M'zaka zaposachedwa, dziko lapansi lawona zoyambira zingapo zikuyenda bwino. Ngakhale kupambana kwawo kwakukulu kumatengera mtundu wazinthu ndi ntchito zomwe amapereka, zina zimakhalanso chifukwa cha kuyesetsa kwawo kutsatsa pamasamba ochezera ngati Instagram.
Njira zotsatsa pa Instagram sizimangotengera kutsatsa komanso kuyesetsa kuchita nawo otsatira. Nkhaniyi ikupatsirani maupangiri apamwamba kwambiri okhudzana ndi Instagram kuti muthandizire kuyambitsa kwanu kupeza otsatira ambiri a Instagram. Kumbali ina, ngati mukufuna kukula mwachangu komanso kosavuta, mutha nthawi zonse mugule otsatira Instagram. Koma choyamba, tiyeni timvetsetse chomwe chinkhoswe pa Instagram ndi chifukwa chake kuli kofunikira.
Kodi kugwirizana kwa Instagram kumatanthauza chiyani ndipo chifukwa chiyani kuli kofunikira?
Kulumikizana kwa Instagram kungatanthauzidwe ngati kuyanjana pakati pa omvera omwe mukufuna ndi zomwe mumalemba pa Instagram. Pali ma metric osiyanasiyana operekedwa ndi Instagram, omwe amalola mabizinesi kuyeza zomwe akuchita, monga:
- magawo
- Comments
- otsatira
- Amasunga
- Dinani-kudutsa
- DM
- Ma hashtag odziwika
- Kutchulidwa (onse olembedwa ndi osatchulidwa)
Ma metrics awa amapereka zidziwitso za momwe omvera anu amalumikizirana ndi zomwe mumalemba. Mwachidule, ziwerengero zikakwera, zimatsimikizira kuti omvera anu alidi ndi chidwi ndi zomwe muli nazo komanso kuchita nawo mwachangu, osati kungowona.
Ma algorithm a Instagram amathandiziranso masamba omwe ali ndi chidwi kwambiri. Chifukwa chake, ngati mukufuna kuti tsamba lanu la Instagram liwonekere ndi anthu ambiri, muyenera kuyamba kulabadira zomwe zikuchitika.
Tsopano popeza mukudziwa zomwe kukhudzidwa kwa Instagram kumatanthauza komanso kufunikira kwake, tiyeni tilowe m'njira zina zomwe mungagwirizane ndi otsatira anu a Instagram kuti muwonjezere kutchuka kwanu.
1. Dziwani omwe mukupangira zinthu
Musanayambe kupanga ndi kutumiza zomwe zili pa Instagram, ndikofunikira kudziwa omvera omwe mukufuna. Mutha kudziwa zambiri za kuchuluka kwa omvera anu pochita kafukufuku wa omvera. Iyi ndi ndondomeko yowonjezereka yomwe ikuphatikizapo:
- Kulemba zambiri pa omvera omwe alipo komanso makasitomala
- Kugwiritsa ntchito kumvetsera mwachiyanjano kupeza zokambirana zokhudzana ndi mtundu wanu
- Kufufuza njira zamagulu zomwe omvera anu amawagwiritsa ntchito
- Kuwona omwe akupikisana nawo
- Kumvetsetsa zomwe omvera anu akufuna patsamba lanu la Instagram
2. Khalani owona mukamacheza
Panali nthawi ina pomwe mabizinesi adadalira makampeni otsatsa omwe alibe zowona. Masiku amenewo apita kale. Masiku ano, ngati mukufuna kuwona kuyambika kwanu kuchulukirachulukira pa Instagram, muyenera kukhala owona.
Kukhala owona pa Instagram kumatanthauza kugawana zomwe zimakupatsirani omvera anu chithunzithunzi cha anthu enieni omwe amakupangitsani kuyambitsa kwanu. Mwachitsanzo, zithunzi ndi makanema akuseri kwa gulu lanu akugwira ntchito alola omvera kuti akhulupirire mtundu wanu. Kumbukirani kuti kuona mtima kumayamikiridwa kwambiri kuposa kuchita zinthu mwangwiro.

