Isigaba: Instagram

I-Instagram iyinkundla yezokuxhumana enkulu kunazo zonke emhlabeni njengamanje enabasebenzisi abasebenza kakhulu. Iqhosha ngabo bonke osaziwayo abakhulu nemikhiqizo. Abantu abaningi benze amabhizinisi abo aphumelele ngokusebenzisa le nkundla kuphela.

Inikeza ukufinyelela kwebhizinisi lakho okumangalisayo ongakusebenzisa ukushayela ukuguqulwa nokuqhubela phambili ukuthengisa kuwebhusayithi yakho. Nge-Instagram engeza isici sesitolo kuzingxenyekazi zabo sekuyinto enobungani kwezamabhizinisi kunanini ngaphambili. 

Umuntu kufanele asizakale ngokuthi i-Instagram manje ithuthukisa abantu ukuthi babe namabhizinisi endaweni yesikhulumi. Ukwethulwa kwama-reels kusho ukuthi kuzoba nokufinyelela okungaphezulu kokuqukethwe. Usebenzisa isici se-reels ungathola izigidi zabantu ukuthi zibuke okuqukethwe kwakho futhi kaningi kunalokho abantu bazothenga nomkhiqizo wakho.

Enye indlela ethokozisayo yokuheha abathengi ukunikela ngezaphulelo, imvamisa iyaphatheka ukunciphisa amamajini wakho isikhashana. Imali oyilahlekelayo izokwakhiwa ngenani labantu abathenga umkhiqizo wakho. Leli isu elisebenza kahle elingakhuphula abalandeli bakho nokuthengisa futhi. 

Inika abantu umkhiqizo onesaphulelo, obenza bacabange ukuthi bathola okukhulu. Leli qhinga lisebenzela nobabili njengoba nikwazi ukunikela ngomkhiqizo omuhle ngentengo enesephulelo eyenza amakhasimende akho ajabule nawo. 

Sebenzisa izaphulelo ngokuhambisana nalezi zeluleko kungakusiza uthole okulandelayo okukhulu ngokushesha. 

Ukukhiqizwa kokuqukethwe

Okuqukethwe kwakho kufanele kube okuphezulu kakhulu futhi kufanele kube nekhwalithi enhle, kulezi zikhathi kuzodingeka ukuthi uthumele kaningi futhi. Kungenxa yokuthi lapho abantu beku-inthanethi 24 × 7 kufanele uhlanganyele nabo kaningi ngangokunokwenzeka.

Lokhu akugcini ngokwenza umkhiqizo wakho ubonakale kepha futhi kufaka ibhizinisi lakho ezingqondweni zabantu. Abantu bangabona okuthunyelwe kwakho kanye bese bakhohlwa ngawe. Kepha uma uthumela kabili ngosuku uzobe usubuso babantu ngokushesha nje lapho bevula i-Instagram. Ngale ndlela ungazifaka kwimemori yabo. Izaphulelo zakho zizovela zikhange kakhulu futhi ukwazi ngabantu bomkhiqizo wakho kuzojabula kakhulu ukukuthenga.

Ukuphakanyiswa okuphambene

Ngokuhlanganiswa okungenamthungo kwe-Facebook ne-Instagram okukhuthaza, izaphulelo zakho namabhizinisi akukaze kube lula. Sebenzisa lokhu ukuzuzisa futhi ubonise ukuthi unesaphulelo kumikhiqizo noma izinsizakalo zakho kuwo wonke amapulatifomu. Njengoba kunezigidigidi zabasebenzisi kuwo wonke amapulatifomu ahlanganisiwe akukaze kube lula ukufinyelela inani elikhulu kangaka labantu.

I-intanethi iyindawo enhle kakhulu, yenza intando yeningi ibe yindawo yokudlala yemikhiqizo emikhulu nencane ngokufanayo. Lezi yizindaba ezinhle zamabhizinisi amancane namasha. Unamandla okudlula imikhiqizo emikhulu ngokufinyeleleka okungokwemvelo kwama-reels.

Ukuphromotha kuletha ukunakwa okuningi kwizaphulelo zakho nokuthengisa. Kuyindlela enhle yokwandisa futhi ifinyelele kubantu bakho. 

Okuqukethwe kwabantu-centric

Abantu bayathanda ukubona abanye abantu kokuqukethwe. Awudingi usaziwayo noma umuntu obukeka omangalisayo ukuba abe kokuqukethwe kwakho. Kulezi zinsuku abantu bafuna ukumelwa okuphindaphindayo kwabezindaba ukuze bazizwe besondele kumkhiqizo.

Ungakhombisa imikhiqizo yakho kuzinhlelo zokusebenza zansuku zonke ukuze abantu babe nemibono ecacile yokuthi bangayisebenzisa kanjani. Abantu bathanda ukwazi ukuthi bangenzani ngomkhiqizo wakho nokuthi ungahumushela kanjani ezimpilweni zabo.

Omaki nomkhakha wamathegi

Ungazenzela ama-hashtag akho bese wenza abantu bawasebenzisele ukuthola izaphulelo noma ukunikezwa okukhethekile. Ngale ndlela hhayi kuphela ongafinyelela izithameli ezibanzi futhi ubanike nesikhuthazo sokusebenzisa i-hashtag yakho.

I-hashtag yeMboni yinto i-niche yakho esivele iyisebenzisa. Ungazisebenzisa ukwenza umkhiqizo wakho ufane ne-hashtag futhi abantu bazokuthanda ngokusebenzisa inhlangano uqobo. 

Leli qhinga lisebenza kakhulu kubantu abanezabelomali ezinomkhawulo zokuthengisa. Ungakhipha i-buzz ezungeze imikhiqizo yakho nokuthengisa ngaphandle kokuchitha imali eningi kuzikhangiso. Yisebenzise njalo ukuthola okulandelayo. 

Ukumaka

Maka imikhiqizo noma abalandeli noma izindawo noma nini lapho ungakhona. Lokhu kujabulisa abantu futhi iningi labantu okumele ngabe lisendaweni eshiwo nalo liyajabula. Le yindlela enhle yokuzibandakanya nabantu futhi wenze ukuthengisa kwakho kube mnandi kubo. 

Iphinde ikhiqize i-buzz eningi emibuthanweni yasendaweni futhi ikhule ibe nkulu emibuthanweni emincane bese ukuya emazweni angaphandle kuhlale kuyisu elihle. Ungamaka ngisho nabalandeli abambalwa abanentshiseko ukuze bazi ukuthi bayaziswa. 

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Okuthunyelwe kusayithi

Kufanele wabelane ngemikhiqizo yakho nokuthi abantu bayisebenzisa kanjani kusethingi yansuku zonke nakuwebhusayithi yakho. Ngale ndlela awugcini nje ngokuba nobudlelwano nabantu futhi ukhombisa ukubabonga kwakho.

Ukubuyekezwa okuhle futhi kwenza ikhasimende elisha likuthembe kalula, ngeziqinisekiso ezethembekile ikhasimende elisha linokuthula kwengqondo. Kufanele usebenze kulezi zici lapho unikeza isephulelo bese ucela abantu ukuthi bakumake lapho bethenga izinto zakho.

UNiche

Akufanele ukondliwe kwakho kuklanyelwe ngendlela ovele ulayishe konke okuza engqondweni yakho. Namathela kubuhle futhi uqiniseke ukuthi konke okuthunyelwe kwakho kuhambisana netimu efanayo.

Akulula ukuthola i-niche oyifezayo kepha uma ingqikithi yesaphulelo sakho ihambisana niche yakho uzoba nezinkinga ekutholeni abalandeli abasha. Abantu ku-Instagram bahamba ngobuhle obuningi uma kuqhathaniswa namanye amapulatifomu. Ngakho-ke kubalulekile ukuthi usungule ubuhle bokuthi ukuthengisa noma isaphulelo sakho sinamathele ngaphandle kwesizathu.

Ukuthengiswa kwe-Influencer

Abathonya bayindlela enhle yokufinyelela kuzithameli ezinkulu futhi uthole ukuqashelwa. Ngezaphulelo ezingokwezifiso ezihambisana negama lomgqugquzeli kusigqebhezana, ungenza izilaleli zomthonya ngamunye ziye ekhasini lakho futhi ziguqule ezinye zazo.

Ukumaketha kwe-Influencer kukhula ngamandla ku-2021 futhi njengokuvota, kuzoba ngcono kuphela. Kufanele nakanjani uzame ukusizakala ngezinto ezinjalo futhi wenze umkhiqizo wakho ufinyelele kuzithameli ezibanzi nakakhulu.

Lolu hlobo lokumaketha lusebenza njengoba umuntu ebeka isisindo sakhe nedumela lakhe ngemuva kwesaphulelo sakho. Lokhu akugcini ngokunikeza ukwethembeka okusheshayo kepha futhi kwenza umkhiqizo wakho ubukeke ungokoqobo ngokwengeziwe. Ukumaketha kwabathonya kubonile imiphumela emihle futhi kungashiwo ukuthi kuyithuluzi elihle kunoma ngubani ofuna ukuthola igama ngebhizinisi lakhe. Awugcini nje ngokuthola ukwethenjwa ngabantu futhi uthola abalandeli abaningi ngale ndlela.

giveaways

Wonke umuntu uyayithanda imikhiqizo yamahhala futhi ungabamba umncintiswano noma okunikezwayo ukuze uthole ukuqashelwa komkhiqizo okuningi. Kujabulisa abantu futhi uthola ukwaziswa okuningi ngemali engeyona enkulu.

Cela abantu ukuthi bamake abangane babo ukuze bathole ithuba lokuwina okuthile. Ngale ndlela uthola ukuzibandakanya okuningi kepha nokuqukethwe okuningi kokuphakelayo kwakho. Abantu bayathanda ukukhombisa izinto abaziphumelelayo emncintiswaneni noma ekunikezeni. Lokhu kukhulisa ukuthembeka kwakho futhi kamuva kukulethele abalandeli abaningi ngokuhamba kwesikhathi.

Ama-reels kanye nezindaba

Noma nini lapho i-Instagram ikhipha isici esisha ukukhula kwayo okuphilayo kungaphandle kweshadi. Ungasizakala ngaleli qiniso futhi ukhuthaze ukunikezwa kwakho nezaphulelo. Awutholi abalandeli abaningi kuphela kodwa futhi nokuzibandakanya okungcono. 

Icebo elinjalo lihle kakhulu ekwenzeni abantu abaningi bavakashele ikhasi lakho futhi baqhube ukuguqulwa okuningi. Ama-reels nezindaba kungakutholela abalandeli abaningi. Thumela isondo nsuku zonke nezindaba eziningi ngosuku ukuze i-algorithm ibone imizamo yakho. Lawa amathuluzi abiza kancane anezinzuzo ezinhle.

Ukunikezwa kwe-Instagram kwenza ukukhangisa kwakho nomkhiqizo wakho kuhehe kakhulu kunabanye. Kuyindlela enhle yokuheha abathengi abazoba ngaphezulu futhi uthole ukuqashelwa ukuthi udinga ukuba nebhizinisi eliphumelelayo.

Umkhankaso Wezikhangiso

Njengoba sekuvele i-Instagram neFacebook, sekulula kunakuqala ukuba nomkhankaso wokuzinikela womkhiqizo wakho. Ukumaketha ngesaphulelo kuyindlela enhle yokuthola Instagram abalandeli nokuthandwa ngu-Instagram. 

Njengoba amapulatifomu ethola ukuzibandakanya kosomabhizinisi abaningi kunanini ngaphambili, kungcono ukusebenzisa imali ethile futhi ugqame esixukwini. Ufinyelela kabanzi lapho usebenzisa zombili izikhangiso ezifinyelelwayo nezikhokhelwayo. Kufanele noma kunjalo usebenzise izikhangiso ezikhokhelwayo zezaphulelo zakho nokuthengisa kwakho njengoba kukulethela abalandeli abaningi.

I-Instagram uma isetshenziswe kahle inganikeza umkhiqizo wakho umfutho owudingayo. Kuyisinyathelo esihle sanoma ngubani ofuna ukuthola ukuqashelwa komkhiqizo wakhe nabalandeli. Ukuzithola akunzima njengoba kubonakala kepha udinga ukungaguquguquki futhi uhlele isu kusengaphambili ukuze likulunge. Ungahle ube negciwane futhi uthole izigidi zabalandeli kepha kancane futhi ngokuqinile isisekelo sakho sizokhula. Kamuva, lesi sisekelo samakhasimende sizoguqula isisekelo samakhasimende esithembekile esizokutholela inzuzo ethe xaxa ekugcineni.

I-Instagram ingaba yindawo enhle egcwele imindeni ethandekayo kanye ne-comradery. Akuyona imfihlo ukuthi i-Instagram iyinkundla yezokuxhumana ebukwayo. Akubona bonke abasebenzisi be-Instagram abangafinyelela futhi bajabulele lokho okwenziwa yipulatifomu ngendlela efanayo. Yize kulula ukucabanga ukuthi abantu abanokukhubazeka okubonakalayo abekho kupulatifomu ebonakalayo impela, lokhu akunjalo neze. Basebenzisa i-Instagram, kuphela, abakwazi ukuyithokozela kangako ngenxa yokushoda kokuqukethwe okufinyelelekayo nama-akhawunti alungele ukukhubazeka endaweni yesikhulumi. Lokhu akubangelwa ukuthi abantu abafuni ukwenza okuqukethwe kwabo kufinyeleleke, kepha kunalokho ngoba kungenzeka bangazi ukuthi kanjani.

Kungani Kufanele Wenze I-akhawunti Yakho Ifinyeleleke Kakhulu?

Ukuba ne-akhawunti ye-Instagram efinyelelekayo kungasebenza ngaphezu kwenhloso eyodwa. Ngaphandle kokusebenzelana nokukhubazeka, ukufinyeleleka kwe-akhawunti yakho kungakhuphula ukubandakanya kwakho ngenkathi kuqinisa nomqondo womphakathi kuphrofayela yakho. Ukwenza okuqukethwe kufinyeleleke akunzima njengoba abantu bengacabanga. Kunezindlela ezilula ongenza ngazo Okuthunyelwe kwe-Instagram kuyatholakala lokho akudingi ukuthi ufake isikhathi esengeziwe noma umzamo. Ayenzi nje kuphela ukuthi iphrofayili yakho ibe yindawo ethokozisayo ukuba kuyo, kodwa futhi yenza okuqukethwe kwakho kutholakale kubantu abaningi.

Ukufinyeleleka akuyona nje into ebonakalayo njengokugibela izitebhisi noma ukungena esakhiweni. Ukutholakala nakho kuyenzeka kumumo wedijithali - ikakhulukazi uma kuthinta abantu abanokukhubazeka kokuzwa noma okubukwayo. Ukutholakala kudlala indima ebalulekile ekwenzeni ukuthi abakhubazekile abahlukile bomhlaba bazizwe befakiwe. Esimweni sezulu sanamuhla senhlalo nezedijithali, kubalulekile ukuthi sinake wonke umuntu lapho sakha umkhiqizo noma ibhizinisi. Abanye abantu basala ngemuva ngoba abanakho ukufinyelela kokuqukethwe ngendlela efanayo nabantu abanamandla. Yithi cha kulokhu okwenzekayo ekhasini lakho le-Instagram ngokuya phambili kwenkinga futhi ube ushintsho ofuna ukulubona emhlabeni.

I-Instagram ibukeka ngokuphelele. Lokhu kwenza kube nzima ukuzulazula njengomuntu ongaboni kahle. Njengebhizinisi, ungenza ushintsho olulula ukwenza okuqukethwe kwakho kufinyeleleke kalula futhi kufakwe ku-Instagram. Lezi zinguquko ngeke zikubize lutho. Nazi izindlela ezimbalwa ongenza ngazo ukuthi i-akhawunti yakho ye-Instagram ifinyeleleke kalula ukuze abantu abaningi bakwazi ukujabulela, ukuzwa, nokuzibandakanya nokuqukethwe kwakho.

1. Faka imibhalo engezansi kuma-Instagram Amavidiyo nezindaba

Digiday ibika ukuthi ama-85% wamavidiyo akuFacebook abukelwa ngaphandle komsindo. Imibhalo engezansi ilungele abantu abakhetha ukujabulela amavidiyo wabo ngaphandle komsindo. Kepha akusikho konke abakulungele. Futhi zibalulekile uma kukhulunywa ngokutholakala kalula kubantu abanezinkinga zokuzwa. Ukungakwazi ukuzwa okuqukethwe kungenza okungezwa kahle kuzizwe kungafakiwe futhi kunganakwa. Kanjalo, imibhalo engezansi ingadlala indima enkulu ekufinyeleleni ezinkundleni zokuxhumana - ikakhulukazi kokuqukethwe kwevidiyo nomsindo.

