Isigaba: Instagram

Uma ucabanga iqiniso lokuthi i-Instagram ingenye yezinkundla zokuxhumana ezisetshenziswa kakhulu emhlabeni wonke, akumangazi ukuthi isibe yithuluzi elikhulu lokumaketha. Izinkulungwane zezinkampani, ama-brand, kanye nabathonya bayayisebenzisa ukufinyelela izithameli ezintsha, ukuxhumana nabalandeli babo, ukumaketha imikhiqizo yabo kanye nezinsizakalo, futhi bakhulise ubukhona babo online. Ngenkathi ukusebenzisa i-Instagram kulula, ukwakha ukuzibandakanya kwabantu abafanele akunjalo, ikakhulukazi lapho i-Instagram ivuselela i-algorithm yayo njalo.

Kusukela kwethulwe isibuyekezo sakamuva se-Instagram algorithm, abasebenzisi abaningi be-Instagram bakhale ngokuwa kwenani lokuthandwa, abalandeli namazwana kokuthunyelwe kwabo. Uma futhi ufuna izizathu zokuthi kungani ukubandakanyeka kwakho kokuthunyelwe ku-Instagram kunciphise kakhulu, uze endaweni efanele.

Ukuqonda ukuthi kungani i-Instagram ikubangela le nkinga, okokuqala udinga ukwazi ukuthi i-Instagram algorithm yakamuva isebenza kanjani.

Yini i-Instagram Algorithm 2021?

I-Instagram imemezela njalo izibuyekezo ku-algorithm yayo. I-Instagram algorithm ngokuyisisekelo ilawula ukuthi yikuphi okuqukethwe okubonakalayo kubasebenzisi be-Instagram. Ngakho-ke kubalulekile ukuthi amabhizinisi nabathonya abasebenza ku-Instagram baqonde ukuthi i-Instagram algorithm ikuthinta kanjani ukufinyelela kwabo okungokwemvelo nokuthi bangenzani ngakho.

Isibuyekezo se-2021 se-Instagram Algorithm sethule izinguquko eziningi. Manje, i-Instagram ikhombisa okuqukethwe ngokuya ngamapharamitha alandelayo:

1. Ubudlelwano

I-algorithm ye-Instagram isebenza ngokucabanga ukuthi abantu asebevele babuka futhi baxhumana nephrofayela yakho kungenzeka babe nentshisekelo kokuthunyelwe kwakho. Ihlola uhlobo lobudlelwano owabelana nezithameli zakho. Ezinye zezinto ezihlola ukuthi ngubani okulandelayo, sesha iphrofayili yakho, ubeke amazwana kokuthunyelwe kwakho, amasheya noma ugcine okuthunyelwe kwakho, njll.

2. Isikhathi

Ngokwalo mbandela, okuthunyelwe okusha kungenzeka kakhulu ukuthi kuvele kuqala kunalokho okudala. Kungakho isikhathi sidlala indima ebalulekile ekuthumeleni ku-Instagram. Uma ulayisha isondo, i-IGTV, noma isithombe lapho izithameli zakho ziku-inthanethi, okuthunyelwe kwakho kufinyelela kangcono.

3. Inzalo

Inhloso enkulu ye-Instagram ukuhlinzeka ngokuqukethwe kwezilaleli zayo ezibathanda kakhulu. Kungenxa yalesi sizathu, ukuchaza izithameli zakho ezihlosiwe nokwenza okuqukethwe okufanele kusiza kakhulu.

Ngaphandle kwalokhu, kunokunye ukucatshangelwa okungathinta ukufinyelela kwakho ku-Instagram. Izithameli zakho zisebenzisa kaningi kangakanani i-Instagram, inani lama-akhawunti abalandelayo, nesikhathi esimaphakathi sesikhathi sabasebenzisi ezinye zazo. Kodwa-ke, ngokungafani nobudlelwano, ukugcina isikhathi, nentshisekelo, le mingcele ayikho ezandleni zakho. Ngakho-ke, yini ongayenza ukuqinisekisa ukuthi ukala phezulu ngokuya ngokuvela nokuzibandakanya ku-Instagram? Vele usebenzise amaqhinga alandelayo!

Amacebo Okuthuthukisa Ukufinyelela Kwakho ku-Instagram

Ukuthola ukuthandwa, ukuphawula, nokugcina kokuthunyelwe kwakho kubalulekile ukwandisa ukufinyelela kwakho ku-Instagram. Yize kungewona amamethrikhi abaluleke kakhulu wokuhlola impumelelo yakho ku-Instagram, badlala indima ebalulekile ekukhuliseni ubukhona bakho bomkhiqizo. Okushiwo ngezansi kukhona amanye amathiphu owasebenzisayo ongaqinisekisa ukuthi okuthunyelwe kwakho kufinyelela kuzithameli ezifanele.

1. Thumela njalo ku-Instagram

Ukukhulisa ubukhona bakho ku-inthanethi, kubalulekile ukugcina abalandeli bakho behlanganyela. Indlela enhle yokwenza lokhu ukuthumela njalo ku-Instagram. Lapho izinkulungwane zabantu nezinkampani zithumela nsuku zonke, kungenzeka ukuthi izilaleli zakho zikukhohlwe. Ukuze uqiniseke ukuthi lokhu akwenzeki, gcina isilinganiso semvamisa noma wandise imvamisa yokuthumela. Awudingi ukuthumela nsuku zonke. Ukuthumela kanye noma kabili ngesonto nakho kusebenza kahle. Le yindlela elula futhi engenye yezindlela eziphumelelayo zokwandisa ukufinyelela kwakho, ukukhulisa ukuzibandakanya futhi uthole abalandeli abasha ku-Instagram.

Enye inzuzo yokuthumela njalo ukuthi ikuvumela ukuthi uzame futhi uhlole ukuthi yikuphi okuqukethwe okusebenza nezithameli zakho nokuthi yini engasebenzi. Le yindlela enhle yokuhlela okuqukethwe kwakho ngendlela ehlelekile ngokomzimba.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

2. Thumela izithombe namavidiyo asezingeni eliphakeme

Akunandaba ukuthi maningi kangakanani amaqhinga emilingo ephaketheni lakho, ukhiye wokubeka phezulu kokuphakelayo kwabalandeli bakho udala okuqukethwe kwekhwalithi. Lapha, okuqukethwe kwekhwalithi kusho ukuthi okuthunyelwe akufanele kube kufanele kuphela futhi kuthakazelise kepha futhi kudonse amehlo. Izithombe namavidiyo asezingeni eliphakeme aheha abantu kokuthunyelwe kwakho ngezinga elikhulu. Izikhathi eziningi, abasebenzisi be-Instagram bathanda, babelana, noma babeke amazwana esithombeni ngoba siyathandeka. Lokhu kubalulekile kuwe ngoba kukusiza ukuheha ukuzibandakanya kokuthunyelwe kwakho. Lokhu kusiza kumbandela 'wobudlelwano' we-Instagram algorithm.

3. Yenza ukusetshenziswa okuhle kwamaReels ne-IGTV

Kukholwe noma ungakukholwa amaReels ne-IGTV kuyindlela enhle yokuqinisa iphrofayili yakho ku-Instagram. Ukwakha ama-reels kuyindlela enhle yokumaketha kwe-Instagram evumela amabhizinisi ukuthi abelane ngolwazi oluwusizo ngendlela ejabulisayo kungakapheli imizuzwana engu-15-30. Ububanzi obuningi bezihlungi namafayela alalelwayo atholakalayo engeza ekuthandeni kwale ndlela. Njengoba ama-reels ayinto entsha, i-Instagram iqinisekisa ukuthi abantu bayayisebenzisa kaningi ngokunikeza abenzi be-reel ukubonakala okuhle. Futhi, kunengxenye ehlukile yama-reels enikeza futhi abadali ithuba elikhulu lokutholwa yizethameli.

