Pamene Instagram idawulula Instagram Reels pa 5 August, 2020, anthu ambiri amaganiza kuti ndi kopi ya TikTok. Si. Instagram Reels idayambitsidwa koyamba ku Brazil mu 2019, ndipo tsopano ikupezeka m'maiko opitilira 50.
Pogwiritsa ntchito ogwiritsa ntchito opitilira 1 biliyoni mwezi uliwonse pa Instagram, ma brand atha kugwiritsa ntchito zowonjezera izi papulatifomu kuti athe kufikira anthu ambiri, kupeza otsatira a Instagram ambiri, komanso kulimbikitsa malonda. Instagram Reels imakupatsani mwayi wogawana makanema akulumikiza masekondi 15 papulatifomu. Pokhapokha mutasintha mbiri yanu kukhala ya 'Zachinsinsi,' zomwe mumagawana zizipezekanso patsamba la Explore. Iyi ndi nkhani yabwino, chifukwa ogwiritsa ntchito 50% amagwiritsa ntchito tabu ya Explore kuti mupeze zatsopano, anthu ndi malonda omwe angachite nawo.
Kodi Instagram Reels ndi chiani?
Instagram Reels ndiye chowonjezera chaposachedwa pazida zingapo zogawana za Instagram. TikTok yatsimikizira kale kuti anthu amakonda kugawana nawo makanema. Ndipo Instagram Reels yakhala yotchuka kwambiri.
Ma Reels a Instagram si ofanana ndi Nkhani za Instagram. Zinthu zonsezi zimapezeka papulatifomu, ndipo pali kusiyana pang'ono pakati pawo. Instagram Reels imakupatsani mwayi wazida zingapo zosinthira.
Mutha kuwonjezera nyimbo pazomwe mumakonda, onjezerani zidutswa zingapo kuti mupange kanema umodzi woluma, ndikugwiritsa ntchito AR ndi zosefera kuti muzunkhira makanema anu musanatumize.
Instagram Reels imakupatsani mwayi wopeza:
- Music: Pitani ku laibulale ya nyimbo ya Instagram kuti mupeze china chomwe chikugwirizana ndi kanema wanu bwino. Muthanso kuwonjezera nyimbo zoyambira pazomwe muli. Kuwonjezera nyimbo zanu zoyambirira ku laibulale ya Instagram kumapatsa ogwiritsa ntchito mwayi wogwiritsa ntchito nyimbo zanu. Mumalandira chidwi, ndipo nyimbo zanu zimamveka ndi mamiliyoni a ogwiritsa ntchito ena.
- zotsatira: Instagram Reels imapereka mwayi pazosefera zosiyanasiyana ndi zotsatira za AR zomwe mungagwiritse ntchito kuti makanema anu aziwoneka osangalatsa.
- Masewera: Chepetsani makanema anu kapena muwatumize mwachangu pogwiritsa ntchito sewerolo.
- powerengetsera: Chida cha timer chimakupatsani makanema opanda manja. Ingokhazikani powerengetsera nthawi, ndipo ma Instagram Reels amangokhazikitsa nthawi yake. Pewani kanemayo osadandaula kuti ayambitse kapena kuyimitsa kanemayo. Kanemayo akuyenera kukhala mkati mwa masekondi 15, pambuyo pake nthawiyo izizimitsa.
Ngati kutalika kwamavidiyo anu kutsika kuposa masekondi 15, mutha kuwonjezera makanema angapo kuti mudzaze nthawiyo. Muthanso kukweza makanema omwe mudawombera kunja kwa pulogalamuyi, ndikuwasintha kudzera pa Instagram Reels.
Kodi Mumagwiritsa Ntchito Instagram Reels?
Instagram Reels ndichinthu chomwe chimapezeka pafupi ndi batani la Nkhani za Instagram mkati mwa Instagram. Kuti mupeze, muyenera kujambula chithunzi cha kamera pamwamba pakona lakumanzere lazenera lanu la Instagram.
Pitilizani kusambira pamenyu pansi pazenera mpaka mukafike pa Instagram Reels. Mukafika pa Instagram Reels, mupeza mbali zosiyanasiyana kumanzere kwa chinsalu.