I-Instagram nayo yenza okuningi ngokutholakala. Ipulatifomu yezokuxhumana ikhiphe isici sokufinyeleleka esengeza ngokuzenzakalela amazwibela kumavidiyo we-IGTV. Isici sitholakala ngezilimi eziyi-16. Manje usungafaka namazwibela ezindaba zakho usebenzisa ama-Threads uhlelo lokusebenza nge-Instagram. I-Threads uhlelo lokusebenza olwenziwe yi-Instagram olukuvumela ukuthi uhambisane nabangane abasondele epulatifomu. Kuza nethuluzi eliwusizo lamagama-ncazo elenza amazwibela kunoma yikuphi ukurekhodwa kwerekhodi. Futhi ungaguqukela kuzinhlelo zokusebenza zezinkampani zangaphandle ezifana ne- Amagama-ncazoMax or I-Clipomatic ukukhiqiza ngokuzenzakalela amagama-ncazo wevidiyo.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

2. Shumeka izithombe nge-Alt-Text ka-Instagram

Kubasebenzisi be-Instagram abangaboni kahle, ipulatifomu akuyona indlela elula yokuyisebenzisa. Ngaphandle kwezincazelo, abangaboni kahle bashiywe ngaphandle ekuhlangabezaneni nokuthunyelwe kwakho. Lokhu yikho kanye ukuthi kungani isici se-alt-text sika-Instagram siguqula umdlalo uma kukhulunywa ngokwenza okuthunyelwe kufinyeleleke kalula. Ekwindla kwe-2018, i-Instagram ikhiphe isibuyekezo esivumela abasebenzisi ukuthi bashumeke izithombe zabo ngomunye umbhalo. Umbhalo ungachaza isithombe ngokuzwakalayo, usenze sitholakale kalula kulabo abasebenzisa abafundi besikrini. Lokhu bekungukuthuthuka okuguqukayo okuvela ku-Instagram, okwenza okuqukethwe kufinyeleleke eqenjini elibanzi labantu. Nakhu ukuthi ungayithola kanjani inketho ye-alt-text ku-Instagram yakho.

Ngaphambi kokwabelana ngokuthunyelwe, ekhasini elifanayo nalapho uzofaka khona amazwibela, ungakwazi

• Skrolela phansi ukuthola 'Izilungiselelo Ezithuthukisiwe' bese uchofoza kuyo ukuthola izinketho ezimbalwa.
• Ungathola inketho yokuthi 'Bhala i-Alt-Text' ngaphansi kwesihloko sokuFinyeleleka.
• Bhala incazelo emfushane yokuthunyelwe kwakho ebhokisini lombhalo bese uqhafaza ku-'Kwenziwe '.

Inketho ye-alt-text ibonakala ingenawo umkhawulo wezinhlamvu ukuze ukwazi ukuchaza ngendlela othanda ngayo. Khumbula, noma kunjalo, ukuthi i-alt-text izofundwa ngemuva kwegama lakho lomsebenzisi nangaphambi kwamazwibela ngakho-ke mfushane. Ungabuyela emuva kusithombe esivele sithunyelwe bese ufaka i-alt-text ngokuhamba kwesikhathi ngokuchofoza ku-'Hlela '. Ekhoneni elingezansi kwesokudla sokuthunyelwe, uzothola inketho ethi 'Faka i-Alt-Text'. Ngale ndlela, ungenza futhi okuthunyelwe okukhona kufinyeleleke kalula.

I-Instagram inenketho yokukhiqiza ngokuzenzakalela i-alt-text kepha lokhu kuvame ukuvela njengokujwayelekile futhi kube yi-drab, kushiye ngokuphelele ubuntu bokuthunyelwe ngaphandle kwencazelo. Uma ukhiqiza owakho umbhalo we-alt, unganikeza ngomongo owengeziwe futhi ungeze okukhazimulayo kwakho encazelweni, uqhubeke ukhombise umkhiqizo wakho.

3. Hlala kude namafonti okuhlobisa

Amafonti anesitayela nokuhlobisa ayiphupho elibi kubafundi be-screen abangawacubungula. Abafundi besikrini bafuna ukufundeka. Ngenkathi ifonti yokuhlobisa ingangeza kubuhle bekhasi lakho, ayinakufinyeleleka ngokuphelele kumuntu ongaboni kahle osebenzisa isifundi sesikrini ukuba yingxenye yesipiliyoni. Isifundi sesikrini noma;

• yeqa la magama anezitayela, wabelana kuphela ngalokho okulobile kufonti yomdabu, noma
• khiqiza intambo yemisindo engenangqondo ngokuphelele.

Empeleni, lokhu kusho ukuthi ngokusebenzisa amafonti wokuhlobisa, ubeka engcupheni yokulahlekelwa yiyo yonke injongo kokuthunyelwe kwakho. Isifundi sesikrini singawutolika kabi umlayezo wakho, noma seqe yonke into. Uma ukufinyeleleka kubalulekile kuwe, kungcono ukweqa amafonti wokuhlobisa ndawonye.

4. Bhala igama ngalinye ku-Hashtag

AmaHashtag angenye yezindlela ezinhle kakhulu ongashayela ngazo ukubandakanyeka kuphrofayela yakho ye-Instagram. Idlala indima ebalulekile ekutholeni okuthunyelwe noma iphrofayili. Ukubhala igama ngalinye ku-hashtag ye-Instagram kwenza okuthunyelwe kwakho kufinyeleleke kakhulu emphakathini ongaboni. Abafundi besikrini bangafunda ama-hashtag akho ngokunembile kuphela uma abhalwe ngofeleba kahle. Uma ungasebenzisi igama ngalinye ngofeleba, umfundi wesikrini ubhalisa i-hashtag njengegama elilodwa elikhulu futhi alifunde kanjalo.

Ngokufanayo, ithiphu elengeziwe lokwenza ama-hashtag akho afinyeleleke kalula ukuwafaka esigabeni samazwana seposi lakho esikhundleni sokuwahlanganisa namagama-ncazo akho. Ngenkathi lokhu kuyithiphu esinempikiswano, kuhamba ibanga elide ukwenza i-Instagram yakho ifinyeleleke kalula. Uma ungomunye wokusebenzisa ngokugcwele ubukhulu be-hashtag engama-30, le thiphu yenzelwe wena ikakhulukazi. Ngokungeza ama-hashtag kusigaba samazwana esikhundleni samazwibela, unqinda isikhathi lapho umfundi wesikrini echitha kokuthunyelwe okukodwa. AmaHashtag esigabeni sokuphawula asathathwa yi-Instagram kepha hhayi umfundi wesikrini. Ngale ndlela, unikeza umsebenzisi ithuba lokuthi akhethe ukuthi uyafuna yini ukufunda wonke ama-hashtag akho noma cha.

5. Faka izincazelo kumazwibela akho

Ukufaka izincazelo zeposi kuzincazelo bekuyindlela enhle yokuthi abasebenzisi be-Instagram abanomqondo wokufinyeleleka bafake abakhubazekile abahlukile ngaphambi kweminyaka yobudala be-alt-text kanye nemibhalo engezansi eyenziwe ngokuzenzakalela. Indlela enhle yokwenza lokhu kungaba ukubeka incazelo yokuthunyelwe kwakho ngemuva kwamazwibela, nge #accessibility yandulela incazelo.

Yize ungathola ukuthi le thiphu ayisebenzi uma ukhetha ukufaka omunye umbhalo kunketho enikezwe yi-Instagram, inenani elithile. Lezi zincazelo zenzelwe abantu abaningi laphaya abanenkinga yokucubungula imininingwane noma ukukhubazeka okubonakalayo okungasebenzisi isifundi sesikrini. Igama-ngcazo libavumela ukuthi babe nencazelo ebhaliwe. Ngokwengeziwe, i-Instagram ayikuvumeli ukuthi ungeze umbhalo we-alt wokuthunyelwe kwamavidiyo okwamanje. Ngakho-ke ukufaka incazelo yeposi lakho levidiyo kumazwibela wakho kungasiza kakhulu ekwenzeni okuthunyelwe kufinyeleleke kubantu abanabafundi besikrini.

I-Instagram ingaba ngumphakathi omuhle uma ingafinyelelwa futhi izuzwe yiwo wonke umuntu. I-Instagram iyindawo enhle yokuthola isixuku sakho futhi uhlole izintshisekelo zakho ze-niche. Ngokwenza i-Instagram ifinyeleleke kalula, uvumela abantu ukuthi bazitholele lowo mphakathi kalula. Lezi zinguquko ezincane zingaba nomthelela omkhulu kubantu abanokukhubazeka okubukwayo noma kokuzwa. Le mikhuba ayikubizi lutho futhi yenza umehluko emhlabeni kubantu abangakwazi ukuzibandakanya nokuqukethwe okuku-inthanethi nganoma iyiphi enye indlela. Njengomkhiqizo, ukuba nekhasi le-Instagram elifinyeleleka kalula kungadala indawo yokwamukela kakhulu nendawo ebandakanya wonke umuntu.

I-Instagram iyipulatifomu yokwabelana ngesithombe nevidiyo yomhlaba esetshenziswa ngabantu ngabanye namabhizinisi ngokufanayo. Abantu bakusebenzisa ukujabulela ukufinyelela kokuqukethwe okungenamkhawulo okubonakalayo kusuka kubadali emhlabeni wonke, ngenkathi amabhizinisi nezinkampani zikusebenzisa ukukhulisa izimakethe zazo nokwandisa inzuzo.

Ipulatifomu manje isiphenduke indawo ebaluleke kakhulu ekukhangisweni kwemithombo yezokuxhumana, futhi ngokwemvelo, noma ngubani angafuna ukuzuza kakhulu kuyo. Amabhizinisi aphumelelayo nabathonya abanenani elikhulu langempela Instagram abalandeli baqonde lokhu bese ngaleyo ndlela basebenzise enye ipulatifomu abayitholayo. Ipulatifomu yesibili yiPinterest, futhi kubaluleke ngendlela emangalisayo ukuthi uqondanise isu lakho lokumaketha ledijithali le-Instagram ne-akhawunti yakho ye-Pinterest.

Ukubaluleka kokumaketha kwe-Instagram nokukhula

Ukuthola abalandeli ku-Instagram akulula njengakuqala. Lokhu akusho ukuthi akunakwenzeka, kepha kusho ukuthi umncintiswano owandayo kuhlelo lokusebenza awukwazi ukunakwa. Akunandaba niche yokuqukethwe kwakho, kuzoba namabhizinisi ancintisanayo noma abadali bokuqukethwe emkhakheni.

Kodwa-ke, ukusebenzisa amathuluzi afanele nokuhlakanipha ngezinqumo ozenzayo kungaba nomthelela ohlala njalo ekukhuleni kwakho kwe-Instagram.

Umkhiqizo wakho uncike kuwo

Noma ngabe uyibhizinisi elincane noma umdali ngamunye, uwumkhiqizo ku-Instagram okuqukethwe nemikhiqizo yawo kudliwa ngabalandeli bakho. Usebenza kahle kangakanani umkhiqizo wakho, ugcina kangakanani isivuno sakho, nokuthi uyithengisa kangakanani imikhiqizo yakho - konke kuyizinto ezinqumayo ukuthi umkhiqizo wakho uqhubeka kanjani.

Kubila ekubeni nesu lokumaketha elithembekile le-Instagram futhi ulisebenzise ngokugcwele. Amasu wokumaketha namabhizinisi kuyahambisana, futhi ukuba semsamo we-inthanethi akwenzi umkhiqizo wakho uhluke kuwo. Ngokuphambene nalokho, kuba kubaluleke kakhulu lokho ukuthi ube nombono ocacile wecebo lakho.

Ukufinyelela okuningi nenzuzo enkulu

Wonke amabhizinisi ku-Instagram alwela njalo ukwanda abe izithameli ezinkulu futhi enze abalandeli bawo bafise umkhiqizo noma okuqukethwe kwabo. Lapho usazi isu lakho, uzoba nombono ocacile wokuthi yini okudingeka uyenze ukuze ufinyelele izethameli ezintsha ngenkathi ugcina abalandeli bakudala nabanesikhathi eside betshale imali.

Imikhiqizo yakho izodliwa ngabalandeli abakade bekulandela isikhathi eside futhi abathemba ikhwalithi yakho. Zizothengwa futhi ngamakhasimende amasha afuna ukukuzama. Lapho usuthole abalandeli abaningi, inani labathengi abasha lizokwenyuka ngokulingana.

Kungani uqondanisa nokumaketha kwePinterest

I-Pinterest kungenye yesikhulumi esikhulu esibukwayo, futhi yingakho uyidinga ukuqhubekisela phambili imibono yakho nezinhloso ze-Instagram.

Nwebela kuzithameli ezibanzi

Kuhlala kunesilinganiso sokufinyelela abalandeli abasha, kanti iPinterest izokwenza lokho ngokwethula okuqukethwe kwakho kumthengi ongaba khona.

Ububanzi Obukhulayo Bokukhula

I-Instagram yakho izoba nethuba lokuthola abalandeli ngePinterest.

Ipulatifomu enobungani

Izikhonkwane ezenziwe ku-Pinterest zingaxhunyaniswa ngokuqhubekayo nokuthunyelwe kwakho okuqondile kwe-Instagram. Uma umsebenzisi ethola iphini lithandeka, angakhetha ukuchofoza kusixhumanisi esichaziwe bese evakashela ikhasi lakho le-Instagram.

Ukudluliselwa Okuphezulu Kwethrafikhi

Ngokwazi kwayo ukuthumela umlandeli ngqo ku-Instagram yakho, ithrafikhi esekhasini lakho inyuka kancane kancane. Ngokuhamba kwesikhathi, amazinga akho okuzibandakanya nokulandela nakho kuzophinda.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Izindlela zokuqondanisa ukumaketha kwakho kwe-Instagram nokumaketha kwePinterest

Manje uyazi ukuthi kungani kubalulekile ukukhomba indima engadlalwa yiPinterest ekukhuleni kwakho kwe-Instagram. Lapho usukwazi futhi uqonda ukubaluleka, uzokwazi ukusebenzisa la maqhinga okuhweba azokusiza ukufeza inhloso yakho.

Sebenzisa Amathuluzi Wenjini Yokucinga

I-SEO ingumngani omkhulu wanoma ngubani ofisa ukubeka okuqukethwe kwabo ezinkundleni zokuxhumana futhi athole ukufinyelela okuhloniphekile noma ukuvezwa. Ezingeni layo eliyisisekelo, iPinterest imane iyinjini yokusesha ebukwayo evakashelwa yizigidi zabantu nsuku zonke. Ofuna ukukwenza ukusizakala ngalezi zibalo zokuvakashelwa zansuku zonke.

Usebenzisa amagama angukhiye aqondisiwe aqonde ngqo kumkhiqizo wakho noma kokuqukethwe embhalweni wakho ochazayo kuzovumela okuqukethwe kube yithuba lokubukwa ngabathengi abangaba khona noma abalandeli. Okuqukethwe okulungiselelwe kuyindlela engcono kakhulu yokuqinisekisa ukuthi abantu le niche efanelekile bangakuthola ku-Pinterest futhi kamuva ku-Instagram.

Funa i-akhawunti yakho ye-IG

Mhlawumbe isinyathelo esibaluleke kunazo zonke ekuqondaniseni ama-akhawunti akho we-Instagram ne-Pinterest ukuqala ukufuna i-akhawunti yakho ye-IG. Lokho okushiwo ngokuyisisekelo ukuthi ama-akhawunti wakho we-Pinterest ne-Instagram manje azoxhunyaniswa futhi, noma yikuphi okuthunyelwe okuphiniwe okuvela ku-akhawunti yakho ye-Instagram kuzofakwa kuwe.

Lokhu kusebenza noma omunye umuntu efaka okuqukethwe kwakho kwe-Instagram. Inkinobho "Landela" izovela ngaphansi kwephini, futhi ungathola kalula ithrafikhi, nokuthandwa kwe-Instagram lapho izethameli zichofoza kuphini.