Ngokufanayo, i-Instagram inikeza izinzuzo eziningi kulabo abenza i-IGTV. Uma unokuthile okubalulekile noma okuthokozisayo ongabelana ngakho okungenakuchazwa ngemizuzwana engama-30, i-IGTV iyithuluzi eliwusizo kakhulu kuleso simo. Kunamathuba amaningi ngokuqukethwe ongakudala usebenzisa i-IGTV. Ngokusho kochwepheshe, i-IGTV ikhombise ukusebenza ekwakheni ukwethembeka phakathi kwabalandeli.

4. Layisha izindaba ze-Instagram ngokungaguquguquki

Ngenkathi uthumela njalo izithombe namavidiyo ku-Instagram, kufanele futhi ulayishe izindaba njalo. Izindaba zisebenza njengendlela esheshayo yokufinyelela izithameli zakho, zibakhumbuze ukuthi bangaphuthelwa noma yikuphi okuthunyelwe kwakho futhi bazithathe ngqo. Ungaqhuba ama-polls, ubuze imibuzo, ucele izilaleli zakho ukuthi ziphonse imibuzo, futhi zenze okuningi kakhulu. Izindaba ze-Instagram vumela iphrofayili yakho ukuthi iqhubeke ivela njalo okuhle okwakha ukuzibandakanya.

5.Sebenzisa amaHashtag ahambisanayo

Indlela enhle yokubhekana nombandela 'Wentshisekelo' we-Instagram algorithm ngokomzimba ukusebenzisa ama-hashtag afanele, aqondile, acabangayo, futhi anembile. Ukusebenzisa ama-hashtag kuzovumela izethameli zakho ukuthi zikuthole kalula okuqukethwe ezikufunayo. Yize i-Instagram ikuvumela ukuthi usebenzise ama-hashtag angama-30 kokuthunyelwe okukodwa, akudingekile ukuthi uwasebenzise wonke. Esikhundleni salokho, kufanele ucwaninge futhi ugxile kuma-hashtag ahambisana nokuthunyelwe kwakho nephrofayili. Ukusetshenziswa kwenani elikhulu lama-hashtag angahleliwe angachazi kahle ukuthi okuthunyelwe kumayelana nani kungavela njengogaxekile futhi kunciphise ukubonakala kwakho. Ngakho-ke, kunconywa ukusebenzisa ama-hashtag anqunyelwe kepha afanele.

6. Layisha okuthunyelwe ngezikhathi eziphakeme kakhulu

Ukuhlangabezana ngempumelelo nenqubo 'Yesikhathi Esibekiwe' ye-Instagram algorithm, thumela ngesikhathi lapho izithameli zakho zisebenzisa i-Instagram ie ngesikhathi samahora aphezulu. Kepha umbuzo uwukuthi ungazi kanjani lapho abalandeli bakho beku-inthanethi? Ukuqeda le mpicabadala, udinga ukucwaninga, ukubuka nokuhlaziya indlela izethameli zakho eziziphatha ngayo. Kulokhu, uma une-akhawunti yebhizinisi, i-Instagram Insights ingakusiza. Usebenzisa leli thuluzi lamahhala le-Instagram, ungathola ukuthi ubani osebenzisana nokuthunyelwe kwakho, ubulili babo, ubudala, indawo, namahora okuthunyelwe kwakho kubonakala kakhulu. Ngakho-ke, ungahlela okuthunyelwe kwakho kahle.

7. Hlanganyela nezilaleli zakho

Ukusebenzisana nezithameli kuyisidingo sokuthola amaphuzu aphezulu kupharamitha 'yobudlelwano'. Lapho abantu bebeka imibono kokuthunyelwe kwakho noma bekuthumela umyalezo, ungabanaki. Udinga ukukhombisa izithameli zakho ukuthi uyazikhathalela ukunqoba izinhliziyo zazo. Ezinye izindlela ongasebenzisana ngazo nezithameli zakho ngokufaka imibuzo nezindaba ezibandakanyayo, ukubhala amazwibela athakazelisayo, ukuthumela okuqukethwe okulandelanayo, ukuphendula imibuzo yabalandeli bakho, nokubabonga njalo ngokubasekela njalo.

8. Bamba i-Giveaway noma umncintiswano

Ukubamba ukunikela noma umncintiswano kuyindlela enhle yokufinyelela izethameli zakho ezihlosiwe. Ungakha ukuqwashisa ngomkhiqizo, ukhulise abalandeli, ukuthandwa, ukuphawula, amasheya, futhi uxhumane nabantu abanentshisekelo yangempela kulokho okufanele unikele ngakho. Ukunikezwa noma umncintiswano kusebenza kuzinhloso zenzalo nobudlelwano be-algorithm ye-Instagram. Kodwa-ke, ngaphambi kokubamba umncintiswano kufanele uhlele ngokucophelela ukuthi yini ofuna ukuyizuza ngayo futhi umemezele lowo ngokufanele. Umklomelo kufanele ube muhle, futhi nemithetho yakho yokubamba iqhaza kufanele ikhuthaze ukubandakanyeka kokuthunyelwe kwakho.

9. Sebenzisa Amagama-ncazo Asebenzisanayo

Amagama-ncazo adlala indima ebalulekile ekujabuliseni nasekwaziseni izithameli zakho. ngokusebenzisa imishwana yokubizela esenzweni enjengokuthi 'Thega umngane', 'Beka imibono yakho' noma 'Vakashela isixhumanisi ku-Bio,' ungacela ngqo izethameli zakho ukuthi zenze okudingekayo. Leli thiphu liphinde lixazulule inqubo yobudlelwano ye-Instagram algorithm.

Lezi ngezinye zezindlela ongasinda ngazo futhi uphumelele i-Instagram Algorithm 2021. Zisebenzise futhi uzibonele ushintsho ngokwakho!

Ama-Instagram Reels yisici esisha esethulwe muva nje. Abasebenzisi be-Instagram bangenza iziqeshana zamavidiyo ezifushane zemizuzwana engu-15 ukuze babelane ngezindaba zabo noma bethule imikhiqizo emisha. Lawa masondo angafinyeleleka kuthebhu yamaReels kuphrofayela nange-Explore Feed. Uma ufuna ukubuka amavidiyo amaningi, ungakwenza ngekhasi lokuhlola. Lokhu kuzokwenza kube lula ukubona amavidiyo ahamba phambili nathandwayo nenombolo Instagram abalandeli nokuthandayo. Ukubukwa kwe-Reel kuthonywe indawo, ama-akhawunti alandelwe nokuqukethwe okhetha ukusebenzisana nakho.

Ungayakha kanjani i-reel?

Uma ufuna ukukhulisa i-Instagram yakho elandelayo futhi uthengise imikhiqizo, ungazenzela ama-reels akho. Ama-reels we-Instagram ayindlela enhle yokusebenzisa ipulatifomu ye-Instagram ngempumelelo. Izinyathelo ezilandelayo zizokusiza ukudala nokuhlela amavidiyo ngempumelelo.

