Ngenkathi i-Instagram yembula ama-Instagram Reels ngomhla ka-5 Agasti, 2020, abantu abaningi babecabanga ukuthi kuzoba yikhophi yeTikTok. Akunjalo. I-Instagram Reels yethulwe okokuqala eBrazil ngo-2019, futhi isiyatholakala emazweni angaphezu kwama-50.
Ngabasebenzisi abangaphezu kwezigidigidi ezi-1 njalo ngenyanga ku-Instagram, imikhiqizo ingasebenzisa lokhu okungeziwe okusha epulatifomu ukufinyelela izethameli ezinkulu, ukuthola abalandeli abaningi be-Instagram, nokukhulisa ukuthengisa. Ama-Instagram Reels akuvumela ukuthi wabelane ngamavidiyo aluma amasekhondi angu-15 endaweni yesikhulumi. Ngaphandle kokuthi uguqule iphrofayela yakho yaba 'eyimfihlo,' okuqukethwe owabelana ngakho nakho kuzotholakala kuthebhu ethi Hlola. Lezi yizindaba ezinhle, njengoba abasebenzisi abangama-50% basebenzisa ithebhu ethi Hlola ukuthola okuqukethwe okusha, abantu nemikhiqizo abazoyisebenzisa.
Yini i-Instagram Reels?
Ama-Instagram Reels ukwengeza kwamuva kuhlu lwamathuluzi wokwabelana ngokuqukethwe kwe-Instagram. I-TikTok isivele ikhombisile ukuthi abantu bayathanda ukwabelana ngokuqukethwe kwevidiyo. Futhi ama-Instagram Reels akhombise ukuthandwa njengawo.
Ama-Instagram Reels awafani nezindaba ze-Instagram. Zombili lezi zici ziyatholakala endaweni yesikhulumi, futhi kukhona umehluko omncane phakathi kwazo. Ama-Instagram Reels akunika ukufinyelela kuhla olukhulu lwamathuluzi wokuhlela.
Ungangeza umculo kokuqukethwe kwakho, engeza iziqeshana eziningi ukudala ividiyo eyodwa elingana, futhi usebenzise i-AR nezinye izihlungi ukunonga amavidiyo akho ngaphambi kokuwathumela.
Ama-Instagram Reels akunika ukufinyelela ku:
- Umculo: Dlula kulabhulali yomculo ye-Instagram ukuthola okuthile okulingana kahle nevidiyo yakho. Ungangeza futhi umculo woqobo kokuqukethwe kwakho. Ukungeza umculo wakho wokuqala kulabhulali ye-Instagram kunika abanye abasebenzisi ithuba lokusebenzisa umculo wakho. Uthola isichasiso, futhi umculo wakho uzwakala ngezigidi zabanye abasebenzisi.
- EffectsI-Instagram Reels inikeza ukufinyelela kwezihlungi ezahlukahlukene nemiphumela ye-AR ongayisebenzisa ukwenza amavidiyo akho abukeke eheha ngokwengeziwe.
- Ukudlala: Yehlisa ijubane amavidiyo akho noma uwathumele ngokushesha usebenzisa isici sokudlala.
- Isikhathi: Ithuluzi lesibali sikhathi likuvumela ukuthi uthathe amavidiyo angenazandla. Mane usethe i-timer, futhi ama-Instagram Reels azosetha i-timer ngokuzenzakalela. Shutha ividiyo yakho ngaphandle kokukhathazeka ngokuqala noma ukumisa ividiyo. Ividiyo kufanele ibe ngaphakathi kwemizuzwana engu-15, ngemuva kwalokho isibali sikhathi sizocisha ngokuzenzakalela.
Uma ubude bamavidiyo akho bungaphansi kwamasekhondi ayi-15, ungangeza amavidiyo amaningi ukugcwalisa isikhathi. Ungalayisha futhi amavidiyo owathwebule ngaphandle kohlelo lokusebenza, bese uwahlela ngama-Instagram Reels.
Usebenzisa kanjani ama-Instagram Reels?
Ama-Instagram Reels yisici esitholakala eduze kwenkinobho ye-Instagram Stories ngaphakathi kwe-Instagram. Ukuze usithole, kufanele uthephe isithonjana sekhamera ekhoneni eliphezulu kwesokunxele sesikrini sakho se-Instagram.
Qhubeka ngokuswayipha kumenyu engezansi kwesikrini uze ufinyelele kuma-Reels e-Instagram. Lapho ufinyelela kuma-Instagram Reels, uzothola izici ezahlukahlukene ezitholakalayo ohlangothini lwesobunxele kwesikrini.