Ama-akhawunti afuniwe athola nezibalo ezingeziwe kuzikhonkwane ezenziwe, futhi wonke umuntu uyazi ukuthi balusizo kangakanani ekumaketheni nasekukhuleni kwe-inthanethi.

Phina okuqukethwe okushicilele ku-Instagram

Kwenze iphuzu ukuthi uqale ushicilele okuthunyelwe ku-Instagram bese usebenzisa i-URL yayo ukukuphina ku-Pinterest. Lapho usukopishe isixhumanisi futhi wakhetha ibhodi efanelekile yokuthunyelwe, yiphine bese ulinda ukuthi ithrafikhi ingene. Ngenhloso yakho yokugcina njengokwanda kokulandelayo noma ngaphezulu Amazwana we-Instagram, kungokwemvelo ukuthi kufanele uqale uthumele lapho.

Ngemuva kokushicilela bese usebenzisa isixhumanisi sePinterest, okuthunyelwe kutholwa ngokuzenzakalela kuwe. Ngakho-ke kubaluleke kakhulu ukuthi lesi sinyathelo akufanele seqiwe.

Gxila kwikhwalithi

Uma ufuna izithameli zakho zichofoze iphini, kufanele uqiniseke ukuthi ikhwalithi yakho yokuqukethwe ibenza bafune ukwenza kanjalo. I-Pinterest imayelana nobuhle nokubukwayo, futhi okuqukethwe kwakho okubukwayo kufanele kukwazi ukucindezela abalandeli bakho ekuchofozeni leso sixhumanisi se-Instagram.

Akusona isixazululo sezithombe kuphela esisetshenziswayo kulesi simo, kufanele futhi ukhumbule nengqikimba yeposi lakho nokuthi umaka liphi ibhodi. Zibuze ukuthi ngabe okuqukethwe kwakho kunikeza inani kubalandeli bakho nokuthi hlobo luni okuqukethwe kungakwenza uchofoze kukho uma ubuyingxenye yezithameli zakho.

Uma unalezi zimpendulo, uzokwazi ukuthi yini okudingeka uyithumele. Ukucabangisisa ngokuqhamuka nemibono yasekuqaleni kuhlale kukhokha ezinkundleni zokuxhumana. Okuqukethwe kwakho okuyingqayizivele, kuzokwabiwa ngokwengeziwe. Akudingeki ukuthi uze nento ehlasimulisayo engakaze yenziwe phambilini, ungavele ube yingxenye ye-niche yakho ngendlela yakho eyingqayizivele.

Sebenzisa AmaHashtag Ngokuhlakanipha

Njengo-Instagram, i-Pinterest nayo isebenzisa ama-hashtag. Icebo lilele ekusebenziseni ama-hashtag ambalwa ahambisana kakhulu ne-akhawunti yakho noma okuthunyelwe okuthile. Uma uhlanganisa incazelo enamagama angukhiye afanele nama-hashtag ambalwa aqinisa umbhalo, uzoheha ithrafikhi ephilayo kuphini lakho.

Njengoba izikhonkwane zakho zifakwa kumabhodi wabanye abasebenzisi bePinterest, uzoqaphela kancane kodwa nakanjani ukwanda kwezibalo zakho zokuvakasha ze-Instagram. Izikhonkwane ezinhle ziqinisekisa ukuthi okuqukethwe kwakho kudlala isikhathi eside futhi kuhlala kumdlalo noma ngabe okuthunyelwe kwakho kwe-Instagram sekuyizindaba ezindala.

Izihloko Ezibanjwayo Zenza Wonke Umehluko

Njengoba iPinterest ngokuyisisekelo iyinjini yokusesha, kungokwemvelo ukuthi kufanele futhi ibe nesihloko esikhanga iso lalowo ozolandela. Ngemuva kwesithombe sekhwalithi enhle, isihloko sakho sephini yikho okwenza umsebenzisi anqume ukuhlala afunde lokho onikele ngakho.

Uma isihloko sakho siyisicefe futhi singathandeki ikakhulukazi kumlandeli, bangahle basindise iphini kepha ukuthola ukuchofoza ku-akhawunti yakho ye-Instagram kungaba nzima. Yilapho i-SEO idlala khona indima ebalulekile. Kufanele wazi ukuthi abalandeli bakho bafunani nokuthi yini ezoheha abalandeli abasha.

Yabelana kabusha nge-IGTV yakho noma amaReels Okuqukethwe Kwevidiyo kanye Nezindaba ZePin

Noma i-Pinterest isetshenziswa kakhulu ukwaba okuqukethwe okubukwayo ngendlela yezithombe, futhi inokwabelana ngevidiyo njengenye inketho. Manje amabhizinisi asebenzisa i-IGTV kanye nama-Reels ukuze anikeze isisekelo samakhasimende awo ulwazi olwengeziwe futhi awenze atshalwe kakhudlwana kumkhiqizo wawo.

Njengokuthunyelwe kwakho kwezithombe, ungaphinda ubeke okuqukethwe kwakho kwevidiyo kuPinterest. Kusuka kuma-DIYs naku-hacks wempilo kuya kumavidiyo wokufundisa, ungathumela noma yini oyibona ibalulekile kuzethameli zakho ezijwayelekile. Uma ividiyo ye-IGTV noma isondo elifushane lenze kahle ku-Instagram, asikho isizathu sokuthi kungani lingenzi okufanayo ku-Pinterest.

Kokubili i-Instagram ne-Pinterest kunama-algorithms awo ahlukile, futhi ngokuqondakalayo, amasu abo wokumaketha ayahluka futhi. Kodwa-ke, ukuvumelanisa isu lakho kuwo womabili amapulatifomu kungenza umehluko omkhulu ebukhoneni bakho be-inthanethi nokuvezwa komkhiqizo. Imithetho yokufeza izinhloso zakho eziku-inthanethi ayibekiwe etsheni. Imfihlo ilele ekwazini izisekelo nokusebenzisa ukuzama nokwenza iphutha ukuthola i-hang yento ekusebenzela kakhulu. Uma usukutholile lokho, ukukhula kuzoba ukuphonswa kwetshe kude.

Ukuxhumana nabalandeli bakho ngokwezinga lomuntu akukaze kube lula kangako. I-Instagram iseseyipulatifomu uma kukhulunywa ngokubandakanya abalandeli nokukhulisa umkhiqizo wakho. I-Instagram inenqwaba yamathuluzi ongawasebenzisa ukuze uchaze kabusha futhi uthengise umkhiqizo wakho kalula. Ngokuya ngemininingwane eqoqwe yi-Instagram:

• Abasebenzisi abangama-90% balandela ibhizinisi,
• Ama-50% anentshisekelo kumkhiqizo ngemuva kokubona izikhangiso zawo, futhi
• Abasebenzisi aba-2 kwabangu-3 abacwaningwe nge-Instagram babike ukuthi inkundla yezokuxhumana yenze ukuxhumana nemikhiqizo kube lula futhi kutholakale kalula.

I-Instagram ikunikeza ngamathuluzi amaningi wokuchaza isitayela sakho sokwenza uphawu, ukwakha ibhizinisi lakho, nokuzibandakanya ngqo nomthengi.

Njengamapulatifomu amaningi wezokuxhumana, i-Instagram ihlala iguquka futhi ivuselela izici zayo kanye nedatha yomsebenzisi. Njengalokhu, noma ukuthola ukuqondana kungaba lula ekuqaleni, ukuhlala ubalulekile kungumsebenzi wangempela. Abasebenzisi be-Instagram balindele okuqukethwe okusha futhi kungumsebenzi womkhiqizo ukuhlala phezu kwalokhu futhi ubanikeze okufanayo. Lokhu akuyona i-cakewalk. Ngokushintsha kwe-algorithm, izici ezintsha, kanye nezihlungi eziningi ongakhetha kuzo, ukuzibandakanya nekhasimende kusho nokuthi ukuhlala uqaphile futhi usesikhathini samathrendi amasha nokuthandwa yizethameli.

Ungayishayela Kanjani Ukuzibandakanya ku-Instagram

Ngokuya ngocwaningo olwenziwe yi-Mention, ama-video posts athola ukubandakanyeka okuphindwe kabili ngokuya ngokuthandwa kwe-Instagram namazwana njengokuthunyelwe kwezithombe. Ukuhlala phezulu kulo mkhuba oshintshayo, imikhiqizo enobuhlakani iguqule isu labo lokumaketha imithombo yezokuxhumana ukuze lifake amavidiyo amaningi ukuze ahlale efanelekile.

Sithuthele ngaphezu kokuthunyelwe ngamavidiyo. I-Instagram manje inezici eziningi imikhiqizo engazisebenzisa ukuxhumana nezithameli zazo, njenge-IGTV, ama-Instagram Reels, ama-Instagram Guides, ama-Poll, ama-Q & A stickers, futhi okokugcina, okokuhlunga. Kunezindlela eziningi ongasebenzisa ngazo izihlungi ukuqhuba ukuzibandakanya ku-Instagram.

Yini izihlungi ze-AR?

Imikhiqizo ibisebenzisa izihlungi ze-Augmented Reality / AR ukwakha imvelo yokuxhumana yamakhasimende abo ngaphambi kwe-Instagram. Isibonelo, i-IKEA yethule umkhankaso wokumaketha we-AR ngo-2013 ukukhombisa ifenisha ngokwamadijithi emakhaya amakhasimende. Izihlungi ze-AR ziyindlela ephumelelayo yokusiza ikhasimende ukuthi linqume ngomkhiqizo ngokuzama ukuzizamela. Ngaphambi kwe-Instagram, yayingekho indlela engabizi noma efinyelelekayo yokwenza lokhu. Manje, abakhiqizi bangazenzela ngempumelelo izihlungi zabo ze-AR eziklanyelwe ukuhambisana nomkhiqizo wabo ku-Instagram. Ngale ndlela, abantu abanentshisekelo kumkhiqizo wakho bangasebenzisa isihlungi sakho se-AR ukuxhumana nemikhiqizo yakho.

I-Instagram ihlangene ne-studio ye-Spark AR ngo-2019 futhi yavula ukwakhiwa kwezihlungi ze-AR emphakathini. Kusukela lapho, izihlungi ze-Instagram zithathe inkundla yezokuxhumana ngesiphepho, ezinye izihlungi ziba negciwane futhi zithole ukubukwa okungaphezulu kwezigidi eziyinkulungwane. AbakwaBrands manje sebekhetha ukusebenzisa leli thuba ukuze bazuze bona, bakha izihlungi ze-Instagram eziqhakambisa imikhiqizo yabo futhi baqhubekisele phambili ukuzibandakanya kwabo nomsebenzisi. Isibonelo esivelele izimonyo ze-NARS, ezidale izihlungi eziningana ezivumela abasebenzisi ukuthi bazame ama-lipstick shades ahlukile.

Isebenza kanjani?

Abakhangisi bomkhiqizo bangazenzela izihlungi ze-AR, babelane ngazo ezindabeni zabo, futhi abalandeli babo bazizame. Abalandeli bangabuye babelane ngalezi zihlungi ngokuzithumela ezindabeni zabo, ngokuqhubeka nokwandisa imakethe nokushayela ukubandakanya. Ngokusebenzisa isihlungi sakho ezindabeni zabo, abalandeli bakho empeleni basebenza njengamanxusa akho womkhiqizo, bavula iminyango yokuzibandakanya okuphezulu nokufinyelela okungenamkhawulo. Njengoba i-Instagram ingelinye lamapulatifomu aphezulu ezokuxhumana okuthuthukisa umkhiqizo nokuzibandakanya kwamakhasimende, ukudala isihlungi esihle se-AR kungenza lukhulu. Idonsela ukunaka kwabalandeli bakho, okungayivumela ukuthi iye egazini. Lokhu kuzokwenzela ukwabelana kabusha okuningi futhi kukhuthaze abasebenzisi abaningi ukuthi bahlanganyele nokuqukethwe kwakho.

Imikhiqizo kufanele ihlose ukudala izihlungi ze-AR ezivumela abalandeli ukuthi baphinde benze isitayela sabo sokubuka futhi bazizwele mathupha umkhiqizo wabo. Ngokuphikisana nenkolelo evamile, izihlungi ze-Instagram akunzima kangako ukuklama. Eqinisweni, ukwenza isihlungi se-Instagram sangempela, esilula empeleni kulula kunalokho abantu abaningi abangakucabanga. Futhi osukwini nosuku lwanamuhla, akukaze kube khona ukutholakala okuncane kwabantu abanobuciko abazimisele ukusiza ngenqubo. Nawa amathiphu ambalwa ongawasebenzisa ukuze uqalise.

1. Yiba nemininingwane emifushane yokudala.

Ukusebenzisa izihlungi ze-AR kungakunika amandla. Ubuchwepheshe be-Instagram AR ngokwabo bumnandi ukusebenzisa futhi kulula ukubusebenzisa. Noma ngabe udala izihlungi ezintsha ukuze usizakale kakhulu ngesici se-'ow ', qiniseka ukuthi awuphuthelwa yithuba lokwakha umkhiqizo wakho kunqubo. Izihlungi ze-Instagram zingenza umthelela wangempela uma kukhulunywa ngokutholwa komkhiqizo nokukhula. Futhi, ngobuningi bezihlungi obusophahleni okwamanje, asikho isikhathi sokuchitha. Uma uhlela isifinyezo sakho sokudala, cabanga ngokulandelayo ngokulandelayo:

Ubhekise kubani?

Nquma imakethe yakho eqondisiwe. Ufuna ukukhala kubani? Njengocwaningo oluningi lwemakethe, ukusetha imakethe eqondiwe kusuka ekuqalisweni kubalulekile. Imakethe yakho eqondiwe yilowo ozama ukumheha. Bayiqembu labantu onxusa kubo. Laba ngabantu ongabafuna njengamakhasimende ukuthi bathenge imikhiqizo yakho futhi bahlanganyele nomkhiqizo wakho. Yonke imikhankaso yesikhathi esizayo, kufaka phakathi izihlungi ze-AR, izobhekela leli qembu labantu.

Cacisa ngemakethe yakho oqonde kuyo. Ngeke nje kube 'abalandeli be-Instagram'. Iyiphi isethi engezansi ye- Instagram abalandeli ikakhulukazi uhlose ukuheha? Ngabe ufuna ukuheha abalandeli abasha? Ngabe uzofinyelela laba balandeli abasha ngezikhangiso ezixhasiwe noma ngenethiwekhi yakho yabalandeli ekhona? Inhloso yakho ukuthatha inani ofuna ukulinikeza izethameli zakho ozifunayo.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Yini inhloso yakho?

Yini ofuna ukuyifeza ngalesi sihlungi? Nquma ukuthi ufuna okokuhlunga akwenzele kona - noma ngabe kudala ukuqwashiswa komkhiqizo, ukushayela ukuzibandakanya, noma ukuguqulwa. Ukuthola inhloso ecacile kuzokusiza ukuthi uzibekele umgomo womkhankaso - okungahlosiwe futhi ozosebenza njengomhlahlandlela wethimba lakho labadali.

Lithini ithoni ofuna ukuyikhulisa?

Ngabe ufuna ukuvala ithoni ekhona esivele yaziwa kuzithameli zakho, noma ngabe wenza igatsha futhi uzama ithoni entsha? Ufuna abantu bazizwe kanjani lapho basebenzisa isihlungi sakho? Kungaba yinjabulo, injabulo, noma uzungu, cacisa ukuthi iyiphi i-vibe ofuna ukuthi isihlungi sakho siyibeke phansi.

Luthini ucingo lwakho esenzweni?

Isihlungi sakho siyisekela kanjani inhloso yakho? Yini evumela umsebenzisi ukuthi afeze? Ingabe isihlungi esihlala siluhlaza noma sizoba semcimbini? Iyiphi indlela ofuna ukuthi ilensi yekhamera ibhekane nayo? Ngabe kuzovela kusikrini se-selfie noma kumbono womsebenzisi? Bheka izihlungi ze-Instagram ezikhona ukuthola ugqozi futhi uthole ukuthi yini okusebenzelayo.

Lithini isu lakho lokunyusa?

Isu elilula lokuphromotha ukukukhuthaza ezindabeni zakho kanye nokugqamisa futhi ukhuthaze abalandeli bakho ukuthi basebenzise futhi babelane ngezihlungi kwezabo. Ungayikhuthaza futhi usebenzisa ukumaketha okunethonya noma ukusetshenziswa kwemali kwesikhangiso. Usebenzisa abanesandla ukugqugquzela isihlungi sakho kungaba yindlela enhle yokulandela ukusebenza kwayo futhi uhlale phezu kwempendulo yomlandeli.

