Poganizira kuti Instagram ndi imodzi mwazomwe amagwiritsa ntchito kwambiri padziko lonse lapansi, sizosadabwitsa kuti chakhala chida chachikulu chotsatsira. Makampani zikwizikwi, ma brand, ndi otsogolera akugwiritsa ntchito kufikira omvera atsopano, kulumikizana ndi otsatira awo, kugulitsa malonda awo ndi ntchito zawo, ndikukulitsa kupezeka kwawo pa intaneti. Pomwe kugwiritsa ntchito Instagram ndikosavuta, kupanga chidwi ndi anthu oyenera sichoncho, makamaka pomwe Instagram imasinthanso masinthidwe ake.
Chiyambireni pomwe zosintha zaposachedwa kwambiri pa Instagram algorithm, ogwiritsa ntchito ambiri a Instagram adandaula za kutsika kwa zomwe amakonda, otsatira, ndi ndemanga pazolemba zawo. Ngati mukufufuzanso pazifukwa zomwe zomwe mumalemba pa Instagram zatsika kwambiri, mwafika pamalo oyenera.
Kuti mumvetsetse chifukwa chake Instagram ikukuyambukirani, muyenera choyamba kudziwa momwe magwiridwe antchito aposachedwa a Instagram amagwirira ntchito.
Instagram Algorithm 2021 ndi chiyani?
Instagram imalengeza pafupipafupi zosintha pamachitidwe ake. Ma algorithm a Instagram amawongolera zomwe zimawoneka kwa ogwiritsa ntchito Instagram. Chifukwa chake ndikofunikira kuti mabizinesi ndi otsogolera omwe akugwira ntchito pa Instagram kuti amvetsetse momwe magwiridwe antchito a Instagram amakhudzira kufikira kwawo komanso zomwe angachite.
Kusintha kwa 2021 kwa Instagram Algorithm kudabweretsa zosintha zambiri. Tsopano, Instagram ikuwonetsa zokhutira pamaziko a magawo otsatirawa:
1. Ubale
Ma algorithm a Instagram amagwira ntchito poganiza kuti anthu omwe awona kale ndikulumikizana ndi mbiri yanu atha kukhala ndi chidwi ndi zolemba zanu. Imafufuza ubale womwe mumagawana nawo omvera anu. Zina mwazomwe zimawunika ndi omwe amakutsatirani, fufuzani mbiri yanu, perekani ndemanga pazolemba zanu, magawo kapena kusunga zolemba zanu, etc.
2. Kusunga nthawi
Malinga ndi izi, zolemba zatsopano zikuwoneka koyamba kuposa zakale. Ichi ndichifukwa chake nthawi imakhala ndi gawo lofunikira kwambiri polemba pa Instagram. Mukayika reel, IGTV, kapena chithunzi pomwe omvera anu ali pa intaneti, zolemba zanu zimakwaniritsidwa.
3. Chidwi
Cholinga chachikulu cha Instagram ndikupatsa omvera ake zomwe zimawakonda kwambiri. Ichi ndichifukwa chake, kufotokozera omvera anu ndikupanga zomwe zili zofunikira kumathandiza kwambiri.
Kupatula izi, pali zina zomwe zingakhudze kufikira kwanu pa Instagram. Nthawi zambiri omvera anu amagwiritsa ntchito Instagram, kuchuluka kwamaakaunti omwe amatsatira, komanso nthawi yayitali ya ogwiritsa ntchito ndi ena mwa iwo. Komabe, mosiyana ndiubwenzi, nthawi yake, komanso chidwi, magawo awa sali m'manja mwanu. Chifukwa chake, mungatani kuti muwonetsetse kuti mumakhala okwera pazomwe mumaonera pa Instagram? Ingogwiritsani ntchito njira zotsatirazi!
Njira Zokuthandizani Kuti Mukwaniritse Zambiri pa Instagram
Kupeza zokonda, ndemanga, ndi kusunga pazolemba zanu ndikofunikira kuti mukulitse kufikira kwanu pa Instagram. Ngakhale sizinthu zofunikira kwambiri pakuwunika bwino pa Instagram, amatenga gawo lofunikira pakukulitsa kupezeka kwanu. Zatchulidwa pansipa ndi maupangiri ena omwe mungagwiritse ntchito kuti muwonetsetse kuti zolemba zanu zifikira omvera oyenera.