Lapho usukulungele ukuqopha ividiyo yakho, okumele ukwenze nje ukuthi chofoza inkinobho yekhamera. Uzobona futhi umugqa wenqubekela phambili uvela phezulu kwesikrini lapho ushutha ividiyo yakho. Le bha yokuqhubeka ikukhombisa ukuthi ushiye isikhathi esingakanani ngaphambi kokufinyelela umkhawulo wesikhathi sakho semizuzwana engu-15. Ukumisa ukurekhoda ividiyo yakho, kuzodingeka ukuthi uchofoze kusithonjana sekhamera okwesibili.
Uma usuqedile ukuqopha isiqeshana sakho, uzothola ukufinyelela kuzici ezahlukahlukene zokuhlela. Uzobona nesici esithi 'Qondanisa'. Lokhu kuyasiza uma uhlanganisa amavidyo kliphu ahlukahlukene ukudala ividiyo entsha. Qondanisa isici sikuvumela ngaphandle komthungo phakathi kwamavidyo kliphu amabili, ukudala okuqukethwe okuhlangana kakhulu.
Uma isiqeshana sevidiyo yakho singaphansi kwamasekhondi ayi-15, ungangeza amanye amavidiyo esiqeshini sakho ukuze wakhe ividiyo ende yemizuzwana engu-15. Ungangeza enye ividiyo ngokuchofoza kusithonjana sekhamera futhi ngemuva kokuqeda ukushutha ividiyo yakho yokuqala. Ungangeza amavidyo kliphu amaningi ngendlela othanda ngayo, inqobo nje uma ividiyo yokugcina ingaphansi noma ngaphansi kwemizuzwana engu-15.
Lapho ividiyo yakho yesekhondi eli-15 isilungile, sekuyisikhathi sokushaya inkinobho ethi 'Okulandelayo' ukuze uqhubeke nokuhlela! Uma usufinyelele umkhawulo wesikhathi semizuzwana engu-15 ngenkathi ushutha ividiyo yakho, i-Instagram izokuqondisa ngokuzenzakalela kumathuluzi wokuhlela we-Instagram Reels.
Uma ufuna ukulayisha amavidiyo akho kuma-Instagram Reels, mane uchofoze inkinobho ethi 'Layisha'.
Amathuluzi wokuhlela atholakala kuwe akuvumela ukuba usike, uqondanise, ungeze umculo futhi usebenzise izihlungi kumavidiyo akho. Uma usuqedile, ungashicilela ividiyo yakho. Ungagcina ividiyo yakho njengokusalungiswa, wabelane ngayo ku-Instagram Story yakho noma uyishicilele ku-newsfeed yakho. Okuqukethwe okulayishwe kuma-Instagram Reels avela kuma-akhawunti asesidlangalaleni nakho kuvela ku-Instagram Explore.
Ungawasebenzisa Kanjani ama-Reels e-Instagram emkhankasweni wakho wokukhangisa we-Instagram?
I-Instagram ingenye yezindlela ezithandwa kakhulu zokumaketha umkhiqizo wakho ngokwamadijithali. Ngenxa yokwanda kokuqukethwe kwamavidiyo epulatifomu, ngezilokotho ze-Instagram Stories, IGTV manje nama-Instagram Reels, abantu abaningi ngokwengeziwe bobabili bathumela futhi babuka okuqukethwe kwamavidiyo ku-Instagram.
Kube nokukhuphuka okungu-80% esikhathini abantu abasichithe bebuka amavidiyo. Imikhiqizo eyahlukahlukene isivele ikhiphe ama-Instagram Reels ukukhuthaza okuqukethwe kwayo. ULouis Vuitton, uBalmain, uSephora neminye imikhiqizo isebenzisa ama-Instagram Reels ukuthola abalandeli abaningi be-Instagram nokuthandwa kwe-Instagram. AbakwaTopShop bebekhombisa ikhathalogi yabo, ibe yimpumelelo enkulu, kuma-Instagram Reels.
Nakhu ukuthi ungafaka kanjani ama-Instagram Reels isu lakho lokumaketha ku-Instagram:

1. Dala Isu Lokumaketha le-Instagram lama-Reels we-Instagram
Ukulungiselela ibhakede lakho lokuqukethwe ngaphambi kokuqala ukuthumela okuqukethwe kwevidiyo yakho kungakusiza ukuthi ubhale kuhlelo olujwayelekile. Kunezinhlobo ezahlukahlukene zokuqukethwe ongakhuthaza usebenzisa ama-Instagram Reels:
- Uwenza kanjani amavidiyo nezifundo
- Amathiphu namasu
- Okuqukethwe kwephromoshini nokubuka okuncane
- Ngaphambi kwamavidiyo wesithombe
- Ibonisa ikhathalogi yakho
- Idalula izinsuku zokuqalisa
- Ukusebenzisana nabathonya, nokuningi!
Njengoba kunezinketho eziningi kakhulu ongazithola, udinga ukuhlala phansi ucabange ukuthi ufuna ukukwazisa kanjani umkhiqizo wakho. Isu elihle lama-Instagram Reels kufanele lisebenzise ngokugcwele izici ezitholakalayo. Okuqukethwe okukulethela abalandeli abaningi be-Instagram kanye nokuqoqa okuningi okuthandwa yi-Instagram kungakusiza ngokukhula nokubonakala komkhiqizo wakho.