2. Khetha ithimba lakho lobuciko ngokuhlakanipha.

Cishe uzodinga ukuqasha ithalente elingaphandle ukuze empeleni wenze isihlungi se-AR. Ithalenta alitholakali - ikakhulukazi kumanethiwekhi ezizimele. Kungakho udinga ukuthi ube nesifinyezo esibanzi. Ngokufingqiwe okufushane kwakho, iqembu lakho lokudala lizoba namandla kakhudlwana ekwakheni isihlungi sezinkanyezi. Lapho usuthole umklami wakho, sebenzisana kokucacisiwe kwesihlungi.

3. Hlaziya imiphumela.

Le yingxenye enquma ukuthi ngabe ukufezile yini lokhu obusungulile ukukwenza emfushane yakho yokudala. Linganisa imizamo yakho yokuqonda amaphethini wezethameli zakho nempumelelo ephelele yomkhankaso we-AR. Sebenzisa okufundile ukuqonda ukuthi ungayisebenzisa kanjani i-Instagram filter futhi uyenze ibe ngcono nakakhulu.

I-Instagram inamathuluzi wokuqonda abalulekile alandelela ukwabiwa kwesihlungi sakho, okuvelayo, nokuthwebula. Sebenzisa lokhu ukuqonda ukuthi izithameli zakho zisebenzisana kanjani nesihlungi sakho. Qiniseka ukuthi uyaqonda ukuthi isihlungi sakho senza kanjani emhlabeni wezokuxhumana. Lokhu kuzokunikeza nokuqonda kokuthi izinyathelo zakho ezilandelayo kufanele zibe yini. Yenza isihlungi sakho sibe yingxenye yomzamo oqhubekayo wokuzibandakanya nokuxhumana nezithameli zakho.

Uhambo lwakho lwe-Instagram alukaze luphele. Uhlelo lokusebenza luhlala lusebenzisa i-interface yalo yomsebenzisi futhi yethula amathuluzi nezici zokumaketha ezintsha. Ungangena kulezi zici ezintsha bese uzisebenzisela ukukhulisa ibhizinisi lakho futhi wakhe umkhiqizo wakho. Njengoba siphila esikhathini se-intanethi, kuwukuhlakanipha ukunikeza ikhasi lakho le-Instagram ukuthi licatshangelwe njengesitolo sendabuko sezitini nodaka. Ubunikazi bakho be-Instagram ibhizinisi elikhulayo futhi eliguqukayo. I-Instagram ixhumanisa ibhizinisi lakho nezwe futhi yenza ifinyeleleke kalula ezigidini zabantu.

Ukumaketha okusebenzisana akuwona umqondo wakamuva. Kwakukhona kahle ngaphambi kokuxhumana nabezindaba. Ngakho-ke, ukumaketha kwezokuxhumana komphakathi kuza nomthwalo omkhulu nemakethe ebhekiswe kakhulu, nabathonya abaqondisa izinqumo zamakhulu ezigidi zabalandeli. I-Instagram inezindlela ezihlakaniphile zokuqhakambisa imikhiqizo nokushayela ukuthengisa. Inikeza ngamathuluzi wokumaketha asebenzisanayo anjengamapholi, imibuzo, imibuzo njll. Ihlala iza nezindlela ezintsha nezindlela ezintsha zokwenza ukubandakanyeka kwezithameli kube mnandi futhi kuhlanganyele. Umsebenzi womthengisi ukusebenzisa kakhulu amathuluzi awanikezwe wona.

Yize lokhu kungazwakali njengokuningi, kungaba nzima ukuzulazula. Okungezwe okusha kakhulu ku-arsenal yokusebenzisana ye-Instagram kuyisici sesitika se-poll esitholakalayo sezindaba. Ukuvota kwe-Instagram kuvumela abathengisi ukuthi bahlanganyele nezithameli zabo ngokubabuza imibuzo futhi bavote empendulweni. I-Instagram inabasebenzisi abangaphezu kwezigidi ezingama-800. Yingakho ihlala iyinkundla yamaphupho yabakhangisi bezokuxhumana. Amakhasimende angahle abe mkhulu futhi amathuba wokukhangisa umkhiqizo nokukhula akupheli.

Ukuheha kwe-Instagram Poll

I-poll ye-Instagram ingaba ithuluzi eliwusizo kakhulu kubakhangisi. Isici se-poll uqobo singadlala indima ebalulekile ekushayeleni ithrafikhi ekhasini lakho nokukhuthaza ukuzibandakanya komlandeli. Ayinikezeli kuphela ngezinga elengeziwe lokuzibandakanya komkhiqizo, kepha futhi ikwenza ukwazi ukuqoqa imininingwane ethile. Ithimba lakho lokumaketha lingaqhubeka lisebenzise le mininingwane ukuhlela imikhankaso, liqhamuke nemikhiqizo yesikhathi esizayo, lize lishintshe wonke umbono womkhiqizo.

Ngokombono wababukeli, ukuvota kwe-Instagram kunzima kakhulu ukweqa. Kubonakala kunesidingo esingokwemvelo ku-psyche yomuntu ukuphendula nokusebenzisana ne-poll. Ikakhulukazi lapho i-poll ingeka-akhawunti umlandeli angenakho ukuxhumana nayo. Amapholi ajwayele ukubhebhethekisa ilukuluku lemvelo lomsebenzisi we-Instagram, ebaphoqa ukuthi bahlanganyele nombuzo obuzwayo.

Ngaphezulu kwama-60% amabhizinisi athi thumela izindaba ze-Instagram, sebenzisa izici ezisebenzisanayo ezifana nama-polls, ama-hashtag, nokushiwo ukushayela ithrafikhi nokukhuthaza ukuzibandakanya komkhiqizo. Ngazo zonke izici ezintsha ezethulwe yi-Instagram kubakhangisi, akukaze kube nesikhathi esingcono sokukhulisa ibhizinisi lakho nokwakha amakhasimende akho. Noma ngabe uthengisa amakhekhe, noma unikela ngezifundo online, izici ezisebenzisanayo ze-Instagram ezinjengamapholi zikhona ukusiza ukukhula kwakho.

Zisebenza kanjani izinhlolovo?

Amapholi we-Instagram asiza ekugcineni okuqukethwe kwakho kujabulisa, inoveli, futhi kukusha. Ungangeza isitikha se-poll ezindabeni zakho ngo:

1. Ukuthepha isithonjana sesitika ekhoneni eliphezulu kwesokudla bese
2. Ukupheqa phansi uze uthole inketho ye-'Poll '.
3. Manje engeza umbuzo wakho futhi wenze ngezifiso izimpendulo. I-Instagram ayinamkhawulo wezinhlamvu zemibuzo ngakho-ke zizwe ukhululekile ukuthola ubuciko.
4. Bheka ukuthi abalandeli bakho bavote kanjani ngokuswayipha basuka endabeni yakho. Imininingwane futhi ikukhombisa ukuthi bangaki abantu ababuke i-poll yakho nokuthi bangaki abavotele impendulo ngayinye.
5. Yabelana ngempendulo nabalandeli bakho ngemuva kokuphela kwe-poll emahoreni angama-24. Uma wabelana ngezimpendulo zabo, ubazisa ukuthi amazwi abo ayezwakala nokuthi uyayazisa imicabango yabo.

Selokhu kuqale ukusebenza kwe-Instagram poll, imikhiqizo ephezulu isebenzise leli thuba ukuqhubekisela phambili ukukhuthaza nokwakha isisekelo samakhasimende abo. Nazi ezinye izindlela ungenza okufanayo. 

Izindlela Zokudala Zokusebenzisa Ama-Poll ezindabeni ze-Instagram

1. Dlala umdlalo osheshayo we-trivia.

Ukubuza imibuzo elula kodwa ehehayo ye-trivia kuyindlela enhle yokusebenzisa ama-polls e-Instagram. Lo mbono muhle kakhulu kumikhiqizo efuna ukusungula ubukhona bayo ngaphandle kwemikhiqizo abayinikezayo. Izinhlolovo ze-Trivia ziyaguquguquka, zikuvumela ukuthi wenze le poll kube ngeyakho. Ungabuza imibuzo ejwayelekile ye-trivia, imibuzo ekhomba imikhiqizo oyinikezayo, imibuzo ngemicimbi yamanje, njll.

Ungenza le mibuzo ye-trivia ichazwe ngokuningiliziwe ngendlela othanda ngayo, njengokuqala ngemibuzo elula futhi uqhubekele kokunzima kakhulu. Ungadlala ngamazinga obunzima uze uthole ileveli ye-trivia esebenza kangcono kuzithameli zakho, ekuvumela ukuthi uzibandakanye nomkhiqizo omkhulu. Indlela ehlakaniphile yokuthatha i-trivia ivotela i-notch ukuxhuma isixhumanisi kuwebhusayithi yakho ekugcineni kwe-trivia. Ngale ndlela, abalandeli bakho banenketho yokuhlola umkhiqizo wakho ngokuqhubekayo.

2. Yenza imibuzo.

Njenge-trivia, ukubuza imibuzo kuyindlela emnandi futhi elula yokuxhumana nokubandakanya izethameli zakho. Mhlawumbe akekho noyedwa umuntu ongakaze ezwe ngalesi sikhondlakhondla sezindaba esiBuzzfeed uma kukhulunywa ngemibuzo. Bakwazi ukugcina amandla afanayo aqhubeka nokuvota kwabo kwe-Instagram, ngokwakha imibuzo emnandi futhi edlalayo ukuze abalandeli babo bahlanganyele nayo.

Isibonelo, i-Buzzfeed News ibeka inhlolovo yamasonto onke ibuza abalandeli bayo ukuthi bangabona yini ukuthi iziphi izindaba ezingezona futhi ezingokoqobo. Lokhu akuyona imininingwane kuphela ngenxa yenani lezindaba zayo, kodwa futhi kuyadlala, kukhulisa isithombe somkhiqizo we-Buzzfeed nokusebenzisana komlandeli. Lezi zinhlobo zemibuzo zenza izethameli zibandakanyeke, zijabulise, futhi zibuyele okunye.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

3.Curate okuqukethwe.

Indlela elula yokuthola ukuthi ngabe izithameli zakho empeleni zibandakanya uhlobo lokuqukethwe okuthumelayo ngokubabuza ngqo. Ukuvota kwe-Instagram kungasiza kakhulu kule ndawo. Ngaphambi kokuthi uthumele okuqukethwe ku-Instagram, kungumsebenzi wakho njengomkhangisi wezokuxhumana ukuqinisekisa ukuthi lokho okukhiphayo emhlabeni yilokho abalandeli bakho abafuna ukukubona. Ungasebenzisa ukuqonda komlandeli we-Instagram, amasu wokumaketha womuntu siqu, ulwazi lwezithameli zakho eziqondiwe, futhi njengebhonasi, i-intel oyiqoqile kuma-poll akho.

Ukuvota kwe-Instagram kungasetshenziselwa "ukuhlola" okuqukethwe kwakho, ngaphambi kokukhishwa kwangempela. Uma uhlela ukuphuma egatsheni kokuqukethwe kwakho okujwayelekile, kufanele uphonsa i-poll esheshayo ukunquma ukuthi okuqukethwe kwakho okusha empeleni kuyilokho okufunwa yizithameli zakho. Ngale ndlela, ubuye ube nesithombe esikhudlwana sezintshisekelo zabalandeli bakho, okuqinisekile ukuthi sizofika kalula kulayini. Enye inzuzo yokuvota ngaphambi kokuthi uthumele ukuthi uqinisekisa ukuthi ngeke ulahlekelwe ngabalandeli ngokuqukethwe okungahambisani. Ukubuza kuqala akugcini ngokuhlonipha kepha futhi kuyazuzisa kumkhiqizo wakho.

4. Khombisa imikhiqizo yakho.

Isithombe singakhuluma amagama ayinkulungwane. Ngakho-ke kungani ungakhombisi izethameli zakho ukuthi yini ongazinika yona? Ungakhombisa ngemikhiqizo yakho ehlukahlukene bese ucela abalandeli bakho ukuthi bavote lapho bekhetha ngokukhethekile. Ngale ndlela, uletha ukuqwashisa ngemikhiqizo ehlukahlukene oyinikezayo, ngenkathi futhi uthola ukuqonda ukuthi yimiphi imikhiqizo engenza kangcono kuneminye. Ucwaningo lwezimakethe akukaze kube lula.

I-IKEA USA isebenzise le ndlela, icela abalandeli bayo ukuthi bavote ukuthi yiluphi uhla lwama-kitchenware abaluthanda kakhulu. Lezi poll zingasebenza kuyo yonke imikhiqizo inqobo nje uma kukhona okungenani imikhiqizo emibili ongayisebenzisa ukuqhathanisa. Le ndlela isiza kakhulu uma ufuna ukukhulisa ukubonakala kolayini wemikhiqizo emisha.

5. Buza amakhasimende akho ukuthi afunani.

Ukumaketha ngezidingo zamakhasimende kungomunye wemithwalo yemfanelo ebaluleke kakhulu yomkhangisi wezokuxhumana. Ngesici se-Instagram poll, lo mthwalo uba lula ukuphatha izikhathi eziyishumi. Awuqinisekile ukuthi hlobo luni lwemikhiqizo isisekelo sakho somlandeli esifuna ngempela? Manje bangakwazi ukukwazisa ngqo ngesici se-poll. Umkhiqizo wezimpahla zokubhukuda ohamba phambili u-Mimi Hammer usebenzise isici se-poll ukubuza abalandeli babo ukuthi bakhetha hlobo luni lwezimpahla zokubhukuda. Lokhu kubandakanya ukufaka imininingwane ngemiklamo, imibala, ukusika, njll.

Amapholi ayindlela ehlakaniphile yokwakha ucwaningo lwamakhasimende. Imibuzo kufanele ihambisane nokubonwayo kwekhwalithi ephezulu ukuze kungabikho ukudideka ukuthi yini ebuzwayo. Kubalulekile ukugcina ukuvumelana okuhle komkhiqizo wakho ukuze abalandeli bakho bangashiywa befuna okwengeziwe.

6. Shayela abalandeli bakho be-Instagram kuwebhusayithi yakho.

Ukuvota kwe-Instagram kuvumela indlela engenamthungo yokushayela ithrafikhi kuwebhusayithi yakho. Lesi isiminyaminya samahhala ngaphandle kwezikhangiso, akukho zinkokhelo, futhi akukho ukukhushulwa okuhilelekile! Ungenza ngendlela oyifisayo le ndlela noma ngabe ufuna kanjani, ukushayela ithrafikhi kumakhasi wesigaba, amakhasi womkhiqizo, noma i-athikili ethile ofuna ukuvelela kuyo. Le ndlela ingasebenza nanoma yimiphi imibono ye-poll efana ne-trivia, imibuzo, noma ukukhetha phakathi kwemikhiqizo emibili.

I-Target isebenzisa le ndlela ngokunikeza abalandeli babo ukukhetha phakathi kwemikhiqizo emibili ezindaweni zabo zokuvota. Bese beqhuba ukuthengiswa komkhiqizo phezulu kuwebhusayithi yabo ngokwenza amakhasimende aswayiphele phezulu, bese ebaqondisa kuwebhusayithi. Ikhasi eliqondiswe kabusha livame ukufika kumikhiqizo efakiwe neminye efanayo, abalandeli bangaba nentshisekelo yokuyithola. Le nqubo ayigcini nje kuphela ezitolo ezithengisa. Ngisho nabahlinzeki bezinsizakalo njengama-salon nama-spas bangasisebenzisa lesi sici.

Ukuvota kwe-Instagram kungasetshenziselwa ukuqoqa imininingwane ebalulekile mayelana nokuthandwa ngabalandeli bakho, okuvumela ukukhula komkhiqizo. Yize kunemikhawulo ethile njengokuthi kube nezimpendulo ezimbili kuphela, isakunika impendulo ecacile evela kumakhasimende akho.

Eminyakeni embalwa edlule, i-Instagram ibe yindawo ephambili yezokuxhumana kwezentengiso. Nge-Instagram, izinkampani, kanye nemikhiqizo kungafinyelela ngaphezu kwesigidigidi se-1 sabasebenzisi besikhulumi. Njengoba imakethe inkulu futhi umncintiswano ushuba, kulula ukufinyelela lezi zilaleli ezibanzi. Ukusiza abathengisi namabhizinisi ukuthi bakwazi ukufinyelela kumakhasimende abo, i-Instagram yethula njalo amathuluzi amasha nezibuyekezo. Enye yazo i-IGTV noma i-Instagram TV.