1. Chofoza kumaReels angaphansi kwekhamera ye-Instagram. Ngemuva kwalokho ubona uhla lwamathuluzi ohlangothini lwesobunxele kwesikrini sakho.
2. Umsindo: Sebenzisa isici somsindo ukukhetha umculo noma ingoma oyithandayo kulabhulali ye-Instagram. Ungasebenzisa futhi umculo wakho.
3. Imiphumela ye-AR: Kunemiphumela eminingi emihle eyingxenye yegalari ye-Effects. Ungasebenzisa noma iyiphi yazo ukudala ividiyo yangempela.
4. Sebenzisa i-timer ne-counter countdown ukuqinisekisa ukuthi uqopha ubude besikhathi obufunayo.
5. Ungasebenzisa futhi isici sokuQondanisa ukwenza umugqa izinto ofuna ukuzifaka kumavidiyo akho. Izinguquko nokwengeza izici ezintsha ziba lula ngokuzijwayeza.
6. Isici sejubane siyithuluzi elihle futhi. Ungavumelanisa ividiyo nomculo noma yehlise ijubane.

Amathiphu wokwenza ama-Reels amahle kakhulu we-Instagram

Imidiya ebonakalayo iyithuluzi elinamandla lokukhuthaza imibono nemikhiqizo. Ama-Instagram Reels angakhuphula ukukhula kwebhizinisi futhi andise ukufinyelela kwakho. Ungayithola kanjani imiphumela engcono?

1. Bheka okokufundisa okuzokusiza ukuthi ubukeke kahle futhi uzizwe ngomkhiqizo wakho.
2. Dala ibhodi lezindaba nokuthi ufuna ukwabelana ngani nababukeli bakho. Lokhu kuzokusiza ukuklama futhi usebenzise ilungelo lakho lokuqala lokudonsa.
3. Ngaphambi kokurekhoda nokushicilela, zijwayeze futhi urekhode amavidiyo. Kufanele uzame ukufaka izici eziningi ngangokunokwenzeka. Hlela amavidiyo kahle ukuze ube nesondo elihle ongabelana ngalo.
4. Ukwakha nokwabelana ngokuqukethwe kukunikeza esinye isiteshi semidiya yokuxhumana ongangena kuso. Kufanele usebenzise le ndlela edumile ukuze ufinyelele izithameli ezibanzi. Sebenzisa ubuchwepheshe bemboni yakho ukuthola inzalo ethe xaxa nokuthengisa okuphezulu.
5. Qiniseka ukuthi uxhumeka kahle nabalandeli bakho. Ungaphinda ubeke okuqukethwe ukuze ugcine abalandeli bakho behlanganyela ngokunikela ngamavidiyo amnandi. Uma unezibukeli eziningi futhi zihlala zixhumekile isikhathi eside, amathuba akho ebhizinisi aba ngcono.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

Ngabe ama-reels e-Instagram asize kanjani ukuthi amabhizinisi ande?

Ama-reels e-Instagram athandwa kakhulu ngabantu ngabanye kanye namabhizinisi ukukhombisa imikhiqizo yabo nezinto abazithandayo. Nakhu ukuthi ividiyo emfushane ingathinta kanjani amasu akho wokumaketha:

• Ngokwakha okuqukethwe okunama-resonate nezithameli. Amavidiyo amafushane futhi ayiqiniso anemibono eyingqayizivele athatha umcabango wababukeli. Khombisa umkhiqizo noma umkhiqizo wakho ngokubonisa uhlangothi olungaphezulu lomuntu.
• Ama-reels ayindlela enhle yokwabelana ngamavidiyo wokufundisa nokufundisa futhi. Kuneziqeshana eziningi zokuthi uwusebenzisa kanjani umkhiqizo ofanayo ngezindlela ezahlukahlukene nokonga imali.
• Ama-reels e-Instagram yipulatifomu enhle yokwethula umkhiqizo wakho kuzithameli zomhlaba wonke futhi ukhulise ukuthengisa.

Manje njengoba uyazi ukuthi ama-reels enziwa kanjani nokuthi angasiza kanjani ukumaketha umkhiqizo, funda ukubaluleka kwe-Instagram Analytics. Lesi sici singasiza noma ngubani ukukhomba izithameli ezifanele, ukulungisa okuqukethwe, nokufinyelela izethameli ezibanzi.

I-Instagram Analytics yephula imininingwane ngezithameli, isikhathi lapho zisebenza khona, futhi nokuqukethwe abathanda ukukubuka. Le mininingwane ibalulekile ukwenza amasu wokuqukethwe athola imiphumela oyifunayo yomkhiqizo wakho. Bhala phansi izinhloso zebhizinisi lakho ukuze ukwazi ukunquma amamethrikhi afanele ukuze uhlole.

Ukufinyelela ku-Instagram Analytics

Lesi sici sitholakala kuma-akhawunti wabadali nabamabhizinisi kuphela. Ochwepheshe batusa ukushintshela kuphrofayela yebhizinisi ukuze uthole ukuqonda okuhle kakhulu. Uma usuvele unayo iphrofayili yebhizinisi le-Insta, sebenzisa ithebhu ye-Insights ukufinyelela ithuluzi lezibalo.

• Thepha isithonjana semenyu esisekhoneni eliphezulu lesokudla sephrofayela yakho.
• Chofoza kuthebhu ye-Insights ezovula ithuluzi lezibalo. Futhi ungazulazula ngenkinobho ye-Insights ukuthola imininingwane efanayo.
• Isigaba se-Insights sinikeza imininingwane ngenani labalandeli be-Instagram bangempela, inani lokuthandwa kwe-Instagram ngeposi / ividiyo ngayinye kanye nemininingwane yabantu abalaleli bakho.

Hlala wazi ukuthi kuzobonakala kuphela lokho okuthunyelwe / izindaba ozifakayo ngemuva kokushintshela ku-akhawunti yebhizinisi.

I-Instagram Analytics inikezela nokuqonda ukuthi sizokuba nini isikhathi esihle sokuthumela (lokhu kutholakala kuhlelo oluthuthukisiwe / lokukhula). Landelela izindaba zezinyanga ezi-3 nokuthi yikuphi okuthunyelwe okutholakale kakhulu ukuthandwa namazwana. Izibalo zikuvumela ukuthi uhlunge imininingwane kunoma iyiphi imethrikhi oyibona ibalulekile. Landelela ukukhula kwakho kulezi zici ezilandelayo ngeDeshibhodi yakho.

