamba kutulutsa ma feed 'omwe aperekedwa', kungakhale kwanzeru kuyang'ana ma hashtag ofunikira pamlingo wocheperako.

Kubisa ma Hashtag a Instagram

Ngakhale ma hashtag ndi ofunikira kuti mupeze omvera omwe mukufuna, positi kapena Nkhani yodzaza ndi ma hashtag ambiri imatha kuwoneka ngati yodzaza. Pali njira zina zosavuta kuzibisa mu Nkhani ndi zolemba zanu. M'magawo otsatirawa, tipereka njira zatsatane-tsatane za aliyense wa iwo.

Kubisa ma Hashtag a Instagram mu Mawu

Pali njira zophatikizira ma hashtag ambiri m'mawu anu ofotokozera popanda kuwonekera kwa omvera. Umu ndi momwe mungabisire ma hashtag pamutuwu -

• Khwerero 1: Mukamaliza kulemba mawu anu a positi, dinani Enter (kapena 'Bwererani' ngati mukugwiritsa ntchito iOS).
• Khwerero 2: Onjezani ma ellipses kapena zizindikiro zopumira monga chipolopolo kapena mitsinje, ndikudinanso Enter.
• Khwerero 3: Bwerezani gawo lachiwiri mozungulira 3 mpaka 4, ndikuwonjezera ma hashtag anu pansi pake.

Instagram nthawi zambiri imabisa gawo lililonse la mawu omwe amabwera pambuyo pa mizere 3 mpaka 4. Kuti muwone mawu ena onse, wogwiritsa ntchitoyo adina 'zambiri.' Izi zikutanthauza kuti ma hashtag anu adzabisika bwino kwa omvera. Popeza adzasiyanitsidwa ndi mawu ofotokozera, sangasokoneze omvera anu polemba.

Kubisa ma Hashtag a Instagram mu Gawo la Ndemanga

Njira inanso yophatikizira ma hashtag mu positi yanu ndikuwakwirira mu gawo la ndemanga. Umu ndi momwe mungachitire izi -

• Khwerero 1: Onjezani mawu anu patsamba la Instagram popanda ma hashtag ndikusindikiza zomwe mwalemba.
• Khwerero 2: Pambuyo posindikizidwa, dinani pagawo lomwe mungawonjezere ndemanga.
• Khwerero 3: Onjezani ma hashtag onse ngati ndemanga ndikudina 'post,'

Mukawonjezera ma hashtag ngati ndemanga, omvera sangawonekere mpaka atayesa kuwona ndemanga zonse. Pa desktop, komabe, ndemanga zitha kuwoneka momwe zilili. Komabe, ndi njira yabwino popeza ambiri mwa ogwiritsa ntchito amasakatula Instagram kudzera pama foni awo.

Kubisa ma Hashtag mu Nkhani za Instagram

Pali njira zobisira ma hashtag mu Nkhani. Njira imodzi yochitira izi ndikuchepetsa kukula kwa ma hashtag powatsina kuti akhale ochepa. Mwanjira iyi, iwo sadzakhala owoneka. Njira ina ndikusintha mtundu wa zomata za hashtag kuti ziwonekere pang'ono. Ngati mukufuna kubisa ma hashtag anu kwathunthu, mutha kuganizira zomata zomata, emoji, kapena GIF pamwamba pake kuti mubise.

Kutsiliza

Ndi izi, tapereka yankho lokhutiritsa la kuchuluka kwa ma tag oti mugwiritse ntchito pa Instagram. Ngakhale kuchuluka kwa ma tag ndikofunikira kwambiri pakutsatsa kwanu, ndikofunikiranso kulingalira za mtundu wa tag. Simungathe kupanga macheza ambiri pogwiritsa ntchito ma hashtag amtundu uliwonse. Ndikofunika kufufuza ma tag oyenera amtundu wanu ndikugwiritsa ntchito mitundu yosiyanasiyana ya ma tag kuti mukulitse kufikira kwanu. Chinachake chomwe chingakuthandizeni kwambiri pankhaniyi ndi Kafukufuku wa Hashtag & Profile Optimization Service operekedwa ndi Mr. Insta. Pogwiritsa ntchito ntchitoyi, mutha kupeza ma hashtag enieni amtundu wanu, omwe adafufuzidwa bwino ndi akatswiri athu a Instagram. Ife, ku Bambo Insta, timaperekanso ntchito zina zambiri za Instagram monga otsatira aulere a Instagram, zokonda, ndemanga, malingaliro, ndi zina. Ngati mukufuna kukulitsa chidwi chanu pa Instagram, tilankhule nafe lero!