1. Tumizani pafupipafupi pa Instagram
Kuti mukulitse kupezeka kwanu pa intaneti, ndikofunikira kuti otsatira anu azichita nawo. Njira yabwino yochitira izi ndikutumiza mosasintha pa Instagram. Pamene anthu zikwizikwi ndi makampani amatumiza tsiku lililonse, ndizotheka kuti omvera anu akhoza kukuyiwalani. Kuti muwonetsetse kuti izi sizichitika, sungani kuchuluka kwa pafupipafupi kapena kuonjezera pafupipafupi kutumiza. Simusowa kutumiza tsiku lililonse. Kutumiza kamodzi kapena kawiri pa sabata kumathandizanso. Iyi ndiye njira yosavuta kwambiri komanso imodzi mwanjira zabwino kwambiri zokulitsira kufikira kwanu, kukulitsa chibwenzi ndikupeza otsatira atsopano pa Instagram.
Phindu lina lolemba pafupipafupi ndikuti limakupatsani mwayi woyesa ndikuwunika zomwe zikugwira ntchito ndi omvera anu komanso zomwe sizigwira ntchito. Imeneyi ndi njira yabwino kwambiri yosankhira zinthu mwanjira yoyenera.
2. Tumizani zithunzi ndi makanema apamwamba kwambiri
Ngakhale mutakhala ndi matsenga angati mthumba lanu, chinsinsi chokhazikitsira chakudya cha otsatira anu ndikupanga zomwe zili ndizabwino. Apa, zokhutira ndi zabwino zimatanthawuza kuti zolembedwazi siziyenera kukhala zofunikira komanso zosangalatsa komanso zowoneka bwino. Zithunzi ndi makanema apamwamba amakopa anthu kuma post anu kwambiri. Nthawi zambiri, ogwiritsa ntchito Instagram amakonda, kugawana, kapena kupereka ndemanga pachithunzichi chifukwa ndichosangalatsa. Izi ndizofunikira kwa inu chifukwa zimakuthandizani kuti mukope chidwi chanu pazomwe mumalemba. Izi zimathandizira muyeso la 'ubale' wa Instagram algorithm.

3. Gwiritsani ntchito bwino Reels ndi IGTV
Khulupirirani kapena ayi Reels ndi IGTV ndi njira yabwino yolimbikitsira mbiri yanu pa Instagram. Kupanga ma reel ndi njira yabwino yotsatsira Instagram yomwe imalola mabizinesi kugawana zidziwitso zothandiza m'njira yosangalatsa mkati mwa masekondi 15-30. Zosefera zosiyanasiyana ndi mafayilo amawu amathandizira kutulutsa kwamtunduwu. Popeza ma reel ndichinthu chatsopano, Instagram imatsimikizira kuti anthu amaigwiritsa ntchito pafupipafupi popatsa opanga mawonekedwe kuwoneka bwino. Komanso pali gawo lina la ma reel omwe amapatsanso opanga mwayi wopezeka ndi omvera.
Momwemonso, Instagram imapereka maubwino ambiri kwa iwo omwe amapanga IGTV. Ngati muli ndi china chake chofunikira kapena chosangalatsa kugawana chomwe sichingafotokozedwe mkati mwa masekondi 30, IGTV ndiye chida chothandiza kwambiri pamenepo. Pali zotheka zopanda malire pazomwe mungapange pogwiritsa ntchito IGTV. Malinga ndi akatswiri, IGTV yakhala yothandiza pakulimbikitsa kukhulupirika pakati pa otsatira.
4. Kwezani nkhani za Instagram mosasintha
Pomwe mumatumiza zithunzi ndi makanema pa Instagram, muyenera kuyikanso nkhani nthawi zonse. Nkhani zimakhala njira yofulumira kufikira omvera anu, kuwakumbutsa kuti asaphonye zolemba zanu zonse ndikuzigwiritsa ntchito mwachindunji. Mutha kupanga zisankho, mafunso, funsani omvera anu kuti aponye mafunso, ndikupanga zina zambiri. Nkhani za Instagram thandizani mbiri yanu kuti ipitilize kuwonekera nthawi zonse zomwe zili zabwino pakupanga chinkhoswe.