1. Ukuhlaziywa kwezilaleli: Le metric ibalulekile ngoba uthola umbono wokuthi bangobani abalandeli bakho be-Instagram nokuthi ungakushintsha kanjani okuqukethwe kwakho. Ungathola imininingwane kuze kufike kumaviki ama-4 ngokukhula komlandeli wakho, indawo akuyo, ubulili, ubudala nokuthi asebenza nini kakhulu. Isibonelo, uma uthola abalandeli abaningi ngemuva kokuthumela i-reel, uyazi lapho kufanele uthumele okuningi, Uyaqonda nokuthi yikuphi okuqukethwe okudumile.
2. Izibalo zokuthunyelwe kokuphakelayo: Ungaluthola lolu lwazi ngezindlela ezimbili. Eyokuqala nge-Insights nethebhu okwabiwe ngokuqukethwe. Thola imininingwane ibuyele emuva eminyakeni emi-2 kuhla lwamamethrikhi. Enye indlela ukubheka ukuthi okuthunyelwe ngakunye kwenziwa kanjani ngokuningiliziwe. Uma uthola ukuthi uthola ukuthandwa okuningi nabalandeli ngokusebenzisa ama-hashtag, lokhu kukhombisa kahle isu lakho le-hashtag.
3. Izindaba zezibalo: Njenge-post analytics yakho, ungathola eminye imininingwane ngezindaba zakho ngethebhu ye-Insights. Bheka kokuqukethwe okwabiwe kokuqukethwe ukuthi iziphi izindaba ezithandwayo njll. Ukubuyekezwa kokuthi izindaba ezinhle kakhulu ezenziwayo kuzokwazisa kanjani ukuthi iziphi ezikhombisa umkhiqizo wakho ezihamba phambili.
4. Izibalo ze-Reels: Njengoba lesi sici sethulwe muva nje, imininingwane yezibalo incane. Usengakwazi ukuqapha amamethrikhi ayisisekelo anjengezinombolo zokubukwa namazwana atholwe ithoyileli ngalinye. Kufanele ukwazi ukuthola ukuqonda okuningi ezinyangeni ezimbalwa, uma lesi sici sesithole ukudonsa okungcono.
5. I-IGTV: Ulwazi olukulesi sici nalo lubalulekile ngoba uyazi ukuthi ababukeli bakho bathanda ukukubuka ini nokuthi yini ebenza babuye. Amavidiyo we-IGTV anokubukwa okuphezulu kakhulu kufanele anikezwe ukunakwa okukhulu ukuze ukwazi ukudala nokwazisa ngamavidiyo amasha kangcono.
6. Izibalo Zokuthenga: Uma unikeza ababukeli ithuba lokuthenga imikhiqizo ngeposi lakho, bhekisisa ukuthi yiziphi ezinenombolo ephezulu kakhulu noma ezithengiwe. Hlunga okuthunyelwe ngamamethrikhi athile womkhiqizo uma une-Instagram Checkout enikwe amandla ku-akhawunti yakho. Amaphuzu wedatha njengokuchofoza izinkinobho nokubukwa kwekhasi kuzokwazisa ukuthi omunye umsebenzi omningi kufanele wenziwe esithombeni noma entengo. Uma izinguquko sezenziwe, uzokwazi ukukhulisa ukuthengisa.
7. Idatha ebukhoma ye-Instagram: Lesi ukuphela kwesici imininingwane engatholakali ngaso kuthebhu ye-Insights. Ungahlola inani labantu abavule ukuzobuka ukusakazwa kwakho.
8. Imihlahlandlela ye-Instagram: Lokhu kubhekisela kokuthunyelwe nemikhiqizo ekhethiwe ngakho-ke ayikho indlela yokuthola imininingwane ye-analytics. Ungathola ukuthi kusebenza kanjani okunye okuthunyelwe ngenxa yenani lokubukwa. Ngiyethemba ukuthi lokhu kuzoshintsha ngokuzayo.

Ukulandela ngomkhondo nokubika usebenzisa i-Instagram Analytics

Njengoba imininingwane engenhla ikhombisa, kunezinto eziningi ongazilandela usebenzisa i-Instagram Analytics. Ungakhipha nemibiko, kepha kufanele unqume ukuthi yikuphi okubalulekile. Umbono ocacile wezinjongo zakho zokubeka uphawu kuzokusiza ukhethe amamethrikhi afanele futhi wenze amasu amasha kahle. Ungalanda lonke ulwazi lwamamethrikhi abalulekile kufayela lohlobo lwe-.csv. Kungumqondo omuhle ukuhlola izinto eziningi, shintsha amaqhinga akho nokuqukethwe ukuthola ukuthi yini okusebenza kahle kakhulu.

Uma ucabanga ukuthi ama-Instagram Reels akhishwe kuphela ngo-Agasti 2020, lesi sici sesidume njengeTiktok. Yize ukuphindaphinda kungumqondo omuhle, ungenzi lokhu kaningi ngoba ababukeli bazobhoreka. Gqama ngokunikela ngokuqukethwe okuhlukile okufana nobubanzi nezwi lomkhiqizo wakho. Hlola okuqukethwe ngaphambi kokulayisha bese uthola ukuthi yimiphi imikhawulo engaba khona yama-reels e-Instagram. Uma usuyiqonde inqubo yokuqopha, ukuhlela nokulayisha, ungasebenzisa ithuluzi le-Analytics ukulandelela ukukhula kwakho. Ukuzijwayeza nokwakha ama-reels amaningi kuzokusiza ukwazi ubuciko bokuthola okuqukethwe okulungile.

I-algorithm ye-Instagram iguquka njalo. Kuyisigebengu esilambile esizama ukweba isikhathi sohlelo lokusebenza esengeziwe kubantu abahleli online. Lokhu kuqinisekisa ukuthi abasebenzisi be-inthanethi babuka ngezikhathi ezithile izikhangiso ezisiza ukondla imali yayo eningi. Ngakho-ke ngamagama alula, noma iyiphi i-akhawunti noma umsebenzisi osiza i-algorithm ukuthola isikhathi esithe xaxa somsebenzisi izozuza kakhulu. Kungaba kusuka kokuqukethwe okubandakanya, ama-reels, okuthunyelwe kwe-carousel noma ama-IGTVs. Ngandlela-thile noma yini egcina abalandeli bakho bangene futhi igqugquzela izinga lokuxhumana eliphakeme ngokuthandwa, ukuphawula, amasheya nokonga kuzokwenza ubuqili. Kepha yini okufanele ngabe uyenza ngokuhlukile ukuze unakwe? Futhi uzithola kanjani uyindawo ethokomele kuhlu lwayo olu-oh-so-creamy olufakiwe? Ngaphambi kokuthi sibheke lokho ake siqonde izinhlobo zabasebenzisi nezibalo eziyisisekelo ezithintekayo.

I-Instagram iqale uhambo lwayo eminyakeni eyi-11 eyedlule futhi kuze kube yilolu suku akukaze nakanye kubonakale ukwehla kwezibalo zabasebenzisi. Njengoba i-2020 ekugcineni ifinyelela esiphethweni sayo esihle, uhlelo lokusebenza lubone irekhodi elimangazayo labasebenzisi abayizigidi eziyizinkulungwane eziyi-1.074 abasebenza endaweni yesikhulumi njalo ngenyanga. Khuluma ngokuphela okuhle komunye unyaka oyinhlekelele. Kepha akusikho lokho. Kuthiwa futhi yiwebhusayithi yesi-6 evakashelwa kakhulu emhlabeni, kubhekwa iqiniso lokuthi i-Instagram ngobuchwepheshe uhlelo lokusebenza lweselula. La maqiniso akhombisa ukuthi kungaba lula kangakanani kodwa kube nokuncintisana ngokulinganayo ukuthola imali engenayo. Njengomuntu obheke khulisa ukufinyelela kwabo nebhizinisi nge-Instagram, ukuzivumelanisa nezimo zayo zakamuva kanye nama-algorithms ayo aklanywe kahle kufanele abe ngukhiye obalulekile.