Mukakonzeka kujambula kanema wanu, zonse muyenera kuchita ndikudina batani la kamera. Mudzawonanso kapamwamba kakang'ono kakuwoneka pamwamba pazenera mukamajambula kanema wanu. Bwaloli likukuwonetsani kuti mwatsala nthawi yayitali bwanji musanafike kumapeto kwa mphindi 15. Kuti musiye kujambula kanema wanu, muyenera kudina chithunzi cha kamera kachiwiri.
Mukamaliza kujambula kopanira, mudzakhala ndi mwayi wosintha zinthu zosiyanasiyana. Mudzawonanso mawonekedwe a 'Agwirizane'. Izi ndizothandiza ngati mukuphatikiza makanema osiyanasiyana kuti mupange kanema watsopano. Mbali Yogwirizanitsa imakupatsani mwayi wosintha mosasintha pakati pamavidiyo awiri, kuti mupange zolumikizana zambiri.
Vidiyo yanu ikakhala yochepera masekondi 15, mutha kuwonjezera makanema pazenera lanu kuti mupange kanema wautali wa masekondi 15. Mutha kuwonjezera kanema ina podina pazithunzi za kamera mukamaliza kuwombera kanema wanu woyamba. Mutha kuwonjezera makanema ambiri momwe mungafunire, bola kanema womaliza ali kapena pansi pamasekondi 15.
Vidiyo yanu yachiwiri-15 ikakonzeka, ndi nthawi yoti mugwire batani la 'Next' kuti musinthe! Ngati mwafika kumapeto kwa mphindi 15 mukajambula kanema wanu, Instagram idzakutsogolerani kuzida zosinthira za Instagram Reels.
Ngati mukufuna kutsitsa makanema anu ku Instagram Reels, ingodinani batani la 'Kwezani'.
Zida zosinthira zomwe zilipo zimakupatsani mwayi wodula, wolumikiza, kuwonjezera nyimbo ndikugwiritsa ntchito zosefera pamavidiyo anu. Mukamaliza, mutha kusindikiza kanema wanu. Mutha kusunga kanema wanu ngati pulani, mugawane nawo nkhani yanu ya Instagram kapena musindikize patsamba lanu. Zomwe zidakwezedwa ku Instagram Reels kuchokera kumaakaunti ama public zimawonekeranso pa Instagram Explore.
Momwe Mungagwiritsire Ntchito Instagram Reels mu Kampeni Yanu Yotsatsa pa Instagram?
Instagram ndi imodzi mwanjira zodziwika bwino kwambiri zotsatsira malonda anu. Chifukwa chakukwera kwamavidiyo papulatifomu, mwaulemu Instagram Stories, IGTV ndipo tsopano Instagram Reels, anthu ambiri akutumiza ndikuwona makanema pa Instagram.
Pakhala pali kuwonjezeka kwa 80% munthawi yomwe anthu amakhala akuwonera makanema. Mitundu yosiyanasiyana yatulutsa kale ma Instagram Reels kuti alimbikitse zomwe zili. Louis Vuitton, Balmain, Sephora ndi mitundu ina amagwiritsa ntchito Instagram Reels kuti apeze Otsatira ambiri a Instagram ndi Instagram Likes. TopShop yakhala ikuwonetsa mndandanda wawo, kuchita bwino kwambiri, pa Instagram Reels.
Umu ndi momwe mungaphatikizire ma Instagram Reels mu njira yanu yotsatsa pa Instagram:

1. Pangani Njira Yotsatsira pa Instagram ya Ma Instagram Reels
Kukonzekera chidebe chanu musanatumize makanema anu kumatha kukuthandizani kuti muzilemba nthawi zonse. Pali mitundu yosiyanasiyana yazinthu zomwe mungalimbikitse kugwiritsa ntchito Instagram Reels:
- Momwe makanema ndi maphunziro
- Malangizo ndi zidule
- Zotsatsa komanso zozemba
- Pambuyo pa mavidiyo a zisudzo
- Kuwonetsa kabukhu lanu
- Kuulula masiku otsegulira
- Kugwirizana ndi othandizira, ndi zina zambiri!
Popeza pali njira zambiri zomwe mungapeze, muyenera kukhala pansi ndikuganiza momwe mukufuna kutsatsira mtundu wanu. Njira yoyenera ya Instagram Reels iyenera kugwiritsa ntchito bwino zomwe zikupezeka. Zomwe zimakubweretserani Otsatira a Instagram ambiri ndi nkhokwe zambiri za Instagram Likes zitha kukuthandizani pakukula ndi kuwonekera kwa mtundu wanu.