Yini i-IGTV, futhi ingasiza kanjani amabhizinisi

I-Instagram yethule isici se-IGTV ngo-2018 esivule indlela yamathuba amasha okukhula kwebhizinisi. Nge-IGTV, abasebenzisi bangakha futhi balayishe amavidiyo wesikhathi eside ngaphambili abangavunyelwe ku-Instagram. Ubude bevidiyo bungaba kusuka kumasekhondi ayi-15 kuye emizuzwini eyi-10. Inganweba futhi ifike kumizuzu engama-60, kepha lesi sici sitholakala kuma-akhawunti amakhulu noma aqinisekisiwe.

IGTV inikeza izinzuzo eziningi kumikhiqizo. Ezinye zazo zikhona

1. Ukubonakala okwandisiwe kwemikhiqizo nezinsizakalo:

Nge-IGTV, amabhizinisi athole ithuba lokwenza amavidiyo e-Instagram isikhathi eside. Lokhu kubanike amathuba amaningi okwenza ithrafikhi kumaphrofayli nakumawebhusayithi abo. Ngenxa yalokho, ukubonakala komkhiqizo wabo kanye nensizakalo nakho kukhuphuke kakhulu. Njengoba ukubukwa kwe-inthanethi kukhula ngokuhamba kwesikhathi, ukusebenzisa i-IGTV kuyindlela enhle yokuthuthukisa ukusebenza kwecebo lakho lokumaketha.

2. Umthombo wemfundo nokuzijabulisa kwababukeli:

Abaphenyi bakhetha ukuthi izinhlobo ezidume kakhulu zokuqukethwe kwamavidiyo yizifundo nemiboniso. Ngokusobala, kokubili okokufundisa nemiboniso akukwazi ukukhonjiswa kungakapheli umzuzu. Ukumenyezelwa kwe-IGTV kususe lo mgoqo. Ivumele abathengisi ukuthi bafundise abathengi babo abangaba khona ngemikhiqizo yabo kanye nezinsizakalo ngokuningiliziwe. Ngakho-ke, ngokwakha amavidiyo we-IGTV abandakanyekayo, abathengisi bangafundisa futhi bajabulise izethameli ngasikhathi sinye. Lokhu ngokungangabazeki kuyindlela engcono kakhulu yokumaketha imikhiqizo nezinsizakalo zakho online.

3. Kwakha amathuba okubandakanya okuphezulu:

Ukumakethwa kwevidiyo kuvele njengenye yamathuluzi wokukhangisa asebenza kakhulu eminyakeni edlule. Usebenzisa i-IGTV, amabhizinisi angasebenzisa izinzuzo zokumaketha kwevidiyo kanye nesisekelo esibanzi somsebenzisi se-Instagram. Kuyindlela enhle yokukhulisa ukuzibandakanya ngokomzimba. Ukuphakama kwezinga lokuzibandakanya, kukhulu amathuba okuthola ukuguqulwa okuningi.

Luyini uchungechunge lwe-IGTV?

Muva nje, i-Instagram ithuthukise i-IGTV ngokwethula uchungechunge lwe-IGTV. Isimemezelo futhi sidale isasasa phakathi kwemikhiqizo ebingasakwazi ukulinda ukuhlola okungaba khona lapha. Uchungechunge lwe-IGTV luyafana nomsebenzi wohlu lwadlalwayo ku-YouTube. Ivumela abadali ukuthi baqoqe ndawonye okuqukethwe okufanayo. Abasebenzisi bangabuka uchungechunge kokubili Uhlelo lokusebenza lwe-IGTV nephrofayili yakho ye-Instagram.

Kungani kufanele usebenzise uchungechunge lwe-IGTV ukuthi lesi sici sikhuthaza ababukeli bakho ukuthi babuke amavidiyo afanayo. Lokhu kuthuthukisa ukuzibandakanya kokunye okuqukethwe kwevidiyo yakho. Ukuzibandakanya okuningi kulingana nokufinyelela okuningi nokukhula okuphezulu ku-Instagram. Ngamafuphi, uchungechunge lwe-IGTV lungakusiza ukuthi ubambe izintshisekelo zababukeli, uhambise ithrafikhi kuphrofayela yakho, futhi wandise ukubonakala kwakho enkundleni yokuxhumana. Ngokwengeziwe, ukwenza okuqukethwe okuhlobene neqoqo ngendlela yochungechunge kwenza iphrofayela yakho ibukeke ihleleke kakhulu futhi ihlelekile.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Lwakhiwa kanjani uchungechunge lwe-IGTV?

Uma ucabanga ukuqala uchungechunge lwakho lwe-IGTV, nazi ezinye izinyathelo ezingakusiza:

1. Hlela okuqukethwe:

Ukuhlela okuqukethwe kwamavidiyo ochungechunge lwe-IGTV kuhlukile ekudaleni okuvamile. Ukwenza amavidiyo ochungechunge, kuzodingeka uqale ucabange ngomqondo wonke nengqikithi yochungechunge lwakho lwe-IGTV. Njengoba uchungechunge ngalunye lufaka okuqukethwe okufanayo, kuzodingeka uhlele amavidiyo akho ukuthi kungadalwa amavidiyo amaningi ngaphansi kwetimu efanayo. Esinye isici okufanele usinakekele lapho ulungiselela okuqukethwe ochungechungeni lwe-IGTV ukuthi noma ama-video ezoba netimu ephindaphindwayo, ababukeli kufanele bathole bezibandakanya.

Lapha, udinga ukucwaninga ukuthi izethameli zakho zifuna ukukubona kanjani futhi ungakufaka kanjani okuqukethwe okunjalo ngefomethi ye-episodic. Kuzofanele futhi ubheke isabelomali, izinsizakusebenza, ishejuli, ubude bevidiyo, neminye imininingwane.

2. Thuthukisa umugqa wezindaba bese wenza iskripthi:

Ngenkathi ulungiselela uchungechunge lwakho lwe-IGTV, kungcono ukuhlela okuqukethwe okuyisisekelo kwawo wonke amavidiyo ozowafaka ochungechungeni oluthile. Ngalokhu, dala umugqa wendaba. Thola ukuthi ukugeleza kwamavidiyo kuzoba yini ngqo nokuthi uhlela ukukufeza kanjani. Kufanele ucabangele ama-engeli ekhamera, ukukhanyisa, abantu abathintekayo, njalonjalo.

Ukonga isikhathi nokuthuthukisa ikhwalithi yamavidiyo akho, bhala wonke amavidiyo. Kunconywa futhi ukuthi ulungiselele amazwibela nemibhalo engezansi ukukhulisa ukufinyelela.

3. Qopha uchungechunge:

Lapho wonke umsebenzi oyisisekelo usuqediwe, ingxenye ejabulisayo iyaqala. Qopha uchungechunge ngokwesabelomali sakho. Awudingi njalo ukuba namakhamera asezingeni eliphakeme, imishini, kanye nabadwebi bamavidiyo ukudala amavidiyo ahehayo. Uma okuqukethwe kwamavidiyo akho kuhlukile futhi kuyajabulisa, ababukeli bazokhangwa nguwe futhi bakweseke.

4. Layisha ividiyo:

Ukulayisha uchungechunge lwe-IGTV kulula kakhulu futhi kuyashesha. Ngemuva kokuthi okuqukethwe kwamavidiyo wakho sekulungile, kulayishe kuhlelo lokusebenza lwe-IGTV. Uma wenza kanjalo, uzocelwa ukuthi ukhethe noma ulayishe isithombe sekhava sevidiyo. Uma lokhu sekwenziwe, dlulela esikrinini esilandelayo, uzobona izinketho zokubhala amazwibela, ukufaka indawo, ukumaka abantu, ukwabelana kwamanye amasayithi wezokuxhumana, njalonjalo. Phakathi kwalezi zinketho, uzothola isihloko esithi "uchungechunge lwe-IGTV." Ngaphansi kokukhetha okuthi "Engeza ochungechungeni."

Uma uchofoza le ndlela, uzoba nenketho yokwengeza ividiyo ochungechungeni olukhona noma wakhe entsha. Uma wenza uchungechunge olusha, kufanele ulunikeze isihloko nencazelo encane echaza ukuthi uchungechunge lumayelana nani. Kungcono ukugcina isihloko nencazelo kufushane ngangokunokwenzeka. Manje njengoba usudale uchungechunge lwe-IGTV, usungalayisha njalo futhi wabelane ngamavidiyo ngokufanayo.

Ungalusebenzisa kanjani uchungechunge lwe-IGTV lokukhula kwebhizinisi?

Ziningi izindlela ongakhulisa ngazo impilo yakho ibhizinisi usebenzisa IGTV Uchungechunge. Ake sibheke ezinye zazo.

1. Bambisana nabathonya:

Ukusebenzisana nabathonya mhlawumbe indlela ethandwa kakhulu yokuzibandakanya okukhulayo ku-Instagram. Ungacabanga ngezindlela zokudala zokuqukethwe kochungechunge lwe-IGTV ngabathonya. Isibonelo, uma inkampani yakho isebenza ngezingubo, ungathumela imikhiqizo yakho kubathonya nakosaziwayo futhi ubacele ukuthi benze amavidiyo amaminithi angu-5-10 abazisa abalandeli babo ngemikhiqizo. Ngayinye yalawa mavidiyo ingaqoqwa ngaphansi kochungechunge. Uchungechunge olunjalo lwe-IGTV luzokwakha ukwethembana nokwethembeka phakathi kwezithameli zomkhiqizo wakho.

Dala amavidiyo wokufundisa:

Amavidiyo wokufundisa amavidiyo abukelwa kakhulu kuyo yonke i-inthanethi. Zisebenza kahle zombili ezimweni zemikhiqizo nezinsizakalo zokumaketha. Izinhlobo ezahlukahlukene ezisebenza ngezimonyo zakha amavidiyo wokufundisa ukwandisa ukubukwa kwawo. Izinkampani ezithengisa imikhiqizo yobuchwepheshe noma eyingqayizivele zenza namavidiyo wokufundisa ukufundisa izethameli zazo ngendlela efanele yokusebenzisa imikhiqizo yazo. Emkhakheni wezinsizakalo, amavidiyo wokuqina njengendlela efanele yokwenza ama-squats noma ama-lunges yizibonelo ezithile.

3.Dala amavidiyo asesigcawini:

Abantu bathanda ukubuka okwenzeka ngemuva kokwenziwa komkhiqizo noma ukuletha insizakalo. Isibonelo, uma uyinkampani yokudla okusheshayo, ungakha uchungechunge lwevidiyo olubonisa izinqubo ezenza i-burger eyodwa noma i-pizza.

4.Izindaba Zamakhasimende Nobufakazi:

Ungakha uchungechunge oluhlukile olufaka ubufakazi bamakhasimende wangempela. Lokhu futhi kukhulisa ukwethembeka komkhiqizo wakho emehlweni ababukeli. Ngakho-ke, kuyasiza ekwakheni ukwethembeka kwamakhasimende.

Amathiphu wokwenza uchungechunge lwe-IGTV olubandakanya

Ukwenza uchungechunge lwe-IGTV olusebenza kahle, bhekela okulandelayo:

1. Gcina ubuhle obungaguquguquki noma obufanayo bawo wonke amavidiyo ochungechungeni lwakho. Lokhu kwenza ukuthi ikhange kakhulu futhi ihehe ababukeli.
2. Nyusa uchungechunge lwakho lwe-IGTV njalo hhayi ku-Instagram kuphela kodwa nakwezinye izinkundla ezifana ne-Twitter ne-Facebook. Lokhu kuyadingeka ukuthola ukubukwa okuningi nabalandeli.
3. Dala okuqukethwe kwevidiyo okunothe nge-SEO. Uma kukhulunywa ngokukhangisa kwedijithali, i-SEO yinto ebaluleke kakhulu. Sebenzisa amagama angukhiye afanele nama-hashtag afanele azosiza abantu bathole okuqukethwe kwakho.
4. Linganisa ukusebenza kwakho kwe-IGTV njalo usebenzisa i-Instagram Insights. I-Instagram Insights iyithuluzi lamahhala elibeka imethrikhi yokusebenza kokuqukethwe kwakho ku-Instagram. Amanye amamethrikhi ukubukwa, ukulondolozwa, ukuthanda, ukuphawula, njalonjalo.
5. Isikhathi sokubuka sababukeli sifushane. Ngenxa yalokho, ukuwabamba kuze kube sekupheleni, kufanele wenze imizuzwana yokuqala eyi-10 yamavidiyo akho ihehe kakhulu futhi idonse ukunaka. Kuhle ukuchaza ngokusobala ukuthi ividiyo imayelana nani nokuthi uzobe wenzani kulesi sikhathi.
6. Khetha ngokucophelela isithombe sakho sekhava, njengoba lokhu kuyinto yokuqala izethameli zakho ezizoyibona. Lokhu kufanele futhi kudonse amehlo.

Uma kukhishwe kahle, uchungechunge lwe-IGTV lungaholela ezinzuzweni eziningi zebhizinisi lakho. Sisebenzise kahle lesi sici ngokusebenzisa amaqhinga ashiwo ngenhla!

I-Instagram iyinkundla yezokuxhumana esetshenziswa kakhulu ngemuva kwe-Facebook. Ngama-algorithm ahlala elungisiwe, kubalulekile ukuthi abathengisi bezokuxhumana nabathonya baqhubeke, ukuze bangalahleki ekushintsheni kwamagagasi. Thola isu elikusebenzelayo futhi uqhubeke ulibuyekeza njengoba i-Instagram ivuselela i-algorithm yayo. Isu lakho lidinga ukukulethela abalandeli abaningi be-Instagram, ukwandise ukuzibandakanya kwakho, futhi uvuselele isigaba sakho sokuphawula. Kalula nje, ukuthola ukuzibandakanya okuningi kokuthunyelwe, i-Instagram eyengeziwe ikubona futhi ikukhuthaze.

Kuchazwa i-New algorithm

Selokhu yasuka kokuphakelayo okwaziwayo nokuthandwa kakhulu ngokulandelana kwezikhathi, i-algorithm ye-Instagram iphakamise imibuzo eminingi nokukhathazeka phakathi kwabathonya nabasebenzisi ngokufanayo.

• I-Instagram ikhombisa abantu ukuthi icabanga ukuthi banesifiso esikhulu sokubona ini. Lapho i-Instagram icabanga ukuthi umsebenzisi uzoxhumana nokuthunyelwe kwakho, kuzovela kakhulu kokuphakelayo kwabo. Uma uthumela njalo, okuqukethwe kwakho kungenzeka ukuthi kutholakale ukuzibandakanya okuningi. Izinga lokuzibandakanya komsebenzisi litshela i-Instagram ukuthi abantu banentshisekelo kulokho okukhiphayo. Ithumela amasiginali amahle ku-algorithm, ikhulisa ukubonakala kwakho futhi ikunikeze namathuba amaningi wokuxhumana.
• I-Instagram ithanda ukugcina isikhathi. Ibheka okuthunyelwe kwakamuva, okuthakazelisa kakhulu ukukhombisa abasebenzisi. Ungakuthola lokhu ngokubheka imininingwane yakho. Thola isikhathi esihle sokuthumela ngokubhekisele ekuzibandakanyeni kwezithameli kanye namahora asebenza kakhulu. Uma uthumela ngesikhathi lapho abalandeli bakho abaningi beku-inthanethi, unika okuqukethwe kwakho ithuba lokulwa lapho ungaxhumana khona.
• I-Instagram inikeza okuthandayo kubasebenzisi abanika isikhathi esengeziwe sesikrini. Njengesikhulumi sezokuxhumana esisebenza ngokubonakala, i-Instagram izofuna ukukhulisa ubukhona bakho uma okuthunyelwe kwakho kunxusa abasebenzisi ukuthi bachithe isikhathi esiningi endaweni yesikhulumi.

Amazwana we-Instagram kuyindlela ebaluleke kakhulu yokubandakanya ngokuya nge-algorithm entsha. Isigaba sokuphawula ukuthi uthola kanjani ukuxhumana nabalandeli bakho futhi ubenze babakhangise ngemikhiqizo yakho. Ukusebenzisana kubaluleke kakhulu uma kuziwa ekwakheni ubudlelwano nabalandeli bakho, futhi ngenxa yalokho, thola ukwethenjwa kwabo.