Abashukumisi bezindlela zokuphila nezemfashini, osaziwayo, izitolo eziku-inthanethi, amakhasi okupheka, ama-akhawunti wezokuvakasha nezokuthwebula izithombe zimbalwa kumakhulu ezigaba ezikhona kulesi simiso semvelo esikhulu. Isivinini esethusayo lapho le nkundla ikhula khona ngaphezu kokungaqiniseki okubangelwe yilo bhubhane senza abantu abaningi ngokwengeziwe bakholelwe kulolu hlobo lokuphila mbumbulu okucatshangwe ngaphambili. Ngakho-ke uma unekhanda lokudala (noma cha, akunandaba- noma ngubani anganqoba lapha !!) futhi i-algorithm yakamuva ayikaze ibe yinhle kuwe ngakho-ke lezi zinguquko ezimbalwa ezilandelayo zizosiza izinto zakho ukuphela.

Kepha ukukhipha i-Instagram algorithm yakamuva ngo-2021 akuyona into yokudlala kwengane. Kunamazinga kuyo ngakho-ke qiniseka ukuthi ulandela kuze kube sekupheleni ukuthola imiphumela emihle. Kulungile, nakhu siya:

1. Ama-reels ajwayelekile

Ama-reels noma ama-#Instagramreels akhishwe ngesikhathi esiphakeme salo bhubhane futhi acishe aqhuma ngokushesha. Lawa mavidiyo we-minuscule angama-30 seconds afaka ubuciko nokuqukethwe okuningi kunanoma yini enye ku-Instagram njengamanje. Empeleni, i-algorithm ye-Instagram isebenza ngokufunda izintshisekelo zomsebenzisi ngokuya ngokuthanda kwabo, okuqukethwe okubandakanya nokuxhumana phakathi kwabanye abasebenzisi. Ihlola isikhathi esichithwe kuhlelo lokusebenza futhi ithuthukisa iphrofayili ebonakalayo yomsebenzisi ngamunye ukubhekela ngokunembile izidingo nezintshisakalo zabo.

Ama-reels angaba yinoma yini kusuka ezinseleleni, ama-DIY ukudansa amazwibela, amavidiyo wokudla / wokuhamba njll. Kuya ngokuphelele nge-niche yakho. Uma ama-reels akho ephumelele impela futhi ethola okuningi ukumbozwa lapho-ke unethuba eliphakeme lokufakwa ekhasini lokuhlola. Ukuhlanganiswa kungasho ukuthandwa, ukonga, amasheya, ukuphawula, njll. Lokhu kuzokwenza umsebenzi wokuthola abantu abanomqondo ofanayo futhi kudale abalandeli abaningi (ngiyaphinda). Yenza ama-reels nsuku zonke noma okungenani njalo ezinsukwini ezingama-2-3 ukuqinisekisa ukuthi abalandeli bakho bahlanganyela nawe njalo. 

2. Ukubandakanya izindaba.

Izindaba, njengoba sonke sazi ukuthi kuyindlela yokuthi noma ngubani abelane ngezinto zansuku zonke nabanye abasebenzisi ku-intanethi. Yilelo sweta ongakaze ulilahle yize wazi ukuthi lisetshenziswe kakhulu. Izindaba ze-Instagram ziyindlela enhle yokuxhumana nezithameli zakho njengoba i-algorithm iqaphe ngenkuthalo imibono yakho kanye nemiyalezo (yemiyalezo eqondile) Futhi, izindaba ziyindlela enhle yokuthunyelwe futhi ikhombisa iphesenti eliphakeme lokuzibandakanya komsebenzisi. Izikhangiso zivame ukuvela ngenkathi kuguqulwa phakathi kwezindaba ezahlukahlukene. Uma uthumela uchungechunge lwezindaba, kugcina abalandeli bakho bethembele ku-'gramu nakunoma iyiphi i-akhawunti esiza i-IG ukuthi yengeze isikhathi somsebenzisi, njengoba ngishilo ekuqaleni kuzovuzwa ngokwanele.

Ngaphezu kokuhlala abasebenzisi, futhi kudala isimo esisebenzayo sakho / sekhasi lakho online. Lokhu kuzosiza ekufinyeleleni kakhudlwana futhi kuguqulwe kancane kancane izethameli zakho. Ngakho-ke, okhiye bokuthatha izindaba zokuthunyelwe kaningi uma kungenjalo nsuku zonke. Akudingi ukuba nobuciko. Ukuhlonishwa kuthengisa okungaphezulu kokudala ngakho-ke kube nguwe futhi uthumele ngaphandle kokucabanga kwesibili.

3. Isibambi se-IG esisebenzayo

Uke waqaphela ukuthi uma uqala ukuxhumana nomsebenzisi othile online, ikukhombisa khona manjalo lelo khasi / umuntu yonke indawo yonke indawo ?? Le yindlela esebenza ngayo. Uma uxhuma izindaba ngokusebenzisa ukusabela noma izimpendulo, i-algorithm igcina ithrekhi yokuxhumana kwakho futhi idala umbuthano womngani mbumbulu okukholakala ukuthi bangabangane bakho abaseduze. Ngakho-ke ngokuzenzekelayo noma ngubani ohlanganyele kakhulu naye uzobekwa phambili. Okuqukethwe kwabo (kungaba okuthunyelwe, izindaba noma ama-reels) kuzohlala kukhonjiswa kuqala lapho uvula uhlelo lokusebenza.

Manje sifuna abalandeli bethu bahlanganyele nathi okungenani ngandlela thile ukuze okuqukethwe kwethu kubonise kuqala kokuphakelayo kwabo. Yinye kuphela indlela yokukwenza. Phendula emuva kulabo dm abanesipoki, ukuphawula kokuthunyelwe kwakho, ama-reels nama-IGTV, bantu. Kungumsebenzi oyisidina kepha ubamba inani elikhulu. Khumbula ukuphendula / ukuphawula kwamanye amakhasi omsebenzisi. Lapho usuqale ukwenza le nqubo yomshini, i-algorithm izokwakha imibuthano esondele yabalandeli bakho kanye nawe uqobo. Lokhu empeleni kuvula indlela yokuxhumana komsebenzisi okwengeziwe ekhasini lakho. 

4. Sungula i-niche yakho

Intuthuko enkulu yabadali bokuqukethwe abancane noma amabhizinisi amancane ukuthi bonke babene-niche ekhethiwe ngokukhethekile. Ekupheleni kuka-2020, kube nokuqhuma okukhulu emkhakheni wezentengiso ne-e-commerce online ku-Instagram. Inani lamabhizinisi amancane selikhuphuke lafinyelela ezingeni elingavamile ngokungezwa kwezici ezintsha ezinjengamakhasi webhizinisi lendawo e-Instagram, ezokuthenga njll. Kungenzeka ukuthi sekukhona omunye umuntu ku-inthanethi othengisa umkhiqizo / isevisi efanayo nawe. Ngakho-ke ezikhathini ezinjengalezi lapho wonke umuntu ezama ukwenza uphawu, kubaluleke kakhulu ukusungula i-niche yakho.

Kungaba okuthile kwesizinda, ubuhlanga noma isizinda sokuvuna. Gxila kuleyo ngxenye yomkhiqizo / wesevisi yakho futhi uyikhangise kuze kube sezingeni lakho. Namuhla abathengi bafuna imikhiqizo eyehlukile noma ekhohliwe isikhathi eside. Singamane sibheke esimweni samanje lapho imfashini yevintage ibuya kakhulu kanye nama-corsets nezikhwama ze-baguette ezinjengalezo ezisendaweni yemfashini. Kuliqiniso elisobala ukuthi i-Instagram algorithm ithanda bonke labo abasebenzisa izici zabo zakamuva. Ngakho-ke yenza ama-reels amaningi, okuthunyelwe nezindaba. Kwesinye isikhathi nikeza izaphulelo ezincane ukuheha abasebenzisi abasha futhi ngaphandle kokungabaza uzokwazi ukushaya leyo algorithm yobuqili.