2.Sebenzisa Okuqukethwe Kwakho Kusuka kuTikTok
Enye indlela yokwazisa umkhiqizo wakho ngokuqukethwe okuvamile ukuphinda ubeke okuqukethwe osuvele ukwenzele iTikTok. Ukwenza uphawu kwamapulatifomu amaningi kukusiza ukuthi ufinyelele kubalandeli bangempela be-Instagram. Ungakhathazeki ngabalandeli bakho be-Instagram abagqagqana ne-TikTok. Ubuqiniso nokuba wangempela nokungeneka yilokho okwenza uqaphele ku-Instagram. Uma usuvele unamavidiyo asezingeni eliphakeme alungele ukuthunyelwa, kungani ungawasebenzisi ngokugcwele?
3. Qala Inselelo Entsha
Izinselelo zithandwa ku-Instagram.
USephora ubambisene no @ryanbpotter ukudala inselelo entsha yokwenza izimonyo, waba yimpumelelo enkulu. Uma ungumkhiqizo omusha noma omusha futhi ozayo, lapho-ke ungacabanga ukusebenzisana nomgqugquzeli. Izinselelo ziyindlela enhle yokuqashelwa endaweni yesikhulumi.
Ukwenza inselelo ethandwayo, kuzodingeka futhi ucabange ngama-hashtag afanele. Uma ungasebenza nomgqugquzeli oyedwa noma abaningi ukuphromotha inselelo yakho, uzokwazi ukuyidumisa kakhulu.
I-4. Yibambisana Nezinshukela
Abathonya bankulu ku-Instagram. Kulezi zinsuku, ama-micro-influencers avame ukusondelwa yimikhiqizo namabhizinisi. I-micro-influencer ngokuvamile inabalandeli ababalelwa ku-50,000 XNUMX kuhlelo lokusebenza. Inzuzo yokusebenza ne-micro-influencer ukuthi bakha ubudlelwane obuseduze nezethameli zabo. Okuqukethwe abelana ngakho kunamazinga aphezulu okubandakanya. Uma ungathola i-micro-influencer enabalandeli be-Instagra abangena ngaphakathi kwe-niche yakho, uzokwazi ukukhulisa i-akhawunti yakho ngokomzimba nabalandeli bangempela be-Instagram.
Ama-micro-influencers nawo ayabiza kakhulu kunabaphehli abaphambili noma osaziwayo abasepulatifomu.
5. Veza Ikhathalogi Yakho
Imikhiqizo efana neTopShop isivele ikwenzile lokhu kwaba yimpumelelo enkulu. Enye yamavidiyo wabo ithole ukubukwa okungaphezu kwezigidi eziyi-1.7. Isibonelo, uma ungumnikazi wemfashini, ukudala inhlanganisela yabantu abagqoke izingubo zakho ngaphakathi kwesiqeshana semizuzwana engu-15 kungakusiza ubonise izingubo eziningi ngaphakathi kokuthunyelwe okukodwa.
Ungabelana ngokuqukethwe okwenziwe abanye abasebenzisi. UNike wenze lokhu nge- @colormecourtney, lapho egqoka imikhiqizo ehlukile yeNike futhi efaka lokho okuqukethwe ku-Instagram.
6. Iya Ngezinhlobo Zokuqukethwe Ezithandwayo
Uma ufuna ukuthi amavidiyo akho e-Instagram Reels adume ngokushesha okukhulu, khona-ke ungadala okuqukethwe okwakha ngokwemvelo ukuhola okuningi. Okwe-Instagram,
Amavidiyo we-how-athandwa kakhulu, alandelwa ngemuva kokuqukethwe kwezigcawu. Yenza amavidiyo amafushane wokuthi abantu bangahlanganyela kanjani nemikhiqizo yakho, futhi ungathola abalandeli be-Instagram bangempela.
Ama-Instagram Reels asesesici esisha. AbakwaBrands bafunda ukuthi bangakusebenzisa kanjani ukukhuthaza okuqukethwe kwabo, futhi ungangena phambi kwabo ngokwandisa isizukulwane esiholayo nge-Instagram Marketing kumaReels. Khumbula ukudala okuqukethwe okuyiqiniso, nokuzibandakanya nabantu abaxhuma kokuqukethwe kwakho. Cabanga ukuthumela okuqukethwe njalo, bese ugcina uhlelo lwakho lwe-Instagram Marketing ukukhulisa njalo i-akhawunti yakho ye-Instagram. Ngama-Instagram Reels, manje unendlela entsha yokuthola abalandeli be-Instagram bangempela nokuthola ukuthandwa okuningi kwe-Instagram.