2. Gwiritsani Ntchito Zamkatimu Kuchokera ku TikTok
Njira imodzi yolimbikitsira mtundu wanu wazinthu zonse ndikubwezeretsanso zomwe mudapanga kale za TikTok. Makina osanja angapo amakuthandizani kufikira otsatira enieni a Instagram. Osadandaula kuti otsatira anu a Instagram akuphatikizana ndi TikTok. Kutsimikizika komanso kukhala weniweni komanso wofikirika ndi zomwe zimakuwonetsani pa Instagram. Ngati muli ndi makanema apamwamba kwambiri okonzeka kutumiza, bwanji osagwiritsa ntchito bwino?
3. Yambitsani Vuto Latsopano
Mavuto ndi otchuka pa Instagram.
Sephora adagwirizana ndi @ryanbpotter kuti apange vuto latsopano la zodzoladzola, kuti zitheke bwino. Ngati ndinu watsopano kapena watsopano, ndiye kuti mutha kulingalira zothandizana ndi wotsatsa. Zovuta ndi njira yabwino yodziwira papulatifomu.
Kuti mupange zovuta zotchuka, muyeneranso kulingalira za ma hashtag oyenera. Ngati mutha kugwira ntchito ndi m'modzi kapena angapo omwe angalimbikitse vuto lanu, mudzatha kulifalitsa kwambiri.
4. Gwirizanani ndi Odwala Opatsirana
Otsogolera ndi akulu pa Instagram. Masiku ano, otsogolera ang'onoang'ono nthawi zambiri amafikiridwa ndimakampani ndi mabizinesi. Wothandizira pang'ono amakhala ndi otsatira pafupifupi 50,000 pa pulogalamuyi. Ubwino wogwira ntchito ndi othandizira ochepa ndikuti amamanga ubale wapafupi ndi omvera awo. Zomwe amagawana nazo zili ndi ziwonetsero zambiri. Ngati mungapeze othandizira ochepa omwe ali ndi otsatira a Instagra omwe ali mgulu lanu, mudzatha kukulitsa akaunti yanu ndi otsatira enieni a Instagram.
Otsogolera ang'onoang'ono amakhalanso okwera mtengo kuposa otsogola kapena otchuka papulatifomu.
5. Onetsani Katalogi Wanu
Makampani monga TopShop achita kale izi kuti achite bwino kwambiri. Imodzi mwa makanema awo adalandira zowonera zoposa 1.7 miliyoni. Ngati muli ndi mtundu wa mafashoni mwachitsanzo, kupanga kusakanikirana kwa anthu omwe amavala zovala zanu papepala limodzi lamasekondi 15 kungakuthandizeni kuwonetsa zovala zingapo positi limodzi.
Muthanso kugawana zopangidwa ndi ogwiritsa ntchito ena. Nike adachita izi ndi @colormecourtney, pomwe adavala zinthu zosiyanasiyana za Nike ndikuyika izi pa Instagram.
6. Pitani ku Mitundu Yotchuka Yokhutira
Ngati mukufuna kuti makanema anu a Instagram Reels adziwike mwachangu, ndiye kuti mutha kupanga zomwe mwachilengedwe zimapanga zitsogozo zambiri. Za Instagram,
Momwe-makanema ndimotchuka kwambiri, kutsatiridwa ndi zomwe zili mseri. Pangani makanema achidule amomwe anthu angachitire ndi zinthu zanu, ndipo mutha kupeza otsatira enieni a Instagram.
Ma Instagram Reels akadali mawonekedwe atsopano. Makampani akuphunzira momwe angagwiritsire ntchito kulimbikitsa zotsatsa zawo, ndipo mutha kupita patsogolo pawo mwa kukulitsa m'badwo wotsogola kudzera pa Kutsatsa kwa Instagram pa Reels. Kumbukirani kuti mupange zomwe zili zenizeni, ndikuchita nawo anthu omwe amalumikizana ndi zomwe mumakonda. Ganizirani zotumizira zinthu pafupipafupi, ndipo sungani pulogalamu yanu Yotsatsa pa Instagram kuti mukulitse akaunti yanu ya Instagram. Ndi ma Instagram Reels, tsopano muli ndi njira yatsopano yopezera Otsatira a Instagram enieni ndikupeza zina zomwe amakonda pa Instagram.