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

5. Amagama-ncazo amancane

Lapho sikhuluma ngabathonya, into yokuqala efika emqondweni wethu yikhasi labo elisebenzayo. Uke waqaphela ukuthi iningi lalabo abathonya ukuhamba, ukudla kanye nendlela yokuphila oyilandelayo inamazwibela amade kakhulu ngaphansi kokuthunyelwe kwabo ?? Lokhu kwaziwa ngokuthi yi-micro-blogging. Kuyindlela yokuxhumana eqinisekisa ukuthi abasebenzisi bachitha isikhathi esiningi kokuqukethwe kwabo okuholela ngokungaqondile esikhathini esiningi kuhlelo lokusebenza. Ngakho-ke, shayela lawo makghono wokubhala bese uqala ukutshala isikhathi esiningi kuma-blogging amancane. Dala amazwibela amade, afanelekayo wokunye okuthunyelwe okukhuphuka ekhasini lakho. Kungaba inqubo elula yasekuseni noma inqubo yokubambisana ngemuva kwesithombe sakho esithunjiwe. Ungabelana ngemicabango yakho ngezihloko ezithile ezingezona ezepolitiki bese ucela abalandeli bakho bakuthathe lokho. Yigcine ilula futhi ibambeka.

6.Carousel Posts, IGTVs

Esinye isici esenza i-Instagram ibe nobungane kakhulu ukufakwa kokuthunyelwe kwe-carousel. Uma ungazi ukuthi yini okuthunyelwe yi-carousel ngakho-ke ngobuchwepheshe iqoqo lezithombe eziyi-10 eziphezulu lapho i-algorithm ikuvumela ukuthi ulayishe kokuthunyelwe okukodwa. Leli elinye futhi iqhinga elibamba abantu abaningi ngokwengeziwe ukuba bahlale kuhlelo lokusebenza. Ngamazwibela abambekayo nokuthunyelwe kwe-carousel, nakanjani uzofinyelela izinga eliphakeme lokuzibandakanya komsebenzisi ekhasini lakho.

7. Isikhathi siyikho konke

Ngisho nangawo wonke amaphuzu abalulekile ashiwo ngenhla, abadali abancane nabakhulu ku-Instagram balwa nokufinyelela nabalandeli. Lokhu kungenxa yamaqiniso ama-3: isikhathi, ukungaguquguquki nobuningi. Abasebenzisi be-Instagram kuthiwa basebenza kakhulu emahoreni athile emini. Uma uthumela ngesinye isikhathi ngaphandle kwamahora aphezulu, okuqukethwe kwakho kuzolahleka olwandle lokunye okuthunyelwe futhi ngeke kutholakale ukufinyelela obekuhloselwe kona. Ngakho-ke thola iningi labalandeli bakho izikhathi eziphakeme ku-inthanethi bese uthumela ngqo kulawo mahora. UJackpot! Noma kungukuthunyelwe okungaconsi phansi, kuzothola umkhawulo othize wokuthandwa, ukubukwa, amasheya namazwana. 

8. Ukungaguquguquki kubalulekile.

Okokugcina kodwa hhayi okuncane, hlala ungaguquguquki njengoba kuyisihluthulelo sanoma iyiphi indawo empilweni. Uma ungathumeli nsuku zonke noma okungenani ngenye indlela, uzolahlekelwa yiwo wonke umsebenzi onzima.

Ngakho-ke khumbula ukuthi ikhasi elisebenzayo liyikhasi elichumayo. Uthole lokhu!

Uma ungumuntu ochitha amahora ambalwa nsuku zonke ephequlula kokuphakelayo kwakho kwe-Instagram, kungenzeka ukuthi ukubonile lokhu - i-algorithm ye-Instagram isishintshile. Okuthunyelwe okubonayo kokuphakelayo kwakho akusalandelana ngokulandelana kwesikhathi. Futhi kusukela okuthandwa yi-Instagram kufihlwa, ukuphawula sekuyindlela ebaluleke kakhulu yokuzibandakanya ukuze kubonakale.

Nge-algorithm ye-Instagram eqhubeka iguquka, kubalulekile ukuthi abathengisi bezokuxhumana bahambisane nayo. Njengamanje, okuthunyelwe kuyahlelwa ezingeni labo lokuzibandakanya. Lokhu kusho ukuthi uma okuthunyelwe kwakho kuthola ukuthandwa okuningi namazwana, kuzovela ngaphezulu kokuphakelayo kwe-Instagram. Ngakho-ke, wenza kanjani ukuthi abasebenzisi abaningi bashiye amazwana ngaphansi kokuthunyelwe kwakho kwe-Instagram?

Kulesi sihloko, siqoqe amanye amathiphu alusizo e-Instagram ongawasebenzisa ukuthola amazwana amaningi kokuthunyelwe kwakho futhi ukhulise okwangempela Instagram abalandeli.

1. Qalisa umncintiswano we-Instagram noma i-Giveaway

Uma kukhulunywa ngokuthola ukuzibandakanya okuningi kokuthunyelwe kwakho, imincintiswano ye-Instagram nokunikezwa kungokwesibili kuya kokunye. Cabanga ngakho. Sonke siyathanda ukuwina izinto zamahhala. Sebenzisa lokho ukuzuzisa umkhiqizo wakho ngokwethula imithetho yomncintiswano efaka ukulandela i-akhawunti yakho, ukuthanda okuthunyelwe nokumaka abangani bakho esigabeni sokuphawula.

Enye indlela ungenza umncintiswano umkhankaso wesonto lonke lapho abasebenzisi kudingeka ukuthi baphawule usuku ngalunye. Okokugcina, ungacela futhi abalandeli bakho ukuthi bathumele izithombe zabo ngenkathi bemaka umkhiqizo wakho kokuthunyelwe. Lokhu akugcini ngokukhulisa ukuthanda kwakho i-Instagram kepha futhi kuholela ekukhuleni komlandeli. Win-win kuyo yonke iminyango.

2. Phindisela Ukuzibandakanya

Le ngenye yezindlela ezinamandla kakhulu neziqinisekile zokudubula ukuthola imibono engaphezulu ku-Instagram. Yenza uhlu lwawo wonke ama-akhawunti ahlangana njalo nokuthunyelwe kwakho. Vakashela amaphrofayli abo ngasikhathi sinye bese ushiya imibono noma ukuthanda okumbalwa kokuthunyelwe kwabo kwe-Instagram kwakamuva. Lesi senzo sokucabanga sisiza kakhulu ekubakhuthazeni ukuthi baqhubeke nokuzibandakanya nokuthunyelwe kwakho njengoba bazi ukuthi imizamo yabo ayihlangene. Lokhu kusebenza nama-akhawunti asevele ekulandela. Kuyavunywa, lokhu kungaba ngumsebenzi odla isikhathi impela, kodwa kubalulekile ekuhambeni kwesikhathi.