The Amazwana we-Instagram isigaba singenye yamapulatifomu amabi kakhulu ongawasebenzisa ukubandakanya nokuxhumana nezithameli zakho. Ngaphandle kwalokho, isigaba sokuphawula esibonakala sisebenza futhi sisebenza njengobufakazi bokuthi unabalandeli bangempela be-Instagram. Njengoba i-algorithm entsha inamandla, ukumane uthumele zonke izinsuku akwanele ukuhlala kufanelekile emkhakheni wezenhlalo. Uma ukuhlanganyela kuyinto oyilandelayo, uzodinga ukwenza imikhuba emisha ngenkathi uthumela kokuphakelayo kwakho. Nawa amathiphu ambalwa ongawasebenzisa ukuzulazula nge-algorithm entsha futhi uhlale uhlobene ngenkathi uthola abalandeli abasha.

Ngaphambi kokungena kumasu okuheha ukuphawula okuningi, ake sibheke izinto ezimbalwa okudingeka uzenze kuqala ukukhulisa ukubonakala kwakho:

• Shintshela ku-akhawunti yomphakathi.
  Abasebenzisi abasha bangathola kuphela okuqukethwe kwakho uma iphrofayili yakho isethwe esidlangalaleni.
• Nika amandla izaziso zohlelo lokusebenza.
  Lezi zaziso zizokusiza uphendule ngokushesha ekuhlanganyeleni okutholayo kokuthunyelwe kwakho. Khumbula ukuthi ungagcina abalandeli bakho kuphela uma uhlanganyela nabo.
• Qhafaza okuqukethwe okuhehayo.
  Abantu ngeke baphawule kokuqukethwe okungenayo intshisekelo kubo. Gcina okuphakelayo kwakho kuthakazelisa futhi kusha.
• Thuthukisa ikhalenda lokuhlela.
  Khetha isikhathi sakho sokuthumela ngokuhlakanipha. Isikhathi esifanele siyisici esikhulu ku-algorithm entsha. Bheka ukuqonda nemisebenzi yezethameli ngaphambi kokuthumela.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Amasu aheha ukuphawula okuningi

Ake singene kumasu akhulisa ukuphawula kwakho:

1. Phendula kumazwana abekiwe

Ukuphendula imibono akukona ukuhlonipha kuphela, kepha kuvula nomnyango wamazwana amaningi futhi ngaleyo ndlela, ukuzibandakanya okuningi. Ukuphakama kwenani lamazwana kokuthunyelwe kwakho, okulula ukuthi umsebenzisi ojwayelekile ame ngokuthunyelwe kwakho futhi ahlanganyele nokuthunyelwe, aze afake nokuphawula kwakhe. Ukuphendula amazwana nakho kukuvumela ukuthi udale ingxoxo phakathi kwakho nomphawuli. Lokhu kukwenza ubonakale ungumuntu ngenkathi ushayela ukuzibandakanya phezulu.

2. Ukusingatha umncintiswano noma i-Giveaway

Ukusingathwa kwesipho kuyindlela emnandi yokwenza abalandeli babeke imibono kokuthunyelwe kwakho. Okuthunyelwe kwakho okulandelayo kufanele kukhuthaze ukunikezwa, futhi kucele abalandeli ukuthi bangene ngokuphawula nangokumaka abangani babo. Lokhu ngeke kukhulise kuphela inani lamazwana kokuthunyelwe kwakho, kepha kuzothuthukisa nabasebenzisi abasha kuphrofayela yakho. Unganquma imithetho yokunikela kwakho. Indlela ehlakaniphile yokusingathwa ukwenza umncintiswano ngabasebenzisi bakho. Bacele ukuthi baphinde benze isithombe, noma babhale okuthile kuphrofayela yabo bese bakumake noma bakhulume ngawe. Lokhu kwenza abalandeli bakho bazizwe behilelekile ngenkathi ukugxila kuhlala kuwe.

3. Bamba i-Instagram Takeover

Ama-Instagram takeovers ayindlela enhle yokusebenzisana nabangane kanye nabanye abashukumisayo. Ama-Takeovers afaka okuqukethwe okusha kuphrofayela yakho, ahehe abasebenzisi abasha futhi akhiqize ukuzibandakanya okuningi. Ikakhulukazi uma isivakashi sakho osikhethayo sesivele sinokulandela okunamandla nokusebenzayo. Ukuthathwa kwe-Instagram kubandakanya umsebenzisi oyedwa ophethe okuphakelayo kwakho ngesikhathi esinqunyelwe kusengaphambili. Lokhu kungaba ihora, usuku, noma isonto. Ama-takeovers akhiqiza imibono eminingi futhi ahlanganyele abalandeli kusuka kuwo womabili amaphrofayli.

4. Ngobuciko Cela Abantu ukuthi Bahlanganyele Kumazwana

Indlela elula yokuthola ukuphawula okuningi ukucela ukuphawula okuningi. Ungakwenza lokhu nge-Prompt yakudala, "shiya amazwana!" noma ukhethe ukuthola ubuciko obuningi. Okuqukethwe okubhala ku-Instagram kufanele kwabelane ngakho futhi kuhlanganyele ngokwanele ukusebenzisana nakho. Khulisa uzungu ngokubuza imibuzo kumagama-ncazo akho. Lokhu kukhuthaza abasebenzisi ukuthi baphendule ngemicabango nemibono yabo. Umbuzo olula othi 'Ungavuma?' noma 'Uthini umbono wakho?' kuzokwanela. Ungasenza sithakazelise ngokuthumela isithombe esilandelwa yi- 'Caption This!' ngokushesha.

5. Thumela Okuthile Okuvusa inkanuko, Okuhlekisayo, noma Okumangazayo

Izikhathi ze-inthanethi ezinamagciwane kakhulu zivela kokuqukethwe okuvusa imizwa evusa inkanuko njengokulindela, ukumangala, ilukuluku, nokungaqiniseki. Abalandeli bakho bazoxhumana nokuthunyelwe abakuthola kunelukuluku kakhulu futhi kuvusa ingqondo. Okuthi ezimweni eziningi, kuyinto ehlekisayo, emangazayo, engajwayelekile, noma evusa inkanuko. Phakathi kwalezi zikhathi zegciwane bekukhona nokuthunyelwe okukhuthaza imizwa yenjabulo. Qiniseka ukuthi okuthunyelwe kwakho kugqugquzela imizwa - kangangoba abalandeli bakho baphoqeleka ukuthi bangeze eyabo imibono ngakho esigabeni sokuphawula. Lezi zinhlobo zokuthunyelwe akudingeki ukuthi zisho umkhiqizo wakho ngokukhethekile. Okuqukethwe okuthokozelwa izethameli ezibanzi kungenzeka ukuthi kudonse imibono eminingi.

6. Up umdlalo wakho we-Hashtag

Ama-hashtag ama-niche ayindlela enhle yokwakha umphakathi okhomba ngomkhiqizo wakho. Lokhu futhi kukhiqiza imibono efanelekile ye-Instagram. Ukusebenzisa ama-hashtag aqondene nokuqukethwe kwakho kuzokusiza nokuthi ukhuphuke phezulu, uvumele abantu bakuthole kalula besebenzisa isiphequluli se-hashtag. Uma usebenzisa ama-hashtag afanele, okuthunyelwe kwakho kunamathuba amaningi kakhulu okuvela kuthebhu yokuhlola, okuvumela abalandeli abasha abangaba khona ukuthi bakuthole. Abagqugquzeli nabasebenzisi bazozizwa bekhuthazekile ukuphawula kokuthunyelwe abazikhomba kukho nabanentshisekelo kukho. Buza abalandeli bakho ukuthi balugubhe kanjani usuku lwabo lwe- # NgeSonto . Uma uqala ukusebenzisa ama-hashtag ngendlela efanele, izinketho zakho azipheli.

7. Thumela amavidiyo

U-2016 ubone ukwanda kwama-40% kwinani labantu ababuka amavidiyo ku-Instagram. Thumela amavidiyo ahehayo ukuze wenze abalandeli bame futhi bazicwilise kokuqukethwe kwakho. Qiniseka ukuthi ividiyo yakho iyathakazelisa nokuthile okugqugquzela imizwa. Amavidiyo kungenzeka ukuthi aqoqe imibono uma kukhulunywa ngokuqukethwe kwezokuxhumana.

8.Sebenzisa izindaba ze-Instagram

Izindaba ziyindlela elula yokuxhumana nezithameli zakho. Njengoba izindaba zisetshenzisiwe, abasebenzisi bazithathile njengamabhu elangabini. Uma uthumela indaba, abalandeli bakho bazozizwa bathambekele ekuchofozeni esithombeni sakho phezulu kokuphakelayo kwabo kwe-Instagram ukufeza ilukuluku labo. Izindaba futhi zikuvumela ukuthi uhlanganyele ngqo nabalandeli bakho usebenzisa ama-polls, imibuzo, ukhethe ukuthi yiziphi izinkinobho, ubuze futhi uphendule imibuzo njll. Izindaba ziyindlela elula yokwakha umphakathi oqinile wabalandeli abathembekile. Izindaba zibuye zivele kusiphequluli se-hashtag futhi zihlole ikhasi. Ngaphezu kwalokho, ungathumela kabusha okuthunyelwe kwakho ezindabeni bese ukumaka ngombuzo onentshisekelo. Lokhu kukhulisa ukubonakala ngenkathi kukhulisa namathuba esigcawu samazwana esigcwele kokuthunyelwe okwabiwe.

9. Tag Brands, Abantu, Futhi Izindawo

Ngokumaka abanye abasebenzisi kokuthunyelwe kwakho, ubadonsela ukunaka kwabo, ukuthi okuqukethwe kwakho kuvele ezindaweni eziningi ezintsha nezingafani. Lokhu kwandisa amathuba akho okutholakala ngabasebenzisi abasha nabangane babo. Ukumaka izindawo kungasiza abantu bakuleyo ndawo bakuthole. Lokhu kuya ngokuya kubaluleke kakhulu uma uqhuba ibhizinisi lendawo. Uma umaka amanye ama-brand noma abanamandla, ungahle uphinde uthunyelwe ngama-akhawunti owamakile. Lokhu kukukhombisa kusethi entsha ngokuphelele yabalandeli.

Cabanga ngokuhlanganyela kuqala. Njengobuntu bezokuxhumana nabantu, umakethi, noma onethonya, kufanele uqhubeke nokucija isu lakho ngokuya ngezinguquko ku-algorithm. Hlela okuthunyelwe kwakho ngesikhathi esiyinhloko, sebenzisa izindaba, umake ubuntu obudumile nemikhiqizo, sebenzisa ithegi yendawo njll Qhubeka ubheke ama-analytics e-Instagram kanye nethuluzi lakho lokuqonda okuzenzakalelayo ukunweba umbono wakho wokuthi uzothumela nini, kanjani, nokuthi uthumele ini.

Uma ibhizinisi / umkhiqizo wakho uku-Instagram, kufanele ngabe ubonile abantu bethumela izindaba ngalokho abakwenzayo izikhathi eziningi ngosuku. Kuyindlela enhle yokuzibandakanya ngqo nezithameli zakho nokuthola impendulo kumkhiqizo nezinsizakalo zakho. Uma isetshenziswe kahle indaba ingaletha oxhumana naye oyedwa ebunyeni bekhasimende lakho.

Iningi labantu abasebenzisa izindaba basohlangothini oluncane lwe-spectrum. Uma ufuna ukumaketha okuthile kubo kungcono ukuthi ufake Izindaba ze-Instagram kuphothifoliyo yakho futhi. Izinto zayo ezisebenzisanayo ezinjengemibuzo, ukuvota, kanye nezihlungi ze-Instagram AR zikwenza kube yidivayisi emnandi yokuxoxa izindaba.

I-AR isho ukungathandwa kwabathelisi esikubona futhi yize ingazwakala iyinkimbinkimbi futhi ikusasa le-uber isetshenziswa kusukela ngo-2017. Izihlungi ze-AR ze-Instagram zingakwenza ugqame olwandle lwezinkampani nemikhiqizo eminingi emikhulu efana neCoca-Cola neGucci isebenzise izihlungi ngempumelelo enkulu . Kulula kakhulu ukuzenza futhi zingenziwa ngamahora ambalwa ku-Spark AR Studio. Manje usungadala isihlungi sakho se-AR esihlukile esivumela ukuthi umkhiqizo wakho ubonwe ngabantu abaningi futhi ushayele ukuzibandakanya. 

Yini izihlungi ze-Instagram AR?

Lezi zihlungi ze-AR eminye yemiphumela eyenziwe ngekhompyutha engagqokiswa ngaphezu kwesithombe esibukhoma kusuka kukhamera yakho. Baguqula isithombe esiboniswa yikhamera yakho yangaphambili noma ikhamera yangemuva. Ungawaqhathanisa nezihlungi zobuso ze-Instagram ezitholakala ezindabeni eziningi. 

Isibonelo, isihlungi senja siphakamisa isithombe sezindlebe zenja. Izihlungi ze-AR zenza ubuso bakho obugqwayizayo bube nolimi oluza esikrinini kuphela lapho uvula umlomo wakho. 

Isihlungi se- "Hello-2020" siyisibonelo esihle sesihlungi se-AR. Kumele futhi uqaphele ukuthi izihlungi ze-AR zihluke kakhulu kunezihlungi ze-Instagram ezisethwe ngaphambilini ezingafakwa ezithombeni zakho. Zisebenzisana kakhulu futhi zenziwa ngombono wokwenza izindaba zijabulise ngokwengeziwe noma ukuthumela umyalezo ngaphesheya. 

Ngabe ukhona ongazenza?

Engqungqutheleni ye- "F8" ngo-2019 uFacebook wathi noma ngubani one-software ye-Spark AR angenza isihlungi se-AR. Ungenza izihlungi ze-AR ezintsha ngokunethezeka kwekhaya lakho okuvumela abantu ukuthi bahlanganyele futhi bandise ukuqwashiswa komkhiqizo webhizinisi lakho. Njengoba i-Facebook ne-Instagram manje seziyingxenye yenkampani efanayo lezi zihlungi zisebenza kuwo wonke amapulatifomu anikezwe yi-Instagram ne-Facebook.

Ngaphambi kokuthi kwenziwe umphakathi, bambalwa kuphela abantu abakhethiwe abangenza izihlungi ngohlelo lokusebenza lwe-Spark AR. Manje, abantu abaningi bangalanda isoftware futhi benze isihlungi sebhizinisi labo. Lokhu kuyingxenye yentando yeningi lobuchwepheshe iningi lezinkampani zobuchwepheshe ezizama ukuzethula emhlabeni. Ngamandla endalo asezandleni zabantu abaningi ngangokunokwenzeka, sekube lula ukuthola ukusakazwa okubanzi kwendalo yakho. 

Izihlungi ze-AR zitholakala kalula futhi noma ngubani angazithola kuphrofayela yakho. Ungathola futhi lezi zihlungi kunketho ye-Effect Gallery lapho uzama ukwenza indaba. 

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Kungani udala eyodwa yomkhiqizo wakho?

Ngenkathi kuyithuluzi elihle labantu abasebenza ku-Instagram futhi abalisebenzisa nsuku zonke kungahle kungabi okwabo bonke. Uma ibhizinisi lakho likhanga esixukwini esincane lapho-ke singaphakamisa kakhulu ukusebenzisa lezi zihlungi.

Ziyimfashini phakathi kwabantu abasha futhi zinikeza ibhizinisi lakho onqenqemeni ngaphezu kwabancintisana nabo ngokumaketha okuhlakaniphile. Imikhiqizo eminingi isiphinde yathandwa futhi ngenxa yalezi zihlungi nezinselelo njengoba zandisa ukubonakala. Ngabantu abaningi ngokwengeziwe abanamandla okuthenga le yindlela entsha yokubamaketha ku-2021. 

Ngokocwaningo iningi labantu elibuka izindaba ngelamabhizinisi kuphela. Kuyindlela enhle yokubonisa i-persona eyingqayizivele yomkhiqizo wakho nokuthi uvumelanisa kanjani namasiko wentsha. 

Zibonisa ukuthi umkhiqizo wakho usebenza kanjani nokuthi ufuna ukusetha ithoni yemikhiqizo nezinsizakalo zakho. Zibonisa nemvelo yomkhiqizo wakho nokuthi uzenza kanjani izinto ezweni lakho.