5. Gwiritsani Ntchito Ma Hashtag Oyenera
Njira yabwino yothetsera chikhazikitso cha 'Chidwi' cha Instagram algorithm mwachilengedwe ndikugwiritsa ntchito ma hashtag oyenera, olondola, oganiza bwino, komanso olondola. Kugwiritsa ntchito ma hashtag kumathandiza omvera anu kupeza mosavuta zomwe akufuna. Ngakhale Instagram imakupatsani mwayi wogwiritsa ntchito ma hashtag a 30 pamalo amodzi, sikofunikira kuti muwagwiritse ntchito onse. M'malo mwake, muyenera kufufuza ndikuganizira ma hashtag omwe ndi othandiza positi ndi mbiri yanu. Kugwiritsa ntchito ma hashtag angapo osasinthika omwe samalongosola bwino zomwe zolembedwazo zitha kuwoneka ngati sipamu ndikuchepetsa kuwonekera kwanu. Chifukwa chake, ndikofunikira kugwiritsa ntchito ma hashtag ochepa koma oyenera.
6. Kwezani zolemba nthawi yayitali kwambiri
Kuti mukwaniritse bwino muyeso wa 'Kusunga Nthawi' pa Instagram algorithm, tumizani panthawi yomwe omvera anu amagwiritsa ntchito Instagram mwachitsanzo nthawi yayitali kwambiri. Koma funso ndiloti mungadziwe bwanji otsatira anu ali pa intaneti? Kuti muwononge chinsinsi ichi, muyenera kufufuza, kuwona ndi kusanthula momwe omvera anu amakhalira. Poterepa, ngati muli ndi akaunti yakubizinesi, Instagram Insights itha kukuthandizani. Pogwiritsa ntchito chida chaulere cha Instagram, mutha kudziwa kuti ndi ndani amene amalumikizana ndi zolemba zanu, jenda, zaka, malo, ndi maola omwe zolemba zanu zikuwoneka. Chifukwa chake, mutha kukonza zolemba zanu moyenera.
7. Kambiranani ndi omvera anu
Kuyanjana ndi omvera ndikofunikira kuti mupeze gawo lalikulu la 'ubale'. Anthu akamapereka ndemanga patsamba lanu kapena kukutumizirani uthenga, musanyalanyaze. Muyenera kuwonetsa omvera anu kuti mumawakonda kuti apambane mitima yawo. Njira zina zomwe mungalumikizane ndi omvera anu ndikukhazikitsa mafunso ndi nkhani zina, kulemba mawu osangalatsa, kutumizira zomwe mungafotokozere, kuyankha mafunso a otsatira anu, ndikuwathokoza pafupipafupi chifukwa chothandizidwa pafupipafupi.
8. Khalani ndi Zongopereka kapena Mpikisano
Kukhala ndi mwayi wopereka kapena mpikisano ndi njira yabwino yokwaniritsira omvera anu. Mutha kupanga chidziwitso cha mtundu, kukulitsa otsatira, zokonda, ndemanga, magawo, komanso kulumikizana ndi anthu omwe ali ndi chidwi ndi zomwe muyenera kupereka. Zopatsa kapena mpikisano zimagwirira ntchito chidwi ndi ubale wa Instagram algorithm. Komabe, musanachite nawo mpikisano muyenera kukonzekera mosamala zomwe mukufuna kuti mukwaniritse ndikulengeza zomwezo. Mphotoyi iyenera kukhala yokongola, ndipo malamulo anu otenga nawo mbali ayenera kukhala olimbikitsa kuchitapo kanthu pazolemba zanu.
9. Gwiritsani Ntchito Mawu Otsatira
Mawu omasulira amatenga gawo lofunikira pakusangalatsa ndikudziwitsa omvera anu. pogwiritsira ntchito mawu oti 'kuchitapo kanthu' monga 'Chongani bwenzi', 'Yankhani malingaliro anu' kapena 'Pitani ulalo ku Bio,' mutha kufunsa omvera anu kuti achite zofunikira. Mfundo iyi imatsimikiziranso chiyanjano cha ubale wa Instagram algorithm.
Izi ndi zina mwa njira zomwe mungapulumukire ndikuchita bwino pa Algorithm 2021 ya Instagram. Ikani nawo ndikuwonera nokha kusintha!