3. Phendula kumazwana akho

Elinye iqhinga elilula futhi eliqondile lokuthola imibono engaphezulu kokuthunyelwe kwakho kwe-Instagram ukuphendula imibono yakho. Ukuphawula okuningi kukunikeza ukubonakala okuningi nokuzibandakanya kwe-Instagram. Njengoba kunjalo nganoma yiluphi uhlobo lwezokuxhumana, ukuphendula kumazwana ku-Instagram nakho kunika abalandeli bakho umqondo womphakathi. Bazizwa sengathi bayingxenye yesithakazelo esivamile. Ngaphambi kokuthi wazi, ukuphawula komunye umsebenzisi kungaholela ochungechungeni lwengxoxo abanye abasebenzisi abangafuna ukujoyina. Ukuphendula ukuphawula kukhuthaza abalandeli bakho ukuthi bashiye okuningi ngokuzayo futhi kuqinise ubudlelwano bakho nabo.

4. Bamba i-Instagram Takeover

Ukuthathwa kwe-Instagram kulapho i-akhawunti eyodwa ye-Instagram ithatha okuphakelayo komunye umuntu, imvamisa usuku. Zenziwe ngokombono womgqugquzeli, osebenza naye noma elinye ibhizinisi embonini yakho. Umqondo ukuqoqa okuqukethwe okusha futhi ulethe imibono emisha etafuleni engakhiqiza ukuzibandakanya okuningi futhi. Lelisu lokuwina liqinisekisa umphathi kanye nenzuzo yezivakashi ekuthatheni. Ngakho-ke, noma ngabe uthatha i-akhawunti yomuntu noma othile ubamba eyakho, nobabili nisizakale ngayo. Ukuthatha imali kusebenza ngokugqamile ukukhulisa amazwana kokuthunyelwe kwakho njengoba ukukhanya kugqama kumbungazi nakumvakashi.

5. Yiba nobuciko ekuceleni abantu ukuthi baphawule

Uma ufuna ukuphawula okuningi kokuthunyelwe kwakho kwe-Instagram, into esobala kakhulu ukubacela. Kodwa-ke, esikhundleni sokuhlangana nesifiso sokuthola ukuthandwa okuningi nokuthunyelwe, cabanga ngaphandle kwebhokisi. Lapho wenza ubuciko ngendlela yakho, abalandeli bakho ngeke bakugweme njengobhadane becabanga ukuthi 'Hawu lapho eza futhi!'.

Esikhundleni sokucindezela wonke umsebenzisi we-Instagram ohlwini lwakho ukuthi ubeke amazwana, kungani ungathumeli isithombe esihlekisayo esinamagama-ncazo athi lokhu? Noma, okuthunyelwe ngamazwibela afana nokuthi 'Ngiyavuma noma Angivumelani?' Ungatshela abalandeli bakho izimpendulo ezinhle kakhulu zokuthola isimemezelo futhi uzophina ukuphawula kwabo. Lokhu kungenza izinto zithakazelise futhi zithokozise abalandeli bakho cishe njengomncintiswano we-mini-Instagram. Futhi uyazi ukuthi iyiphi ingxenye engcono kakhulu? Awudingi ngisho nokuhlelela umklomelo!

Ngabe udinga isazi se-Instagram ukuqedela ukuhlolwa okujulile kwe-akhawunti yakho ye-Instagram futhi sikunikeze uhlelo lokusebenza?

Sinikeza uchwepheshe I-Instagram Optimization & Hashtags Insizakalo Yokucwaninga

6. Thumela izithombe Zabangane Bakho Abanobungane

Abantu abangathandi ukubona izithombe zezilwane ezinhle namavidiyo bamane nje abekho. Kungakho ama-akhawunti ezilwane e-Instagram ahamba egazini kaningi futhi athola imali enkulu efana nabathonya babantu. Noma ngabe unomdlwane omuhle ehhovisi lakho noma isilwane esisebenza naye, bona ukuthi ngabe izilaleli zakho ziyaphendula yini kokuthunyelwe kwakho.

7. Buza imibuzo efanelekile ngaphansi kokuthunyelwe kwakho

Nayi ipro-tip - uma ufuna isigaba sakho samazwana sikhule sibe intambo wonke umuntu afuna ukuba yingxenye yayo, buza imibuzo eshukumisa ingqondo abasebenzisi abazozihlanganisa nayo. Uzothola ukuzibandakanya kwe-Instagram ngokuthumela amagama-ncazo wokudala afana no-'ay noma cha? ' noma 'ngiyavuma futhi angivumelani' futhi. Kepha uma ufuna ukuthi ingxoxo igeleze, buza imibuzo ezokwenza abasebenzisi bakho babambe iqhaza. Yini engaba ngcono kunokuthunyelwe okwenza abantu bafune ukuphendula nokuphawula ngaphandle kokuthi ubadudulele? Isimo esihle kakhulu.

Isibonelo, uma uzoxoxisana nomuntu ngesifunzo esibukhoma, ungakha i-buzz ezungeze umcimbi ngokuthumela okuthunyelwe okuhlobene. Ungacela abalandeli bakho ukuthi baphawule ngokuthi yini abangathanda ukuyibuza umuntu ohlela ukuxoxa naye.

8. Sebenzisa amaHashtag ahambisanayo

Akunandaba ukuthi ukuphi inkundla yezokuxhumana, ama-hashtag adlala indima ebalulekile ekuxhumaneni nabantu abanezintshisekelo ezifanayo nezakho. Uma usebenzisa ama-hashtag kokuthunyelwe okuthile, okuthunyelwe kwakho kuyavela noma nini lapho othile esesha lelo hashtag elifanayo. Isibonelo, uma wenza okuthunyelwe kwencwadi, ungasebenzisa ama-hashtag afana ne- #BooksOnInstagram, #Booknerds, #Booklovers kanye #Bibliophiles. Lapho umuntu othanda ukufunda evula ithebhu yakhe ethi Hlola futhi asesha enye yalawa ma-hashtag, okuthunyelwe kwakho kungavela. Ngokwezifundo ezithile, okuthunyelwe okungenani kwe-hashtag eyodwa kukhombisile ukuthi kuholele ekubandakanyeni okungaphezulu kwe-12%.

9. Tag Abantu, Brands and Izindawo

Sonke sithanda ukumaka abangani bethu kokuthunyelwe okujabulisa kakhulu futhi okulandelwayo. Lokhu kusiza ukwakha ukuxhumana. Uphinde waziswe kubasebenzisi abasha abangathanda okuqukethwe kwakho. Ngakho-ke, wonke umuntu uthola inzuzo kulokhu. Ngaphandle kokumaka abantu, kufanele futhi umake izindawo ukukhuthaza umuzwa wokusondelana. Ake sithi uvula ikhefi lendawo, ukumaka indawo yangakini kokuthunyelwe kungaphakamisa umkhiqizo wakho futhi kusize ukufinyelela kubantu abaningi. 

Ithiphu ye-Pro: Ukumaka ngaphakathi kwesithombe noma ividiyo kungcono kunokumaka ngaphakathi kwamazwibela. Ithumela isaziso esisheshayo kubantu noma kumaka owumakayo.

10. Khetha Izikhathi Zokuthumela Eziphezulu

Ayikho indlela yobukhulu obufanele bonke uma kukhulunywa ngokuthola ukuthi yisiphi isikhathi esihle sokwenza okuthunyelwe ku-Instagram. Ngokuya ngomkhakha okuwo, abalandeli bakho nohlobo lokuqukethwe okuthumelayo, izikhathi zakho zokuthumela eziphakemeyo zingahluka. Noma kuphakathi nosuku noma kusihlwa, thola ukuthi abalandeli bakho bazimisele ukubandakanya nini kakhulu. Into enhle ongayenza kungaba ukulandelela amazinga akho wokuzibandakanya ku-Instagram ngezikhathi ezahlukahlukene usuku lonke neviki. Gada imiphumela bese ukhulisa isigaba sakho sokuphawula.