Inika abantu isiginesha yalokho okwazi ukukwenza futhi ibasize ukuthi babone. Ubunikazi obuyingqayizivele buhamba ibanga elide uma kukhulunywa ngemithombo yezokuxhumana futhi kufanele utshale isikhathi nemali ekwenzeni okunamathelayo.  

Ama-akhawunti angaphezu kwezigidi ezingama-500 ahlanganyela nezindaba nsuku zonke futhi ama-60% wezindaba ze-Instagram anale nto esebenzisana ne-AR kuzo. Lezi zihlungi azivamile kakhulu futhi akuyona imikhiqizo eminingi eyisebenzisayo. Ungaya phambili komunye nomunye umuntu bese uhambisa izinto ngokuthanda kwakho ngalezi zihlungi ze-AR. 

Isici kuhlelo lokusebenza sikuvumela ukuthi ugxile kakhulu kusu lakho lokumaketha le-Instagram futhi likuthole nethrafikhi enhle. Lezi zindaba zinokufinyeleleka okuhle kwemvelo futhi zingasiza nokubonakala komkhiqizo wakho. 

Izinkampani zemfashini zenze izihlungi ze-AR ezisiza abantu bacishe bazame entweni abazama ukuyithengisa. Lokhu kwenza abantu bazibonele ukuthi izingubo zizobukeka kanjani kubo nokuthi kufanele bazithenge noma cha. Lokhu kwenza isihlungi esisebenzisanayo sisebenziseke kakhulu futhi kudale i-buzz ezungeze umkhiqizo omusha futhi. 

Ungahlala ufaka i-mascot noma ilogo yomkhiqizo wakho kusihlungi futhi abantu bazoqala ukubona ukuthi nguwe. Lokhu kwenza isu elihle lokumaketha i-Instagram futhi kwandisa ukuqwashisa komkhiqizo wakho ngasikhathi sinye. Lokhu kulingana kosuku lwanamuhla nezwi lomlomo. Abantu bayakuthanda okwenzayo futhi nabantu bayabelana ngakho. Abalandeli babo bayayibona futhi uma bayithanda bayabelana ngayo phambili. Ibeka ukusabela kwamaketanga futhi yenze umkhiqizo wakho udume kakhulu kunakuqala. Lokhu kubandakanyeka okwandisiwe nokubonakala nakanjani kuzoholela ekuguqulweni. 

Ungasenza kanjani isihlungi se-AR?

Manje njengoba uyazi ukuthi kuyithuluzi elihle lokunxenxa abasebenzisi abasebenza ku-Instagram nsuku zonke, sekuyisikhathi sokwenza eyodwa. Ilula kakhulu futhi ingenziwa yinoma ngubani okumele ukwenze nje

• Landa i-Spark AR Studio
• Landa le software kwi-pc yakho noma iselula.
• Jwayela

Njenganoma yiluphi uhlelo lokusebenza, kukhona okuncane kokufunda kohlelo lokusebenza lwe-Spark AR. Qiniseka ukuthi ujwayelene nezinto eziningi ezikuhlelo lokusebenza nokuthi ungayithola kanjani imiphumela emihle kakhulu. Dlula ezifundweni ezimbalwa nasekufundisweni okuku-YouTube bese uzenza ujwayelane nohlelo lokusebenza. 

Kunezifundo eziningi ezinhle kwiSikhungo Sokufunda futhi ezenza uhlelo lokusebenza lube namandla endlini. Okokuzivocavoca landa ifolda eyisampula bese wenza isihlungi se-AR usebenzisa lokho.

Qala Iphrojekthi Yakho

Ungasebenzisa izifanekiso ezikhona ukuqala iphrojekthi yakho uma uzizwa ukhungathekile. I-Stimulator olunye uhlelo lokusebenza olukhulu olukuvumela ukuthi uhlole izihlungi zakho ze-AR ngaphambi kokuthi uzidedele. 

Hlela isihlungi sakho kanjalo ukuze izikrini eziningi zikwazi ukuziphatha. Uma uzenza zakhulu kakhulu ngeke zilingane esikrinini esingumakhalekhukhwini futhi uma uzenza zincane kakhulu zizobukeka zixakile. 

Kuhlole

Thumela ifayili ku-Instagram nakuFacebook ubone ukuthi libukeka kanjani. Kumele wenze lesi sinyathelo kuphela uma unelisekile ngokuhlekiswa kwakho. Manje usungazama futhi usebenzise isihlungi ku-Insta noma ku-Facebook futhi ube nomuzwa wokuqala wokuthi ubukeka kanjani. 

Uma usuqedile cindezela inkinobho yokulayisha bese "uvivinye kudivayisi". Isihlungi se-AR sizoshicilelwa kuphela ngemuva kokuthi sisuse imihlahlandlela ye-Spark AR namazinga omphakathi. 

Ungayeki

Mhlawumbe isihlungi sakho esisha asibambanga noma besingeyona ehamba phambili ku-biz. Kepha lokho kulungile kunesikhala sokwenza ngcono ngaso sonke isikhathi. Yenza izihlungi eziningi futhi ucwaninge ukuthi amanye amabhizinisi azisebenzisa kanjani lezi Phakamisa umdlalo wakho wokuhlunga ngobuso noma izihlungi ezinikwe amandla zokulandelela ngesandla. Ungafaka futhi i-audio noma i-aesthetics kusihlungi sakho ukuze uzizwe uzwana ngokwengeziwe. 

Amapulatifomu ezokuxhumana nabantu akhula futhi lawo athandwayo aya ngokuya eba yingxenye yezimpilo zethu. Zibe yindawo entsha yokukhangisa yezizukulwane ezisencane futhi uzenza zande ngokusebenzisa la mathuluzi. 

Ukuthi i-AR iqhutshwa noma cha lezi zinhlelo zokusebenza zizoqhubeka nokukhula futhi kukuzuzisa kakhulu ukuhambisana nale ntuthuko. Ukuba nesibambo esihle ezintweni ezihamba phambili kuzokukwenza ugqame esixukwini kodwa futhi kutholakale kalula kuzethameli ezisencane. Laba ngabantu abathandekayo abangena emsebenzini futhi ungazenzela kulokho. 

Bayizithameli ezifanele zamabhizinisi njengoba benamandla amakhulu okuthenga zisuka nje kululwane. Isizukulwane esisha sifuna amasu wokumaketha amnandi afanele ukuwabelana kokuphakelayo kwabo kwezokuxhumana. Uma ungenza ukumaketha kwakho kujabulise futhi kufake konke uzoba nebhizinisi elichumayo kule minyaka eyishumi. Ngokuthambekela nezinselelo ezithatha indawo yezokuxhumana ukuhambisana nentsha nakanjani kuzolisiza ibhizinisi lakho. 

I-Instagram ibe wuhlelo lokuxhumana nabantu abaningi eminyakeni yamuva. Ungabelana ngemifanekiso namavidiyo lapho futhi ube nezethameli ezikhulayo usuku nosuku. I-Instagram yasungulwa ngenhloso yokubamba isikhathi kodwa njengebhizinisi, ungayisebenzisa ukwandisa ukufinyelela kwakho futhi wakhe ukuqwashisa ngomkhiqizo. 

Isici esisha se- "IGTV" yifomethi yevidiyo yefomu ende esetshenziswa yi-Instagram. Lokhu bekuwukugcina abasebenzisi kuhlelo lokusebenza isikhathi eside futhi banokuqukethwe okuningi kuhlelo lokusebenza uqobo. Umkhawulo wesikhathi somzuzu owodwa unganciphisa futhi ama-reels angama-30s nangaphezulu.

Ngokuqala kwe-IGTV, abantu abaningi bathi uhlelo lokusebenza oluphelele kakhulu ezikhathini zamuva. Ivula izindlela zezihloko ezingakwazanga ukuxoxwa ngazo ngendlela efushane. 

Nazi izizathu ezimbalwa zokuthi kungani kufanele ube nesiteshi se-IGTV

Khulisa ukubonakala

I-Instagram iyinkundla yezokuxhumana enkulu kunazo zonke enabasebenzisi abasebenza kakhulu emhlabeni. Njengayo yonke imithombo yezokuxhumana, kuhle ukuthi amabhizinisi aziphakamise futhi ahlale esesidlangalaleni. 

Ungathola ukuguqulwa okuningi nethrafikhi kumikhiqizo yakho futhi uthengise inqwaba yemikhiqizo nge-IGTV Channel yakho. Njengoba ukubukwa kwe-inthanethi kukhula njalo ngonyaka ngesilinganiso esethusayo kungcono ukuthi usebenzise lokhu kuzuza kuzuzo zakho. 

I-edutainment

Ukufundisa nokujabulisa izithameli zakho ngasikhathi sinye kuyindlela engcono yokuzibandakanya kuvidiyo ende. Awugcini ngokubatshela kabanzi ngomkhiqizo wakho kodwa futhi ubatshele nokuthi ungcono kanjani kunabo bonke abanye.

I-Edutainment inyuke ngokuthandwa kwayo futhi iyingane yakwabo yesigaba se-infotainment. Abantu bayathokozisa futhi ngasikhathi sinye basuse ukungabaza kwabo ngendaba abayibhekene nayo. Lesi yisizathu sokuthi iningi lemikhankaso yokukhangisa ngevidiyo kuma-90s naku-80s ibisebenza kahle. 

Abantu banentshisekelo yokwazi ukuthi imikhiqizo yakho ingenza kanjani impilo yabo ibe lula noma ukuthi bayifaka kanjani ezimpilweni zabo. Uma ukwazi ukuthumela lo mlayezo ngaphesheya bazobe baklelile ukuthenga imikhiqizo noma izinsizakalo zakho. 

Ukuzibandakanya Okwengeziwe

Ipulatifomu entsha ekhishwayo isho ukuthi ukufinyelela kwayo ngokwemvelo njengamanje bekungekho kumashadi. Hop kulo mkhuba futhi ungathola ukuguqulwa okuningi okuningi ngamavidiyo wakho we-IGTV. 

Ukumakethwa kwevidiyo kube "yiNkosi Yezokumaketha" isikhathi eside futhi lokhu kuhumushela nakwi-IGTV. Manje usunobuciko obuningi futhi ungabonisa izethameli zakho ukuthi umkhiqizo / isevisi yakho isebenza kanjani ngesikhathi sangempela uqobo. Ngempela iyithuluzi ofuna ukulisebenzisela ukuzibandakanya nezithameli zakho futhi ubone ukuthi zisabela kanjani kuwe nakwebhizinisi lakho. 

Ukuzibandakanya okuningi kusho ukuguqulwa okwengeziwe- kulula njengalokho. Iningi labantu elixhumana namavidiyo ngeke liyithenge ngqo insizakalo yakho kepha kubalulekile ukuthi ushiye isithombe esingapheli. Ngoba lapho bedinga umkhiqizo noma insiza oyinikeza igama lokuqala ukuza ezingqondweni zabo kuzoba ngeyakho. 

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Ukwakhiwa Komphakathi

Uma ufuna ukuba sebhizinisini isikhathi eside ngakho-ke kubalulekile ukuthi wazi ukuthi amakhasimende akho afana nomphakathi. Uma benelisekile ngomsebenzi wakho bazobuyela kuwe kaninginingi ngoba wenze umphakathi wabantu abathembayo. 

Lokhu kuthenjwa nokwethenjelwa kudlala indima enkulu ekuthengiseni nokuthi umphakathi ulibheka kanjani ibhizinisi lakho. Ukuxhumana okwakhayo emphakathini kudlala indima ebalulekile ekumaketheni okudlulisa. 

Ukuhlanganisa okungcono kakhulu kwamavidiyo we-Instagram ne-Youtube, i-IGTV izoba yipulatifomu ezuzisa kakhulu amabhizinisi nabathonya ngokufanayo. Ifomu elide ligcina abasebenzisi bahlanganyele isikhathi eside kepha futhi lisusa konke ukungabaza kwabo ngasikhathi sinye. 

Uchungechunge lwe-IGTV

Uchungechunge lwe-IGTV luyindlela enhle yokwenza amavidiyo wezemfundo ahlinzekela abantu abahlukahlukene. Uchungechunge oluchaza okuthengisayo kukwenza ubukeke uthembekile ngokwengeziwe futhi ungachaza ukuthi uzobenzelani ngokujula okukhulu. 

Zinjengezinhla zokudlalayo ezinamavidiyo ahlobene ndawonye kwifolda eyodwa. Kwenza umkhiqizo wakho ubukeke uhleleke kakhudlwana futhi uhlanjululwe futhi noma ngubani odinga ngokujulile angaluthola kalula lolu lwazi. 

Uchungechunge lwe-IGTV lungaba yinto eyenzeka njalo esiteshini sakho abantu abangayilandela njengohlelo lwethelevishini. Lokhu kugcina abasebenzisi bebandakanyekile futhi bathokozele okuthile okuzolayishwa noma ingxenye yesithombe esikhudlwana. 

Nakhu ukuthi ulwakha kanjani uchungechunge lwe-IGTV

Kulula kakhulu futhi kuyashesha ukwenza uchungechunge lwe-IGTV, konke okumele ukwenze ukulayisha ividiyo ofuna ukuyaba ku-Instagram TV. Ngemuva kwalokho kuzofanela ukuthi ulayishe isithombe sesithonjana noma usebenzise eyodwa yozimele kumavidiyo. 

Esikrinini esilandelayo, ungabona inketho ethi "Engeza ochungechungeni". Lapha ungangeza ividiyo ochungechungeni oseluvele lukhona noma wenze entsha ngokuphelele. 

Ngemuva kwalokhu, konke okudingeka ukwenze ukuphakela egameni lala ma-series nencazelo emfushane yawo. Isihloko sidinga ukuba sifushane kepha sibambeke futhi sichaze ingqikithi yochungechunge ngamagama ambalwa. Kungcono ukuthi usebenze nombhali wamakhophi kulokhu ukukhulisa umthelela wevidiyo. 

Nawa amathiphu ambalwa wokudala i-IGTV Series enomthelela omkhulu

Lawa amaphuzu ambalwa alula angahle abonakale asobala kepha azokusiza ngokuhamba kwesikhathi ekwakheni uchungechunge oluphezulu.

Ukuhlangana kuyisihluthulelo

Uchungechunge lwakho luzoba nodlame uma lungaxhunyiwe komunye nomunye. Uzodinga isu elikhona ukuze abantu beze bazobuka amavidiyo akho njalo ngaphandle kokuzizwa belahlekile. Isibonelo, uma amavidiyo exhunywe komunye nomunye futhi enempinda yevidiyo yokugcina khona-ke abantu bazokhululeka ngokwengeziwe ngabo.

I-audio nevidiyo yakho kufanele yenziwe kahle kepha akusho ukuthi kufanele ihleleke kakhulu. Abantu bamukele uhlangothi olungakahleleki noma olujwayelekile lwezinto futhi kwenza ibhizinisi lakho lithandeke futhi. Ukulandisa okuhle kuyasiza futhi futhi kugcina abantu bebandakanyekile. Yenza amavidiyo ngendlela yokuthi uhlanganise ukujula okuningi kepha unikeze nezibonelo zokuthi kungasiza kanjani abantu ababukelayo. 

Kuzofanele uphathe lawa mavidiyo njengenkathi yochungechunge lwe-TV futhi ubanikeze okuthile okuzosuselwa kukho. Hlukanisa amavidiyo abe yiziqeshana ezincane nezigayekayo ukuze abantu bazibuke nganoma isiphi isikhathi nanoma iyiphi indawo. 

Promotion

Ukuthola ukubuka akunakushiywa ekufinyeleleni okungokwemvelo uqobo. Kuzofanele unyuse amavidiyo akho noma ngabe uyawathanda noma awuthandi. Iphromoshini ayisho ukuthi udlala izikhangiso endaweni yesikhulumi kungasho nje ukubeka i- Indaba ku-Instagram uqobo. 

Ukuthumela abathonya abahlukahlukene futhi ubabuze ukuthi bamemeze nakho kuyisu elihle lokumaketha. Uma othile abelana ngendaba yakho esigabeni sezindaba zabo kuwumkhuba omuhle ukwaba kabusha lokho. Kuletha ukwethembeka nokuvuleleka kusithombe sakho somkhiqizo.

Ungavele wabelane ngokubuka kuqala ividiyo bese uvumela abantu baye kwividiyo besuka lapho. Noma ungabelana ngevidiyo kuyo yonke imidiya yakho yezenhlalo bese uyixhumanisa nesiteshi sakho se-IGTV. 