3. Lembani mawu ofotokozera ndikugwiritsa ntchito ma hashtag kuti muwonetse umunthu wa mtundu wanu
Mawu omasulira ndi ma hashtag amatenga gawo lofunikira pakutulutsa umunthu wa mtundu wanu pamaso pa omvera omwe mukufuna pa Instagram. Choncho, onetsetsani kuti mumawagwiritsa ntchito bwino. Instagram imalola ogwiritsa ntchito kulemba mawu ofotokozera a zilembo 2,200, zomwe ndizoposa zomwe mungafune kuti munene nkhani zokopa. Mwachidule, nkhani zanu zikamakhala zokakamiza, ndizotheka kuti otsatira anu a Instagram afotokozere zomwe mwalemba.
Mutha kuphatikizanso ma hashtag opitilira 30 pa positi iliyonse. Ma hashtag amatenga gawo lofunikira pa Instagram, chifukwa amalola masamba ndi zofunikira kuti zipezeke ndi omvera. Komabe, kumbukirani kuti musachulukitse zolemba zanu zonse ndi ma hashtag. Momwemo, muyenera kugwiritsa ntchito ma hashtag 3 - 5 pa positi. Komanso, ndikofunikira kuti gwiritsani ntchito ma hashtag oyenera, popeza ma hashtag osafunikira angapangitse ogwiritsa ntchito kunena zomwe zili zanu.
4. Makanema amabweretsa chinkhoswe kuposa zithunzi
Pamene Instagram idatuluka koyamba, inali pulogalamu yogawana zithunzi. Komabe, m’kupita kwa nthaŵi, zasintha kukhala zina. Masiku ano, ogwiritsa ntchito Instagram amakonda kuchita nawo makanema kuposa zithunzi. Chifukwa chake, yesetsani kuyika mavidiyo pafupipafupi.
Ngati mukuda nkhawa ndi zolakwika mumavidiyo anu, musakhale! Kupanda ungwiro pang'ono kudzatulutsa zowona za mtundu wanu patsogolo. Pali zosiyanasiyana kanema kusintha zida kunja uko kuti mungagwiritse ntchito kuwonjezera owonjezera opukuta anu mavidiyo komanso. Mwachitsanzo, mutha kuwonjezera nyimbo kumavidiyo anu ndikuphatikiza mawonekedwe osiyanasiyana.
5. Gwiritsani ntchito mawonekedwe a Carousels
Mawonekedwe a Carousels a Instagram amalola ogwiritsa ntchito kutumiza zithunzi zingapo mkati mwa positi imodzi. Ngati mukufuna kuti zolemba zanu zozikidwa pazithunzi ziziwoneka bwino, palibe chabwino kuposa mawonekedwe a Carousels. Mbaliyi imapangitsanso kuti anthu azikondana kwambiri (pafupifupi, kupitilira katatu zomwe zimapangidwa ndi zolemba zanthawi zonse).
Palinso chithandizo chochuluka chomwe chikupezeka pa intaneti, chomwe chingakutsogolereni kupanga zolemba za Carousels kuti muthe kugwiritsa ntchito kwambiri ogwiritsa ntchito. Mutha kusankhanso pazithunzi zaulere zomwe zimapangitsa kukhala kosavuta kupanga zolemba za Carousels ngati ndinu oyamba. Chifukwa chake, gwiritsani ntchito zonse zomwe zilipo kuti muwonjezere chidwi cha ogwiritsa ntchito patsamba lanu loyambira la Instagram.
6. Zithunzi zapamwamba ndizovomerezeka
Ngakhale makanema ndi zolemba za Carousels zimapanga chidwi cha ogwiritsa ntchito kuposa zolemba zojambulidwa nthawi zonse, sizitanthauza kuti simudzasamala za izi. Kumbukirani, chithunzi chojambulidwa kusukulu yakale ndikadali chosavuta kulemba ndikuchipeza, ndipo chilichonse chomwe chingapange, chithandizira ku manambala onse.
Komabe, simungayembekeze kuti ogwiritsa ntchito angagwirizane ndi positi yomwe ili ndi chithunzi chotsika. Chifukwa chake, musanakweze chithunzi pa Instagram, onetsetsani kuti ndichokwera kwambiri. Mutha kugwiritsanso ntchito zosefera zomangidwira za Insta kapena pulogalamu yosinthira zithunzi ya munthu wina kuti ikongoletse zithunzizo musanazitumize.
7. Pangani zochitika zenizeni zenizeni ndi Instagram Live
Pazaka 2 - 3 zapitazi, makanema apamoyo akhala otchuka kwambiri. Izi zapangitsa kuti nsanja zonse zazikulu zapa media ziziwonjezera makanema amoyo, kulola ogwiritsa ntchito kulumikizana ndi omvera awo munthawi yeniyeni. Chinthu chabwino kwambiri pamavidiyo amoyo ndikuti ndiwothandiza kwambiri kukhala paubwenzi ndi omvera.