11. Thumela amavidiyo

I-Instagram yethule izici ezinjengamavidiyo weReels nama-IGTV akhuthaza okuqukethwe kwamavidiyo. Ku-2016, ababukeli bachitha isikhathi esengeziwe sama-40% bebuka amavidiyo ku-Instagram futhi lokhu kuzonyuka kuphela. Ukuze umeme amazwana amaningi avela kubalandeli bakho, cabanga ukuthumela amavidiyo ahehayo abaphoqa ukuthi bame futhi banake. Qiniseka ukuthi okuqukethwe kwakho kuyabamba noma kungabasiza ngandlela thile - noma yini engabenza baphawule. Ungabhala ngaphakathi kwamazwibela ucela abalandeli bakho ukuthi baphawule ngalokho abakucabangayo ngale vidiyo. Uma kukuhle, kunamathuba amaningi okuthi ngeke benqabe ukuphawula.

12. Yiba Njalo Nokuthunyelwe Kwakho

Uma une-akhawunti yebhizinisi, ukungasebenzi noma ukuthumela ngemuva kwezikhala ezinde kungalimaza kakhulu iphrofayili yakho. Uma uthumela njalo, uyafaneleka futhi usesikhathini. Ukuthumela njalo ngezikhathi eziphakeme zosuku kuvumela umkhiqizo wakho ukufinyelela abantu abaningi. Kungasiza ukwakha ukuxhumana nokushayela ukukhula komlandeli. Ekugcineni, uzoba nabantu abaningi abazophawula futhi basabele kokuthunyelwe kwakho.

Izitoreji Eziyinhloko
Cabanga ngamathiphu we-Instagram ashiwo ngenhla ukuze wenze abalandeli bakho baphawule kabanzi ngokuthunyelwe kwakho. Ukuzibandakanya nokuhlangana ozokubona ngokulandela lezi zeluleko kuzoba ngokwemvelo futhi kukhulise ukubala komlandeli wakho futhi. Lapho usuqale ukuthola ukuphawula okuningi kokuthunyelwe kwakho, thola ukuthi yimaphi amathiphu asebenza kahle kakhulu ekuvuneleni. Namathela kuzo ukuze ziyise i-akhawunti yakho ezingeni elilandelayo, okuthunyelwe okukodwa ngasikhathi.

U-2021 uyaqhubeka, kanti i-Instagram isencotsheni yesiteji sezokuxhumana kanye nokuthandwa kweTwitter neFacebook. Ukuqhutshwa kwesithombe kube kuhle kubakhangisi ukukhombisa imikhiqizo yabo kubantu ababhekiswe kubo, futhi ukumaketha nge-Instagram kuyachuma kulezi zinsuku ngenxa yezici ezimbalwa ezilusizo.

Uma ufuna uhlobo lwakho lomkhiqizo luthole amandla amakhulu we-Instagram ngo-2021 futhi uvune imivuzo emikhulu ngamagama amafushane futhi amade, funda ku Kulokhu okuthunyelwe, sizokuhambisa ngezeluleko ezinhle kakhulu zokumaketha nge-Instagram zango-2021. Ngakho-ke, ngaphandle kokulibala, ake siqale kahle le posi yebhulogi.

1. Hlela izinhloso zakho

Uma umkhiqizo wakho unokulandela okuhle ku-Instagram, mhlawumbe uzoya ebhange ngecebo elikusiza ukuthi uthengise imikhiqizo yakho. Kepha uma umkhiqizo wakho umusha futhi ungazwakali, uzodinga isu elihlukile - elikusiza ukuthi uqaphele. Ngakho-ke, ngaphambi kokuthi uqale imisebenzi yakho yokumaketha ku-Insta, kufanele ugxile kokuqondiwe onethemba lokukufinyelela.

Izibonelo zokuhlosiwe zifaka:

• Ukwakha ulwazi lomkhiqizo
• Kusungulwa ubukhona be-inthanethi
• Ukwenza ibhizinisi lakho njengomholi ocabangelayo ku-niche yakho
• Ukuthengisa imikhiqizo

Zizwe ukhululekile ukuxubanisa futhi uqondanise nezinhloso ezahlukahlukene, kepha khumbula ukuba ngokoqobo. Isibonelo, uma ukuba khona kwakho ku-inthanethi kuze kube manje kube kuncane, kungaba iphutha ukusetha umgomo ohambisana nokuthengisa imikhiqizo.

2. Setha i-akhawunti yebhizinisi

Uma ubusebenzisa i-akhawunti yomuntu siqu ku-Instagram ukukhuthaza imikhiqizo yakho, sekuyisikhathi sokuthi ushintshele ku-akhawunti yebhizinisi. Uma uzibuza ukuthi kungani sincoma ukuthi ushintshe, vele ubheke ezinye zezici ongazisebenzisa kuphela nge-akhawunti yebhizinisi:

• Inkinobho yokubizela esenzweni
• Ulwazi lokuxhumana
• Imiyalezo engenayo (eyokuqala neyesibili)
• Izikhangiso ze-Instagram
• Instagram Insights
• Ukuthenga kwe-Instagram

I-Instagram inikeza abadali inketho yokusetha ama-akhawunti wabadali futhi, kepha uma ungumakethi, uzothola inani elingaphezulu kwi-akhawunti yebhizinisi. I-Instagram inikeza imihlahlandlela enemininingwane yokuthi ungayiguqula kanjani i-akhawunti yakho ibe yi-akhawunti yebhizinisi. Ngakho-ke qiniseka ukuthi udlula kuzo futhi uguqule i-akhawunti yakho ngokushesha okukhulu.

3. Ukwenza iphrofayli kubalulekile

I-Instagram inikeza amabhizinisi imikhakha embalwa lapho bangagcwalisa khona imininingwane efanele ukuze izethameli zazi ngokushesha ukuthi ziyini lapho zivakashela amaphrofayili. Ake sibheke izinkambu ezahlukahlukene ezinikezwayo nokuthi yini okudingeka uyenze ukuze uzisebenzise ngokugcwele:

• Bio: Umlando wakho kufanele ube mfushane (ubuningi bezinhlamvu eziyi-150) futhi wakheke kahle ukuze izethameli zingasali ebumnyameni mayelana nokuthi ibhizinisi lakho limayelana nani.
• Igama: Le yinkambu lapho kufanele ufake igama lakho lomkhiqizo (ubuningi bezinhlamvu ezingama-30).
• I-URL: Yilapho kufanele usho khona i-URL yewebhusayithi yakho yebhizinisi. Uma kunezinguquko ku-URL yewebhusayithi yakho, ungenza ushintsho kule nkambu kaningi ngangokunokwenzeka.
• Igama lomsebenzisi: Le yinkambu lapho udinga ukusho isibambo sakho (ubuningi bezinhlamvu ezingama-30).
• Isigaba: Khetha isigaba esifanele kulo mkhakha ukusiza izithameli zakho ziqonde i-niche yebhizinisi lakho.
• Izinkinobho zokubizela esenzweni: Lezi zinkinobho ezisiza ngokumangazayo (zitholakalela i- Ama-akhawunti webhizinisi le-Instagram) izosiza ukuzibandakanya okukhulu phakathi kwakho nabalandeli bakho.