Banake

Yabelana ngesithombe-skrini sevidiyo lapho sithakazelisa khona noma lapho kunemininingwane ethile emnandi. Esikhathini semithombo yezokuxhumana, abantu banezikhala ezincane kakhulu zokunaka futhi uma ungatholi ukunakwa kwabo ngomzuzwana ubalahlile. 

Bheka phezulu Uchungechunge lwe-IGTV lumboza amabhrendi namabhizinisi adumile futhi ubhale amaphuzu. Eziningi zazo zigqamile futhi zidonsa amehlo kakhulu. Uzobona ngokushesha ukuthi ividiyo izokhuluma ngani nokuthi umkhiqizo uhlotshaniswa kanjani nayo. Amakhava akhanyayo azokwenza kahle cishe kuyo yonke inkundla. Thola ugqozi kubantu namabhizinisi aseduze nawe futhi ukusebenzise kumavidiyo akho.

Qaphela ubude bevidiyo

Ukuthi unefomethi yevidiyo yefomu ende etholakalayo akusho ukuthi ukhipha umkhawulo wesikhathi njalo. Noma ividiyo iyinde, kufanele inembe futhi ifike ephuzwini. Ngale ndlela uthola okwangempela Instagram abalandeli nokukhula kwakho kuzoba ngamawa. 

Okuqukethwe kokuhlunga kuzoxosha izithameli zakho futhi kuzoba nzima ukukuthola kabusha. Yenza amavidiyo abe made njengoba kudingeka. Zilungiselele futhi njalo uhlele konke uma ukuvidiyo. 

Abalandeli be-Instagram nokuthandwa kwe-Instagram bathole incazelo entsha kulezi zikhathi zanamuhla futhi kungathiwa kuyimali entsha. Ukuba nabo ngasohlangothini lwakho kuzokwandisa amathuba okuthi waziwe futhi uthenjwe ngumphakathi. 

Uchungechunge lwe-IGTV lukunika ithuba lokukhulisa ukuguqulwa kwakho futhi uthole ikhasimende obukade ulifuna. Landela amathiphu ethu futhi uzobona ukwanda kwezibalo zakho ngokushesha. 

Ukuphakelwa okuhle kwe-Instagram kuyadingeka uma ufuna ukukhulisa umkhiqizo wakho kungxenyekazi yezokuxhumana. Lapho abalandeli be-Instagram abangahle befika kuqala kuphrofayela yakho, okuphakelayo kwakho kwe-Instagram yilokho abakubonayo. Okuphakelayo okunobungoti, okulondolozwe kahle kungakusiza wakhe ubunikazi bomkhiqizo obuqinile, kanye nokuheha abalandeli be-Instagram bangempela.

Okuphakelayo kwakho kwe-Instagram kufanele kube nokuheha okungaguquguquki, futhi kuklanywe ngendlela ebukeka kahle ngayo. Njengesikhulumi semithombo yezokuxhumana esibukwayo nesindayo, ukuthola ukuvelela ku-Instagram, okuqukethwe kwakho kufanele kube nesithombe nevidiyo esindayo.

Kungani Udinga Okuphakelayo Okuhle Kwe-Instagram?

I-Instagram isibe yipulatifomu evelele ethonya izinqumo zokuthenga zabathengi. Kusuka kubathonya abagqugquzela imikhiqizo exhaswe ekuthengiseni empeleni nge-Instagram uqobo, ipulatifomu isetshenziswa kalula.

Uma ufuna ukufinyelela izithameli eziningi eziqondiwe, donsela okwangempela Instagram abalandeli futhi uthole ukuthandwa okuningi kwe-Instagram, lapho-ke uzodinga okuphakelayo okuhle kwe-Instagram. Ukuze ube nokuphakela okuhle kwe-Instagram, udinga ukugcina itimu engaguquguquki kukho konke okuphakelayo kwakho.

Ungakwenza lokhu izindlela ezahlukahlukene. Ungakhetha isikimu sombala esingaguquguquki, ubuhle, imingcele, ukuthayipha, nokuningi.

Yini Eyenza Okuphakelayo Okuhle Kwe-Instagram?

Ayikho indlela efanayo yokwenza okuphakelayo okuhle kwe-Instagram. Kunezinhlobo ezahlukahlukene zokuphakelwa kwe-Instagram, njenge-monochrome noma okunamandla. Imithelela ehlukene, ukukhetha kobuciko nemibono kuholela ezinhlotsheni ezahlukahlukene zokuphakelwa. Okubahlanganisa nokho, ukuthi kunezikhangiso ezithile ezisetshenzisiwe ezithuthukisa lolo hlobo lokuphakelayo.

Ekuphakeleni okunamandla kwe-Instagram ngokwesibonelo, cishe zonke izithombe zivame ukuba nemibala ekhanyayo, yobusha. Ekuphakeleni okususelwa ebuhleni be-pastel, okuqukethwe kuzovame ukuvela ngemibala ethambile yombala. Ukuphakelwa kweMonochrome akufaki umbala. Kodwa-ke, ngaphandle kwephalethi yombala, lokhu okuphakelayo kufanele futhi kwenziwe isitayela ukuze okuphakelayo kubukeke kuhle njalo.

Ukuhlela Kanjani Okuphakelayo Kwakho kwe-Instagram?

Lapho uqala ukusebenzisa i-akhawunti yakho ye-Instagram okokuqala ngqa, awethulwanga nganoma iyiphi indlela ebekiwe yokuklama iphrofayili yakho. Ungathatha noma yikuphi okuqukethwe okubukwayo okufunayo, uhlele futhi ungeze isihlungi sakho osikhethile, bese ulayisha okuqukethwe kwakho.

Yize lokhu kuhle kumaphrofayli ajwayelekile womsebenzisi, amaphrofayli webhizinisi adinga ukukhethwa mayelana nokuphakelwa kwabo. Ama-Brands, abashushisi nanoma ngubani ofuna ukwakha okulandelayo ku-Instagram kudingeka abheke ukuthi baziveza kanjani ku-Instagram.

Ngezigidigidi zabasebenzisi kanye nomphakathi osebenzayo wabasebenzisi, i-Instagram izisungule ngempumelelo njengesiqhwaga semithombo yezokuxhumana. Lokhu futhi kuyenza ibe yindawo yokuncintisana, enazo zonke izinhlobo zamabhizinisi ezilwela ukunakwa ngabathengi endaweni yesikhulumi. Uma ufuna iphrofayili yakho ivelele, okuphakelayo kwakho kwe-Instagram yindawo yokuqala okufanele kuqalwe kuyo.

Khumbula ukuthi kuyinto yokuqala abathengi bakho abazoyibona lapho befika kuphrofayili yakho. Uma okuvelayo kokuqala kubalulekile, khona-ke ufuna ukukwenza lokhu kubalwe ngokuphelele.

Nakhu okufanele ukwazi mayelana nokwenza isitayela se-Instagram feed yakho:

1. Khetha Ubuhle Bakho

Ubuhle bakho bokubuka kufanele bucatshangwe ngokucophelela. Isizathu salokhu ukuthi kuzoba yingxenye esemqoka yesethulo sakho esibukwayo ku-Instagram. Uhlobo lobuhle obukhethayo luzoya ngohlobo lomkhiqizo ongowakho.

Ubuhle bomkhiqizo wakho yindlela ofuna abanye babone futhi bazizwe ngayo ngomkhiqizo wakho. Ubuhle bomkhiqizo abungaphezulu nje kwesici esisodwa sokwakhiwa komkhiqizo, empeleni yindlela ofuna abanye bazizwe ngayo ngebhizinisi lakho. Kungakho iphrofayli esuselwa ekuthengiseni amakhekhe izoba nobuhle obuhlukile kunobo obukhuthaza amanani ebhizinisi.

Ukuqonda ukuthi yini ubuhle bomkhiqizo wakho, kuzodingeka uchaze imboni yakho kanye niche yakho. Uhlobo luni lomkhiqizo onalo? Kungani ufuna ukwakha okuphakelayo kwakho kwe-Instagram? Ngabe ufuna abalandeli be-Instagram bangempela nokuthandwa kwe-Instagram? Yiziphi izinjongo okuphakelwa kwakho kwe-Instagram okufanele kukusize ukufeze?

Ithi ufuna ithrafikhi eyengeziwe yewebhusayithi futhi ufuna ukusebenzisa iphrofayili yakho ye-Instagram ukufeza ukukhula kwewebhusayithi. Kulokhu, ungaqhubeka ubuyekeza indawo yakho ye-Instagram Bio ngezixhumanisi ezintsha kokuqukethwe ofuna ukuthi abalandeli bakho be-Instagram bakubuke. Ungangeza namazwibela akhomba kubio yakho ukubheka iwebhusayithi yakho. Uma i-akhawunti yakho ye-Instagram yakhelwe ukukhulisa umsebenzi wewebhusayithi, ubuhle bakho bungagxila kubuhle bakho bewebhusayithi obusunguliwe.

Kodwa-ke, ngaphambi kokuthola umlandeli we-Instagram ukuthi abhekabheke okuqukethwe kwakho, badinga ukuthanda okuphakelayo kwakho. Ubuhle obungaguquguquki bukhawulela ongakwenza, kepha bukunika ubunikazi bomkhiqizo ngasikhathi sinye.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

2. Khetha Umbala Wakho Wombala

Ubuhle bakho bungakutshela ngokuthi okuphakelayo kwakho kwe-Instagram jikelele kufanele kubukeke kanjani. Kepha umbala wephalethi wakho uzokusiza ukuthi unwebele ubuhle bakho. Lokhu kusho ukuthi kungaba nezinhlobo eziningi ze-Instagram feed ngaphakathi kobuhle obufanayo.

Ungakhetha ubuhle be-pastel kokuphakelayo kwakho bese ukhetha okubomvana nokumhlophe njengemibala yakho eyinhloko. Enye iphrofayli ingakhetha ubuhle obufanayo kepha ikhethe okuluhlaza okwesibhakabhaka nokumpunga njengemibala eyinhloko. Lokhu kuzoshintsha ngokuphelele ukuthi iphrofayili yabo ivela kanjani uma iqhathaniswa neyakho. Kodwa-ke, womabili amaphrofayli anokukhetha okufanayo kobuhle.

Imibala okhetha ukuyimela umkhiqizo wakho kufanele ikhombise imibala yemikhiqizo yakho ekhona. Uma usebenzisa imibala ethile kaningi ekwakhiweni kwebhrending kanye nama-collaterals, cabanga ukuyifaka kokuphakelayo kwakho kwe-Instagram. Imibala evezwe ngokugqamile kulogo yomkhiqizo nayo kufanele ifakwe.

Ngokufanelekile, iphalethi yakho yombala kufanele ibe nemibala engaphezulu kweyisithupha. Noma kunini lapho wenza okuthunyelwe okusha, ungabheka iphalethi yombala wakho ukuqinisekisa ukuthi okuqukethwe kwakho kunamathela kumbala womkhiqizo wakho.

3. Ukuhlela Okuhambisanayo

I-Instagram igxile kakhulu kokuqukethwe kokubukwa kwekhwalithi. Uma ufuna abalandeli be-Instagram bangempela nokuthandwa kwe-Instagram, okuqukethwe kwakho okubukwayo kufanele kube ngokulinganayo. Ngeshwa, awukwazi ukuthembela ngaso sonke isikhathi esithombeni esingahleliwe ukuze uncintisane nakho konke okuqukethwe okuhlelwe kakhulu endaweni yesikhulumi.

Uzodinga ukuqinisekisa ukuthi zonke izithombe zakho zine-vibe efanayo futhi uzizwe zikhona. Badinga ukuvela sengathi bahlangana ngokwemvelo kokuphakelayo kwakho kwe-Instagram. Lokhu kungaguquguquki kungathinteka uma isitayela sakho sokuhlela sishintsha kusuka esithombeni kuye esithombeni. Ongakwenza ukugwema lokhu ukusebenzisa izihlungi ezisethwe ngaphambilini nokuhlelwa ngaphambi kokuthumela okuqukethwe kwakho kokugcina.

Lokhu kuqinisekisa ukuthi ukuhlela okufanayo kwenziwa kuzo zonke izithombe, futhi kuqinisekisa ukuthi okuphakelayo kwakho kubukeka kungaguquguquki.

4. Cabanga Ngezakhiwo Zegridi

Izakhiwo zegridi zibhekisa ekutheni okuphakelayo kwakho kwe-Instagram kubukeka kanjani kukonke. Ukusuka kubhlokhi ukuvimba, okuphakelayo kwakho kwe-Instagram kuyavela njengoba ungeza okuqukethwe okusha. Lokhu kugcina okuphakelayo kwakho kuhlanzekile futhi kuvumela abasebenzisi ukuthi babhekabheke ngaphandle komthungo kusukela manje kuye esikhathini esedlule kukho konke okuqukethwe kwakho.

Kumaphrofayili webhizinisi, lokhu kudinga ukuvela njengokuchwepheshe kuwo wonke amazinga. Futhi enye indlela yokufinyelela lobo bungoti ngokusebenzisa izakhiwo zegridi. Uklama kanjani ukuthi ukubekwa kwephrofayili yakho kuzobukeka kanjani kuncike kuwe ngokuphelele.

Ungakhetha ukwakheka kwe-puzzle, ukwakheka kothingo, nokuningi. Izakhiwo ze-Puzzle zivamile futhi zithandwa. Kulolu hlobo lwesakhiwo, isithombe esisodwa sihlukaniswe saba izithombe ezincane. Kunezithombe ezincane zilayishwa ndawonye ukunikeza ukubonakala kwesithombe esikhudlwana. Ungakwenza lokhu kuwo wonke ama-grid amabili, noma yimikhiqizo eminingi isebenzisa ukwakheka kwe-puzzle ngokusebenzisa amabhulokhi ayisishiyagalolunye.

Ngokwesakhiwo sothingo, ukhetha ukwehluka kakhulu ngombala wakho wombala. Kulesi sakhiwo, kufanele ushintshe iphalethi yakho yombala ngemuva kwezithombe ezimbalwa, imvamisa eziyisishiyagalolunye. Ungasuka komunye umbala uye komunye, njengokuqukethwe okubukwayo okubomvu kuya kokuluhlaza okwesibhakabhaka. Ungenza futhi ushintsho lucasuke, njengokuhamba kusuka kobomvu kuya kupinki, noma i-violet kuye kokunsomi.

Kunezinye izinhlobo zezakhiwo ongazicabangela nazo. Ukuhlelwa kwebhodi lokuhlola kusebenzisa isithombe esisodwa esimnyama nesimnyama ngokushintshana.

5. Amavidiyo abaluleke kakhulu

Ukuze unikeze okuphakelayo kwakho kwe-Instagram ukuvelela, ungakhohlwa ngamavidiyo. Ukuhlanganiswa okulungile kokuqukethwe okususelwa kokufanekiswayo nevidiyo kungakusiza ukuheha abalandeli be-Instagram bangempela nokuthandwa kwe-Instagram. Ukukhula ku-Instagram kunqunywa hhayi ngezithombe kuphela, kepha nangamavidiyo.

Ungalayisha amavidiyo owadala ngqo kokuphakelayo kwakho, noma ungawasebenzisa ku-Stories noma ku-Reels. Okufanelekile, ukuqinisekisa ukuthi okuphakelayo kwakho kwe-Instagram kunomklamo ongaguquguquki, ufuna izindaba zakho namaReels akhombise lowo mklamo. Ukwenza amavidiyo afana nobuhle bomkhiqizo wakho kungasiza i-akhawunti yakho igqame kakhulu.

Ukwakha Okuphakelayo Kwakho Kwe-Instagram

Okuphakelayo kwakho kwe-Instagram kufanele kube nakho ukuveza indaba yomkhiqizo wakho. Ngaphandle kokwazi ngomkhiqizo wakho, umlandeli ongaba khona we-Instagram kufanele akwazi ukutshela ukuthi okuqukethwe kwakho kumayelana nani shazi. Amaqembu ezenhlalakahle yezilwane athumela okuningi ngezilwane, kanti amaqembu ezemvelo athumela ngemvelo.

Amaphrofayli we-eCommerce akhombisa imikhiqizo yawo, ngenkathi abanikeli benamandla benza okuqukethwe okugxile kubuntu babo bomkhiqizo. Ngokuqonda ukuthi ufuna ukuveza umkhiqizo wakho nokuthi yini onethemba lokuyithola, ungafaka isitayela se-Instagram ephelele.