Instagram yawonjezerapo gawo la Live Shopping, kulola mabizinesi kuti agulitse malonda awo ndikuchititsa mavidiyo amoyo. Khalani omasuka kulandira owonera onse kumavidiyo anu amoyo ndi mayina awo. Izi zipangitsa kulumikizana kwakukulu pakati pa inu ndi otsatira anu a Instagram.
8. Gawani zinthu zopangidwa ndi ogwiritsa ntchito
Malo ochezera a pa Intaneti amalola otsatira Instagram ndi oyambitsa kuti azikambirana, osati kudzera m'mawu. Mwachitsanzo, ngati wogwiritsa ntchito ayika chizindikiro chanu mu positi, mutha kuyika zomwe zili ngati nkhani - chizolowezi chogawana zinthu zopangidwa ndi ogwiritsa ntchito kumabweretsa njira zapadera kuti ma brand azitha kulumikizana ndi omvera awo.
Omvera anu adzayamikira kuti mumakonda kugawana nawo zomwe zili, zomwe zidzawonjezera mwayi wogawana zanu. Omvera atsopano awonanso momwe mumagawana zomwe omvera anu ali nazo, ndikuwalimbikitsa kutsatira zomwe mwayambitsa.
9. Khalani omvera ma DM ndi ndemanga
Komabe, chifukwa chakuti ndizovuta sizikutanthauza kuti muyenera kudumpha. Kusayankha mauthenga a otsatira anu kungawapangitse kumva ngati simukuwasamala. Zotsatira zake, akhoza kusiya kutsatira tsamba lanu la Instagram.
Momwemo, zingathandize ngati mutapatula maola angapo sabata iliyonse kuti muyankhe ndemanga zonse ndi ma DM. Simukuyenera kukhala ochulukira pamayankho anu. Kungonena kuti 'zikomo' ku ndemanga yoyamikira nthawi zina ndizo zonse zomwe otsatira amafuna kumva kuchokera kwa inu.
10. Gwiritsirani ntchito nthawi zotumizira
Chifukwa chake mwangolemba positi yosangalatsa, ndipo sindingathe kudikirira kuti ndiyisindikize. Komabe, mudalandira yankho lofunda kuchokera kwa otsatira anu a Instagram mutasindikiza. Chifukwa chake chingakhale chiyani?
Mwachidziwikire, mudasindikiza positiyi panthawi yomwe omvera anu ambiri anali atagona. Ichi ndichifukwa chake kutumiza munthawi yoyenera ndikofunikira kuti muwonetsetse kuti zolemba zanu zikuwonekera kwa omvera anu. Kupatula apo, ngati otsatira anu satha kuwona zomwe mwalemba, palibe mwayi weniweni woti azichita zomwe muli nazo.
11. Phatikizani kuyitanira kuchitapo kanthu pazithunzi zilizonse
Ziribe kanthu mtundu wa positi mumagawana, ndikofunikira kuti inu kuphatikiza kuyitana kuchitapo kanthu pa onse a iwo. Zachidziwikire, ena mwa otsatira anu atha kuchita nawo zolemba zanu mosasamala kanthu kuti muli ndi ma CTA kapena ayi. Komabe, ambiri amafunikira kusunthidwa kuti agwirizane ndi zolemba zanu.
Komanso, onetsetsani kuti kuyitanira kuchitapo kanthu kukuwonetsa umunthu wa mtundu wanu. Mwachidule, konzekerani, ndikupeza njira zatsopano zolimbikitsira otsatira anu kuchita zomwe mukufuna komanso zomwe muyenera kuchita.
Kutsiliza
Chifukwa chake ndizomwe zili patsamba lino la Instagram ndi zoyambira. Tisanasamuke, tikufuna kukuuzani za ntchito za MrInsta. Pa MrInsta, mukhoza gulani zokonda za Instagram kukulitsa tsamba lanu la Instagram loyambira mwachangu. MrInsta amaperekanso zokonda ndi ndemanga kuti apititse patsogolo ziwerengero za chibwenzi.
Zabwino kwambiri za MrInsta ndikuti si chida choyendetsedwa ndi bot. Mupeza otsatira enieni omwe athandizire tsamba lanu kukula bwino. Chifukwa chake, kulitsani tsamba lanu la Instagram ndi MrInsta.


